Managing Food and Beverage Operations: Types of Businesses, Rating Systems, and Current/Future Trends | Little Italy Soho Restaurant

This report explores different types of businesses within the food and beverage industry, profiling a chosen business within each area of the industry. It explains different rating systems used for the food and beverage industry nationally and internationally, and discusses the current and future trends affecting food and beverage businesses. It also demonstrates professional food and beverage management skills within food and beverage organisation, explains the legal requirements and regulatory standards that food and beverage service outlets must comply with, giving specific reference to the maintenance and cleaning of equipment, and compares and contrasts different operational and marketing technology for a range of different types of food and beverage businesses. The report is based on Little Italy Soho restaurant, located in 21 Frith Street, London, England, which is a casual dining and branded restaurant providing high quality food and beverages products to customers.

Managing Food and Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry........................................................................2
P2. Explain different rating systems used for the food and beverage industry nationally and
internationally..............................................................................................................................3
P3 Discuss the current and future trends affecting food and beverage businesses......................4
P4 Demonstrate professional food and beverage management skills within food and beverage
organisation..................................................................................................................................6
Covered in PPT............................................................................................................................6
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply with, giving specific reference to the maintenance and cleaning of
equipment s..................................................................................................................................6
Covered in PPT............................................................................................................................6
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses.........................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
It is important that food and beverage sector is correctly and effectively conducting its
practices with the motive of overcome challenges and enhancing organisational task. There are
different activities that need to be performed in correct and accurate manner so that the issues of
COVID 19 can be successfully overcome. It has been identified that COVID 19 pandemic and
lockdown has affective business and restaurants as well as food or beverage operation has been
sustained heavy losses. It is crucial for company operating in this sector is analysing and
evaluating different current and future trends so that operations could be successfully performed.
This report is based on Little Italy Soho restaurant. The owner of this firm is Anthony Polledri
and it is providing high quality food and beverages products to customers. Little Italy Soho
restaurant is located in 21 Frith Street, London, England. This restaurant is the combination of
fine dining, exceptional list of wine, music and dancing. Little Italy Soho restaurant was
developed in year 1995 and it is offering various types of Italian and European food and drinks
products in order to meet with the demand of customers. This report includes different types of
business with in food and beverage industry. In this different ranting system has been determined
along with the current and future trends of food and beverage business. In this report different
factors which influence customer decision has been analysed. Apart from this different strategies
which is used in range of food and beverage outlets to attract and build a loyal customer has been
analysed.
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MAIN BODY
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry
Food and beverage is very vast industry and it includes several business that is effectively and
efficiently conducting its business practices. There are different types of business within the food
and beverages industry that is performing its business activities in different manner. Different
types of business with in the food and beverages industry is mention below –
 Full service restaurants – This can be describe as the proper restaurants in which different
types of food and beverages products are offered to customers. In this type of business,
customers are seated and it is responsibility of waiter to order food. In the full service
restaurant there are wide range of food and beverage menu and in this customers have
high expectations. This includes proper and clear preparation of the table for its
customers.
 Fine dining – This is also a part of full service restaurant that include white table cloth
restaurants. Fine dining restaurants are consider to be higher ender as well as fancier
restaurants in order to meet with the needs of customers. There are proper dressing code
for the staff members and it is focusing on providing high quality food and drink products
in order to meet with the needs of customers.
 Casual dining and branded restaurants – This type of business is also considering full
services with wine menus and full bar services. Casual dining is considering fun and
comfortable laid back atmosphere as well as including affordable priced menu. This type
of business lies between the fast food dining as well as fine dining business. Little Italy
Soho restaurant is casual dining and branded restaurants that is providing high quality
products and services in order to meet with the needs of customers by offering high
quality products.
 Customer service – This type of business includes the food centres in which customers is
ordering food at the counter. In the customer services restaurant either customer is
picking the food form counter or staff of restaurant is delivering it to the table. This type
of business are developed in such a manner that customer can easily order and receive
food form the counter.
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 Quick services – This is one of the fastest growing business as there are large number of
customers who prefer fast food in order to meet with their demand. In this type of
restaurant food is prepared that is easy and quick to consume. Quick services restaurants
are developing, preparing and purchasing quick food to its potential customers. This type
of business is effectively functioning by considering convenience factor for its customers.
 Bars and pubs – This can be describe as the business which is providing alcohol and other
food or beverages products and services to its customers. The term bar can be explain as
the order, service and payment points as well as consumption area in licensed premises.
Pubs can be describe as the public house in which alcohol is served by license holders
and consumed lawfully by its customers.
 Coffee shops – This type of business can be describe as the organisation that is
specialised in offering and providing coffee products. Coffee shops restaurants are
considered to be effective place where meeting, social activities and get to gathers are
plan by friends and family. There are several well known coffee shops such as Costa
coffee, Starbucks coffee and so on.
 Pop up restaurants – This type of restaurants is consider as the restaurants, bars and
stands that allows owners, chefs and guests to try some new food in creative manner.
This type of restaurants is developed with creative and new ideas in unconventional
locations which is briefly open for few months only.
P2. Explain different rating systems used for the food and beverage industry nationally and
internationally
There are different types of rating systems which is used for food and beverages industry
at national and international market area. It is essential for the company conducting its practices
in food and beverages industry to consider effective rating system as this will help in identifying
uniform customer experiences as well as assist in maintain food hygiene. Through rating system
respective company will be able to analyse and evaluate its performance as well as views of
customers. different types of rating and classification system is mention below –
Michelin star –
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Michelin Stars are awarded to those restaurants who have particularly high standards.
Michelin Stars are mainly given out on a scale of 1 to 3 stars in which restaurants are required to
be very good and treat consumers with exceptional cuisines.
Scores on the doors –
It is mainly a rating system which is associated to hygiene rating system. This is mainly used
by local authorities to evaluate the manner in which food outlet store and prepare the food and
distribute the same to the public
Star ratings –
It is a form of rating system which utilizes a star graphic or similar topographical symbol
review for ranking. It is mainly a transparent self-reporting framework which determines
sustainable practices adopted per hotel in order to provide qualitative and positive atmosphere of
guest facilities.
P3 Discuss the current and future trends affecting food and beverage businesses.
There are several current and future trends that will lead to have affect over business dealing
in food and beverage sector. It is essential for company to consider different trends as it is
effective for providing general direction to organisation in which things are developed and
changes. Trends will lead to have major impact on business and it will lead to affect
organisational performance. It has been analysed that by analysing and determine trends of the
market area respective company will be able to take effective decision for business. This is
significant for attaining desired goals as well as enhancing sales and profitability of business.
Due to the impact of Covid 19 there are different trends developed in market which significantly
affect functioning of business. COVID 19 pandemic has developed several factors which needs
to be considered by company so that it can smoothly and effectively perform organisational task.
Various current and future trends of the market area is mention below in detail –
 Social trends – It is important for company to follow social trends of the market area with
the motive of influencing large number of customers towards business. there are different
social media platform that will assist in attracting and influencing and attracting potential
customers towards respective restaurants.
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 Safety and hygiene – Due to covid 19 there are several new protocol updated in the
market by government which needs to be considered by the organisation or restaurants.
There are specific trend of maintaining safety and hygiene while conducting food and
beverages practices. This is needed for providing high quality food to customers in proper
manner for reducing risk.
 Contactless payments – There are different and new approaches used by customers and
business as well to reduce the contact while conducting payment. There is current trend
in market area of scanning for making payment so that contactless payment could be
conducted. This is effective for maintaining appropriate social distancing as well as
reducing the impact of Covid 19.
 Home delivery – Due to the impact of covid 19 and lockdown, now a days people prefer
home delivery. It is essential for Little Italy Soho to offer home delivery for its customers
with the motive of providing high quality food and beverages to their footsteps. Home
delivery can be consider as the emerging trend which will lead to have major impact on
influencing more and more customers to purchase food and drink products from
respective company.
 Chat bots – It is crucial for company dealing in food and beverages sector to consider
chat bots in order to effectively communicate with potential customers. This is very
effective and useful way for interacting with customers and conveying ideas. Chat bots
are current and innovative trend of the market area that will lead to influence customer
decision making. Through this trends it is easy for customers to resolve their queries and
company have opportunity to develop better and strong relationship with its customers.
 Virtual reality tours – This can be consider as effective current and future trend of the
market area that will lead to have major impact on overall functioning and operations of
business. In order to adopt this trend it is crucial that respective company have effective
and advance technology for successfully conducting business practices. Through virtual
reality tours Little Italy Soho will be able to provide tour of its restaurants through the
consideration of virtual platforms. This will help in attracting and influencing more and
more customers.
 Mobile check in services – It is important for company to adapt mobile check in services
that will help in reducing the long process of check in. There is current and future trend
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that now customers can book restaurant form their personal mobile phone. There are
different mobile application that is specifically developed for reducing long waiting hours
of check in.
 Personalisation – This is one of the highest upcoming trend in market area. it is important
for Little Italy Soho restaurant to consider this trends in order to enhancing customer
satisfaction level. It has been identified that now a days customer prefer personalised
products and services which is according the their needs and requirements. This will lead
to have major impact on successfully conducting business practices as well as enhancing
organisational practices. Through this customers will be able to provide additional details
to company so that their requirements could be successfully meet.
P4 Demonstrate professional food and beverage management skills within food and beverage
organisation
Covered in PPT
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply with, giving specific reference to the maintenance and cleaning of
equipment s
Covered in PPT
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
There are different types of technology in market area that will lead to have major impact on
successfully and effectively conducting business practices. Technology play significant role in
organisation which will lead to affect its functioning and performance. It is essential that right
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and accurate technology is used by company with the motive of enhancing its business practices
in market areas. It has been identified that there is difference between operational and marketing
technology. Operational technology is majorly related to the tools and techniques used by
company for conducting its operations. Whereas marketing technology is specifically developed
for performing marketing practices of business. Different range of operational and marketing
technology for conducting different types of food and beverage business is mention below –
Operational technology – There are several kinds of operational technology that is helpful for
successfully and effectively conducting operational practices of business and it will lead to have
major impact on business success.
 Payment technology – This type of technology refer to the tools or techniques that is
consider for making payment or transaction for business. There are different ways
through which payment could be made such as cash, cards, mobile payments, gift cards,
account credits and many other. It is important for Little Italy Soho to consider these
payment technology with the motive of smoothly and timeless payment practices.
 Touch screen technology – This technology can be describe as the self service screen in
which customers can touch screen ordering system for ordering food or beverage
products. This is also known as eMenu that will assist customers to determine different
types of food options available for ordering. This is effective operational technology as it
will support in visualizing the menu with vivid pictures and on screen ordering process.
 Managing food deliver system – It is essential for organisation to successfully and
effectively manage food deliver system that will lead to affect its business practices. Now
a day customers can order food form mobile application, websites or through telephone.
These technologies is effective and efficient in order to manage food delivery system in
proper and accurate manner.
Marketing technology – It is important for respective restaurant that is Little Italy Soho to
correctly and accurate use marketing technology is successful and effective manner with the
motive of enhancing its practices. Different marketing technology is mention below –
 Social media – There are different social media platforms that could be consider as the
effective and efficient technology in order to enhancing business marketing practices.
Social media is very large and vast platform that includes various customers. It is
important for Little Italy Soho to use social media technology for promoting and
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advertising its food and beverages products. This is effective considering different and
creative approaches for highlighting its features so that more and more customers are
attracted towards the company. The different social media marketing platforms that could
be consider by company includes Facebook, Twitter, YouTube, Blogs, Instagram, and
many other. This is currently and the greatest marketing opportunities for the business
for all size and it is cost effective approach. Through this marketing technology
respective company will be able to conduct marketing practices in less cost and attract
more customers.
 Customer feedback – It is important for Little Italy Soho restaurant to consider customer
feedback technology that will assist in gaining information about the views of customers
regarding company and its products. The customer feedbacks can be consider as the
guiding resources for the growth of the business and it will lead to attract more and more
to purchase products and services of respective company.
 Display advertising – This is refer as the banner advertising which is the form of
advertising that conveys a commercial message visually using text, logos, animations,
videos, photographs and so on. This is very creative and attractive form of advertising
and providing information to customers about the products and services offered by
company. Display advertising is effective marketing technology which will lead to
provide information about organisational products as well as increase awareness
regarding Little Italy Soho offerings.
CONCLUSION
As per the above-mentioned report it has been concluded that food and beverage industry
sector is one of the leading industrial sectors which deals with number of challenges and
operational risk. In this it is essential for organisation to adopt current and future trends to
perform business in effective manner. There are different type of trends such as safety and
hygiene, contactless payment, social trends, mobile check in services etc with the help of which
hotels or organisation in food industrial sector can treat consumers in effective manner.
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REFERENCES
Books and Journals
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photography and styling in food business. Journal of Hospitality and Tourism
Technology.
McGregor, G.I., 2021. Environmental law and enforcement. CRC Press.
Mulloth, B. and Brinson, A., 2021. Culinary Concepts AB and the Employment Crisis in Food
and Beverage in Charlottesville. SAGE Publications: SAGE Business Cases Originals.
Nurliza, N., Fitrianti, W. and Pamela, P., 2021. A study on the effects of innovation marketing
process for Indonesian SMEs’ in food and beverage sector. Management Science
Letters, 11(6), pp.1747-1754.
Okpala, C.O.R. and Korzeniowska, M., 2021. Understanding the relevance of quality
management in agro-food product industry: From ethical considerations to assuring
food hygiene quality safety standards and its associated processes. Food Reviews
International, pp.1-74.
Wiecha, J.L. and Muth, M.K., 2021. Better evaluation can improve the effectiveness of
agreements between public health organizations and food and beverage
companies. American Journal of Evaluation, p.1098214020979782.
World Health Organization, 2021. Laboratory licensing: an essential part of the national
laboratory regulatory framework (No. WHO/EURO: 2021-2741-42499-59030). World
Health Organization. Regional Office for Europe.
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