Managing Food and Beverage Operations

This document provides information about the sectors of the hospitality industry, grading systems, current and future trends, operational technology, and marketing technology in food and beverage operations. It discusses the types of businesses found in the industry, rating systems based on quality and hygiene, customer preferences and e-commerce trends, and the impact of operational and marketing technology on hotel performance and consumer buying power.

Managing food
&
Beverage operations.
Individual project

FACT SHEET 1 — SECTORS OF THE HOSPITALITY INDUSTRY
There are many type of business which are found in the Food and
beverage industry. Some of the common businesses which are found
in Brown's hotel are as follows:
Restaurant: Restaurant business is the business which looks at
providing perishable prepared food for the consumer in the restaurant.
Browns hotel also used to provide the services of the family restaurant
in the hotel which used to identify the ethical services which reflect
to represent cultural identity
Bar services: Browns hotel also used to provide the services of bar
in which the hotel used to offer the services of wine, night clubs,
pubs, cabarets, etc. liquor control and licensing Act is the Act under
which it is necessary for all the restaurant to registered themselves if
they are looking to start bar services.
Accommodation services: Brown's hotel used to provide the
accommodation services in their hotel. Accommodation services
includes providing room services and also providing the breakfast
service at room to the customer. Maintaining both accommodation
and restaurant services help the company in sustaining the
customer for longer period of time.
Catering and Banqueting services: Brown's hotel used to provide
the services of Catering and Banqueting for all the special vent of
the hotel or also for organizing the event of the outsider in the
Hotel. Catering service includes the service which look at catering
the food in or outside the hotel premises. This services also
includes the variety of the different business also like catering to
different companies, conference to hotels, wedding venues, festival
coordinators, conference centers, etc.
REFERENCES
Davis, B. and et.al., 2018. Food and beverage management. Routledge.
Bresciani, S., 2017. Open, networked and dynamic innovation in the food and beverage industry. British Food
Journal. 119(11). pp.2290-2293.

FACT SHEET 2 — GRADING SYSTEM
There are many ratting systems which used to rate the hotel
on the basis of many ways such as on the basis of quality,
hygiene and also on the basis of the services. Some of them
are as follow:
On the basis of Quality:
Michelin 3-star rating: type of the rating system which used
to rate the hotel or the restaurant services of the hotel on the
basis of the quality of the food which is offered by the
restaurant. This rating system was introduced by the red
Michelin Guide to grade the restaurant quality in the hotel.
This rating system was introduced in the year 1900. This
rating system used to rate the restaurant on the basis of the 3
stars.
REFERENCES
Shangguan, S. and et.al., 2018. A meta-analysis of food labeling effects on consumer diet behaviors and
industry practices. American Journal of Preventive Medicine.
Nayak, R. and Waterson, P., 2017. The Assessment of Food Safety Culture: An investigation of current
challenges, barriers and future opportunities within the food industry. Food control. 73. pp.1114-1123.
On the basis of the Hygiene
Restaurant are also rated on the basis of the Food hygiene
rating system. This hygiene system used to rate the food on
the basis of hygiene in the restaurant.
Scores on door: It is the type of the ratting system in which
specific standard of the hygiene is set and on the basis of
that hotel used to be inspect and rating are given on the
basis of the same. This used to rate the company at the
ratting of the 5.
Haccp: It is the type of the ratting system which used to
check the danger of the many factor in the industry the
factor include chemical, physical and biology danger.
Restaurant lower on the rating used to be best hotel.

FACT SHEET 3 — TRENDS WITHIN HOSPITALITY = FOCUS ON SINGLE
TREND
Current and Future trend
Customer preference: In the current market customer preferences is
changing on the regular basis as the customer in the market is looking
more healthier food to consume as compare to the past. Also, as
government of the UK is supporting the fitness in the UK it can be
said that the future trend would be more toward consuming the
healthy food in the country.
E-commerce: In the past it was the trend the customer who is
looking for something used to visit the restaurant or the hotel and try
to consume the same but in today's era all the customer look to
preferred home delivery of the food.
Trend analysis
After going through both the trend it can be
analyzed that all the organization in the food and
beverage industry used to invest heavily on the
delivering of the food by recruiting good amount of
the delivery boy in the hotel. Some hotel are tying
up with other service provider so that with the help
of the same they can deliver the product to the
customer. Also all the organization in F&B
industry is hiring new cooks in the organization to
prepare more healthy food in the organization.
REFERENCES
Marrón-Ponce, J. and et.al., 2019. Trends in ultra-processed food purchases from 1984 to 2016 in Mexican
households. Nutrients. 11(1). p.45.
Mbouw, E. and Qonita, K., 2018. CONSUMER CURRENT TRENDS IN RESTAURANT INDUSTRIES:
A CASE STUDY OF FOOD BLOGGER. Emerging Markets: Business and Management Studies
Journal. 6(1). pp.1-8.
How F&B industry adopting the Current and
future trend
All the F&B industry has to invest very heavily in
the research and development activity of the
organization so that on the basis of the information
which has been drive different type of the product
can be made to attract the eye of the customer in
the market.

FACT SHEET 4 — OPERATIONAL TECHNOLOGY
Operational technology (OT) is a category of hardware and software that monitors and controls how
physical devices perform
Flow through solution is the type of the operational technology which used to keep the proper eye on the
food and beverage industry inventory. This is the automated storage and refile solution which is generally
structured in the wheel like structure which is used to move automatically in the hotel. The biggest draw
back of the same is that it increases the cost of the company as it is very expensive technology in real. At the
same time the other technology is the Equipment innovation Operations technology which look at
improving productivity and delivering expectation. These websites have made it easier for the food and
beverages industry to order products as per their needs and wants. This operational technology is cheaper
than the other operational technology.
Impact on the performance of Hotel
This technology will help the company in many ways in
improving the performance of the hotel as with the help of
this hotel in F&B industry will able to improve the
efficiency of the work in the organization. This will also
help the organization in bringing new and innovative
service or product of the organization in the market by the
help of which organization is able to get the competitive
advantage in the market.
Impact on the consumer buying power
This operational technology will tempt the customer in
buying the product on the wholesale basis also as by the
help of the new flow through solution customer can buy the
product of the company in wholesale quantity as the
organization is having the good amount of the inventory in
the organization.
REFERENCES
Martin-Rios, C., Demen-Meier, C., Gössling,
S. and Cornuz, C., 2018. Food waste
management innovations in the
foodservice industry. Waste management.
79. pp.196-206.
Ciriminna, R. and et.al., 2016. Industrial
feasibility of natural products extraction
with microwave technology.
ChemistrySelect. 1(3). pp.549-555.

FACT SHEET 5 — MARKETING TECHNOLOGY
Marketing technology is the technology which is used to promote the product of the company in the market in
such a way that all the consumer is having the idea of the company product. Different type of marketing
technology
Social Media is one of the most trended marketing technologies in which the organization used to promote the
product of the company at every social media platform by the way of animated poster or broachers and many
more. At the same time this technology does not guarantee that old age or middle age will be aware about the
product of the company so for the purpose of the same hotel used to take the help of the newspaper or radio
advertisement to aware the customer in the market but this used to increase the cost for the hotel. In the
advertisement organization used to promote the company by giving a small template or pamphlet in newspaper
and also giving a advertisement at radio.
Impact on the performance of Hotel
This marketing technique will help the company in
improving the market area coverage of the company
and also help the company in improving the customer
number base for the hotel in the market. This help the
organization in getting the competitive advantages in
the market which eventually improves the business
performance.
Impact on the consumer buying power
Using new and innovated marketing technique help the
consumer in getting the variety of the option in front of
them to select the best available hotel or the product
out of which they can select the best available hotel out
of the same. This marketing technology also has the
proper knowledge off all the extra services which is
offered by the hotel as all the customer look for the
extra services also from the restaurant.
REFERENCES
Nguyen, K. H. and et.al., 2019. Tobacco industry involvement in children’s sugary drinks market. BMJ. 364.
p.l736.
Bigliardi, B. and Galati, F., 2016. Open innovation and incorporation between academia and food industry. In
Innovation Strategies in the Food Industry (pp. 19-39). Academic Press.