Managing Enterprise in the 21st Century - Vegan Veggies Case Study

This report explains how to manage organisations in 21st century and what factors should be considered by owners while establishing new business entities in the market. The report defines marketing plan and marketing audit through which companies could recognise their strengths along with market segmentation in order to target potential customers. The report covers the establishment of “Vegan Veggies” which is a new company in London that offers vegan food products for customers. The report contains overview of the company along with explanation about type of food products the respective organisation will offer. Furthermore, market audit, target market, marketing plan, management team and financial plan of the selected company has also been discussed.

Managing Enterprise in the
21st Century

Executive summary
 The main purpose of this report is to explain how to manage organisations in 21st
century and what factors should be considered by owners while establishing new
business entities in the market. The report defines marketing plan and marketing
audit through which companies could recognise their strengths along with market
segmentation in order to target potential customers.

Table of contents
 Executive summary
 Introduction
 Business overview
 Product and Services
 Market Audit
 Target Market
 Marketing Plan
 Management Team
 Financial Plan
 Conclusion
 References

INTRODUCTION
 Business is defined as establishment of companies by people in different legal structure in order to
enhance their market share and earn profitability along with gaining competitive advantage over others.
It is very in the 21st century to manage business functions as it required continuous innovation in
product and services offered by Organisations in the market in order to attract large base of customers.
The following report covers the establishment of “Vegan Veggies” which is a new company in London
that offers vegan food products for customers. The report contains overview of the company along with
explanation about type of food products the respective organisation will offer. Furthermore, market
audit, target market, marketing plan, management team and financial plan of the selected company has
also been discussed.

Business overview
 The company “Vegan Veggies” is a small business
enterprise which implements partnership legal structure.
The company is located in London and offers vegan food
products for customers who are lactose intolerant as well
as for those who prefer to eat healthy. The respective
company provides its services on both online and offline
channels.

Product and Services
 The “Vegan Veggies” offers food products that are completely
plant based and are suitable for those people who are lactose
intolerant. The respective company focus on providing vegan food
items to the door steps of customers according to their
requirements. There are various products available which includes
basics such as beard, tofu, seeds and others along with plant milk
as well as meat alternatives. The customers could order products
according to their need and it would be delivered at their
doorsteps in maximum 20 minutes.

Market Audit
 SWOT Analysis
 Strengths
 Weaknesses
 Opportunities
 Threats

Continue…
 Porter’s Five Force
 Bargaining Power of Suppliers
 Bargaining Power of Customers
 Competitive Rivalry
 Threat of Substitute Product
 Threat of New Entry

Target Market
 STP model is used to develop the enterprise by separating the people,
target the divided grouping in accordance with their choice and
update the changes in brand and market strategies to fulfil their needs.
STP Model for Vegan Veggies is given below:
 Segmentation
 Targeting
 Positioning

Marketing Plan
 Company overview
 The “Vegan Veggies” is a London based food company which offers vegan
food products for customers who prefer to eat healthy and lactose free. The
company operates business in partnership legal structure type along with
having its presence on both offline and online platforms.
 Vision and Mission
 The vision of the Vegan Veggies is to become market leader in vegan food
industry and mission statement of the company is to make veganism
mainstream.

Management Team
 Management team is described as collection of high-level
associates who are responsible for planning strategies that
could help organizations in operating business smoothly. In
terms of vegan veggies, the main purpose of management team
is to successfully handle all the activities in the organization
along with supervising performance of employees.

Financial Plan
 A financial plan is defined as comprehensive analysis of present and future
state by utilizing existing known variables in order to predict possible future.
In terms of Vegan Veggies, the financial plan is described below:
Activities Amount
Promotion £5,000
Manufacturing £5000
Transportation £10,000
Operational activities £10,000
Total £30,000

CONCLUSION
 From the above discussion it has been analysed that launching a business is not an easy task
for owners as there are so many components which are required to be considered by them to
accomplish organisational objectives. It has been observed from the above report that it is
very essential for companies to understand their market segmentation in order to target right
customers who could provide them profitability. It could be said from the above report that it
is important for organisations to have complete market analysis in order to operate business
smoothly in the market along with gaining competitive advantage over others.

References
 Wróblewski, Ł., Gaio, A. and Rosewall, E., 2019. Sustainable cultural management in the 21st
century. Sustainability, 11(17), p.4665.
 Wibowo, Y.G. and Sadikin, A., 2019. Biology in the 21st-Century: Transformation in biology
science and education in supporting the sustainable development goals. JPBI (Jurnal
Pendidikan Biologi Indonesia), 5(2), pp.285-296.
 Tidd, J. ed., 2019. Digital disruptive innovation (Vol. 36). World Scientific.

Thank-You