Managing Conferences and Events: Categories, Dimensions, and Trends in the Event Sector

Managing Conferences and
Events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................3
P1. Categories and Dimensions of event within event sector.....................................................3
P2. Features and current trends influencing the event sector......................................................4
LO2..................................................................................................................................................5
P3. Layout for the conference to be held....................................................................................5
P4. Additional services to the clients for the event and its importance......................................7
LO3..................................................................................................................................................7
P5. Management roles in event industry.....................................................................................7
P6. Management skills and personal attributes required for event management industry..........9
LO4................................................................................................................................................10
P7. Measure for secure and safe venue and environment for event..........................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Event management is application of the projects to the creation of conferences, seminars,
festivals, formal parties and conventions. Now event planning has covered a wide scope. Event
planning includes overall activities related to management and implementation of conferences
and events. The process of coordinating, planning and implementing the activities for the event
are covered under event planning. These activities include budgeting, scheduling, site selection,
getting necessary permits, arranging event security, food and others services,etc. Event planner is
the person who plans, implements and coordinates the various activities related to the event.
Here in this report we are going to discuss a conference planning by Dream sales machine
(London) Ltd.The company here is going to plan for 2 days conference at london.
MAIN BODY
LO1
P1. Categories and Dimensions of event within event sector
Event can be defined as assembly of the public for the purpose of celebration, education
and marketing. Basically event are classified under three main categories which are private
events, corporate events, private events and charity events which are actually fundraising events.
Private events are events for the individual usually for family and friends. They includes
weeding, birthday parties, casual get together and festival gatherings. Private events have a
certain list of guests and does not allow public to take part. Most of the private events are
weeding events and birthday parties.
Corporate events are organized for marketing, brand awareness of the products of
business enterprises and corporate (Getz, and Page, 2016). The main motive of these events is to
promote their companies brand and products with the help of business dinners, conferences,
Seminars, product launches and business meetings. Corporate events will be helpful to build
business relationship between the employees, will increase communication between the staff and
will enhance the business efficiency. Seminars and conferences are one of the most effective
type of Corporate events. Conference is a meeting of business experts who discuss on the topic
about their opinion.
Charity events are used to raise the funds for charity by the event of their choice. They
get fund through various sponsorship, sports events and charitable actions.

The main dimensions of event management are as follows first is Mobile events, these
events takes place in different cities and places and are mobile in nature.It is regularized and
standardized in particular format by event manager. Next is place events means events held at
particular place from time to time ,
The next events are on the basis of scale of its operations which includes first micro
events,it depends upon the budget allocation which is core event budget and next is wider event
budget. Macro events are event having more budget than micro events are conducted at larger
scale than that of micro events. The last is mega events which are conducted at larger scale such
as International cricket match, Olympics, international conferences.
Multi site events includes events at multiple site and are managed centrally while single
site events are managed from the single site only.
Standardized events, these events has particular code of conducts that has to be followed
by the events ion its implementation (Maddock, and et.al 2015). While creative events can have
modifications in their application according to need.
Live events are the common practice either its is paid or free. It focuses on extending the
target audience and enlarging the market for key share holders.
P2. Features and current trends influencing the event sector.
Recently, event management industry is becoming odder and technological. Event
management is ever-changing industry. It keeps the new trends and technology on priority to get
customer satisfaction and getting work efficiency. Some innovations in the event management
industry is use of event management software, VIP experience, etc. The features and current
trends influencing event sector in each category are discussed as under.
The recent trend and features of an weeding reception has been developed to a great
extent. It focuses on giving the guest luxury experience (Stott, and et.al 2016). These trends
include Food based on the theme of weeding. Lighting, it is a simple way to create a ambiance of
the venue. The next feature is sparkle, creating a venue with darkness and sound makes the
feeling of the guest awesome. Entertainment is the key factor to improve guest experience in the
weeding.