Managing Enterprise in the 21st Century - Vegan Veggies Case Study

Managing Enterprise in the
21st Century

Executive summary
 The main purpose of this report is to explain how to manage organisations in 21st
century and what factors should be considered by owners while establishing new
business entities in the market. The report defines marketing plan and marketing
audit through which companies could recognise their strengths along with market
segmentation in order to target potential customers.

Table of contents
 Executive summary
 Introduction
 Business overview
 Product and Services
 Market Audit
 Target Market
 Marketing Plan
 Management Team
 Financial Plan
 Conclusion
 References

INTRODUCTION
 Business is defined as establishment of companies by people in different legal structure in order to
enhance their market share and earn profitability along with gaining competitive advantage over
others. It is very in the 21st century to manage business functions as it required continuous innovation
in product and services offered by Organisations in the market in order to attract large base of
customers. The following report covers the establishment of “Vegan Veggies” which is a new
company in London that offers vegan food products for customers. The report contains overview of
the company along with explanation about type of food products the respective organisation will
offer. Furthermore, market audit, target market, marketing plan, management team and financial plan
of the selected company has also been discussed.