Managing Food and Beverage Operations

Managing Food and Beverage
Operations
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Different types of businesses within the food and beverage industry food outlets.....................3
Different rating system used for the food and beverage industry................................................4
LO 3.................................................................................................................................................6
Comparing and contrasting different operational and marketing technology for different types
of food and beverage businesses..................................................................................................6
LO 4.................................................................................................................................................7
Factors that influence consumers’ decision on which they choose food and beverage outlets...7
Strategies used in a range of food and beverage outlets to attract and build loyal customers
base..............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
A process and way of managing day to day operations of food and beverage industry such
as: ordering, managing inventory, planning, managing budgets is known as food and beverage
operations management (El Demerdash, 2017). This study is going to discuss different types of
businesses in food and beverage sector along with characteristics. Further, it will discuss some
current and future trends in this sector such as: hygiene, safety, sustainability, organic food and
others that need to be considered by restaurants while preparing food and making plan. It will
then discuss strategies that can help food and beverage outlets in attracting and retaining
customers and making them feel valued.
LO 1
Different types of businesses within the food and beverage industry food outlets
As per the type of business it is being categorized into 3 types such as:
Sole proprietorship: It is the type of business which is being run by an individual and a
single person. All risks and opportunities are being taken by the person or sole proprietor who
runs business. A small cafe is a type of sole proprietor in food and beverage in which often a
single owner or businessman perform business operations.
Partnership: it is a type of business in which more 2 and more than 2 people have
ownership and run business. Opportunities and risks are being taken by partners as per their
contribution, investment amount in firm. Family and other large scale of food and beverage
business may be in partnership where, there is requirement of heavy investment (Long, Looijen
and Blok, 2018).
Limited liability: It is a type of corporate structure in which owners are not liable
personally for company’s debt. There is a legal protection of shareholders as well as owners.
Types of outlets
Full service restaurants: In this food and beverage outlet, guests are being given variety
of options regarding food type. Food is being served to customers directly to their table. The
reason behind naming it full service restaurants is, such outlets provides anything from family
styles eatery to an elegant restaurant and also from casual to fine dining.
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Casual dining: Casual dining restaurant is an outlet that offers moderately priced food in
a very casual atmosphere. It mainly provides table services and do not provide buffet style. It can
be better understood by comparing it with fine dining as in fine dining, customers are offered an
upscale setting with unique features and expensive menu options. Whereas, in casual, laid back
atmosphere is provided with moderately priced food (Jeong and Jang, 2018).
Bars and pubs: It has a long tradition of being the place where people often go when they
want to enjoy beer and other alcoholic beverage. In modern time, there are several bars that offer
food items and fast food along with alcoholic drinks. They provide both full table and bar
services.
Different rating system used for the food and beverage industry
It is important to measure effectiveness of food quality and services provided to customers. Food
and beverage industry is increasing and growing at a rapid manner and restaurants in this
industry are striving hard for being in the competition. They can take competitive advantages it
they make use of some effective rating systems for knowing the type of services that customers
want, effectiveness of their services and areas where they need to make improvements. Some
rating systems are:
Trip Advisor: Trip advisor is an effective American online travel company, operates a
website and mobile app. This mobile app consists of user generated contents and people install
this app if they want to book hotels, restaurants, lodging and others. Here they rate restaurants
that they visit. So, by listing restaurants in such apps, food and beverage sector can attract
customers and can also know effectiveness of their services and know if customers are loving
their services or not.
Star rating: Five star rating systems is the most used by hotels where, customers are
allowed to give star rating as per their experience. One star shows ineffectiveness and poor
services and 5 stars refer effective and excellent services (Ganzaroli, De Noni and van Baalen,
2017). So, as per the star rating, food and beverage industries and all restaurants know areas of
strengths and weaknesses. They have categorized their services such as quality of food,
atmosphere, pricing and others. As per teh experience and category of services, customers give
star ranking. So, accordingly, restaurants can know their each area and can improve as per the
rating.
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