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Innovation Management in Business (PDF)

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Added on  2020-10-22

Innovation Management in Business (PDF)

   Added on 2020-10-22

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MANAGINGINNOVATION INBUSINESS
Innovation Management in Business (PDF)_1
Executive Summary The innovation can take place in any aspect as it can be a new business idea, productinnovation, transport and communication modification and many more. It can be described as acombination of management process for the implementation of desired and managementchanges. This reports is basically determines the understanding of innovation for Ebay which is awell known e-commerce organisation that is basically worked to provide effective auctionservices to customers for fresh and pre-used products. The purpose of this report is to analysingorganisation's existing innovation history as well as current performance in the market that assistin determining its future capabilities for adopting new innovation ideas for further development. Ebay having a innovation history that support them in getting desired growth since now.In this, PESTEL analysis determined the influence of external factor that encourage firm tobringing innovative drivers in order to representing its innovation history as GovernmentRelations, fixed price, Green Projects and so on.Porter's five force model representedrequirement of innovation as fixed pricing, buy-it-now and online auction practices in Ebay forthe reduction the power of suppliers, competitive rivalry, new entrants as well as for betterenhancement of buyers power.Furthermore, the development audit of organisation has been conducted through SWOTanalysis which represents Performance of eBay that ascertained through the implication ofGlobal shipping program, Pay-pal relationship and many more. Through this Ebay can analysetheir future capabilities for the effective implication of new innovation as Fly drone that willhelping them to maximise profitability of business within next few years. Last but not least, the industry overview ascertained the present condition of E-commerceindustry which is required to identifying future possibility of achieving heights with significanceof new and experimental innovations as fly drone, artificial intelligence and many more.
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Table of ContentsINTRODUCTION...........................................................................................................................1The Organisation & Industry Overview..........................................................................................1Organisation and its Innovation history.................................................................................1The Organisations existing Innovation Performance and Capabilities..................................3E-commerce Industry ............................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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