Types of Businesses in Food and Beverage Industries

This article discusses the different types of businesses in the food and beverage industries, such as catering, grocery stores, bars, and restaurants. It explores their roles and contributions to the industry.

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FACTSHEET 1
INTRODUCTION
. Food and beverages operation management is a very wide aspect of the hospitality industry as it helped to provide the better
and smooth flow of the industry in the economy. The food and beverage service involves all the raw materials and the process to
make them into the final product which the population likes. Food involves all the eatery products which are available in the
world it can be processed or fresh and the beverages are the drinks alcoholic or non alcoholic which provide relaxation to the
person who is consuming it
1. Explain different types of businesses in food and beverage industries
Catering: Catering is the type of business which provide their services to a remote destination and it is generally in some type of
events or functions where there are large crowd of people and the food department is being hired by the catering businesses. In
catering there are all types of arrangement which make the event much more worthy.
Grocery stores: It is store where all the types of vegetables and fruits are available in the raw state for the people to directly
purchase and due to the increase in the health conscious of the people the vegetable grocery store with the organic vegetables and
fruits help the business to increase the profits and also support the economy.
Bars : Bars are the place which is registered legally to sell the alcohol and other drinks and it also provide the relation to the body.
The alcohol consumption in the recent trends have increased and the business of the bar owners have also increased.
Restaurants: Restaurants are the place where the people can go out to eat and also enjoy the peaceful environment with better
services and increased satisfaction of the customers. The Ledbury is also a restaurant which provides different variety of food to
the customers according to the taste and preferences and price range. It is the business which also provide with the drinks and
food at the same time with the proper sitting arrangement to make the customers more comfortable at their visit.
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FACTSHEET 2
REFERENCES
Books and Journals
Explain the rating system nationally and internationally for food and beverages industry
.
Graphic rating scale: This rating system helps the business and customers to take the feedback from the customers in the
graphical manner in which the customers have to choose between their experiences and also answer the correct point to give the
accurate feedback.
Numerical Rating System: In this rating system the restaurant uses the number to take the feed back about the services and the
quality of food which is served to the customers. Ledbury uses the visual analogy and semantic differential rating scales to
analyse the different factors of their services and also help the customers to get satisfied by improving the services. For
example Ledbury have made a sheet for analysing the satisfaction level of the customers from 1 to 5 where 1 is not satisfied
and 5 is very satisfied.
Descriptive Rating system: In this rating system the business try to take the feedback in the form of description about the food
and services they have provided to the customers and also analyse all the negative issues which caused in the failure to satisfy
the customers.
Comparative Rating System: In this rating system the customers have to answer the question of which is compared to the other
product so that they can evaluate the proper utility of the food and product the business id providing.
References:
Blažková, I., 2016. Convergence of market concentration:
evidence from Czech food processing sectors. AGRIS on-
line Papers in Economic
da Silva Lopes, T., 2015. A Systems View of Corporate
Diversification: The Case of the Global Alcoholic
Beverages Industry. International Studies of
Management & Organization. 45(4). pp.342-358.
Hall, J.H., 2016. Industry-specific determinants of shareholder
value creation. Studies in Economics and Finance. 33(2).
pp.190-208.
Phillipov, M., 2016. Using media to promote artisan food and
beverages: insights from the television industry. British
food journal. 118(3). pp.588-602.
Rezitis, A.N. and Kalantzi, M.A., 2016. Investigating technical
efficiency and its determinants by data envelopment
analysis: An application in the Greek food and beverages
manufacturing industry. Agribusiness. 32(2). pp.254-271.

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FACTSHEET 3
Critical analyses of adapting future trends
1. Food Technology- the market is changing and the big multinational companies are emerging with the
new food delivery services at the door step tom provide the services to the customers and also
increase their satisfaction level. The increase in technology also increases the sales of the restaurants
in the area and make them more efficient in doing their operations. The food industry have also
adopted many advanced technology which help the customer to increase the experience in the
restaurants.
2. The customers will decease the demand of the market food and be more preferred to eat at the home
made the food industry is also making the home cook food which will help the health conscious
customers be in the loop and also help the industry to grow.
Discuss current and future trends
Plant food- The increase in the customers demand in the food industry have also ,make them more conscious about
the quality and health aspects which is caused by the food they et. So the customers now prefer to eat healthy
and organic in order to be Heathy and stable. Restaurants in the industry also have to adopt with the current
market trend to increase the sale of their business.
Instagram- in present day the technology have grown increasingly and the social media is also one of them are very
person can easily access their social media feeds very easily which also help the food industry to increase their
promotion by posting photos of the food which they are going to offer to the customers. The food business also
promote the people to suggest all their close friends and family to visit the restaurant but that is not enough.
Using alternative Proteins- the restaurants have also derived that there are some raw materials which have the proper
proteins and healthy fibres which can hep the customers to increase their health and also ,maintain them properly.
(Oliveira, de Moura and Cunha, 2016) The industry have also found the better cure to avoid the diseases which is
caused by eating of meat as the food industry have innovated the lab meat in which there is ample of protein and
infections and fully heathy.
Food Wastes- The industry have also analysed that the business s increasing the sales and also increasing the
economic growth but there is a lot of waste of the food. As the food industry also use the products to make the
food which are not bio degradable in the environment and also harm the environment very much.
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Fact sheet 4
Comparison of operational technologies
PLC SCADA
Programmable logic controller is the digitalized
computer systems which help the business to control all
the functions which are done automatic and does not
need any human interference like robot, robotic calling.
Supervisory control and data acquisition is the system
which help the business to increase their data
information with the help of their data and make the
business more effective. It also helps the businesses to
communicate properly.
The system is self-sufficient to take all the decision and
solve all the problems which have occurred in the
system with the help of any external resources.
It helps the business to increase the operation by proving
some different level of network which connect the
business with all the operations and help them to make
effective decisions.
Importance of Marketing Technology
The use of marketing technology will help the business to be more effective and also help them to increase
their customer base by making the effective strategies which will attract them.
 The investment in marketing technology will decrease the time of result which will be taken by the traditional
employees marketing methods. The business will also improve their services effectively with the help of new
technological changes. The business have to adopt all the market trend to compete in the market and also be
effective.
 It also lowers the cost of marketing with the use of technology in the marketing campaigns, and they will also
increase the profit of the business.(Nyanjom and Wilkins, 2016)
Evaluation of operational technologies on customer behaviour
The customers need is also changing with these operational technologies, as now
they want there needs to be satisfied as soon as possible. Also, the consumer has
access to all the information available over the internet they are well informed
about the product and services and their substitute. So the business has no choice
but to fulfil the consumer expectation. But winning over the customers is not easy
and it will require strategies and efforts to meet their expectation. For this
operational technologies will be helpful, as the company will come to know about
the expectation of the consumer through there feedbacks and will stay connected
to the consumers. This is a very important thing for the business to keep in mind
as fulfilling this expectation of the customers will help them in their long term
growth opportunities.

Fact sheet 5
Impacts of Marketing Technology on Customers Behaviours
The food industry have also analysed that there is change of consumer behaviour after the adoption of
technological marketing of the food businesses. The buying pattern of the consumers is very important to analyse as it will
help the business to make the effective strategies to attract them and also increase the sales.
 The business can now use the technology to track the searches and their behaviour and preferences according
to their searches on the internet and which site they visited.
 The consumers also get used to the calls and images of the food business that they think to order or go to any
restaurant they come up with that name and which help the restaurant to increase their customers with the
help of technology. (Mansour and et.al., 2019)
 It also hep the business to analyse the demand and supply of the consumer depending on the taste and income
level as the income level is low they will go for low price food and if the income level of the consumers are high
they will prefer the high quality food.
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