Managing Self Development: Role of CPD and Personal Goals

This report explores the role of Continuous Professional Development (CPD) in organizations and its impact on personal effectiveness. It also discusses the importance of considering own values, career, and personal goals in relation to a work role and professionalism. The report provides insights on evaluating current requirements, identifying gaps in knowledge and skills, setting SMART objectives, and identifying personal development needs.

PROGRAMME: Pearson BTEC Level 4.
Diploma in Business Administration (BTEC) – 3
 STUDENT NAME:
 MODULE: Unit 3: Managing self Development
 MODE OF SUBMISSION: Written Assignment
 DATE OF SUBMISSION: ………
CERTIFICATION
I certify the contents of the assignment to be my own and original work and that all
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Table of Contents
Page 1
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
1. Understand how Continuous Professional Development (CPD) influences personal
effectiveness.....................................................................................................................................3
1.1Evaluate the role of CPD in organisations..................................................................................3
1.2 Analyse the influence of CPD on individuals............................................................................3
1.3 Evaluate the effectiveness of different forms of continuous professional development...........4
2. Understand own values, career and personal goals in relation to a work role and
professionalism................................................................................................................................4
2.1 Analyse the importance of considering own values, career and personal goals and how these
relate to your job role and professional development......................................................................5
2.2 Describe how to evaluate the current requirements of a work role and how the requirements
may evolve in the future..................................................................................................................5
2.3 Describe how to identify gaps between current knowledge and skills required for achieving
objectives ........................................................................................................................................5
2.4 Explain how to set objectives which are SMART ....................................................................6
2.5 Explain how to identify your own development needs.............................................................6
3. Understand how to plan development.........................................................................................7
3.1 Explain how to develop an effective development plan............................................................7
3.2 Analyse the different types of learning styles and how these contribute to own performance..7
3.3 Describe development activities and how these contribute to performance..............................8
4.Understand how to monitor and evaluate development activities................................................8
4.1 Analyse how to monitor the quality of own work and progression against plans.....................9
4.2 Explain how to evaluate your performance against the requirements of your work role..........9
4.3 Explain how to use feedback in your own performance............................................................9
CONCLUSION..................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In perspective of individual, development and growth are important for achieving
success. Self-development is defined as process of learning new skills, accessing
knowledge and improving weak areas (Bryant, 2019). Main aim of this report is to examine
how to manage self-development so that learners are able to achieve their personal goals
in respect of professional development. Amazon, a multinational corporation which is and
e -commerce company headquartered in U.S. The firm deals in cloud computing, artificial
intelligence, digital streaming etc. It is being considered as one of the leading e-commerce
firm across the globe. This report comprises of continuous professional development
process, own values, career & personal goals, understanding plan development and
monitor & evaluate development activities.
MAIN BODY
Continuous professional development is defined as process of training &
developing professional knowledge & skills through effective learning in continuous
process (Magolda, 2020). CPD helps in continuous ensuring capabilities to maintain speed
in the same field. In reference with Amazon, they focus on CPD through which they are
able to improve and enhance team performance in most efficient manner.
1. Understand how Continuous Professional Development (CPD) influences personal
effectiveness
1.1Evaluate the role of CPD in organisations
The role of Continuous Professional Development is essential as it provides
opportunity to improve the skills as well as knowledge at higher level. In relevance with
Amazon, they have Career Choice Program in which they are able to provide new learning
in various fields like aircraft mechanics, computer aided design, information technology
etc. Through these tuition programmes firm is able to provide knowledge to every
employed individual in proper way. Main role of CPD within enterprise is to enhance the
efficiency level & to develop the skills related area.
 Role of CPD is to make individual learning wider and broader so that they are able
to achieve their skills properly.
 Also, another role is to act as motivational process so that learner is able to expand
their development of new thoughts and ideas.
1.2 Analyse the influence of CPD on individuals
In perspective of individual, CPD have a deep impact on individual as because it
mainly concerned with self-development to improve the weak areas of every person. It
influences the individual in many ways which are discussed below-
 Increases public confidence- By focusing on continuous professional
development, individual are able to increase their public confidence which is
beneficial in their professional career. This is because it helps them to deal with
people in both professional or personal way.
 Maintain speed of learning- Through this, individual is able to analyse as well as
manage pace of knowledge & skills which is essential for development. Moreover, it
is beneficial for every person to maintain the speed with current standards as it
assists them in achieving of objectives.

 Awareness- By accessing CPD, individual become aware about their self-
development goals, abilities, skills which they can use in their both professional and
personal goals.
1.3 Evaluate the effectiveness of different forms of continuous professional
development.
The effectiveness of continuous professional development is necessary to
analysed so that process and procedures are carried out in correct way. There are
different forms of CPD which are focused by every enterprise for professional development
which are discussed below-
CPD as individuals-
It plays crucial role and have effect on individual as it helps them to contribute
towards their quality of life by accessing deep learning and continuous improvement. As
individual, they enhance their effectiveness at workplace & get motivated more towards
their role as well as profession (Van Deur, 2017).
As learning-
CPD is concerned with personal learning needs & is often viewed as gap feeling. It
mostly focused on moving on concept of a particular parson. As learning concept, they
provide career development which is required at every aspect of accessing higher growth.
In context of chosen entity, they focus on learning of a person get developed in every
specific field (Paul, 2019).
According to VAK learning style learning is done through three ways which are discussed
below-
 Visual- It is way through which learning is done through different types of visual
forms such as pictures, diagrams or charts.
 Auditory- In this learning is done via listening to others. It also of many forms such
as hearing, listening, etc.
 Kinesthetic- In this, learning of individual is done through experiencing the
physical experience such as hand on approach to feel object or thing.
2. Understand own values, career and personal goals in relation to a work role and
professionalism
Own values are essential for every personal as they are linked with career and
personal goals. It is important for every person to be aware about the value and personal
goals because they provide a vision for life. As an individual I have my own values like
creativity, courage determination which is being focused by me. My own career goals are
to gain new skills and become expert in my digital marketing field. Whereas my personal
goal is to develop self-confidence so that I can deal with new people and to improve my
body language. Values are essential part of my life because they depicts my behaviour,
culture, religion. So, first most values are working in ethical way, not working mixing
personal & professional relationship. Through managing these values assist me in
development my objectives. Personal goals are important in everyone life as without
them it is not possible to apply knowledge or skills in proper way. Therefore, my personal
goals such as developing self confidence is my first priority. Through accomplishing this
goal, it is easy for met to achieve other objectives too. Career- It is essential to have a
deep focus on career so that it is easy to make decisions in life.
As currently I am working as PPC associate in Amazon, I focused on work role

which assist me achieving my personal as well as career goals as in company I have to
deal with many people during projects and tasks which allows me to gain new skills &
enhance my own knowledge in the field.
2.1 Analyse the importance of considering own values, career and personal goals
and how these relate to your job role and professional development
My own values as well as personal & professional goals are important for me
because they increase my boost level of efficiency by enhancing my skills such as self-
confidence & field knowledge. Moreover, they are related to my job role as in Amazon I
work as PPC associate which is linked with digital marketing. This is also linked with
professional development as it helps me to improve my self-knowledge related to my field.
Through this, it is possible for me to achieve my personal & career goals in most effective
manner.
Values- It is important for me because it help to maintain ethical standards of work
so that no false thing is done in professional career. Thus, value reflects the way of doing
work and goodwill which is beneficial in future context. It is analysed that without value, it is
not possible for me to achieve my objectives in appropriate way. It is important to have focused on
values so that individual background is reflected.
Personal goals- These are also being considered as crucial for me because having
personal goals give a meaning to life. Also, it is related with my work role because if
professional goals are accomplished then only my personal goals will be achieved by me.
Further, it has been analysed that focusing on personal goals makes it easier for me to
apply my field knowledge of digital marketing in most appropriate manner.
2.2 Describe how to evaluate the current requirements of a work role and how the
requirements may evolve in the future
In an organisation, it is crucial for person to examine the work role so that decisions
for personal as well as professional development are being taken in correct way. In my
work role which is PPC associate current requirements which is needed are technical and
mathematical knowledge, use of software like Mail Chimp, Google Ad-words etc. With
these requirements, work role is easy to carry out in most efficient manner.
Requirements are-
Technical knowledge- In context with work role, technical knowledge is required at
most priority level. It is essential to have proper technical knowledge & ICT skills so that
they can be applied in work environment.
Awareness of market- With this changing period of trends in this competitive
market, it is essential to be aware about market & conduct analysis so that everything is
carried out & reliable information is gained properly.
These requirements might evolve with future because of change in technology at
rapid scale & these skills will be used through technologies. Furthermore, with rise of
competition in market there will be need of computational thinking and decision making
skills which is crucial in field of digital marketing.
2.3 Describe how to identify gaps between current knowledge and skills required for
achieving objectives
In organisation, it is essential to focus on employee skills & knowledge because it
assist them in completion of their given task on deadline. It is necessary to identify gap

between current knowledge and skills which are required for achieving objectives. This is
because through this, they are able to improve their development areas. So, there are
various ways through which identification is done and are mentioned below-
 Discover KPI – It is the first way to identify gap between current knowledge & skills
as by analysing KPI (Key Performance Indicator). Through this, how well the person
is capable enough to achieve objective is determined (Brandon, 2017).
 Benchmarking- It is another way of identifying as in this performance & progress
level of person is being measured which is helpful for examining of gap between
both skills & knowledge.
 Clear decision making & using management approaches- This is another way
of identifying current knowledge as well as skills as through making clear decisions
it is easy to develop strategies.
2.4 Explain how to set objectives which are SMART
SMART objectives-
These are the objectives in which certain criteria are set according to which
objectives are achieved. They are elaborated as under-
Specific-
It states that objective is needed to be specific rather than general because it is
viewed as vague which results in problems. So, I have a specific objective which is to
improve my learning skills which will be used by me in my digital marketing career.
Measurable-
Then, this specifies that it is essential to analyse the measurement of objective
because it assist in getting better results. It is measured in two ways quantitative &
qualitative.
Achievable-
Further, it is crucial to analyse that objectives which have been stated are
achievable liked my objective is to increase my skills which is achievable (Gendzier, 2019).
Realistic-
It also crucial to analyse that undertaken objectives are to be realistic in nature.
This is because if they are not relevant then it is difficult to achieve them.
Time-
The last component is time in which it depicts that task which are involved during
process are required to be done on time period. So, that errors or issues do not occur in
future period of time. Without focusing on timeliness, it is not possible to achieve aims in
proper manner. (Huntington, 2018).
2.5 Explain how to identify your own development needs
Self-development needs are necessary to be identified so that goals are achieved
in appropriate manner. The developments needs are identified by many ways which are
explained below-
 Set clear expectations & goals- To identify the development needs, it is
crucial to firstly examine the clear goals & expectations so that what actual
requirements are needed to achieve goals are analysed.

 Examine personal development plans- Then another way to identify the
development needs is to carry out personal development plan so that it is easy
to analyse which need will be first required to achieve goals.
 Analyse important interest- Another way of identifying the needs is to examine
and analyse the level of interest so that self-development can be carried out
efficiently. Therefore, analysing the interest will enhance their motivation and
morale at high scale.
 Use critical way of thinking- In this, self-development can be done by making
thoughts more clear and thinking in innovative manner. It will increase decision
making skills of individual.
3. Understand how to plan development
Plan development is necessary to be developed so that skills as well as knowledge
is applied in CPD in appropriate manner. Moreover, it is seen that it is crucial to develop
plan for identifying skills which are required at every aspect of career (Crane, 2020).
3.1 Explain how to develop an effective development plan
An effective development plan is necessary to be aware about so that important
steps are adopted for accomplishing of goals. With this EDP, individual is able to access
new opportunities which assist in achieving of goals in well organised manner. It is
developed in several ways which are specified below-
 Establish a purpose- In this first step it is necessary to be aware about why and
what is the aim of plan which is at development process. The reason is to be
reliable so that results are achieved properly. Without specifying a purpose, it is not
possible to successfully complete planning process (Ivanchenko, 2020).
 Identify areas for improvement- Then further, it is crucial to identify the area's
which are needed improvement so that correct measures are adopted for improving
those areas. Through this, it will be helpful in identification of KPI which are
essential for analysing the performance whether there is needed to improve or not.
 Establish a plan of action- After analysing the improvement areas, it is necessary
to be aware about what process, steps, procedures will be actually needed to
achieve goals/aims. By examining plan of action, it is essential to be aware about
the required procedure. This is because it will help in self-development by
accessing actual course of action or processes for accomplishing goals.
 Follow-up- At this aspect, it focuses on reviewing the performance level of
individual or plan so that it is easy to make decisions regarding the process which is
at running level. It is necessary to focus in follow up because it help in examining of
progress of level of plan which is being developed.
3.2 Analyse the different types of learning styles and how these contribute to own
performance
Learning is essential for every individual and is a continuous process which is
required at every aspect of life. There are different types of learning styles which are used
which is described with help of VARK model and is mentioned below-
VARK Model-
It is a model which is used by person to person to learn in different ways and it was
proposed by Neil D. Fleming (Sadak, 2018). It has four components which are discussed

below-
 Visual Learners- In this component, learning is done by visual seeing information
which presented in visual form such as graph, charts, diagrams etc.
 Aural- These are those type of learners who learn new things by hearing
credentials. Such type of learners is good at remembering of new information in
better way.
 Reading & writing- In this learning style, learning is done by reading and writing on
documents, presentations, notes etc.
 Kinaesthetic learners- These are those who learn by performing, doing or
touching things. In this questions are focused on certain areas like do you enjoy
performing task at different locations, is it difficult to sit for longer period etc.
These stated learning style contribute my own performance as they help me in what
and how I can remember things to achieve objectives. Moreover, these styles enhanced
my critical thinking skills at deeper level. It also results in using my knowledge in better
efficient way.
3.3 Describe development activities and how these contribute to performance.
Development activities are defined as all operation & activities which are linked with
developing of performance. There are various types of development activities such as
webinars, training and sessions, etc. which are adopted.
Training and session- These development activities help in increasing and
enhancing the capabilities & skills of a person. Training & session assist in improving the
skills set of a person. There are various types of training such as formal, cross training etc.
These contribute to performance as they enhance the inner capabilities of person (Kutcha,
2019).
Mentor- In this, development is done through guidance and direction which is
given by experts. It is also of various types like formal & informal training which is chosen
upon the person to person basis depending upon their requirement. It also contributes to
performance as it clears the expectations of an individual.
4.Understand how to monitor and evaluate development activities
Development activities are crucial to be monitored so that they are carried out with
correct decision making. It is essential to monitor them so that results are achieved in
proper manner. Moreover, monitoring is to be done with appropriate use of approaches
and techniques so that error does not occur in future period of time. To do M & E, certain
points are carried out which are mentioned below-
Focus on principles- To monitor activities it is first necessary to focus on
principles like be to be useful & timely so that information is gained in proper way. Also, be
ethical so that it will be effective to learn though development activities (Padmavathy,
2017)
Decide to monitor which activity- Then, further step is to analyse which activity is
to be placed first for monitoring. So, from above discussed activities monitoring is needed
to be first focused on mentor. Through this, it will be useful in development of performance
in correct way.

4.1 Analyse how to monitor the quality of own work and progression against plans.
To achieve positive results during development plan, it is necessary to monitor the
quality of work so that errors are being identified in appropriate way. By doing this, it is
easy to access weak and strong areas of processed work. There are many ways through
which monitoring is done which are mentioned below-
 Be reflective- To monitor the quality of work, it can be done by accessing or
revising reflection of the work, what, when, and why it was carried out. With help of
this, it will be easy to make decisions regarding work (Bryant, 2019). Through
revising reflection of work, it assists in development of accessing more new ways to
improve the quality.
 Keep backup- Then, in this it is crucial to keep backup of documents or keep files
so that it at the time of loss, or urgency it can be used. Keeping backup is essential
as it store the work for present and future period of time.
 Time schedule- Another way of monitoring quality of own work and progression
and against plan is to produce a time frame of every activity so that analysis is
being done in correct way.
4.2 Explain how to evaluate your performance against the requirements of your
work role.
It is a necessary to evaluate and analyse performance so that skills are improved
accordingly. To evaluate against the requirement of work role it can be done through many
ways which are described below-
 Access performance against job specification- The evaluation of performance
against work role can be done by accessing job specification. By accessing job
specification, it is easy to analyse performance as by reviewing the minimum
standards of job. It is most effective way of examining the performance criteria
(Magolda, 2020).
 Supervisor expectations- Another way of analysing performance level is to
determine the expectation level of superiors so that their views on job performance
is being analysed. By understanding supervisor expectation, it is possible to
improve work role by improving performance.
4.3 Explain how to use feedback in your own performance.
Feedbacks are crucial for accessing the performance and are useful because they
are given by others. Through use of feedbacks weak as well as strong areas are known in
correct way. There are various ways through which feedbacks can be used & are
discussed below-
 Develop a plan to improve- Feedback can have used in self-performance as they
deliver suggestions & changes which are needed for improvement. So, when
feedback is received for a specific area then develop a plan how those areas can
be improved further.
 Practice the actions- After a feedback is received and plan is developed, it is
necessary to practice the skills which are required for area improvement and quality
of work as well as performance. By practising those actions, it is easy to achieve
objectives and plans in most correct way (Paul, 2019).

The above stated paragraph states that monitoring and evaluation is necessary to
be done for better achievement of goals. Through this, it is easy to make decisions during
development plans, activities etc.

CONCLUSION
After a brief analysis of above report, it has been concluded that managing self-
development is not easy which require deep level of expertise and skills. So, discussions
have been made about continuous professional development plans, VARK Model,
development plan. Then further, SMART objectives, development activities have been
explained briefly. Thus, it is examined that self-development is time consuming process
which is to be done with proper considerations.

REFERENCES
Books & Journal:
Bryant, 2019. Managing development in the Third World. Routledge.
Magolda, 2020. Making their own way: Narratives for transforming higher education to promote
self-development. Stylus Publishing, LLC.
Paul, 2019. Managing development programs: the lessons of success. Routledge.
Van Deur, 2017. Managing Self-Directed Learning in Primary School Education: Emerging
Research and Opportunities: Emerging Research and Opportunities. IGI Global.
Brandon, 2017. Future challenges in evaluating and managing sustainable development in the built
environment. Wiley Blackwell.
Huntington, 2018. Managing the Practice: Whose Business?. CRC Press.
Gendzier, 2019. Managing political change: Social scientists and the Third World. Routledge.
Ivanchenko, 2020. Managing the professional and qualification and innovative potential of youth in
the system of higher education. International Journal of Sociology and Social Policy.
Crane, 2020. The politics of development and humanitarianism in EU externalization: Managing
migration in Ukraine. Environment and Planning C: Politics and Space. 38(1). pp.20-39.
Sadak, 2018. Managing your loved one’s health: Development of a new care management measure
for dementia family caregivers. Journal of Applied Gerontology. 37(5). pp.620-643.
Kotecha, 2019. Learning styles. InnovAiT. 12(5). pp.276-280.
Padmavathy, 2017. Learning Style Preferences and Multiple Intelligences among the Preclinical
Medical Students in Ethiopia. Journal of Research in Medical Education & Ethics. 7(2).
pp.129-135.