Managing Innovation in Business

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Added on 2023/01/09

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This document discusses the importance of innovation in business and how to manage it effectively. It focuses on the case of Burberry, a luxury fashion company, and its innovative capabilities. The document explores the future trends in the fashion industry and highlights the innovation requirements for Burberry. It provides insights on digital transformation, design innovations, procurement, distribution, customer service, and sustainability. Additionally, it presents an innovation roadmap for Burberry.

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Managing Innovation in Business

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