Foundations of International Business

Running head: FOUNDATIONS OF INTERNATIONAL BUSINESS
Foundations of International Business
Name of the Student
Name of the University
Author Note

1FOUNDATIONS OF INTERNATIONAL BUSINESS
Table of Contents
Introduction................................................................................................................................2
1. Background and Development of Google..........................................................................2
2. Global Strategies of Google................................................................................................3
3. Literature Review – Understanding the Relationship between Host Governments and
MNC’s........................................................................................................................................4
3.1. Policies and Perceptions of Host Nations towards MNE’s.........................................4
3.2. Management of Multinational Subsidiaries.................................................................4
3.3. Manufacturing, Host Countries and MNE’s................................................................5
3.4. Moderating Impact of Bilateral Investment Treaties on Subsidiary Ownership.........5
3.5. MNC’s and Weak Environmental Enforcement in Developing or Low Income
Countries................................................................................................................................6
4. Gaps in the Literature Reviewed........................................................................................6
Conclusion..................................................................................................................................6

2FOUNDATIONS OF INTERNATIONAL BUSINESS
Introduction
Google is one of the best known of MNC’s across the globe, and is famous for its
Google Search engine over and above products that are designed for work productivity and
development such as Google Docs, Google Drive and Google Email or Gmail as it is
commonly known. The company has acquired worldwide acclaim for its efficient provision
of internet related services and the high quality of its hardware and software products. This
report provides an overview of the background, developing and global strategies of the
Google Company and also undertakes in-depth literature review on the subject of the
relationship that is shared between MNC’s and host nation states.
1. Background and Development of Google
Google is a large multinational company that is headquartered in the country of America
and which specializes in the provision of internet products and internet related services. A
few of the well known services and products that a company like Google is known to offer
are cloud computing, search engine, software, hardware and online computing technologies.
Google is considered to be one of the largest technology companies in the world today
alongside companies such as Facebook, Apple and Amazon. The company was established in
the year of 1988 by Sergey Brin and Larry Page who were at the time enrolled as doctoral
students at Stanford University. Larry and Sergey own fourteen percent of the shares at
Google while the remaining fifty six percent of the shares in the company are owned by stock
holders. The company has been growing at a rapid pace for several years now through a
variety of acquisitions, mergers as well as partnerships that go well beyond the core search
engine that is offered by Google which is Google Search. There are a number of services that
a company like Google is seen to provide for the purpose of work productivity such as
Google Slides, Google Sheets, Google Docs and Gmail. It even offers facilities for