Managing Markets of Zara Assignment

MANAGING
MARKETS

TABLE OF CONTENTS
Topic- To create new branch of Zara and online store in Brisbane.................................................1
INTRODUCTION...........................................................................................................................1
Organisation profile.....................................................................................................................1
Product and service profile..........................................................................................................1
Objectives and scope of project...................................................................................................2
Business model............................................................................................................................2
Option analysis............................................................................................................................3
Market feasibility.........................................................................................................................4
Financial stability.........................................................................................................................8
Marketing model-........................................................................................................................9
Project Analysis and risk management.....................................................................................10
Findings.....................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Topic- To create new branch of Zara and online store in Brisbane.
INTRODUCTION
Business plan defined as roadmap that shows in detail that how a new business is going
to accomplish their desired objectives. It summarizes all financial and operational objectives that
contains detailed plan and budgets (Burns and Dewhurst, 2016). Additionally, this is document
that demonstrating the feasibility of prospective new business and also provide road map for
their several year of operations. Henceforth, it defines as plan of action for conducting business
operation that has goal of creating and growing sustainable profits.
The present report is based on business activities of ZARA, It is company that engaged in
providing fast fashion products as clothing, accessories etc. Thus, it is retail sector that has more
than 10000 stores at different locations in world.
Furthermore, report is based on to have expansion of business within new market and to
provide service as to open online store so that better facilities can be offered to customers.
Moreover, assignment will lay emphasise on activities as to frame out objectives on the basis of
given topic, to define about business model that aids to promote better functioning within
market. Thus, market feasibility aids to analyse the current situation of enterprise. Lastly,
financial feasibility will define to find out specific data.
Organisation profile
Zara is Spanish apparel retailer based firm in Galicia, the company founded in the year
1975 by Amancio Ortega and Rosalia Mera. It is owned by the Inditex group and this is world
largest fashion retailer. Therefore, this is enterprise that mainly specialise in fast fashion products
and services as clothing, accessories, shoes, beauty and swimwear etc. This is an enterprise that
has more than 10000 stores in different locations. Additionally, it mainly known for quality,
variance and trend fashionable cloths and this company designs new styles and outlets that
attracts customers (McKeever, 2016). Therefore, product life cycle of this brand adds greater
success in meeting consumer preferences. In 2017, this firm has manages up to 20 clothing
collection in a year. This is among the few brands that known to produce 100% toxic free cloths
and this is also famous for introducing the latest fashion trends in the market.
Product and service profile
Zara mainly provides men, women as well as children clothing. Thus, products and
services are supplied that based on consumer trends. Henceforth, it is highly responsive supply
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chain that ships new products to stores twice in week. After completion of designing of product,
it may take 15 days to reach the commodities (Ward, 2016). Therefore, this is the enterprise that
has policy of zero advertisement so the company preferred to invest a percentage of revenue in
opening new store instead.
However, the enhancement of competitive pressure from the online shopping market,
ZARA has shifted their focus onto online as well that will consequently open fewer but larger
store in the future.
Objectives and scope of project
The present report is based on to expand new store of the ZARA in market of Brisbane.
However, this entity is also looking for to offer online services by displaying their commodities
at their official website. Thus, ZARA main aims to provide better and improved product and
services with continually looking over the customer fashion changes. Therefore, the main aim of
the enterprise is to offer the quality services that can leads up to have enhancement in business
productivity and profitability.
Business model
This is defined as plan that aids to carry out the successful operation of business, identify
the sources of revenue and intended the customer base, products and details for financing. It is
model that is defined as core strategy for making profit. Henceforth, this is defined as conceptual
structures that supports the viability of product or company that is inclusive of the purpose and
goals of the company. Thus, business model defined as framework that has way to unlock long
term value for an organisation at the time of delivering value to the customers and to capturing
the value with the help of monetization strategies (Brinckmann and Kim, 2015). Effective
business model aids to carry out the better and improved facilities so that all things can be done
in better mode.
The enterprises as Forever 21, TopShop, Primark, H&M are also the core pillars of fast
fashion but there is something about Zara business model that has captured from Zero to Top and
rest of the fast fashion firm have remained while they are dwindling. Thus, ZARA excellent
business strategy and very agile business model aids to develop and bring better efficiency to
firm. Henceforth, business model spot new fashion trends, works as to predict and forecast the
stock requirements that reduce discount wars on leftover stock.
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