Managing Entrepreneurship: Personal Enterprise Report on Key Themes

A PERSONAL
ENTERPRISE REPORT
THAT EXPLORES THE
KEY THEMES OF
MANAGING
ENTREPRENEUR

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
Option D Theme- Organisations/Products...................................................................................3
TASK 3............................................................................................................................................6
Introduction-................................................................................................................................6
Objectives-...................................................................................................................................6
Market Research-.........................................................................................................................6
Target Market or Customers-.......................................................................................................6
Marketing-...................................................................................................................................7
Human Resource-........................................................................................................................7
Operations- using Business Canvas Model-................................................................................8
Legal Issues-................................................................................................................................9
Financial-.....................................................................................................................................9
Risks and contingency-................................................................................................................9
Exit strategies-...........................................................................................................................10
Other issue.................................................................................................................................10
REFERENCES................................................................................................................................1

TASK 1
I am entrepreneur who have the relevant skills and knowledge to shape the business, I
always dreamt of to become a successful entrepreneur, for that I have come through many
situations which sometimes pressurised me to quit this dream but my dedication and family
support lead me to follow this path. For my initial journey it was not difficult for me to follow
this career because my family environment was good where I have the support of my parents,
siblings, friend who always push me to achieve my goals. Although my family is not
entrepreneurial but they always encourage me to follow my dream. Their support always helps
me to come out from the complex situation by finding better potential solution. As for me the
pre entrepreneurial skills were creativity, problem solving skill, critical thinking and decision
making skill, risk raking ability and attributes were persistence, devotion, inspiration, passionate
that helped me a lot throughout my entrepreneurship journey. I knew that these skills and
attributes have the major impact over the entrepreneurship as I was aware that entrepreneur is
itself responsible for every action therefore I always used to practice the decision making skills
for the better business decision.
TASK 2
Option D Theme- Organisations/Products
Social network has completely change the business dynamics, it leads businesses to easily
respond to their consumers and to provide them potential solution for their query in real time. It
is most convenient options for the business as don’t have to invest such amount of money
because some social platform offers the free of cost services (Knoke and Yang, 2019). Facebook
is one of the strong social network which is impacting the global world. Facebook is the
American online social networking service which is owned by the Meta platform, this enterprise
was discovered in the year 2004 and founder is mark Zuckerberg. As for the engineering
perspective of enterprise- Enterprise engineers the unique designing and implementing the tools
and services to help power Facebook workers. As the employee team mainly aims at technology
through the creative perspective and leads to develop the innovative and human centric solutions

which helps in providing they seamless experiences to the company’s employees. For the
economic impact of the company it is found that marketing of Facebook is resulted in $ 148
billion of its complete worldwide result and it also given the 2.3 million jobs globally, it is also
found that marketing on Company has contributed the $77.6 billion in economic effect and often
produces the 816,000 employment in the United States (Tabassum and et.al., 2018). Facebook
enables the global economic functions by providing support to open the better opportunities by
connecting the people and range of business and also reduce the barriers to effective marketing
and innovation. Facebook offers the better services to the consumer as to connect the people with
each other irrespective of their physical location they can easily remain in touch with their
people.
With more than 350 million user of the Facebook making the company as strong and largest
social network enterprise it offers the benefit to connect the people who are at any geographic
location but still have some negative points (Yang, Keller and Zheng, 2016). As along with the
advantages which the Facebook social network offer, it also has the negative aspect which is
affecting the individual’s life as it is easily seen that people across the globe are facing lack of
sleep problem, eating disorders, low self-esteem as well as depression which is affecting their
lifestyle, as this application is highly addictive thus consists of some drawbacks as well.
Sometimes because of its addiction it also leads to the fatal incidence which affects the society
and wellbeing of people. In the survey that is conduct where the 33 percent respondents were
from the Australia, Canada and UK who have said that Facebook company is negatively
impacting the society, while it is also found in the survey that country like Japan which is fastest
tech country, where people does not prefer to use this application because of its negative impact
over the community (Aghakhani, Karimi and Salehan, 2018). It is often found that this platform
also has impact over the communication which cause the cyberbullying, loss of personal data and
security.
Marketing effect generally examines the impact of various businesses by utilising the
Facebook services to proceed with the online and offline sales of product and services, Facebook
offers the better tools and services to the marketers of any size to reach their audience and to
create brand awareness of their businesses (Robertson and Kee, 2017). It is clearly found that
global enterprises are using its convenient services and unique marketing tools to achieve their
desired goals and objectives, as by using the ads and pages they can easily gain the insight of