Entrepreneurial Marketing: A Case Study of AIRDRI Group

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION......................................................................................................................3
CONTENT.................................................................................................................................3
Executive Summary:..............................................................................................................3
Marketing Audit:....................................................................................................................3
Business Objective:................................................................................................................4
Social Media Objective:.........................................................................................................4
Gather Insights into target Audience......................................................................................4
Social Media Zones and Vehicles..........................................................................................5
Create an experience Strategy................................................................................................5
Activation Plan:......................................................................................................................6
Marketing Budget:.................................................................................................................7
Controls:.................................................................................................................................7
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8
Books and journals.................................................................................................................8

INTRODUCTION
Entrepreneur real marketing can be defined as that combination of different
management areas within the organisations performance which is related to formulation of a
common strategy for marketing of the organisations product and increasing the marketing
spirits modern tools and techniques for changing it from traditional marketing practices
(Ahmadi and O'Cass, 2016). Marketing can be defined as that part of organisation which is
directly related to attracting the customers towards the organisation product by establishing
the relationship between organisation and customers by the way of different tools and
techniques of marketing. The current report is based on AIRDRI group, it is small and
medium term enterprises which was founded in Oxfordshire in UK. Founder of the
organisations are Peter Phillips and Peter Allen. Company is famous for manufacturing
dryers. in the current report there is discussion about a proper marketing audit which will help
in identifying the conditions related to the market as well as identifying different factors so
that objective of the organisation can be achieved by combining with the aims and vision.
There is also a discussion about a proper budget which also fulfils the several requirements of
the firm.
CONTENT
Executive Summary: Air dryer is a UK based organisation and the main business operation
of the organisation is manufacturing hair dryers. Company was founded by Peter Philippines
and Peter Allen in 1974 where it manufactures a wide range of hair dryers and currently
developing elevated doors (Anwar and Daniel, 2016). These are useful for shopping malls in
various kind of other institute who want to install automatic functioning doors real they will
identify the obstacles between the doors and remain open and close as per the requirement.
Organisation is trying to use the same technology in elevator doors which is used by the
company in hand dryer. Company is also launching various kinds of new hand dryers which
only consumed 200 watt of units as well as help in saving the energy by reducing the energy
consumption
Marketing Audit: Marketing audit can be defined as that process which is used by the
organisation to identify and implement a strategy which can be adopted within the market so
that form can achieve its goals and objectives in an appropriate manner. In relation to airdri,
company adopt the policy of regular marketing audit which helped company in identification
of the current market situation and using the market factors for benefit of the organisation by
analysis of main competitors. Under the function of marketing audit each and every function
related to the business and the aspect of internal and external factors will be identified by the
manager and the relevant researcher within the firm so that it can easily adopt a proper
structure within the market. Application of SWOT analysis is mentioned below:
SWOT analysis: it is that Framework is used by the organisation to evaluate the
internal factors which are affecting the performance of the organisation or can be affect the
performance in future. This is effective tool to formulate the strategy within the marketing
function so that form can easily achieve its goals and objective (Bhardwaj, 2018).