Managing Enterprise in the 21st Century

Managing Enterprise in
the 21st Century

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY .....................................................................................................................................3
Overview of a nursing company (Growing Stars Nursery) ............................................................3
Marketing strategy ..........................................................................................................................3
Operations .......................................................................................................................................4
Financial plan ..................................................................................................................................5
Technological plan ..........................................................................................................................6
CONCLUSION ...................................................................................................................................8
REFERENCES ....................................................................................................................................9
Books & Journal: ............................................................................................................................9

INTRODUCTION
In this contemporary business environment, business expansion is an important task which
is needed to be carried out in proper manner so that goals are accomplished. The level of
competition in education sector is rising at rapid scale. Managing entity in 21st CE requires a deep
level of market information on the basis of which it is easy to execute the business activities in
correct way (Butkus, 2018). The education and child care industry is growing which makes it
necessary to expand the business at wider level. This is becoming crucial to focus on accessing to
competitive benefits so that survival period increases. Main aim of this report is to understand the
importance of development of business. Growing Stars Nursery, a Nursey in Harrow, United
Kingdom that provides the best quality of health care to children. This report consists of a
marketing plan, strategy, financial plan and technology plan.
MAIN BODY
Overview of a nursing company (Growing Stars Nursery)
Growing Stars Nursery is a firm in the childcare sector that aims at delivering of best
quality of childcare services. Enterprise is located in Harrow, United Kingdom and is also aiming
towards the development of business for further accessing to success as well as growth. At the
location, firm has 8 employees and generates around $328,378 in sales (USD). In UK, there are
many types of nursing firms and provide wider range of services to public and parents. Enterprise is
also aiming at expansion of business in many new locations so that benefits are achieved in easy
way. With access to new services and business, company is focusing on developing of their child
care centres to target more new customers.
GSN is focusing on expanding their services across the globe to provide new learning at
larger scale. This is because they want to put new learnings to students and provide a high quality of
childcare (Conboy, 2020).
Marketing strategy
Marketing strategy in business are essential to be used on basis of which it is easy to carry
out the product and service development. When main aim is to develop and expand the business, a
proper marketing strategy is needed at all aspect. Without use of marketing strategy, it is difficult to
access the competitive benefits. It is critically important for businesses to adopt the marketing
strategies in such a way that all goals are accomplished (Fox, 2020).
A strategy is to be defined as set of actions or tactics that is used to achieve competitive
advantages in market. In Nursing sector, strategies are being applied on the basis of which business

development plan is created. Main benefit of using this strategy is that it helps in accessing to
achieving of higher competency level. So, four types of marketing strategies in context of Growing
Stars Nursery is given as follows-
 Product- A product refers to item or thing which is used for sale. Product is needed to be
examined and identified so that it is easy to access to market and customers. In relation of
selected entity, they provide child care services which is known as their product. Without a
product it is not possible to execute business operations. By providing of services, they are
able to develop new way childcare (Khan, 2017).
 Price- A price refers to set of value which is applied on product or a service. Price play
crucial role in marketing strategy as because it helps in analysing of value of a product or
item. In business, price is flexible and changes on basis of market situations. In relation of
chosen nursing firm, they too need to use pricing strategy such as premium pricing,
skimming, penetration etc. The price of child care service depends on market and
competitors.
 Place- A place refers to location or a distribution from where the products or services are
distributed. In relation of selected firm, they are locate at Harrow from where it is easy for
customers to use the service in easier way. Place is important to be considered so that
services are distributed easily. They need to more enhance their branches so that child care
services is provided at wider scale. To enhance business, new branches are to be developed
so that it is easy to be developed so that services are delivered (McGuinness, 2017).
 Promotion- This is another type of marketing strategy which is required to be focused so
that benefits are obtained. A promotion is defined as way of promoting and advertising a
brand name or a product. In business, promotion helps in increase of goodwill of brand and
makes people aware about the product or service in market which are to be distributed
within a new business to customers. So, in case of Growing Stars Nursery to develop a
business they are going to be used digital channels for promotion of their child care services.
So, above discussed matter states that it is essential to use marketing strategy in correct way
so that benefits are obtained. With use of these marketing strategies, it is easy for new business to
access and achieve their set objectives within period of time.
Operations
This is an important part of business plan as because it reflects about what is to be achieved
and accessed. Business operations are properly needed to be executed so that positive benefits are
achieved. In relation of chosen firm, they make assure that proper operations activities are
appropriate executed. Appropriate type of techniques and technologies are needed to be used in