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Managing Food & Beverage Operations: Doc

   

Added on  2021-02-19

14 Pages3969 Words30 Views
Professional DevelopmentNutrition and Wellness
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Managing Food &Beverage Operations
Managing Food & Beverage Operations: Doc_1

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Activity 1.....................................................................................................................................3Activity 2 ....................................................................................................................................6Activity 3.....................................................................................................................................8Activity 4...................................................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONFood and beverage encompasses a combination of activities which mainly involves rawmaterial procurement, maintaining the high quality services and analyzing the upshot of businessin the future. Heathrow Airport Restaurants and Lounges Ltd is one of the most leading company inUnited Kingdom which owns restaurant, bar, cafe and other establishment. This report gives abrief about the various kinds of businesses within food and beverage industry, national &international rating system employed in industry, current and future trends of affecting food andbeverage businesses, basis on which customers decide which outlet to choose, Factors affectingthe customer's decision, different approaches used by food and beverage industry to entice thecustomers, forming a loyal customer base in industry, Evaluation of the effective strategies usedby industry, Effect of digital technology on consumer buying behaviour, comparative analysis ofmarketing and operational technology, role of digital technology in enhancing operationalefficiency and final assessment of abilities to express the professional of and beverage servicestandards.MAIN BODYActivity 1Various kinds of businesses within F & B industrySince the globalization, food and beverage industry (F & B industry) has been the buzzaround the world. It include companies which are highly involved in raw material processing,packaging and delivering them. These encompasses freshly cooked food, alcoholic &nonalcoholic drinks and packed foods. F & b is an ever growing industry which includesdifferent types of businesses (Food and Beverage Service,2012).Catering- Catering is the business activity whereby the food service is supplied todifferent distant locations or sites like hotels, pub, clubs, restaurants, studio sites, venueetc. Main functions of catering service are to provide the food and beverages toparticular group of individuals at right place and at right time. For example, Marriotthotel provides world class catering services to their customers. Their highly experiencedchefs inculcate a blend of Chinese and international menu to deliver authentic cuisine at agreat price (Maier, 2016).
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Hotels- It is an establishment which provides meals, accommodation and guest servicesto the customers in return of the money. The primary function of hotels is to providegreat facilities and accommodation to the customers and serve them with world classamenities. For example, Hotel Hilton, one of the leading hotel of UK is considered as theideal place for staying during visit. Besides its impeccable services, it is exceptionaliconic structure and Parisian style chic rooms makes it a complete package of amenitiesand luxuries.Restaurants- Restaurant is a place where the food and drinks are served to the customersin return of fixed amount. The major task of a restaurant is to offer convenient solution tothe customer and tailor their services according to their requirements. For example,Heathrow Airport Restaurants and Lounges Ltd provide its customers with a 15 minutemenu where customers will receive their order within 15 minutes.Different Rating System used internationally and nationallyInternational LevelGNPD (global new product database) rating system – The GNPD rating system areestablished to provide a highest quality product to the customers. They provide thedetailed information of each food and drink product to aware their customer about thehealth facts included in the product.Health star rating system – It is the rating system where the product is classified by therating of the product. The similar products can be compared in the same stores by theirratings. The rating system includes the numeric system from half star to top five stars themore the stars the more nutritional food it is. Heathrow Airport Restaurants specifies therating on the similar products which is very easy for consumer's to select the healthy foodfor them (Gadelrab and Hussein, 2016).National LevelSmart choice rating system – In the system the simple icon is provided on the front ofthe food packaging to avail the customers about right food choice for their health. As dayby day food manufacturer renovate their product with new nutrition facts and specifies
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