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Managing Food & Beverage Operations | Assignment Sample

   

Added on  2021-02-21

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Managing Food &Beverage Operations

Table of ContentsINTRODUCTION ..........................................................................................................................1Activity 1.........................................................................................................................................1Different types of business involved under food and beverage industry. .............................1Several rating systems used nationally and internationally in F&B industry........................3Current and future trends that affects F&B businesses. ........................................................4Activity 2 ........................................................................................................................................5Title: “An analysis of customer motivation and behaviour in selecting F&B outlets”..........5How do consumers decide on which food and beverage outlets they chose?........................5Factors influence consumers’ decisions in choosing an F&B outlet......................................6Strategies do different F&B outlets use to attract customers.................................................6F&B outlets build a loyal customer base ...............................................................................7Evaluation of effectiveness of the strategies used by different food and beverage outlets toattract and build a loyal customer base...................................................................................8Evaluation of the influence of digital technology on consumer buying behaviour................8Activity 3.........................................................................................................................................8Compare and contrast the different operational and marketing technology...........................8Evaluate how digital technology is used to improve operational efficiency..........................9Activity 4.........................................................................................................................................9CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTION Hospitality industry is primarily responsible for providing food services andaccommodations to consumers in places like hotels, resorts, conferences and many other suchplaces. This sector within an economy is dependent on availability of leisure time as well asdisposable income. Moreover, food and beverages is one of most important sector within aneconomy. It contributes to a great of profitability within the hospitality industry. With increase instandard of living food and beverages sector has shown tremendous growth. However, this reportis based on Raddsion Blu is an international chain of full services hotels. It was founded in theyear 1960 (Bowie and et.al., 2016). The purpose of this report is cover several aspects relating tofood and beverages sector. Different types of business which are significantly found under foodand beverage industry are identified. Current as well as future trend which can eventually impactthis sector are also considered. Activity 1Different types of business involved under food and beverage industry. Under food and beverage sector there are several businesses which are eventuallyinvolved. Major of them are mentioned below: BusinessDescriptionAdvantage DisadvantageExampleFine DiningRestaurantsSuch restaurants arecharacterized byhighly trained chefswho are enormouslyinvolved in preparingcomplex food items.However, meal forcustomers are broughtto table byexperienced servers. Several careeropportunities arecreated due thiscategory ofbusiness underUK (Chan andHsu, 2016).Unemploymentrate is reducedwhich the majoradvantage of thisbusiness.Moreover, familyRestaurantworkers arerequired to devotea minimumperiod of 8 hoursof working whichusually affectstheir potential towork.Adam'sRestaurant(https://www.adamsrestaurant.co.uk/menu/), Melton'sRestaurant(https://meltonsrestaurant.co.uk/)1

bond is enhancedbecause qualitytime is spendingtogether. HotelA Hotel is anestablishment thatessentially providespaid lodging servicesto customers for short-term basis. However,facilities providedunder hotel may rangefrom modest qualityof mattress in smallroom to large suit withseveral luxuriousfacilities (Chathothand et.al., 2016).Under this severalfacilities tocustomers areprovided underone roof. Likefood andbeverages,accommodation,entertainment andseveral otherservices. Staying underHotel requireshuge amount offunds. Moreover,working hours isthe majordisadvantage ofthis business.Under somecircumstancesworkers have towork overtime. Four seasonsHotel(https://www.fourseasons.com/london/), DraycottHotel(https://www.draycotthotel.com/)ThemeParks A theme park is a typeof amusement partwhich have severalrides and games inorder to entertainconsumers. Employees aretheme park aregiven high payscale. Opportunitiesunder thisbusiness forgrowth is lessmoreover thereare very fewamusement parkspresent in UnitedKingdom. Alton Towers(https://www.altontowers.com/),Thorpe Park(https://www.thorpepark.com/) ContractCatering It is a kind businessunder food andbeverage sector withinfood services areHelps inproviding foodsservices atdifferent locationWorking hoursunder contractcatering are moreand the pay scaleBlue AppleCatering(http://blue-apple.co.uk/),2

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