Managing Innovation and Creativity

Managing innovation and
creativity

Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................5
REFERENCES..............................................................................................................................14

Introduction
TASK 1
My story: In the beginning
Entrepreneurship is defined as the process of launching, designing and running a new business
venture. It consists of small businesses which are run in order to develop, organised and manage
to earn profits and money. There are several people who create these businesses and these are
known as entrepreneurs. When launching a new startup or business, there are several factors
which are considered such as funding , government policies, business decisions, economic crisis,
source of capital, resources, etcetera. For an entrepreneur, it is very important to have reach to all
these factors in order to conduct a successful business. It will help in earning more money and
managing The working of startup effectively. it is also essential to manage the ability and finding
out opportunities for translating inventions as well as technologies used in products and services
so that it is easy to recognize the commercial potential of invention and manage talent, capital as
well as other resource properly.There's need to manage the business environment properly and a
chief organizational targets in specified time frame. There are several entrepreneurship such as
family entrepreneur, social entrepreneurs,Etcetera. Family entrepreneurs are the individuals who
manage and handle their family businesses and these generally include retail business,
investment business, etcetera. There are some Pre entrepreneurial skills and attributes which help
in managing the business operations and tasks effectively.
TASK 2
Research Questions
Option D – Theme - Organisations/Products Happy 21st Birthday Google!
Discuss and illustrate, how organisations and products launched post 1999
are changing the way we work and do things?
When it is talked about technology companies, Google is one of the most popular brand among
them. It has changed the way people think of Internet. Google has started as a novel search
engine and now it is managing 8 different products which are used by approximately one billion
users. There are several individuals who use Google software for searching the repository of

human knowledge, consume media, communicate, perform work as well as manage vast Internet.
Google company is known as subsidiary which is rising for joining Apple as well as Amazon it
is one of the one trillion market valuation territory. This proof start Google has led to the position
within the industry at peak and managing the diverse as mapping, self driving cars and
smartphone operating systems. Google has successfully completed 20 years and within
approximation of companies biggest product launches, instrumental acquisitions and legal
merges are an example of turning into Silicon Valley powerhouse.
In the year 1996, Larry Page and Sergei Brin launched Google on Stanford universities network.
It was initially known as backrub which began as a research project for Larry Page. His fellow
made Sergei Brin developed a system that will crawl Internet to determine which page are linked
to other pages by positioning them in creative search engine. Through getting inspiration from
various links between pages and know how the search engine would become more accurate and
web will continue to grow, there are several ways by which Google has began to start its success.
in the year 2001, Google was run by very few individuals in the supervision of big companies. In
summer 2002, Google challenged a big and success year off the company. Google has now
become a verb and Yahoo is the Premier Internet search engine. When Google began to gain
popularity, this search engine Yahoo has provided it a wonderful help. Google launched Google
News in 2002 and it was a great service by which customers are enjoying digital media and
which was distributed on the web. In today's world, Google and its parent company alphabet
have a market capital of 840 billion dollars. In the year 2003, Google list a complex of buildings
which are known as I'm set Theatre technology center. It has become so popular that it is now
known as googleplex. In the year 2004, Gmail was launched to public with one GB of storage. It
helped individuals to transfer messages through email and it was designed for addressing
increasing internal communication and storage needs of individuals. By providing one GB of
storage and advanced search Cup app city's, Gmail help people to manage their work in effective
manner. There was investment of $1,00,000 to Google which are divided into series of other
Angel investments . This included 1 which was taken from Amazon founder Jeff Bezos. In 2005,
Google Maps for launched by analysing the demands and requirements of individuals to manage
GPS navigation for Maps on smart phones. It provided help to individuals in finding their
destination from various areas. In 2006, Google launched its search engine in China I'm just
service was based in California and was subject to block heads and firewall slowdowns. There