Managing Logistics & Negotiations

PPT

Managing Logistics & Negotiations

Table of Content
•Introduction
•Main Body
•Market outlook
•Product procurement profile
•Logistics
•Assessment of risk issue
•Conclusion
•References
•Books and Journals

Introduction
Supply chain is basically a process in which the
products are originated in the initial step and at the
end the product is delivered to the final consumer.
This process also includes the storage of raw
materials and the movement of goods from one
place to another which is used to conduct the
activity of work in progress and other inventory.
The major aim of the supply chain is to observe and
identify the distribution, production and shipment of
all the goods and services. .

Market Outlook
Marketing channel is to build the connection with the customer by the company. In
this, the companies transfer the products from the point of origin to the end
consumer which is the point of consumption. Drink Healthy Shop also uses various
marketing channels by which they can easily communicate with the target
consumers about the product and their benefits. Different channels which are used
by the company are mentioned below-

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Social media- According to the increase use of social media this is the best platform where
companies can advertise their products to millions of people. Customers also active
here and they are also excited to view the new products which are being offered by the
companies. Drink Healthy Shops also uses this platform to provide the information
about the product and the benefits which will provided if the consumers will consume
it.
Email marketing- This is also a good platform in which the company can get the direct
response from the people. In this the company sends the mail to their target consumers
and gets the response from them. Today about 95% of people are having their own
email ids and they also use this application daily which helps the company to get the
feedback and the response of the customer in lesser time.

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Blogs- The content writing and blog writing has been increase in which the companies
write about their new product which they will be launching. The blogs are usually
attractive in terms of the words which have used with the whole information about the
products and its benefits. Drink Healthy shop has also used this channel for promoting its
product worldwide. They write blogs and content with catchy slogans which attracts the
consumers towards the company and the benefits of the products.
Display video advertisements- With the development of technology and software the
advertisements and visualisation have also changed. Companies marketing deportment
are developing the advertisements which are unique and different form the other
companies.

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Trends in Vitamin and Nutrient drinks in relation to basil seed drinks-
People are demanding more such drinks in the UK as they are becoming aware regarding
the benefits of drinking vitamin and nutrient drinks. The benefits which are provided by
such drinks are many as such drinks help the body to work regularly and keep it fit.
Having vitaminins and nutrients helps in proper functioning of bodies and the antioxidants
which are provide by them helps to remove the stress and helps in anti aging. On the other
hand, basil seed drink is also beneficial in terms of minerals which are provided by it
including the fibre and Omega 3 fat which is useful for clear skin and body.

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The consumption of this drink will not only provide them the benefits but will also help in
giving good nutrients in the body. During the issue of COVID-19 these drinks which are
providing the benefits of vitamin, minerals and other nutrients will be helpful for the body
and would be able to fight the bacteria which can affect the body.

Product procurement profile
Product procurement is a wide area where the company describe its product’s
feature, launching date and reason, targeted customers, payment processing and
many others. There are two drinks whose product procurement is given below-
1-Basil seed drink- Basil seeds are high in fiber, rich in omega and a good source
of minerals. This seeds are the good to increase immune system of an individual.

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This drink is selected to use the opportunity and influence customers that this
drink will help them to stay healthy. Hence, adding some sweet flavour and a
colour in basil seed drink will help the company to grow.
Target market- Target marketing is the process of selecting a particular group of
customers which is determined in segmentation. Companies select those
segments only which provide maximum benefit to them. Hence, for basil seed
drink the targeted market will be weak immune system customers and who search
taste in healthy things..

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Launching information- This drink can be launched in UK because, UK population are more
health conscious and now a days when Covid 19 pandemic is on its peak and affecting most of
the human life, there Population of UK need some healthy and safe drinks which help them to
fight with illness. Company will launch Basil seed drink by sharing a message in their
promotions that health is more important than anything else. They can launch this drink
through online mode.

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2. Oxidised drink- This type of drinks contain more antioxidants and are highly concentrated.
This drink helps to repair damage cells of body and protect the skin from harmful rays of sun.
Reason of selection of product- This drink is selected so that most of the customers will gain
the benefits of antioxidants intakes. This drink help the customer to damage their cancer cells
and protect them from viruses and bacteria’s attack with their antioxidants which is known for
great impact in fighting with viruses and bacteria after they enter the human body. Today’s
customer need that drink which is healthy as well as which maintain the glow of their skin and
this oxidised drink work the same, they provide a good glow and moisturised skin with its
healthy benefits to body too.

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Target market- The target market for oxidised drink is specially those who care about their
skin most and need to live healthy life. Especially teenagers will be targeted here because at
their puberty stage they have to face with some skin problems too like pimples, quick tanning,
dryness and etc. This oxidised drink helps them to protect their skin from all these issues.
Launching information- This drink can be launched in Australia because the effect of sun
harmful rays on Australians is seen more than other country people. From last few years their
population are seem in increase in number of skin cancers. Hence, launching this drink in
Australia is beneficial for company. They can promote this product in Australia by more
focusing on its damage skin repairing characteristics than others.

Logistics
Logistics are those business activities which involve transporting supplying and delivering of
goods.
Distribution- It is one of the elements of marketing mix which consist that how a product and
services should be available to their targeted customers. For basil seed drinks, after their
packaging of bottle they are sent to their warehouses where these bottles of basil drinks are
kept in big refrigerators which help the drink to be fresh for longer period of time. When any
customer order through online then these drinks can be picked up by delivery person from
theses warehouses only. Beside this they can transport their drinks to their stores of Drink
Healthy Shop, this allow customers to directly pick the fresh basil drinks from the nearby
shops.

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Suppliers- Suppliers are those companies or individuals who provide the raw material for
company. In context of Drink Healthy Shops, their suppliers are those farmers who grow basil
on their large fields and farms. Company can contact to few of such farmers and decide the
rates per KG of basil seeds. Farmer who provide best quality of basil seeds with low prices
then other farmers will be selected by company as their supplier. Their basil drinks are not
only made by basil seeds, they also add some flavours in them such as mint flavour and etc.
where they need sugar, mint and a added colour ingredients. All these ingredients can also gain
with same procedure as for basil seeds. They can ask the suppliers in market who provide best
quality of raw material with low prices.
Custom regulations laws- UK has many rules and regulations on their custom duties to keep
on checking that right products are trading to right place or not.

Assessment of risk issue
No. Risk Effect Possibili
ty
Mitigation
1. Climate
change
Moderate High Effective planning and dispatch of
goods on time can reduce this risk.
Climate change cannot be controlled
but company can keep the insurance
of the goods which they will be
carrying.
2. Cargo theft High Low To select partners and intermediaries
careful who will be trustworthy.
Tracking of transportation could be
the best way by which the possibility
of theft will be less.

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No. Risk Effect Possibility Mitigation
3. Damage of
goods
High Moderate Packaging of the goods
could be good and the
company must not use the
packaging which will
include the glass or any
material which has the
chances to easily
breakdown.

Conclusion
From the above report it can be concluded that the demand of healthy and nutritional drinks in
the market have been increased. The consumers are much more focussed about their health
because of the diseases which are being increasing and majorly the issue of diabetes in people.
People want to have nutritional and healthy drink because it will helps in maximizing their
physical performance and on the other hand it will keep them hydrated all the day. Not just
this, people have adopted the fitness regime in which the importance of drinking such a
healthy which includes all the nutrition and other benefits becomes important.

References
Barbier, C., Cuny, C. and Raimbault, N., 2019. The production of logistics places in France
and Germany: a comparison between Paris, Frankfurt-am-Main and Kassel. Work
Organisation, Labour & Globalisation. 13(1). pp.30-46.
Herden, T.T., 2020. Managing supply chain analytics-guiding organizations to execute
analytics initiatives in logistics and supply chain management.
Jazairy, A., 2020. Aligning the purchase of green logistics practices between shippers and
logistics service providers. Transportation Research Part D: Transport and Environment. 82.
p.102305.

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Kubasova, T., Tkach, V. and Tsvigun, I., 2018. Priorities of the logistics risks management in
the resource support of construction projects. In MATEC Web of Conferences (Vol. 212, p.
08010). EDP Sciences.
Pitel, N. and et. al., 2019. Managing Logistic System of an Enterprise in the Context of
Conducting International Business Transactions. TEM Journal. 8(3). p.888.
Raimbault, N., 2019. From regional planning to port regionalization and urban logistics. The
inland port and the governance of logistics development in the Paris region. Journal of
Transport Geography. 78. pp.205-213.

Thank You