Business startegy of Hennes & Mauritz

Added on - Dec 2020

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REPORT
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Business strategy..........................................................................................................................3Products and Services..................................................................................................................4Porter's five forces analysis..........................................................................................................4Porter's Value Chain....................................................................................................................6Porter’s Value Chain Primary Activities................................................................................6Operations..........................................................................................................................6Porter’s value Chain support Activities..................................................................................6Strength and weakness of the H&M............................................................................................7Role of IT in helping the business to gain a competitive advantage...........................................8Use innovative ideas to improves business processes and to enhance its competitivepositioning....................................................................................................................................8CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONManaging Information and technology refers to standalone process as the part ofmanaging needs and priorites of the firm through efficient use of IT resources. It includesarrangement of hardware, software, data center facilitates and networks. Report is based on theHennes & Mauritz (H&M).The Project Report will analysis the business environment both internal and external ofthe chosen enterprise. It will analysis its competitive environment through applying Porter's fiveforces model.Furthermore, report illustrate the primary activities in Porter's Value chain and willanalysis its strengths and weaknesses. Then, report will summarize how the business can deployIT and use innovative ideas to improve the company processes. Lastly, report will provideconclusion.MAIN BODYBackground of the CompanyH&M is the multinational clothing retail company. It is best known for fast fashionclothing for women, men and teenagers. It is founded in the year 1942 about 72 years back. It isfounded by Erling Persson. Its headquarters are situated in Stockholm in Sweden. Its first shop isopened in Vasteras in Sweden which named as Hennes that used to sold women clothing butlater on in the year 1968, it acquires the hunting apparel retailer namely, Mauritz Widforssswhich is inclusive of menswear collection. Therefore, it combined name as Hennes & Mauritz. Itis listed on the Stockholm Stock Exchange.Business strategyThe Business strategy of H&M consists of fast fashion model. They deliverers the largevolume of merchandise from the designers. They resupply the products pipeline with their latestand fashionable trends. There goal is to have higher merchandise turnover. It offers highfashionable products in comparably low prices from the competitors such as Zara. The companyis using effective pricing strategy and renowned as ''Cheap chic'' at the marketplace (Laudon andLaudon, 2015). They also introduce the Pilot program to incentive the fair working conditions inthe organization. This program involves the five year span in which company purchased 100 %of the factories outputs.
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