Managing Logistics and Negotiations

MANAGING LOGISTICS AND
NEGOTIATIONS

TABLE OF CONTENT
• INTRODUCTION
• Marketing channels in Drink Healthy Shop.
• Marketing trends in Drink Healthy Shop.
• Creating a product procurement profile for the two drinks.
• Logistics for the DHS.
• Risks issues in Supply Chain Management.
• CONCLUSION
• REFERENCES

INTRODUCTION
• Logistics is a part of supply chain management that features transportation,
delivery, storage, packaging, cargo handling, distribution and information
processing and many systems that have been put into place to deliver products
from the production location to the customer quickly and on time.
• The report is going to discuss on the company “Drink Healthy”. This is the health
and well being retailer in the UK. This brand competes with Holland and Barrett in
the respect of its low calorie nutrition drinks. Drink Healthy Shop is not desirous
on plastic bottle drinks as it goes against Corporate Social Responsibility (CSR)
move to reduce plastic wastes and step forward to sustainable packagings and
green logistics

MARKETING CHANNELS IN DRINK
HEALTHY SHOP
• Marketing Channels refers to the ecosystem required for getting intangible or
tangible products from the point of production to the point of consumption
that includes people, organisations and the required activities. Whereas
channel management is defined as the process where the company
develops several marketing techniques and sales strategy to reach its
customer base. There are several ways and means of consumer
communication which company may use to advertising their products and
servicing such as; affiliate marketing, blogs, websites, email, social media
networks, events, TV commercials, chatbots, mobile ads, direct sales,
conference booths, PR advertising and many more