Vegan Industry and Plant Based Trends

Marketing Trends
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Contents
INTRODUCTION.......................................................................................................................................3
The vegan industry and plant based trends and increase in consumption................................................3
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11
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INTRODUCTION
The trends and preferences of the customers keep on changing with the time. The recent
trends of the customers are healthy and organic foods and food materials. Now days the
customers are consuming more healthy and organic food. Customers are ignoring the food which
has any synthetic food material in them. The people are more shifting themselves to the food
habits which are healthy for their body and leaving the habits which converts their body into a
mere junk. Now the industries have also known about these trends of food marketing. And they
planned their marketing and the products accordingly. The food which the cafes or the
restaurants offers to the customers are beautiful in appearance and also are very much healthy to
eat. These companies now have taken understood the trend along with the taste and preferences
of customers. This report has discussed the trend among the customers in increase their
consumption of vegan food industry and plant based trends. This report also includes the
increase in the consumption of vegan and plant based food and decrease in the consumption of
meat.
TASK
The vegan industry and plant based trends and increase in consumption
The expression "veggie lover" was authored in 1944 by a little gathering of vegans who
split away from the Leicester Vegetarian Society in England to frame the Vegan Society. They
decided not to expend dairy, eggs, or some other results of creature cause, notwithstanding
avoiding meat, as do veggie lovers. The expression "veggie lover" was picked by consolidating
the first and last letters of "vegan." Veganism is right now characterized as a method of living
that endeavors to reject all types of creature misuse and cold-bloodedness, be it from food, dress,
or some other reason (Belasco, 2014).
Vegetarians by and large decide to stay away from creature items for at least one of the
accompanying reasons.
People who do not prefer to have vegetarian food and prefers to eat vegan , they have some kind
of ethics attached with them. These ethics may include:
 Moral vegetarians unequivocally accept that all animals reserve the privilege to life and
opportunity.
 Along these lines, they contradict finishing a cognizant being's life basically to devour its
substance, drink its milk, or wear its skin — particularly in light of the fact that options
are accessible.
Moral veggie lovers are likewise restricted to the mental and physical pressure that animals may
suffer because of current cultivating rehearses (Carfì, Donato and Panuccio, 2018).
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