Managing Innovation and Creativity

This document discusses the importance of managing innovation and creativity in business. It explores the story of entrepreneurship and the factors that contribute to a successful startup. It also discusses the impact of technology companies like Google and how they have changed the way we work. Additionally, it provides a concept plan for a new online shop and discusses marketing strategies, human resources, operations, legal issues, and financial considerations.

Managing innovation and
creativity

Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................5
REFERENCES..............................................................................................................................14

Introduction
TASK 1
My story: In the beginning
Entrepreneurship is defined as the process of launching, designing and running a new business
venture. It consists of small businesses which are run in order to develop, organised and manage
to earn profits and money. There are several people who create these businesses and these are
known as entrepreneurs. When launching a new startup or business, there are several factors
which are considered such as funding , government policies, business decisions, economic crisis,
source of capital, resources, etcetera. For an entrepreneur, it is very important to have reach to all
these factors in order to conduct a successful business. It will help in earning more money and
managing The working of startup effectively. it is also essential to manage the ability and finding
out opportunities for translating inventions as well as technologies used in products and services
so that it is easy to recognize the commercial potential of invention and manage talent, capital as
well as other resource properly.There's need to manage the business environment properly and a
chief organizational targets in specified time frame. There are several entrepreneurship such as
family entrepreneur, social entrepreneurs,Etcetera. Family entrepreneurs are the individuals who
manage and handle their family businesses and these generally include retail business,
investment business, etcetera. There are some Pre entrepreneurial skills and attributes which help
in managing the business operations and tasks effectively.
TASK 2
Research Questions
Option D – Theme - Organisations/Products Happy 21st Birthday Google!
Discuss and illustrate, how organisations and products launched post 1999
are changing the way we work and do things?
When it is talked about technology companies, Google is one of the most popular brand among
them. It has changed the way people think of Internet. Google has started as a novel search
engine and now it is managing 8 different products which are used by approximately one billion
users. There are several individuals who use Google software for searching the repository of

human knowledge, consume media, communicate, perform work as well as manage vast Internet.
Google company is known as subsidiary which is rising for joining Apple as well as Amazon it
is one of the one trillion market valuation territory. This proof start Google has led to the position
within the industry at peak and managing the diverse as mapping, self driving cars and
smartphone operating systems. Google has successfully completed 20 years and within
approximation of companies biggest product launches, instrumental acquisitions and legal
merges are an example of turning into Silicon Valley powerhouse.
In the year 1996, Larry Page and Sergei Brin launched Google on Stanford universities network.
It was initially known as backrub which began as a research project for Larry Page. His fellow
made Sergei Brin developed a system that will crawl Internet to determine which page are linked
to other pages by positioning them in creative search engine. Through getting inspiration from
various links between pages and know how the search engine would become more accurate and
web will continue to grow, there are several ways by which Google has began to start its success.
in the year 2001, Google was run by very few individuals in the supervision of big companies. In
summer 2002, Google challenged a big and success year off the company. Google has now
become a verb and Yahoo is the Premier Internet search engine. When Google began to gain
popularity, this search engine Yahoo has provided it a wonderful help. Google launched Google
News in 2002 and it was a great service by which customers are enjoying digital media and
which was distributed on the web. In today's world, Google and its parent company alphabet
have a market capital of 840 billion dollars. In the year 2003, Google list a complex of buildings
which are known as I'm set Theatre technology center. It has become so popular that it is now
known as googleplex. In the year 2004, Gmail was launched to public with one GB of storage. It
helped individuals to transfer messages through email and it was designed for addressing
increasing internal communication and storage needs of individuals. By providing one GB of
storage and advanced search Cup app city's, Gmail help people to manage their work in effective
manner. There was investment of $1,00,000 to Google which are divided into series of other
Angel investments . This included 1 which was taken from Amazon founder Jeff Bezos. In 2005,
Google Maps for launched by analysing the demands and requirements of individuals to manage
GPS navigation for Maps on smart phones. It provided help to individuals in finding their
destination from various areas. In 2006, Google launched its search engine in China I'm just
service was based in California and was subject to block heads and firewall slowdowns. There

were several companies like Viacom, Microsoft, Yahoo and Google which tried to acquire
YouTube in the year 2006. The deal was mutually beneficial for different parties including all
these companies. Google phone war for online video traffic and YouTube became the part of
Google service. In the year 2007, Google acquired double click and cements for add empire. It
became proprietary and automated digital auction system for the company and help advisors to
manage the top sponsored spots. In the year 2007, there were several launched like adsense
products which let website owners to place targeted and contextualised ads. By using double
click, there was is in displaying ads and running the own exchange. Google also hired Mozilla
Firefox developers and they made Chrome for Windows. This was later became part of operating
systems. There are several beta versions which are already sandbox tabs for faster and stable
browsing. Chrome has become one of the worlds dominant web browsers and around 60% off
individuals are using this web browser.
TASK 3
The concept Plan
Introduction – Business Concept and Opportunities
The present business idea is to generate a new online shop. This will help in providing designer
clothes for people. It will help in developing best ways to enhance customer satisfaction and
engagement.
2 Objectives
Main objective for business idea is to develop profit and money by enhancing the activities
properly. These will help to manage the earning of profits and money through online selling of
products.
3 Market Research – Primary and Secondary / competitors
4 Target Market/Customer
5 Marketing
Marketing- Marketing is regarded as the most significant task that needs to be conducted in an
optimal manner to manage work promotions for programmes. In the university setting, the
primary goal is to increase the number of people so that they can be supported by learning
experience. Main objective is to enhance the way in which business is conducted.

Quality-quality is defined as the management of several goals as well as tasks to accomplish the
project effectively. Funding- Financing refers to the sum of expenses and finds that to complete
the project work, administration would pay costs.
Study- In order to accomplish the objective and project, there is data gathering in the context of
research work. These summary activities are listed in depth here as follows:
Promotion- The event takes place at the university to attract classes and laboratories in order to
expose more students to university admissions. There is a crucial factor that includes the students
taking good demo lessons so that they can learn more about the data they were used for
managing the work.
6 Human Resource
The human resource managers have the responsibility of hiring new talents and employees who
are able to manage the business effectively. This is planned that all business operations are
conducted properly for successful management.
7 Operations
Task No Description Duration
(weeks) Predecessors
1 Secure funds from the government. 13 -
2 Identify administrative and medical staff needs. 9 1
3 Select site and do site survey. 5 1
4 Select equipment. 8 2
5 Prepare final construction plans and layout. 7 3
6 Bring utilities to the site. 18 3
7 Interview applicants and fill positions in nursing
support staff, maintenance, and security. 9 2
8 Purchase and take delivery of equipment. 30 4
9 Construct the hospital. 35 5
10 Develop an information system. 12 2
11 Install the equipment. 3 6, 8, 9
12 Train employees and support staff. 7 7, 10, 11

8 Legal Issues
All the legal regulations and rules are effectively managed before starting the new business.
There is need to conduct the operations of business properly. There are some rules prepared for
conducting business of retail through online medium. These will help to manage the work in
such a way that success is established.
9 Financial
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 600 850 1200 1450 1835
Investment 1200 1400 2550 3200 1350
Total 600 2250 3750 4650 3185
Marketing
outlay
Promotion 650 320 430 330 325
Sales
publicity 220 210 330 220 200
Sample
distribution 420 250 600 300 465
Total 1290 780 1360 850 990
10 Risks, Contingency and Exit Strategies
Risk assessment – The risk registry is an efficient tool and methodology used within the
project to prevent risk. During the execution of project activities , it is necessary to control and
avoid risk. The risk registry is characterised as a database used for risk assessment and
monitoring of all project operations. This is valuable for addressing the regulatory needs and
criteria that can contribute to risk assessment within programmes. In order to better monitor risk,

it is very important to handle projects in an appropriate manner. There is need to overcome all
risks associated with the project as these are associated with the management. The risk estimate
for the latest New Euro building project is described below —
RISK REGISTER
Risk Category of
the risk
Likelihood of
occurrence
of the risk
(Out of 5; 5
being high
likely
occurrence)
Impact of the
risk (Out of
5; 5 being
high impact)
Causes Mitigation
strategies
Higher cost Finance 3 5 There is need
to manage
the risk
related to the
financial
ways of
managing
business. It is
important
that all
business
operations
are done in
right manner
for
contributing
them and
increasing
organisationa
l benefits.
There is need
to minimise
the risk by
controlling
various
activities
associated
with
managing of
risk factors

Delay in
project
completion
Operational 4 5 It is related
with the
managing of
different
roles and
responsibiliti
es for
conducting
several
projects
without risk.
There is need
to properly
manage the
work for
controlling
and
monitoring
different
activities.
This type of
risk is
managed and
controlled
and all
employees
must be
managed
properly.
There is need
to enhance
different
ways to
manage the
work and
associated
properties of
projects
properly.
Accident on
site
Human
resource
1 4 There is need
to manage
and control
different
activities
associated
with
managing
accident that
occur on site.
This is seen
that all the
project
leaders are
managing
their work for
controlling
different
activities
associated
with accident.

Layoffs Operational 1 4 This is type
of risk which
occurs
because of
the political
problems in a
country.
When
businesses
are
established, it
is taken care
that all
activities are
under the
control of
UK
regulations.
This is
minimised by
adopting all
government
rules and
regulations
while
accomplishin
g the project
learnings. It is
taken care
that all
project
activities are
done
effectively.
Issues in
automation
Technical 4 3 This risk
occurs when
new
technological
hurdles are
occurred.
Risk is the
most effective
factor
ssociated with
managing and
controlling
risks.
This is an uncontrollable aspect that happens as tasks are being done. There are two categories of
risk, such as financial and non-financial, inside a project. When a project has multiple threats, so
there is a possibility of project failure. For a project manager, it is critical that they are completed
without any risk. It is necessary to maintain the low risk during the execution of the project.

Project failure can occur due to expense, employee inefficiency, less time, etc. With respect to
the New Euro Business, it is evident that all mission constraints are successfully handled and
completed within a defined time period. In order to mitigate risk within the project, it is very
important for the project manager to handle different issues, such as stakeholder participation
and project employee inefficiency. There are some risk precautions implemented by the project
manager (Rowe, 2020). It is critical that all operations and tasks are handled correctly in order to
minimise risk. It is the final step of the management of programmes. In this stage, the goals in
the specified time frame are completed. The project requires a strict timeline for the execution of
all tasks and assignments. Project performance is measured and calculated in order to complete
the project operation within a defined time period and within the projected budget. It is really
important for the project manager to have sufficient timelines for all project activity, since it
would be easier to successfully complete all the activities. There are times where project
activities are not finished within an expected amount of time. This poses a challenge for project
management and it is also necessary to successfully monitor the completion of project work.
Monitor to ensure that the control continues to be effective - Keep any notes or
documentation that might be required. Documentation can involve describing the risk
management process used, outlining any tests, or detailing how decisions have been reached.
Often, taking into account when making an evaluation:
Methods and techniques used for the treatment, use, processing or preservation of the drug, etc.
The real and future employee exposure (for example, how many employees might be exposed,
what the exposure is / will be, and how much they may be exposed). The precautions and
procedures mandated by engineering controls, work processes, and hygiene practises and
facilities for monitoring such exposure. The length and frequency (how long and how much a
task is performed) of the task. The spot where the assignment is completed. A knowledgeable
individual or team of people who have a clear working knowledge of the condition being
examined should conduct evaluations. Include the managers and staff working in the process
under scrutiny, either on the team or as sources of knowledge, as these people are the most
familiar with the operation. Generally speaking, to do an appraisal, you should:
Identify threats-Assess the chance of damage and its magnitude, such as an illness or disease that
happens.

Take into account usual working conditions and non-standard incidents such as repairs,
shutdowns, power outages, emergencies, adverse weather, etc.
Check all available danger health and safety documents such as the Safety Data Sheet ( SDS),
vendor literature, credible agency data, test results, occupational inspection reports, workplace
injury (accident) records, providing information about the nature and extent of event, infections,
casualties, near-misses, etc. these are managed in effective manner for completing the objectives
in less time. There is need for evaluating and analysing the needs and requirements if customers
before starting any new project. There is need of managing the project work properly by
analysing and evaluating different resources required for completing the work. it enables the
management of business operations properly. Moreover, the company has to initiate different
procedures and plans for complete effectiveness. There is need to manage customer satisfaction
and involvement for project completion. This leads to effective development and growth of
business idea. For most customers, it's not easy to send your hard-earned money to a little-
known firm. Establish your credibility by demonstrating which businesses operate for you. They
don't actually need to be on the Coca-Cola or Apple scale, but the company will give a degree of
trustworthiness to even small businesses. The more you have partners, the better. As the go-to
payment solution, PayPal reigns, but there are other common alternatives to consider for your
company. Check out the list of 15 other commonly used payment methods from Entrepreneur to
see if there's another service that suits the needs of your company. To make potential transactions
more seamless, encourage vendors to build an account in your store and save their payment
details. Provide a wide range of common payment solutions so that the shop can conveniently be
purchased by any customer. The primary goal of design is to make a complete project which
complies with the customer's objectives. In certain cases, the task of project management is also
to mould or reform the brief of the client to address the priorities of the client feasibly. Once the
priorities of the client are well identified, all choices taken by all individuals participating with
the project, such as project managers, consultants, contractors and subcontractors, should be
affected. Project management targets that are ill-defined or too narrowly prescribed are
counterproductive to decision making. A project is a temporary attempt to create a new good
service or outcome with a specified beginning and end (usually time-constrained and sometimes
restricted by funding or staffing) to achieve particular targets and goals, generally to bring about
benefits that it provides value. A blog is also a tool for communicating on a deep level with

audiences. Watching how clients react to the material you produce will guide the plans to satisfy
the needs and desires of customers. Blog posts create user interest as they give the reader some
form of benefit, such as providing expert guidance on the use of your product or an industry-
related subject. This can be used by companies to manage their new business properly and attain
organisational goals. There is need to manage and control activities thoroughly. It helps to
concluded the business activities related to new business.

REFERENCES
Books and Journals