Managing Innovation in Business

Managing Innovation in
business

EXECUTIVE SUMMARY
Innovation is one of the key factor which help a business organizations make continuous
progress by offering products which solve problems faced by the consumers with creative and
unique features. Development of innovation capabilities is essential for organizational growth.
Innovation capabilities for a business organization need top be build on the basis of future
innovation requirements, technological changes and other factors which influence daily
operations of the firm.

Table of Contents
EXECUTIVE SUMMARY ........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
CONCLUSION.........................................................................................................................................13
REFERENCES..........................................................................................................................................15

INTRODUCTION
Innovation can be characterized as a thought which is embraced or seen for the
achievement of objectives of the business. Innovation fuels business growth and helps the
company secure beneficial position in their industry (Ahmad, 2020). This report Is based on
British firm Bentley Motors limited which is headquartered in Crewe, England, UK and
produces premium automobiles along with motor sport vehicles. The respective company was
founded in the year 1919 and regularly offers innovative and unique products in the market
which is the reason behind success of the firm in various international markets. This main
purpose of this report is to construct a guide to innovation which covers preparation of
innovation procedure. This report includes description about current capabilities of the respective
organization which are asses ed with the use of applicable framework. In addition to this, main
organizational capabilities of the firm are identified in this report which can help the company
gain competitive advantage through business innovation.
MAIN BODY
Mission: The mission of Bentley engines is "To turn into the worldwide pioneer in the car
business by stretching their boundaries and upgrading the cooperation and advancement to
accomplish the client's trust".
Vision: The vision of the organization is "To guarantee consistent upgrades in their innovation
progressions to lead their method of zero accidents, zero blockage and zero discharges"
(BENTLEY MOTORS COOKIES POLICY, 2020).