Managing Events: Different Categories, Dimensions, and Trends

This document provides an overview of different event categories and dimensions, including product launch events, commemorative events, and bridal events. It also discusses the features and current trends influencing the events sector, such as sustainability and event security. Additionally, it explores the range of management roles in the event industry and the management skills needed to meet stakeholders' needs. The insights are based on the experiences of Dream Sales Machine (London) Ltd.

Managing Events
Successfully

Contents
INTRODUCTION...........................................................................................................................................3
Activity 1......................................................................................................................................................3
P1 Different event categories and dimensions and their differences........................................................3
Features and current trends that are influencing the events sectors..........................................................5
Activity 2......................................................................................................................................................6
1. Range of management roles in the event industry...............................................................................6
2. Management skills needed to meet stakeholders needs........................................................................8
Activity 3......................................................................................................................................................9
1. Design of event layout for correctly setting up conference room for meeting specific brief and
requirements of client..............................................................................................................................9
2. Examining additional services that will be available in conference environment along with
importance to provide them to meet requirements of clien fresh ts for added value..............................11
Activity 4....................................................................................................................................................12
1. Specifying as well as explaining appropriate measures that are required to provide secure and safe
venue, environment for guests and working environment for staff........................................................12
CONCLUSION.............................................................................................................................................13
REFERENCES..............................................................................................................................................14

INTRODUCTION
Conferences are called gathering whereby participants communicate and exchange their
thoughts and opinions with one another. That company arranges activities and conferences to
increase awareness and effectively coordinate activities. There are multiple kinds of workshops
and meetings that successfully address with everyone, including such wedding ceremony, formal
business meetings, celebrations, carnivals, and meetings. Conferences are regarded as the basic
activity that is handled by includes enhancing to efficiently coordinate and execute their
activities. Corporate staff or qualified event planners are responsible for handling the tasks and
events to allow them successful (Ansari, 2019). The conference and management preparation
includes site, expense, services, and potential visitors, lodging requirements, location and
efficient application that can entice viewers and express their experiences. Dream Sales Machine
(London) Ltd. was chosen to know regarding conference and activities. This was established in
London on 16 May 2018. The company's growth is travel agent operation, conference organizer
activity and education services and support which encourage organizations to handle their
activities. This report covers numerous topics including such various varieties and measurements
of events in the event field, evaluation of meetings and conferences that are needed to operate
inside business. In addition, steps needed to handle reliable and comfortable activities for both
employees and visitors.
Activity 1
P1 Different event categories and dimensions and their differences
The Dream Sales Machine (London) is a top-notch corporation founded in London to
achieve the best service providers. It organizes others for meetings and conferences, provides
travel and tour etc. that target consumers and control volume. Such company holds various types
of activities and conferences as per customer requirements. The classifications and
measurements are described this way:
Product launch event: There are various businesses in the market world who want to sell
their goods and services in order to hold marketing strategies for their latest deals and discounts
who affect customers and increase sales. Such activities involve a great deal of attention from
management teams, who handle all operations. In the structure of Dream Sales Machine
(London) Ltd, managers concentrate on these events and encourage other organizations to carry
out advertising efforts to develop brand identity (Biesenthal, Clegg, Mahalingam and Sankaran,
2018).
Commemorative events: This is seen as public events that largely focused on promoting
civil and non-governmental individuals. They also organize events for public consumption in
which celebrities are welcomed to affect the public. It is handled by administrators who need to

prepare ahead and take good care of activities and other facilities. We are also in need of catering
facilities to serve their guests. Often, Dream Sales Machine (London) Ltd organizes these
activities where managers need to be comfortable with everyone, that allows to make their
customers happy.
Bridal events: This is other conference and function in which Dream Selling Machine Ltd.
Develop the activities that can provide products and facilitate the organization of the company.
Supervisors need to collaborate with other staff, build designers and efficient procedures that can
draw more customers.
Difference between events
Basis Promotional Bridal Commemorative
Purpose To support the items
that has newly been
launched.
Getting successful
plans to plan the
ceremonies.
To encourage
individuals of civil and
non-governmental
nature.
Required skills Information of rivals
and the business, guest
expectations and
abilities in managing
projects.
Information of styling,
teamwork, capacity
development and clear
communication.
Consistency abilities,
experience of people
lining up and value.
Dimension of events:
Location: It is something that the planner who chooses the venue for appropriate activities needs
to evaluate. Dream Sales Machine (London) Ltd, by identifying the material to hold activities,
the administration plays this function.
Cost: There are different elements which are crucial to the director of Dream Sales Machine
(London) Ltd wherein they define the costs of their coordinated activities including conferences.
Amenities: This relates to infrastructure and opportunities that have been needed by Dream Sales
Machine (London) Ltd managing director to organize that allow to continuously improve an
activity (Brower, 2017).
Difference between dimensions

Location Cost Amenities
The event manager essential to
assure because they provide
the perfect method for
activities for their customers.
The event manager guarantees
that fair expenses are paid for
their services.
In this director is expected to
ensure that certain equipment
and programs are helping to
please their clients.
Features and current trends that are influencing the events sectors
Event Company focused on recent technologies that help coordinate the preparations and
associated with the following, and draws further services to increase productivity. Every
company, by growing the brand and product identity, aims to improve their revenue and
profitability. There are many aspects and patterns in the hotel industry which enhance project
industries. For organizations, this is crucial to concentrate on their characteristics and identify
improvements into their business so that they can develop and generate more profit. Dream Sales
Machine Ltd, for instance, is a luxury hotel that individuals can plan business, private, and
charitable activities that help them successfully fulfill their goals and objectives (Bullock, Greer
and O’Toole Jr, 2019). Monitor the implementation the requirements and emerging patterns that
can affect the field of activities. Dream Sales Machine Ltd Administration includes a variety of
patterns and functionality that affect the entire industry they are:
Amounts contribute in GDP: Entertainment industry organizes different programs and
activities that contribute to the economic development of the nation. Dream Sales Machine Ltd.
is arranging activities and contributing to the country's economic growth. It significantly
increases living of the population conditions and it raises high wages.
Wide range of event: It is a particular distance of an event where companies will arrange
tasks and processes including such exhibits, corporate events, corporate meetings, household
chores, etc. For instance, a person arranges a social opportunity to celebrate their marriage
activities
Goal oriented: Activities are coordinated to meet corporate objectives and priorities. For
example, Dream Sales Machine Ltd management assures their consumers that activity will be
efficiently controlled and coordinated so that target can be accomplished up in a particular
period.
Effective promotion and communication: It is necessary for organizations and
individuals to communicate message and information to the wider and intended demographic so
that people have an opinion in favor of organization. Dream Sales Machine Ltd is loving this
function as it aims to encourage and connect with target market, which will help improve
performance and effectiveness.

Current Trends within the event industry
Sustainability: It implies that a company aims to retain itself in a global marketplace by
embracing improvements and obstacles that impact the tourism industry. For example, the
Dream Sales Machine Ltd event organizer employee involvement for systemic thought in order
to enhance the effects of prohibiting single-use plastics, informing participants and providing
plant-based food that allows Dream Sales Machine Ltd to successfully maintain economic
programs (Cheng and et. al., 2019).
Increase need for event security: This trend is increasingly growing in event industry
which has affected event organization market. Each organization, when planning an event which
can help them happy secure, needs stability and assistance. For instance, this affects event sector,
In Dream Sales Machine Ltd, management are considering adopting this trend and begin
adapting and concentrating on event protection in the context of cyber security, improving on-
site protection and managing emergencies that maintain participants secure.
Event industry development: In present time most of people to celebrate any function
hire event Management Company. Similar to the information being posted and released for
activities, social media has a huge effect on the event industry to raise visibility of activities
running by people. This research explores the Facebook 'events' as a tool for encouraging
customer big occasions. Attitude of consumers against Facebook and customer willingness to
take part in a case. Data was obtained via a survey which was conducted via the Facebook 'Posts'
of specific venue owners. Transport has an influence on the events industry, as transportation and
daily transportation are far more accessible than those in 2008. Many event promoters also reach
a contract whereby customers can buy tickets to just get London mostly on railway for instance,
and to have a bus system lined up to take them to both the activity. Tourism places traveling to a
UK for millions of visitors because contributes to cash flowing into the company of activities
and also the community raising the company of activities value that tourists actually brings
investment into business and employment, with visitors the financial system will drop in value
and also organizations like hotels, airports as well as other businesses (Dahlin, Chuang and
Roulet, 2018).
Activity 2
1. Range of management roles in the event industry
In the hotel industry, various styles of roles and divisions are necessary whereby resources
are employed to handle and coordinate operations and processes. Event management is regarded
as a large-scale application of software development such as gatherings, conventions, meetings,
formal groups, etc. Various duties and responsibilities are exercised by Dream Sales Machine
Ltd owner to meet those requirements, as described:

Event planner: As event planners a individual who oversees all activities and is liable for
the actions is considered. Dream Selling Computer (London) Ltd. Managers are performing this
position aim of providing resources such as performers, caterers, conference and so on that can
better reach customers. It also enables employees have the chance to expand and improve their
careers.
Event manager: This key role is performed by hotel guests else who one period have the
expertise and insights to handle all activities. At the Dream Sales Machine Ltd, event planner
plays an important role in making preparations, planning activities, choosing venue, menu
setting, guidance and regulating that allows to successfully achieve the organization's goals
Event Coordinator: This position is also critical that an individual plays, is essential for
keeping communication with all those involved in the organization of the activity. In Dream
Sales Machine Ltd, event planner carries out their position by communicating with all and
reporting to project management that manages to currently utilizing activity. This manager offers
insight about whether or not all of the tasks are well organized and can introduce changes if not
(Dodds, Ali and Galaski, 2018).
Security officer: This implies that when a company is able to host an event, and there
requires being a security officer who would guarantee that at the point of conducting workshops
and seminars, participants will be secure. This position is performed through Dream Sales
Machine Ltd security officer whom utilizes both techniques and technologies to even provide
citizens with protection and by attracting markets to improve profitability.
Current Job opportunity
If any business deals in the field of event management provides potential employees many
incentives, several of them are as follows:
• Public Relations: managing in this position a large audience community comprising clients,
musicians, performers, local government as well as the news, and so forth.
Strong stand and marketing: Throughout this position, entities will support the advertising
strategy of the organization and then also attract potential customers to a larger economy.
• Brand development: candidates who've been able to track customer desires related to the
reorganization of the brand value must be innovative.
• Design team: applicants should be creative, develop but instead start planning project schedules
and for activity, including such stage management, scenery, clothes, etc.
Job openings in the event sector are mentioned above and there are more openings to broaden for
such individuals who would like to grow their professions into the public relations industry. It

will also include some variety of organizational skills that will benefit make their both effective
and capable of performing the professional task (Harris and et.al, 2018).
2. Management skills needed to meet stakeholders needs
An individual ought to have method of examining expertise to plan and coordinate events
which can serve to efficiently run operations and processes. In Dream Sales Machine Ltd, the
management of Dream Sales Machine Ltd needs variety of skills and qualities which are as
characterized:
Management skills
Leadership: It is viewed as crucial skills which are essential for manipulating workers and
getting work done from them. The individual offers accommodation and hotel facilities in Dream
Sales Machine Ltd required leadership qualities that could inspire employees and promote
organizational success (Jalaei, Zoghi and Khoshand, 2019).
Management skills: This is another valuable ability that is needed to efficiently handle all the
roles and activities. Employees are supposed managerial skills at Dream Sales Machine Ltd that
include preparing, coordinating and managing business operations that enable to accomplish the
task and improve business performance.
Personal attributes
Problem Solving: This characteristic says that individuals employed in companies ought
to be able to identify the issues that operate in order to achieve the objectives of the company.
For starters, Dream's supervisor interacts with uncertainty, danger and potential accidents as
possessing the qualities of critical thinking. They can deal with the activity in this, and retain
profitability (Yu and et.al, 2019).
Confidence: This is another quality that is needed in individual for amazing
achievements and that draws customers by interacting with people. Dream Sales Machine Ltd
staffs have trust that allows them owned company efficiently and increase profitability.
Event stakeholder
Stakeholders are the individuals involved in the planning of the organisation; it involves
many individuals, including the promoter, event planner, staff, consumers, vendors, surrounding
area, etc. Those citizens are participants in every event and the managerial skills listed above
needed to fulfill the strategic priorities (Kockerling and et.al, 2019).
Meet stakeholder expectation
An event manager's outstanding interaction allows recognizing the expectations of their
consumers about their case. For instance: Dream Sales Machine Ltd holds a meeting, so event
organizers have to communicate with them about their specification. For just that, effective

relationship or description capabilities should be in place that helps them improve the desires.
Event planner should have versatile job skills, so that they can adjust their preparation as needed
by the client. Meeting is a structured event that is really necessary for the company to achieve it
correctly without interruption, and planning and coordinating abilities obviously makes this
event memorable (Lakhtakia and et.al, 2017).
People qualities that indicate event leaders should connect with others listen to everyone
carefully, have communication leadership qualities that offer them courage to share their
perceptions and opinions. Event Company needs fans interested regarding their work and able to
perform under tension. If an event planner lacks these skills and experience so individuals can't
fulfill their standards and goals for the event. In the situation, it may be the cause of failure then
they need to reflect upon it.
It was suggested that event operate effectively such as e Dream Sales Machine Ltd recruit
specialists and others who have the above described managerial skills while importing
employees for almost any activity. They will need to provide them professional development
opportunities from the initiation phase so they can understand so much from their top
management and also follow their guidance to do that. In contrast, they should involve their
workers in developing some meaningful that aim to enhance the management's creative thinking
and problem-solving abilities (Nyberg and Pudas, 2019).
Right management skill
People skill: The trait or unique quality is abilities of people that are making individuals effective
in handling large activities. High-level representatives, officials from government, suppliers,
other workers, sponsors, clients, managers, vendors, workers and event attendants would be
pandering to consumers.
Flexible: People are bound to be flexible and to be able to change their acts as per the situations.
Going to tackle up disaster and taking difficult decisions, individual must execute aspect of the
work peacefully and successfully. Stay calm, do things and then get back to this place.
Activity 3
1. Design of event layout for correctly setting up conference room for meeting specific brief and
requirements of client
In order to schedule a meeting, it is important to determine the design of the room which
will allow participants to remove almost all details of the subject. There are broad alternatives
open for an organization to set up venue space that fulfills its requirements of the client. It is
organizing a board meeting at its London assumption in the sense of Dream Sales Machine
(London) Ltd. The meeting is a form of learning program wherein 25 managers from seven
various nationalities can participate. In this meeting, person on one conversation will be held on

specific subject so that awareness of other participants can be improved (O'Donnell, Thorne and
Yeakley, 2018). The main customer specifications from the meeting established are linked to a
convenient space and convenient parking environment where sectionalism can be made
correctly. The meeting will be conducted at the corporation's function space, and the function
design or room design is as continues to follow:
Arrangements can be made in the conference floor plan as per the highest level needs of
the customer who will be attending the committee meeting. Chairs are stable platform in line
which follows projection path. The architecture of the activity has been well suited for making
fun, proactive training and is more appropriate for community conferences. The design will also
definitely ask from different people to come forward with their opinions and communicate with
individual at the case. The conference will also offer a chance to discuss problems relating to the
outer world with everyone one on one, and commentators may provide guidance to enhance their
individual jobs.
Space for the event: To organize the venue requires selecting particular place where all the
members sit easily and feel comfort. The place should be clean, spacious and do not suffocated
after the enhance number of people. It will be ventilated and get fresh air can pass through it. For
the sitting purpose set around the table in which people interact with each other and main guest
sit in front of stage and take experience all the function easily (Piraghaj, Dastjerdi, Calheiros and
Buyya, 2017). The sitting arrangements should be done in proper manner and also focus on
theme that set by the company for the participants. The place is the major point for the
concentrate with that. The place is essential part to organize any event and spacious the event can
organize their activities in systematic manner. There would be proper ventilation in the room.

But if the room is not enough for accommodation for invited participants then it might be
capable to outcomes into crowed and suffocated place.
Logistics: The event should be effective management for logistic such as, effective
working, proper speakers, clear screens to presents of performance and all. As per these things
play essential role in order to provide good and perfect event for conference. To fix the large
participants mice is must that required to properly working. To analysis the audience effectively
the activities should be conduct in proper manner. There should be proper space stage and
podium. Also set a projector in which people present their presentation effectively (Preston and
Barnes, 2017).
Food and décor: At the event the food should be served to all the participants. There are set
a specific corner wherein people can go and take their food. The food must be served y the
waiter and other people who are arranging all the activities and care all the people. Time to time
provide snacks and drinks
2. Examining additional services that will be available in conference environment along with
importance to provide them to meet requirements of clien fresh ts for added value
Services are basically the indefinable offer given by Dream Sales Machine Ltd which
seeks to produce the product quality that is acceptable. The main role of service distribution is to
please the consumer and encourage them to engage tremendously in the event taking place at the
Bulgari Hotel. Most of the standard of service is mentioned further below:
Pick-up and drop service: The representative of Dream Sales Machine Ltd offers the
advantages of the customer both to choose the accommodation from function and to arrive at the
airport terminal. It assisted synthesis the warmth of both presenter and CEO who originated from
various 7 states, and it also means keeping the good mindset moving. Such very additional
resources allow the visitor to solve the traffic problem through reducing time, effort and costs
(Price and Shah, 2019).
Spa and work out Zone: The presence within the Dream Sales Machine Ltd of the
various spa corners and exercise will encourage the tourist to explore in the spare time. Such as
this, when attending the task or becoming mindful of the wider journey, the massage helped
relieve anxiety or fatigue. If the traveler is a wellness enthusiast, then they can spend the
afternoon time in the shower to preserve their fitness and establish potential interactions.
Buffet system along with delicious food: As it's a meeting attended by 25 executives,
Dream Sales Machine (London) Ltd's managers can make special arrangements to serve these
individuals with delicious and good quality food variations. Respondents would then appreciate
meals focusing on various cultural groups at this provider.
Efficient staff: If the organization is holding a meeting, careful contribution to the
company received is also necessary. Dream Sales Machine (London) Ltd workers will be taking

care of snacks and drinks, electronics, as well as other essentials at the meeting. In addition,
these individuals will also be translating appropriate and respondents give for the managers
participating in the case.
Therefore these are some of the additional services provided by the hotel, as well as
Dream Sales Machine Ltd for comfort of guests. This also means to emphasize the incredible
relationship which can make life simpler as both the individual and the company to become
member of the system, even though the interaction is designed in the longer term (Sparks, R.,
and et. al., 2019).
Activity 4
1. Specifying as well as explaining appropriate measures that are required to provide secure and
safe venue, environment for guests and working environment for staff
It is essential for customers and attendants to be healthy and protected as they obtain care
and function in a system that works increase the quality of yield and production. The
management of the company takes numerous steps to ensure health and a healthy atmosphere
which are as described:
Invest in information security: Through this step, resorts appear to routinely store
attendant credit card details as a centralized computer, front common terminal register, third-
party partners, and type card authorization. In using this method, the Dream Sales Machine Ltd
supports the internet security department with a risk management solution that enables users
recognize how information is secured and offers protection (Tedim and et.al, 2018).
Intelligent access control system: This is another device and is used by the Dream Sales
Machine Ltd hospitality management whenever visitors remain in the rooms, helping to even
provide visitors with all amenities when necessary. Many hotels pay consumers additionally for
offering amenities with certain freedoms which support and sustain positive results.
Protect customer data: It would be another approach that hotels will take because they
accept the risk of security breaches when large quantities of money transfers occur on a regular
basis. For example, Dream Sales Machine Ltd hospitality industry uses these initiatives and
prepares a document on Wireless security breach inquiry which actually protects customer
information
Employ technology to improve surveillance: Hotels use this step to enhance the
surveillance mechanism that protects against robbery, issue and others. In Dream Sales Machine
Ltd, for instance, leaders are accountable for using modern software that includes machine
learning; understanding computer vision algorithms and advanced capabilities helps prevent
visitors from confusion.

Keeping all the information confidential: As visitors are expected to apply their private info
at the time of their stay. Similarly, only the event manager provides all the requisite information
as well as descriptions of the participants. And keeping all of the data secret inside the other safe
setting is key for them all (Toimil, Losada, Camus and Diaz-Simal, 2017). Because a breach of
contract is one of the key issues Dream Sales Machine Ltd wants to be especially cautious
regarding. Nevertheless, in order to retain long-term privacy, only the basic information of the
visitor may not have to be shared inside the outside team member.
CONCLUSION
It can be inferred from the study that activities and meetings need a great spot and position
in their accommodation which is supported by the hospitality industry. The kinds of incident are
social, organizational and charitable, designed to coordinate the operations and processes.
Various types of components and developments in event management industry influence the
event - related brain sector. Manager's role and functions are specific including event manager,
event planner and organizer that function well and improve organizational efficiency. Also
important for organizations are various levels such as costs, conveniences and destinations that
are being used well enough for organizing events. The activity layout includes framework which
specifies the venue, scheduling, activity, advertising as well as other amenities to better attract
more customers.

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