Food and Beverage Industry

This factsheet provides an overview of the food and beverage industry, including information on food rating systems, current trends, operational technology, and marketing technologies used in the business organization. It covers topics such as the different types of organizations in the industry, food safety, fresh food and organic raw materials, current and future trends, operational technologies like automation and artificial intelligence, and marketing technologies like social media marketing and search engine optimization.

Factsheet – 1
Food and Beverage Industry
Food and Beverages industry
Food and beverages sector is consist of different type of organization that deals with farming, transportation, processing. Cooking,
packaging and retailing of food items. It includes all those organization that are related to food products. Organizations like retail store who sell
food items, organization who transport food items and raw material from one place to another, hotel, restaurants and farming organization are
consider as food and beverage sector organization. This is how all those organizations deals with commercialization of food items are known as
food sector organization.

Factsheet – 2
Food and Beverage Industry
Food Rating System
There are different food rating systems are used on the international level which are authorized to
check the quality of food product that are produced or processed by an organization. This food rating
systems includes various standards that are designed to check the quality and nutritious value of
consumable food item. On national and international level different food rating systems are used by
government and non-government organization to ensure that food produced by particular company is god
good and healthy for people. This is not only about the safety and health concerns it is also associated
with presentation and nutrition level of food.
There are various food rating systems are used by food safety organization in various countries. The
main food rating system used in the United Kingdom is Food Hygiene Rating. This food rating system
provide rating to the food products on scale of 1 to 5 where the 5 means food with best quality and
nutrition. The rating 1 means poor quality and poor nutrition, it also means that it can be consumed but it
might lead to health issues. Food items that are provided with 0 rating are not consumable in any
condition and this king of food item also can be concluded as contaminated food which should not be
consumed by people in any condition. There are different standards that are considered in the Food
Hygiene Rating system are Handling of the food product, process through the food is preserved, process
of food preparation, cleanness of facilities that is use by particular organization and how the safety is
managed in the organization. There are some standard that should be consider in this rating system but it
is lacking at are- quality of food, customer service provided by the organization, culinary skills,
presentation and comfort level that is provided to the consumers. This is how particular food rating system
is used in United Kingdom.
There are also other rating systems used on international level which are used to rate the quality and
services of the food sector organization. Some of main food rating systems are- Michelin system ,heath
star rating and FSSAI. These are most famous food rating system around the world. The basic concept of
food rating system is to judge quality and nutritious value of food on basis on some standards.

Factsheet – 3
Food and Beverage Industry
Current Trends in Food Industry
The performance of this business organization depends on the their strategies and planning for the target market. These policies and strategies of business organization depends on current market
scenario and trends. The role of marketing trends is huge for food industry. The success of their business is depended on how they are planning their marketing policies according to current and future trends.
CUURENT TRENDS
Food safety
Now days people are more aware of what nutritious value hold by food they are consuming. They are more concerned about their health condition. So, this is important for food organization to
maintain health and nutritious standards in food item prepared by them.
Fresh Food
as people are aware about the health condition they want restaurants and hospitality center to use fresh raw material in order to cook food to deliver food with high nutritious value and hygiene
majors
Organic Raw Material
The raw material used in food industry comes from different sources. They are different agriculture methods used by farmer to produce in bulk for this they use different chemicals to increase
growth and quantity of raw material which is not ethical so, it is important for food and beverage sector to prefer to use sources who are providing organic raw material which is good to health
FUTURE TRENDS
This is important for the business organization to keep track on current and future trends of the market place to keep update their business strategies to meet their short and long term goals with high
conversion rate. There are some future trends that have major influence on the food and beverages organizations.
Use or Technology
There are some food products that need perfect cooking in order to prepare some dishes. To cook this dishes with high perfection restaurants and hotels can used artificial intelligence technology to
maintain nutritious value of the food product.
Home Delivery System
As implementation of technology in food sector there are many changes occurred with time. The home delivery services of food items within short time. For this food organizations to different
packaging systems that can allow them to provide fresh and hot food to the consumers. This is how they can provide better services to the consumers.
Customize Menu
This is also future trend for the food industry. By using customized menu food organizations can provide high flexibility to consumers and this can provide higher satisfaction to people. This also
can help the restaurant industry to design their operations as per consumer needs.
Influence of Current Trends on Food and Beverages Sector
The success of business organization is depended on how they are using their business policies and strategies to meet the current trends of market place. Basically these trends are known as demands
and want of consumers.by meeting this needs of consumers, organization can meet the goals that are designed by their leaders. This is how current trends for the organization to design their services
accordingly to meet their current goals.
Influence of Future Trends on Business of Food and Beverages Sector
There are different short and long term goals are decided by business organization to look for their future possibilities in order to gain optimum growth in future. This is important for business
organization to design their services according to the future trends of the market place. To achieve proper and expected growth in future it is important for organization to design their policies, strategies,
methods and selection of services as future possible needs. This is how different current and future trends can affect the business policies of food and beverages organization.

Factsheet – 4
Food and Beverage Industry
Operational Technology in Food and Beverages Sector
Automation
This is one of the best technology that is used in different business organizations for development of high production capability.
Organizations that are serving more people in one time needs this kind of technology to avoid issues supply chain.
Radio Frequency Identification Technology
This is one of the most advance technology that can provide better information of food item to people who are selling it and who are buying
it. Through this process business organization can track food items to maintain their supply chain.
Artificial Intelligence
The Artificial intelligence is one if the best technology that can be used in the business organization to provide better experience to the
consumers. It is self learning process that can find patterns of purchase behavior of consumers. It is important for organization to know consumer
behavior to made effective changes in their business operation to provide better service to consumers. AI also can help consumers to make
effective decision in buying process
Impact of Operational Technology
The impact of operational technology is huge on the performance of organization. The technology like Automation and RFID helps the
organization in different manner. Automation help them to improve their production and operational speed and technology like RFID allows them
to track their supply chain to avoid any failure in market place. the technologies like automation, artificial intelligence and RFID to improvise
their services is business operations. These technologies are effective for different departments of company. By using this technologies
organization of food and beverage industries to get maximum performance and high revenue
Impact of operational Technology
The impact of technology is both positive and negative for the consumers. Better operational capacity allows the organization to provide
better service to customers. The customer decision making process includes five different steps. The decision making process starts from
recognition or identification of need. The steps like information search, evaluation of collected information, decision making and post purchase
evaluation. The technology used bt company can provide better opportunity to select one of the best product or food item. Technology like
artificial intelligence also can suggest better choice to consumer based on their purchase behavior. Automation and artificial intelligence can be
used by organization to improve post purchase experience of consumer by providing them better consumer service and response to their actions
after purchasing the products. This is how different technology is used by food and beverage organization to help consumer in decision making
process

Factsheet – 5
Food and Beverage Industry
Marketing Technologies Used in the Business Organization
There are different technologies are used by the food and beverage sector organization to stay productive in the market place. Mostly the marketing
technology used by organization are related to social media marketing, digital marketing and search engine optimization. These technologies are basically used
in the food and beverages organization.
Social Media Marketing
Social media marketing is one of the best ways to make connection and relation with the organization. There are different social media platform like
Facebook, Instagram and twitter can be used by business organization to meet their marketing related goals. Most of the channel of marketing used by the
organization are One-way channel. But these social media platforms can be used by the organization to perform two-way communication with consumers. This
organization make page on this social media site to promote their services and product. They also direct communicate with consumers to provide higher
satisfaction level to them. This is how social media is used for the marketing operation.
Digital Marketing
Digital marketing can be considered as the use of electronics devices in the marketing operations. The traditional methods of marketing are slower and
costly. Also the medium like poster and banner are not environmentally sustainable. The major advantages of digital promotions are- it is cost efficient process,
in less time period organization can address huge number of people. It contents visual data that can influence the people in better manner. That's why food and
beverages organizations use the digital marketing to effectively communicative with large audience.
Search Engine Optimization
Search engine optimization is a process that is used by the business organization to improve their visibility on the digital media platform. People use
different search engine to collect various kind of information. By using various keywords that are mostly used by the consumer while they are searching for
something on the search engines, to improve the online visibility of company. By this process organization indirectly promotes their product and services.
Importance of Marketing Technologies
Marketing and promotion is important method that is used by the business organization to attract more people to use their product and services. The
various technology used in marketing improvise the performance of marketing department of the organization. These technologies are high efficient to meet the
organizational needs connected to the consumer relation. Marketing technologies allows the organization to make people aware of their services and products.
Impact of Marketing Technology on decision Making Process
The impact of the decision-making process of consumer. This technology can help the organization to influence the decision making of consumer. By
providing better information of their product and services company can influence the consumer to select their product and services.