Managing Information And Technology Solved Assignment
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Added on 2021-01-01
Managing Information And Technology Solved Assignment
Added on 2021-01-01
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Managing Information AndTechnology
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.Introduction of business and their current business strategy...................................................12.To analyse the external market with the help of Porters five forces model.............................33.Porters value chain analysis related to chosen organisation....................................................44.How business could deploy new technology and enhanced their operations..........................7CONCLUSION................................................................................................................................8REFERNCES ..................................................................................................................................9.........................................................................................................................................................9
INTRODUCTIONInformation technology refers to study and using of advanced technology with the aim ofperforming better as compare to other competitors resulting in competitive advantage over others(Laudon and Laudon, 2015). For this report, British airways is taken for consideration which isone of the largest airline in the UK. Whole company was owned by government in the startingbut after few years it has been privatised and now international airlines group owned it andheadquarter in London and Madrid respectively. In this report, products and services of BA willbe discussed with internal and external factors which could affect the company's performance ina positive or negative way. To analyse the industry, porters five forces model will be elaboratedby taking BA as example. Porters value chain analysis will be done to identify its resources andcapabilities and how it could enhance their productivity. At last, importance of Informationtechnology in increasing the productivity will also explained. TASK 11.Introduction of business and their current business strategyBritish airways is one of the largest aviation company in the UK in terms of fleet size andpassengers carried per year. In 2011, BA merged with the Spain based company Iberia thuscreating the largest airline group in the world in context of revenue named as internationalairlines group. According to their annual reports, BA has 12,226 million revenue in 2017 withthe profit after tax of 1,447 million and has approximately 45 thousands employees worldwide(Annual Report and Accounts Year ended 31 December 2017, 2017). Company offers theirflights in more than 70 countries in the world with more than 200 destinations all over world. British airways provides various kind of services like premium class flying in whichevery facilities is provided by company like bed, free soft and hard drinks, food according tocustomer demands, books and magazines etc. BA provides highest and finest quality of servicesin this class. Other than this, organisation provides economy class services with the low cost ascompare to other competitors which ends up at increasing sales of company to a certain level. Aviation industry is solely depends on the quality of services provided by the companyand price which they offer in exchange of services. BA main strategy is to assess and analyse theneed and demands of customers and then make their plan accordingly with the aim of acquiringmore market and customer share. Various types of strategy opted by BA is given below,1
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