Managing Operations and the Supply Chain

Managing Operations
and the Supply Chain

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Information about Organisation...................................................................................................1
1.1 Key Products or Services.......................................................................................................1
1.2 Main Customers.....................................................................................................................2
2. Development of Industry 4.0.......................................................................................................2
2.1 Concept of Fourth Industry 4.0..............................................................................................2
2.2 Origin of Industry 4.0............................................................................................................4
2.3 The Development of Industry 4.0..........................................................................................4
3. Avaya at Industry 4.0...................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Operations as well as supply chain management are regarded as two of the most crucial
aspects of an enterprise. In this regard, operations deal with design and execution of production
and associated activities within the confines of an enterprise (Modak and Kelle, 2019). Apart
from this, supply chain management is considered as a strategical approach which is comprised
of the management as well as movement of raw materials within an entity. It can be deciphered
as the procedure that involves the final stipulation of organisational offerings to customer
(Mackay, Munoz and Pepper, 2019). SCM takes into account raw material storage, WIP stock
and finished products from the place of origin to location where it is consumed.
The following report is based upon the case study of Avaya which transformed its way of
managing the supply chain as a result of digital transformation. Avaya is a famous company
functioning within communication services and offering a wide range of products and services
associated with the concerned sector. This report comprises of overview of company, its
offerings and main customers. Also, it constitutes development of Industry 4.0 and the overall
procedure charting its evolution. Lastly, it constitutes the changes taking place within the
organisation as a result of digital transformation.
1. Information about Organisation
Avaya is a well renowned multinational company engaged in business communication,
especially contact center, unified communication and associated facilities. It is operating within
the confines of communication sector. It serves companies at over 220000 places across the
globe. This entity is ranked No. 1 in CC and No. 2 in UC as well as collaboration (OUR
COMPANY, 2019).
1.1 Key Products or Services
Avaya is a globally renowned and valued corporation dealing in a wide variety of
products as well as services. In this regard, one of its key products include unified
communications which is inclusive of calling, collaborations, meetings, services and
subscription option (Products & Solutions, 2019). Yet another key product offered by this
enterprise in market place is contact center which is inclusive of digital channels, workforce
engagement, agent desktop, AI, mobility, services and subscription options. One of the most
apparent offerings of this communication company is phones and devices which are inclusive of
1

desktop phones, wireless handsets, conference phones, multimedia devices, video systems,
huddle rooms, headsets and subscription option (Products & Solutions. Overview, 2019).
In addition to the product categories, Avaya also deals in stipulation of a number of
services such as consulting, cloud, support, learning and design & integration (Products &
Solutions. Overview, 2019).
1.2 Main Customers
Avaya provides its products as well as services to a wide variety of corporate sectors such
as manufacturing, HSC, BPO, education, retail, travel and tourism, governmental agency,
pharmaceutical, hospitality, financial and many more. Across the globe, a number of companies
ranging on the basis of their types make use of Avaya's products and services. Some of the well
renowned corporations which takes into use OneCloud solutions of this organisation are
Datamark Inc., Marine Rescue Technologies and Olitel. The offerings of Avaya provide aid to
these entities in delivering enhanced customer services at market place and deriving maximum
satisfaction from them.
2. Development of Industry 4.0
2.1 Concept of Fourth Industry 4.0
In the modern era which is influenced by extensive rivalry created as a result of existence
of large number of top notch companies, it is essential for companies to focus upon generation of
value for customers (Banks and Stanton, 2016). This will provide aid to the companies in staying
ahead of competitors present at market place and ensuring sustainability for a long period of
time. The present era gives a number of choices of merchandise to customers to select from, yet
their needs and wants remain unsatisfied (Lai, Sun and Ren, 2018). This gave rise to the concept
of personalisation of offerings, which is inclusive of correspondence, interrelation as well as
exchange of information (What is Industry 4.0—the Industrial Internet of Things (IioT)?, 2019).
This can take place just with the management of Big Data that provides access to corporation to
build long term relations with customers and retain them for long run (Ziebart and Rover, 2014).
Industry 4.0 takes into account the Big Data for generation of value by integration of companies
and production procedures, inclusive of all of the facets of supply chain. This reflects that the
concept of Fourth Industry is majorly based upon the accumulation of corporate activities and
industrial offerings by taking into use a remarkable and extraordinary networking system
(Rebolledo-Mendez and et. al., 2014). This system is mainly dependent on usage of some key
2