Marketing Essentials: Applying Marketing Mix for Business Objectives

UNIT 2
MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
COVERED IN PPT.....................................................................................................................1
TASK 2............................................................................................................................................1
PART A.......................................................................................................................................1
Compare ways in which different organisation apply marketing mix to marketing planning
process to achieve business objectives........................................................................................1
Different tactics that the organisation applied to achieved the business objectives....................4
PART B.......................................................................................................................................5
Produce and evaluate basic marketing plan of an organisation.................................................5
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing refers to an essential term that shows the actions of the business enterprises in
promoting and selling the products and services to the customers including an advertising and
market research. Marketing essential includes the advertising, publicity and the analysis of sales
that helps in satisfying the customers and helps in earning higher range of profits and revenues
by the company. For every business organisation it is very significant to understand the demands
and needs of the customers so that firm will sustain for a longer period of time with good image
in the marketplace. This report considered the Burberry company which is one of the largest and
the luxurious fashion company in all over the world headquartered in England, UK. The
Burberry can mainly deals in the ready to wear clothing especially in trench coats, footwear,
leather goods, eye wear, perfumes, cosmetics, fashion jewellery etc. this report involves the roles
and responsibilities of manager within the company and in the marketing environment so that
they will gain higher profits in their business life. Further it also elaborates the interrelation
between the various departments with the marketing department that helps in smooth functioning
of the goals and targets. Although, it involves the comparison on the basis of the elements of the
marketing mix that helps in making then successful tactics for the future of the firm. At last this
report involves marketing plan for the new launching of the products by the Burberry so that
company will gain higher income and revenues in their longer survival.
TASK 1
COVERED IN PPT
TASK 2
PART A
Compare ways in which different organisation apply marketing mix to marketing planning
process to achieve business objectives
Marketing mix refers to the foundational model of an organisation that around between
product, place, process, promotion, price, people and physical evidence. This tool helps in
gaining the objectives of the company related to the marketing and maintaining the high base of
customers(Baker and Magnini, 2016). In context of the Burberry, manager can develops the
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comparison table based on the elements of the marketing mix with ZARA that can be shown
below.
Basis Burberry ZARA
Product As Burberry is one of the
largest fashion brand in
universe that attracts the
customers with their quality
products that shows their
status in the society. It deals in
the varieties of products like
clothing related to men,
women and kids especially
trench coats, footwear,
perfumes, beauty products
etc(Piñeiro-Otero and
Martínez-Rolán, 2016).
ZARA is one of the leading
fashion luxury brand in the
eyes of the people in all over
the world. They offers the
varieties of products like
clothing, bags. Fragrances,
cosmetics, footwear and many
more weather a person buy the
formal and casuals. They
focused on offering the trendy
cloths with reduction in
wastage of production.
Price The products that was offered
by the Burberry to their
customers are luxury and
excellent designs for the
people of the high class
society. As they prefer the
premium pricing strategy for
their offerings that helps in
attracting only high elite
peoples.
ZARA can adopts the high
pricing to their products as
they targets the high class
people and middle class in
some cases. They prefer to set
the market based pricing
strategy by targeting the rich
people of the society.
Place As Burberry is one of the
famous high class brand in the
world that located their stores
in around 500 locations in all
ZARA has located in around
88 countries having 6500
approx outlets in all over the
world. They also connects with
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