Various Business and Trends in Food and Beverage Industry

This document provides an overview of the food and beverage industry, including various businesses, rating systems, current and future trends, professional skills required, legal requirements, and operational and marketing technologies. It covers topics such as customer preferences, technology advancements, merger and acquisitions, customer service skills, communication skills, regulatory standards, and marketing technologies.

Food and Beverage
Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Various business in food and beverage industry...............................................................3
P2 Various systems of ratings used for food and beverages industry....................................4
P3 Current and Future trends affecting industry....................................................................5
TASK 2............................................................................................................................................5
P4 Professional skills required in food and beverages organisation......................................5
P5 Regulatory standards and legal requirements that food and beverages businesses need to
comply with............................................................................................................................7
TASK 3............................................................................................................................................7
P6 Various operational and marketing technologies for different food and beverages business
................................................................................................................................................7
TASK 4............................................................................................................................................9
P7 Factors influencing consumers decision making process.................................................9
P8 Strategies used to gain loyal customers in this industry....................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
The growth and changes coming in food and beverages industry play a crucial part for the
managers of the industry to re-formulate various strategies of business. In the following report
there are a number of business functions which are a part of food and beverage industry
including all the different trends and changes taking place in this industry (Cousins and et. al.,
2019). Also includes the rating system used by different organisations. Various skills which are
necessary for every individual to perform work in this industry in a better way or also mentioned.
There are a number of discussions about different legal necessities which an organisation needs
to consider while the deal in food and beverage operations in their business.
TASK 1
P1 Various business in food and beverage industry
Food and beverage industry consist of different sectors which helps the business and
earning profits and revenues and growing in the marketplace. The major objective of this
industry is to fulfil the requirements of all the customers of the company. Various sector plays in
important role in functioning of this industry which are mentioned below:
Food and beverages: This is the most important sector which have attention of large
number of customers, Travelers and tourist. There are different food products available in
various catering facilities, outlets and hotels. The services included in this sector are quality
food, catering services facility, dining in and so on (Bloom and et. al., 2020).
Accommodation and lodging facilities: These can be considered as division of hotels,
lodges and so on. The hospitality sector includes providing their customers with complimentary
breakfast, luxurious facilities regarding food and drinks and also a good atmosphere. This helps
the organisation in providing the customers with the luxurious experience and making you stay
with them more comfortable and fulfilling. This also helps companies in getting positive
feedback from their customers and also making them loyal for re-visiting the premises.
Entertainment: Entertainment industry majorly includes food and beverage industry also.
It is necessary to attract the customers and Guest to words the outlets which provide food and
beverages. This also provide a differentiation advantage to the entertainment industry and helps
the business in gaining various benefit over its competitors. Food and beverages are often seen
serving in entertainment industry such as games, clubbing, cruise and so on (Hirschberg, 2019).

P2 Various systems of ratings used for food and beverages industry
Various number of rating systems are present for food and beverage industry which can be
just domestically and internationally. Some of those are mentioned below:
One star: In the following system various hotels are in corporate it which concludes only
basic necessity provided by the customer. There are no more amenities or facilities for the
customer in the Hotel other than a bed a washroom and basic requirements of the customer. It is
usually preferred by the middle class families or customer segment who cannot afford luxury and
also have very limited income for consumption of these services (Montgomery and et. al., 2019).
Two star: they are similar to the one star facilities however they have some extra services
when compare to one star. They provide bed and accommodation along with which there are
some extra services such as phone, television or also a restaurant for food and beverages. This
also me include housekeeping services by the hotels for the customers.
Three star: these are more better than the other two and provide a luxurious and
comfortable stay for their customers. They have a number of services such as conference room,
wallet service, restaurants of different cuisines, fitness centre, conference room and so on. The
room is provided by these hotels are larger in size and also, they have various technologies
incorporated in them
Four star: They are superior and luxurious hotel which have first classed services for all
their customers. They have premium kind of furnishing and facilities which are available for
their customers. The interiors of rooms are magnificent and also, they provide various products
and services in bathing areas. The bedding and restaurant services are lavish in such hotels
(Furtado and et. al., 2020).
Five Star: there are categorised as the most luxurious and female class hotels while
providing services to their customers. There only for the high-class customers who have
maximum consumption level and income level. There are a number of facilities such as clubs,
Wi-Fi, spa, fitness centre, swimming pool and so on. Day provide their customers with all their
basic and luxurious requirements and needs. Customer satisfaction is major objective of such
hotel so that they can effectively stay in the competition in market to retain their star rating.
With the help of this rating customers can easily choose the premises according to their
needs, budget, experience and expectations of facilities.

P3 Current and Future trends affecting industry
The food and beverages industry have a number of changing market trends prevailing in
the external environment. They need to make sure that they analyse all these critical in order to
grow their sales in the future. Some of these changing trends are mentioned below:
Change in customer preferences: It is often seen that the customers are now moving
towards a healthy way of eating and drinking. Major customers are focused on health and
hygiene when it comes to food facilities. It is necessary by food and beverages industry to fulfil
these needs of customers (Chen and Voigt, 2020). They need to incorporate a lot of food and
drinks which have healthy benefit for the customer. They also need to adopt hygienic and clean
environment in the organisation in order to attract more customers.
Technology: There can be seen a number of new technologies entering food and beverages
industry. These are usually including the production of food and beverages. Through This they
can easily attract a number of customers and also gain all the target on time. It is necessary to
stay in competition in market for which companies in food and beverage industry require new
technologies.
Merger and acquisitions: Number of large joints are joining hands with each other in food
and beverage industry. This helps them in gaining economies of scale and also capturing major
market shares. This is the new trend emerging in this industry. Through This companies included
in food and beverage industry can easily provide high-quality of products and services to their
customers and gain maximum customer satisfaction.
TASK 2
P4 Professional skills required in food and beverages organisation
It is necessary for every individual who is working in food and beverage industry to have
certain set of skills and capabilities so that they can effectively fulfil all their jobs and
responsibilities required for their business.These responsibilities and skills helps the
organisations as well as individuals to prove them self in the business and also gain competency
again various competition in the marketplace. It is necessary for organisations to have skilled
staff and also keep training and developing skills in those stuff so that they can effectively fulfil
all the goals and objectives required for the business in the given time period. Some of the most

important and necessary skills which are required for working in food and beverages industries
by professional are mentioned below:
Customers serving skills: In the food and beverage industry it is required by professionals
to continuously deal with the customers. They serve customers with the food and beverages
provided by them. It is necessary for employs to know that they must have connection with the
customers and serve them efficiently. They need to develop positive relationship with the
customers and make them comfortable. This will help the organisation in retaining customers
and also making the customers loyal for them. This will immensely enhance the profits and
revenues for the company and also increase the brand image of the company.
Communication skills: The professionals in this industry are continuously required to deal
with customers. They need to engage customers in communication with them. They also need to
provide products and services to the customers and make them aware about different products
and services through communication. If they have affective communication they can generally
crossed the interest of customers and fulfil all their needs and requirements. It will also help in
providing the best services in solving any conflicts and disputes arising in the minds of
customers. They also required to answer all the queries of customers (Purwaniwati, Suciwati and
Ardina, 2019).
Organisation skills: As required by professionals in food and beverages industry to make
sure that they are organising everything in the workplace. If they have a good organisation skills
they can easily provide high-quality services to the customers were coming to them. It is
necessary for the management of organisations in such industry to take care of the customers.
They need to hire such employees who have good organisational skills and can retain customer
in the business for a long period of time.
Time management skills: Time management skills as I shall skill required by
professional and food and beverage industry. The customers who are ordering food and
beverages from their outlets cannot wait for much time. It is required by managers to make sure
that they manage time effectively and the customers who are coming to them out of provided
with their orders in time. If the customers need to wait for a longer time period and the time
management in the organisation is not done well, they might lose the number of customers and is
quite risk their position in the market.

P5 Regulatory standards and legal requirements that food and beverages businesses need to
comply with
When our business is to run into food and beverage industry, they need to follow number
of legal rules and regulations as a Les laws in order to fulfil all the requirements legally. It is
necessary that the management of organisation effectively look into all these laws and fulfil by
them. If the law is not fulfilled by the management then he feels lawsuit against them which
might produce losses for the company. Some of the law is developed in United Kingdom for
food and average industry are mentioned below:
Food Safety: this regulation is a regulation which consist of different food items and how
does various hotel send out alerts need to manage this food items. It is necessary for
organisations in food and beverage industry to follow this regulation so that they can gain trust of
the customers. There are various authorities such as fourth standard agencies who are required to
conduct regular audits and examine the food and beverages provided by these units according to
the safety standards safety standards set by government. It is necessary that the management of
outlet, hotel or restaurant are using proper production procedures, good of quality of raw
materials and also hygienic way of packaging.
Food import regulations and policies: There are a number of taxes such as export and
import duties developed by the government of United Kingdom. These are required to be
fulfilled by various organisations who are using the food products which are imported or
exported. These provide benefit to the domestic market through the taxes levied on them. It is
also necessary to crucially check the quality of products which are imported and used in the
organisation (Putra and Yeni, 2019).
Various other regulations: There are a number of other legal regulations which are set up
by the authorities in order to develop a positive environment while working in food and
beverages industry. They need to make sure of the employees they are using. They also need to
have certain licence for selling alcohols in their outlets. following all this regulation set up by
government and organisation can easily attract number of customers and also build a positive
brand image.

TASK 3
P6 Various operational and marketing technologies for different food and beverages business
There are a number of opportunities present for marketing and advertising their products
through different technologies in food and beverages sector. It is required by these businesses to
effectively use such opportunities present for them in the market so that they can effectively
follow all their objectives and increase benefits for the business.
Marketing technology
Social media platforms: social media is a great way to introduce any business to the
world nowadays. It has been seen that there are different platforms such as Facebook, Instagram,
Twitter which are used by every business to market their products and services. This is a price
saving method to use for communication of services and products of a business. Food and
beverages sector can efficiently adopt this tool so that they can reach to maximum number of
customers through limited efforts and time
Hosting various events: It is seen that a great marketing tool for food and beverage
business is to host different events in their business place. This helps them in bringing strong
attention of customers to words them. It also provides them with a competitive advantage in the
industry. This helps in generation of number of clients through positive word of mouth for the
company (Cousins and et. al., 2019).
Operational technology
E-commerce: In today’s changing technological environment it is seen that internet has
become the major source of decision making by various consumers. Company is also using
online methods so that they can attract various clients to words the services and products which
are provided by them. A number of mobile applications are developed in order to provide
convenience to the customers so that they can order products and services required by them from
any place. This also helps in enhancing the brand image, brand knowledge and goodwill of the
company.
Progressive technology: Seen that the businesses which are dealing in food and beverages
are assisted by a number of technologies which include AGV. This is a great technology used by
the sector in order to perform their business enhancing their effectiveness efficiently. It is seen
that it helps in fighting the competition in the market and also making various changes in their
management of goods in stocks. This will help in reducing errors and also saving operational

cost as well as time and efforts of a number of employees in the organisation (Andriani, Karman
and Sudana, 2019) .
TASK 4
P7 Factors influencing consumers decision making process
A number of elements in the competitive market place. Some of these factors highly
effective decision-making behaviour all customers. It is required by food and beverages industry
to critically analyse all these factors which affect the buying behaviour of a customer. Some of
the common aspects can be quality of service, variety of food, affordability brand name and so
on. Various aspects of factors affecting buying behaviour of customers in food and favourite
industries mention below:
Affordability: It is often seen that the major reason behind customer choosing a food and
beverage outlet is their budget. It is necessary that the food and beverage outlet looked into the
targeted customers and their spending powers. If the prices of services provided by them at too
high and the spending power of consumer for them is not up to that mark than the business might
feel. It is also necessary to make sure that the customer feel full utilisation of their money is
made while buying your services. If the customers are satisfied and happy with the services and
the charges for those services they would surely revisit the outlet.
Varieties available: it is necessary for food and beverage organisation to come up with
new menus and recipes from time to time. In order to attract more customers, it is necessary to
analyse the market situation and the requirements of customers and bring in variety in their items
according to them. The review of customers must also be taken regarding the recipes and taste of
food so that the requirements of customers can be analysed well by the business. This will help
the business in taking decisions effectively and efficiently.
External environment: When taking into consideration the external environment of a food and
beverages business there are a number of factors which are affecting the decision making in
business. When a consumer is trying to make decisions they look into all the external factors
such as social factors, environmental factors and so on. They will look into all the competitors
before taking a decision. There is also a great effect of peers, family and society on decision
making of customer towards such industry.

P8 Strategies used to gain loyal customers in this industry
Now a days due to growing competition it becomes necessary for every business to attract
a number of customers and also retain them with company for a longer period of time. This will
provide company to retain loyal customers who will then help in promotion of companies to
positive word of mouth. There are different techniques and strategies adopted by different
businesses in order to retain loyal customers. Some of such strategies in food and beverage
business are mentioned below:
Collecting feedback from customers: it is necessary that all the organisation pays major
focus to its customers. It is required by organisations to satisfy all the requirements of their
customers. In order to do so they usually collect feedback after providing them with services.
This helps in bringing modifications for the company. Once all the requirements of the
customers are fulfilled and their feedbacks are attempted by the company it develops loyalty of
customers towards the company (Cavanagh and Nestec, 2019).
Various loyalty programmes for customers: In food and beverages company provide a
number of different offers to their customers in which they launch various programmes for their
loyal customers. This may include loyalty cards, various gifts, membership cards, vouchers for
discounts and so on. These are usually done for the clients who are regular and loyal for the
organisation. This helps in increasing sales and profitability of the company and also provides
the food and beverage company with an opportunity to make loyal customers.
CONCLUSION
From the above report it can be concluded that food and beverage industry have a
number of opportunities and innovation which can help them build their brand in the market.
There are a number of different types of businesses which can be carried down in food and
beverage market. In the following report it has also been discussed various skills which are
required by professionals so that they can specifically perform operations and functions required
by them in this business to fulfil their needs and objectives. Some of these skills are time
management skills, communication skills, multitasking done by professionals and so on. It is also
necessary for food and beverage industry to follow a number of legal requirements in this sector.
This will help them in achievement of the goals and objectives in the stipulated time period.

REFERENCES
Books and Journals
Cousins, J. and et. al., 2019. Food and beverage operations and management.
Bloom, J.D. and et. al., 2020. Food and beverage item identification and tracking device and
system for improving supply chain logistical operations and inventory management.
U.S. Patent Application 16/565,391.
Hirschberg, J.G., 2019. Foreign Investment by Food and Beverage Manufacturing
Firms. Industrial Organization and Trade in The Food Industries, p.197.
Montgomery, K. and et. al., 2019. Big Data and the transformation of food and beverage
marketing: undermining efforts to reduce obesity? Critical Public Health, 29(1),
pp.110-117.
Furtado, N.G. and et. al., 2020. The Discount Effect in Food and Beverage Advertising and
Instagram's Likes Power: An Experimental Study. In Handbook of Research on
Social Media Applications for the Tourism and Hospitality Sector (pp. 136-148). IGI
Global.
Chen, X. and Voigt, T., 2020. Implementation of the Manufacturing Execution System in the
food and beverage industry. Journal of Food Engineering, 278, p.109932.
Purwaniwati, M.M., Suciwati, D.P. and Ardina, C., 2019. Internal Audit of Food and Beverage
Inventory at Astagina Resort Villa and Spa Legian (Case Study of January and
March 2018). Journal of Applied Sciences in Accounting, Finance, and Tax, 2(1),
pp.32-40.
Putra, A.A. and Yeni, Y.H., 2019. Effect of Competitive Strategies on Company Performance
with Supply Chain Management as a Moderating Variable in Food and Beverage
Companies Listed on the Indonesia Stock Exchange 2013-2017. International
Journal of Research Culture Society, ISSN, pp.2456-6683.
Cousins, J. and et. al., 2019. Concept development.
Andriani, K.F., Karman, I.W. and Sudana, I.M., 2019. Evaluation of the Operational Budget
Variance and Its Impact on Financial Performance at BRC Bar &
Restaurant. Journal of Applied Sciences in Accounting, Finance, and Tax, 2(1),
pp.20-26.
Cavanagh, J.P. and Spiegel, A., Nestec SA, 2019. Food or beverage preparation machine with
antiscaling pipe system. U.S. Patent 10,285,536.