Managing small Business Project : Globalisation

Managing small
business project

Table of Contents
Topic of the research is “To create and market brand new summer shoe for competing with other
big brands working at global level” . ..............................................................................................3
P1 Devise project aims and objectives for the chosen company ...........................................3
P2 Produce a project management plan that covers various project aspects .........................4
P3 Produce a work breakdown structure and Gantt chart .....................................................6
P4 Give a small scale research...............................................................................................9
P5 Analyse research data using various techniques ............................................................11
P6 Recommendations...........................................................................................................22
P7 Reflection on the completion of project .........................................................................22
RECOMMENDATION.................................................................................................................22
CONCLUSION .............................................................................................................................23
REFERENCES .............................................................................................................................24

Topic of the research is “To create and market brand new summer shoe for
competing with other big brands working at global level” .
P1 Devise project aims and objectives for the chosen company
Globalisation is called the free movement of goods, services and people over the
boundaries of different countries. This is an important process which is needed for
development and growth of the company. As each and every firm ,want to make more
money and profit it is important that it should expand it's business in domestic as well as
foreign markets. This process is considered in theory of comparative advantage as
companies build reputation and value if they move into foreign markets. Globalisation is
the integration of various markets in global economy (Boyle, 2017). Different markets
which are included in globalisation are commodity market, financial market, insurance
market and product market. There are various reasons for increase in globalisation and
some of these are increased competition, for increasing sales and customers base,
increasing profits and productivity of the company. In the present scenario as a product
design manager of a large fashion company it is important to analyse needs and
demands of customers before making a new designer shoe. If the designer shoe will be
comfortable and good then only people will buy it. When a company is working at global
level it is important to have a good and effective image and reputation. This attracts a lot
of customers and as a result sales and profit of the company is increased. This case
includes creating and marketing a brand new summer shoe so that competitive
advantage of the fashion company increases. There is need to do a proper research
before introducing this summer shoe in market. This research will lead to proper
planning of strategies and further implementation can be done in a more better way.
Project definition
This project is conducted for analysing the demand and need of customers. The
new summer shoe will be designed for customers so that competitive advantage of the
fashion company increases.
Problem statement
The project statement is to create and market brand new strategy for making a
new summer shoe that will help in increasing market share and profit of the company.
This is a big task for company as before launching anything they need to make

adequate research. This research must be done in depth so that proper outcomes can
be drawn. This includes analysing the requirements of designer shoe in market and
what are need of customers in a designer shoe (Clinton, and Whisnant, 2019). This
fashion designer company has to make such an attractive shoe that big brand retailers
want to buy that shoe. The problem with shoe designer is that he is has to make an
attractive and comfortable shoe which is appreciated by every one. People will choose
this designer summer shoe over other brand shoes. This is not an easy task therefore it
is important to do effective market research and analyse consumer behaviour. There
are minimum resources with the shoe designer and he has to do the whole research in
an effective manner and utilise all resources wisely.
Project aim
The aim of this project is “to create and market brand new summer shoe for
competing with other big brands working at global level”.
Project objectives
 To analyse the concept of globalisation
 To determine crowdsourcing marketing strategy and mixed media for marketing
shoe. To understand the need of analysing customer need for increasing sales of the
organisation
Project questions
 What do you mean by globalisation?
 What do you understand by crowdsourcing and mixed media marketing
strategies?
 What is the need of analysing customer need for increasing sales of the
organisation?
P2 Produce a project management plan that covers various project aspects
The project manager has to focus on a systematic procedure for planning and
designing framework to accomplish the project work effectively. The project
management plan is a formal document that informs about how project is executed,
monitored and controlled (Crane, and Matten, 2016). This includes planning and goals
that are made by project manager in completing various tasks and activities of project.

The main executive of project management has to guide workers and managers to work
effective and achieve goals and objectives of the research. In case of fashion designer,
it is seen that they have to analyse the need of customer and suggest effective
marketing strategy to the organisation. In order to achieve this aim first of all project
management plan is prepared. First step is to make analyse the marketing strategies
that can applied to grab attention of big brand organisations. Various topics like where
project has to be implemented, what exactly are the locations to market new designer
shoe for summers will be marketed, etc. a summary of work is prepared and in this
several external and internal factors that can affect the project activities and tasks.
When it comes to present research there are few important components that are
mentioned below -
Cost: Cost is defined as the amount of money required to complete business
project. It is important for organisations to estimate cost required to accomplish various
tasks and activities of project. Funds and money is required by project managers to
complete project activities (Deresky, 2017). In context of fashion designing company for
shoe, the fund required to design and market summer shoes in estimated to be 800
pounds.
Scope: It is a important element for the growth of the business. Excluded scope – This includes work which is not included in the project. These
are stages of production of shoe and overview of design.
 Included scope - This includes understanding of market opportunity and
deliverables.
Time: Time is also defined as an important factor for analysing the time period in
which project has to be completed. This project will take around 6-7 months.
Quality: In case of quality, it is the way by which managers of the company are
relaxed that all the business operations and activities are done in an effective manner.
Communication: Communication is an important factor that is associated with
transfer of data and information from one level to another in a business concern . I n this
given research communication with production group will help in knowing about
effective production of designer shoe. The project manager has to communicate in an

effective manner for instructing all departments to do their work. The designer shoe will
be so much attractive that every brand will admire how it is so comfortable and good.
Risk: Risk is an important factor required by the company to complete the
project effectively (Dutta, and Bose, 2015). The major risk in this project is that if there
is no proper utilisation of resources then there will be problem in doing different project
activities. Also other risks include lack of money and skills of marketing department.
Resources: Resources are another factor which is part of successful project.
This is defined as the requirement which are required by investigator for accomplishing
any project.
Success Criteria of project
How project can be measured
The quality of design will be measured through different stages of project. An evaluation
is done at regular intervals so that there will be no error in project.
P3 Produce a work breakdown structure and Gantt chart
Gantt chart - It is a graphical description of report schedule which states that
where to start project and when to finish. In other words it is graphical presentation of
charts and bar which is widely used in project management. Henry Gantt, a mechanical
engineer designed the Gantt chart. It also used for planning project and explanation of
order in which work should be completed. Most of the time, chart is portrayed in
horizontal bar because it easy to understand by the project mangers and employees
working on (Glukhov, Ilin, and Levina, 2015). It also indicate the actual length of project
timelines which include duration, task procedure and project completion date. A Gantt
chart also manage and control given work and resources which are allocated during
project. It provide aid to manager to ensure that project is on track if not so then,
manager can communicate with their subordinates to improve the status of initial
project.

Work break down structure - WBS starts with a large project and with the aim
break down into smaller and understandable pieces. It will provide ease to the manager
to evaluate the project and assign the task easily and efficiently to respective team
rather than to focus on individual action to accomplish the task. Work break down
structure, mainly focus on deliverables and accountability of work do to be achieve in
given time. It is done to achieve the target and with given hierarchy which modifies the
large junk of project into simpler and smaller parts, which are more manageable. It
divides the piece of work into sub parts that even a single person can manage the work.
All these work should add up with the total budget and time allotted for the entire tenure.
It is important for the managers to complete the task frame because delay in work may
cost large amount of cash to the company.

P4 Give a small scale research
Research methodology:
It is an effective technique sued by analyst to conduct an investigation for finding
out best solutions for specific issues (Hillary, ed., 2017). A research methodology is
consist to be a systematic framework which include various guidelines, blueprints and
data collection tools used for gathering informations from internal as well as external
sources. Most of the investigator might use primary and secondary data for carry out an
experiments. An investigation could be theoretical or practical analysis for drawing out
conclusion of a study.
Research Design: A research design is a systematic layout which bifurcated as
exploratory and conclusive research design. In exploratory research the investigators
uses case study, literature research, survey or polls, interviews, focus group and
observations while conducting investigations. In contradictory conclusive research is
further classified as descriptive and causal investigations. Thereafter, descriptive
surveys are further divided as cross sectional and longitudinal design. Most of the
analyst use casual surveys depending on requirement of case for collecting in depth
knowledge about specific problems. Henceforth, drawing out optimal conclusion with an
effective summary.
Quantitative Research: The quantitative research is said to be collecting
numerical information that are majorly focused on “how many”, “how much” and “how
often” in closed ended question in questionnaire form. Most of the analyst uses ordinal
scale or ratio scale for comparing and analysing in numerical responses given by
respondent (Huntington, 2018). Some time researcher uses face-to-face interviews and
surveys for conducting an investigations.
Qualitative Research: The qualitative research aimed at gathering conceptual
data which majorly focuses on “what”, “when”, “why”, “where” and “who” in open ended
questions frames in questionnaire. The analyst uses likert scale for observing the
behaviour as well as nature of respondent who have filled up the form. The qualitative
research have major emphasis on forming in depth conversations about specific

queries. Most of investigator uses effective survey techniques on focus groups for
drawing conclusions.
In present report the investigator have used qualitative and research for
collecting fresh information through face-to-face interview from target respondent.
Sampling: It is a systematic procedures that are effectively utilised for analysis
statistical informations on small sample frame from overall populations. There are
various sampling methods like simple random sampling, convenience sampling and
many more. In present report the analyst have used simple random sampling for
collecting raw informations (Julien, 2018).
Sample size: The sample size are described as same frame from overall populations.
In this study, researcher have chosen 20 respondent from populations.
Questionnaire
Q1) Is it important for a business organisation to have an effective market strategy?
a) Yes
b) No
Q2) As per your thoughts, which marketing approach is best suitable for fashion
designers of shoes?
a) Crowdsourcing
b) Social media
C) Mixed media
Q3) Is there a need for analysing demand and needs of customer for making designer
shoes?
a) Yes
b) No
Q4) Based on your thinking, how globalisation will help in increasing the sales of the
company?
a) Increase in number of potential customers
b) Enhancement in both productive and profit margins of company

c) Increase in loyal customers
Q5) As per your thoughts, what is the major requirement of a customer in summer
shoe?
a) Comfortable
b) Reliability and durability
c) Good performance
Q6) By following an effective strategy will fashion designer will gain competitive
advantage in market?
a) Yes
b) No
Q7) As per your thoughts, what are various challenges while designing of shoes?
a) Identification of different kind of customers
b) Finding the best suitable approach
Q8) Have you ever used shoes made by fashion designer?
a) Yes
b) No
Q9) According to your opinion, do you think people will like new summer designer
shoe?
a) May be
b) May be not
c) Don't have any idea
Q10) Any recommendations?
P5 Analyse research data using various techniques
Q1) Is it important for a business organisation to have an effective
market strategy?
Frequency
a) Yes 15
b) No 5

Q2) As per your thoughts, which marketing approach is best
suitable for fashion designers of shoes?
Frequency
a) Crowdsourcing 12
b) Social media 6
c) Mixed media 2
Q3) Is there a need for analysing demand and needs of customer
for making designer shoes?
Frequency
a) Yes 17
b) No 3
Q4) Based on your thinking, how globalisation will help in
increasing the sales of the company?
Frequency
a) Increase in number of potential customers 15
b) Enhancement in both productive and profit margins of company 4
c) Increase in loyal customers 1
Q5) As per your thoughts, what is the major requirement of a
customer in summer shoe?
Frequency
a) Comfortable 15
b) Reliability and durability 3
c) Good performance 2
Q6) By following an effective strategy will fashion designer will
gain competitive advantage in market?
Frequency
a) Yes 15
b) No 5
Q7) As per your thoughts, what are various challenges while
designing of shoes?
Frequency
a) Identification of different kind of customers 10

b) Finding the best suitable approach 10
Q8) Have you ever used shoes made by fashion designer? Frequency
a) Yes 11
b) No 9
Q9) According to your opinion, do you think people will like new
summer designer shoe?
Frequency
a) May be 14
b) May be not 3
c) Don't have any idea 3

DATA INTERPRETATION
Theme 1: Effective market strategy
Q1) Is it important for a business organisation to have an effective
market strategy?
Frequency
a) Yes 15
b) No 5
Interpretation- Marketing strategy provides a direction along with steps which are
implemented by the companies to reach large number of customers in the target
market. These strategies should be amended from time to time to keep it effective. As
per the graph, 15 out of 20 said that every business should have effective marketing
strategy (Kendrick, 2015). The reason being marketing strategy helps creating a high
brand value which can help the organization sustain in the cut-throat competition.
Whereas, 5 denied answered negatively because they think that other areas are more
important for a business.
Theme 2: Marketing approach
Q2) As per your thoughts, which marketing approach is best
suitable for fashion designers of shoes?
Frequency
15
5
a) Yes
b) No

a) Crowdsourcing 12
b) Social media 6
c) Mixed media 2
Interpretation- Marketing approach is treated as a method of valuing the appreciated
value of an asset, instrument or interest based on the prices whose substitutes are
available within an industry. There are number of marketing approaches which have
their own advantages and disadvantages. An entity can chose one or more based on
the suitability. From the above graph, among 20 respondents. 12 are in favour of
crowdsourcing which is efficient because it breaks the whole work into small sets, 6 are
in favour of social media which is has gained popularity in last few years (Le Roy, and
Fernandez, 2015). It is useful in having interaction with large number of people. Apart
from this, 2 have said mixed media.
Theme 3: Need for analysis of demand and needs
Q3) Is there a need for analysing demand and needs of customer
for making designer shoes?
Frequency
a) Yes 17
b) No 3
12
6
2
a) Crowdsourcing
b) Social media
c) Mixed media

Interpretation- Customers are key stakeholder for all types of businesses. The
products or services sold are produced according to demands and needs of the existing
as well as potential buyers. If a corporate continuous to produce products which are not
in the demand, then loss will occur in the business. Therefore, graph shows that 17 out
of 20 knows the importance of demand of a product (Nicholas, and Steyn, 2017). These
are the people who do not buy shoes or any other items if they are not required by
them. Rest of the 3 people are against the perception that demands and needs hold
significance in carrying a business.
Theme 4: Contribution of globalisation
Q4) Based on your thinking, how globalisation will help in
increasing the sales of the company?
Frequency
a) Increase in number of potential customers 15
17
3
a) Yes
b) No

b) Enhancement in both productive and profit margins of company 4
c) Increase in loyal customers 1
Interpretation- Globalisation is a concept which is about free movement of goods, idea,
person etc. among different nations. It provides opportunities to a business venture to
grow beyond the national boundaries. By going globalised, a business can have number
of benefits. With this, the graph above represents that 15 respondents agree that
number of customers will be increased because the brand recognition in enhanced
(Omri, Frikha, and Bouraoui, 2015). 4 believes that productivity and profit, both are
increased with diverse workforce and rest are in the favour that loyal customers are
increased.
Theme 5: Major requirement of customers
Q5) As per your thoughts, what is the major requirement of a Frequency
15
4
1 a) Increase in number
of potential customers
b) Enhancement in
both productive and
profit margins of
company
c) Increase in loyal
customers

customer in summer shoe?
a) Comfortable 15
b) Reliability and durability 3
c) Good performance 2
Interpretation- When a customer visits a shop with a view to buy goods displayed then
they look for certain features according to their expectations and needs. Also, the needs
vary customer to customer as everyone has different preferences and choices. In the
context of shoes as main product, it should be a good item having the standard quality
so as to increase customer's satisfaction (Polonsky, and Waller, 2018). According to
the graph, 15 people from 20 respondents wants comfortable shoes, 3 wish for
increased reliability and durability and remaining 2 are more into good performance.
Theme 6: Competitive advantage
Q6) By following an effective strategy will fashion designer will
gain competitive advantage in market?
Frequency
a) Yes 15
b) No 5
15
3
2
a) Comfortable
b) Reliability and
durability
c) Good performance

Interpretation- Competitive advantage are the conditions that allow a company to
produce good or service of equal value at a lower price or in a more desirable fashion.
There are number of factors on which the competitive advantage is based such as cost
structure, branding, quality of product etc. As per the graph, 15 among 20 have
responded positively as they have mind set that effective strategy will let the
organizations achieve competitive advantage (Rowe, 2015). Rest 5 have answered
negatively.
Theme 7: Challenges of designing shoes
Q7) As per your thoughts, what are various challenges while
designing of shoes?
Frequency
a) Identification of different kind of customers 10
25
5
a) Yes
b) No

b) Finding the best suitable approach 10
Interpretation- Companies should design its products in a way which will be able to
fulfil the customers' expectations. This will attract the more and more customers. This
will give positive results to an organization. However, there are challenges which come
across (Westrenius, and Barnes, 2015). As per the graph, 10 are in favour that it
becomes difficult for the entities to ascertain variety of customers and 10 have
answered the failure to find the best approach for the company's business.
Theme 8: Shows by fashion designer
Q8) Have you ever used shoes made by fashion designer? Frequency
a) Yes 11
b) No 9
10 10
a) Identification of
different kind of
customers
b) Finding the best
suitable approach

Interpretation- Fashion designers are there who are renowned because of their work.
They make exclusive products which are hard to find. It is the wish of many people to
get to use or wear designer clothes, shoes etc (Westney, 2017). According the graph,
out of 20, 11 have worn designer shoes whereas 9 have never got the opportunity to
wear designer shows.
Theme 9: Opinion
Q9) According to your opinion, do you think people will like new
summer designer shoe?
Frequency
a) May be 14
b) May be not 3
c) Don't have any idea 3
11
9
a) Yes
b) No

Interpretation- The opinions are entirely of individual act. Every person may have
different perceptions on the basis of their experience (.Storey, 2016). Hence, the graph
represents 14 have positive response to the success of the new shoes, 3 said may be
not and rest are not sure. They couldn't provide a specific opinion.
P6 Recommendations
From the above interpretation several recommendations are made for the fashion
designer to market new shoes effectively -
 This designer organisation can use effective marketing strategy for increasing
awareness of product in market.
 This company should use way of social media to advertise and promote it's
shoes.
 Effective leadership and cooperative culture among workers will help in making
attractive shoes and capturing attention of big shoe brand retailers of the world.
P7 Reflection on the completion of project
In accomplishing the above project I faced various challenges and barriers. The
major problem was to design an attractive shoe. The marketing research helped me to
understand and analyse the need and demand of customers for a designer shoe. This
project developed my interpersonal as well as communication skills. A good research is
possible only if communication of researcher is effective so I have to enhance my
communication skills for conducting an effective research. This project helped me to
understand the importance of globalisation in shoe industry and how sales and profits of
company can be increased by adopting any market strategy. The main disadvantage of
this project was that there was not much time with me to conduct project activities more
14
3
3
a) May be
b) May be not
c) Don't have any idea

effectively. There were some respondents in this research who did not cooperate while
filling of questionnaire so this helped me in developing my patience level.
RECOMMENDATION
From the above analysis, it is recommended for marketing brand new shoes in
market and grabbing profits and money in business.
 Shoes can be promoted by adopting penetration marketing strategy.
 Crowdsourcing can be used by shoes industry as it is a new technique in which
customers have to market the product to public by sharing videos, campaigns,
short movies, etc.
 Social media is an inexpensive way and it can be used by this designing
company to market new designer shoes.
 Market analysis will be done for grabbing attention of more number of customers.
 A marketing plan must be made so that shoes can be marketed effectively at
international level.
CONCLUSION
From the above report it has been concluded that a market research is effective
for the organisation. This helps in knowing and analysing the needs and demands of
customers about a product. Globalisation is an effective process that is helpful in
integrating several products and items. This helps all organisations to increase their
profitability and sales. Moreover it helps to increase the number of customers.

REFERENCES
Books and journals
Boyle, G., 2017. Design project management. Routledge.
Clinton, L. and Whisnant, R., 2019. Business Model Innovations for Sustainability.
In Managing Sustainable Business .(pp. 467-507). Springer, Dordrecht.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Deresky, H., 2017. International management: Managing across borders and cultures.
Pearson Education India.
Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements
limited. International Journal of Production Economics. 165. pp.293-306.
Glukhov, V. V., Ilin, I. V. and Levina, A. I., 2015, August. Project management team
structure for internet providing companies. In Conference on Smart Spaces .
(pp. 543-553). Springer, Cham.
Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment:
business imperatives. Routledge.
Huntington, J., 2018. Managing the Practice: Whose Business?. CRC Press.
Julien, P. A., 2018. The state of the art in small business and entrepreneurship.
Routledge.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-
proofing your project. Amacom.
Le Roy, F. and Fernandez, A. S., 2015. Managing coopetitive tensions at the working‐
group level: The rise of the coopetitive project team. British Journal of
Management. 26(4). pp.671-688.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business
and technology. Routledge.
Omri, A., Frikha, M. A. and Bouraoui, M. A., 2015. An empirical investigation of factors
affecting small business success. Journal of Management Development. 34(9).
pp.1073-1093.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A
business student's guide. Sage publications.
Rowe, S. R., 2015. Project management for small projects. Berrett-Koehler Publishers.
Storey, D. J., 2016. Understanding the small business sector. Routledge.
Westney, R., 2017. Computerized Management of Multiple Small Projects: Planning,
Task and Resource Scheduling, Estimating, Design Optimization, and Project
Control. Routledge.
Westrenius, A. and Barnes, L., 2015. Managing complex business relationships: Small
business and stakeholder salience. The Journal of Developing Areas. 49(6).
pp.481-488.

PERFORMANCE REVIEW
 What was the Project supposed to accomplish?
The aim of project was to analyse that how “To create and market brand new summer
shoe for competing with other big brands working at global level “. The main objective
of this project is to analyse market and know how to design a good and attractive
shoe. s
 Did the project succeed in its aims/ how do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes, the project succeeds its aim as it has done within given time period. The project
tasks and activities are checked on regular basis. This helped in conducting good
research and achieving success in project. I have evaluated research activities in on a
weekly basis. This helped in accomplishing project tasks in time.
 What things do you think worked well and why? Evaluate all aspects of the
project (e.g initial inception, project activities and project outcomes) from a
range of perspectives.
There was a proper monitoring on activity and task performed by individuals who were
a part of this project. Different issues and problems were identified in completing
project activities and tasks. Regular controlling helped in developing strategies and
achieving goals and objectives of project effectively.
 What problems emerged during the project and how were they tackled? Was
there timely identification of issues and resolution during the project process?
The problems which I faced while this research were related to time, lack of good
respondents and funding problems. I took help from my seniors and resolved different
problems of project. Yes, problems were identified timely and resolution was given for
it. The process also helped me in conducting project task effectively.
 What did you learn from undertaking the project?
I identified my weakness as well as my strengths while doing this project. I developed
my communication skills and interpersonal skills. Also I have build my patience while
filling up of questionnaire from respondents. Through all these skills and ability I am

able to conduct project effectively in future.
 How would you rate your performance as a management consultant leading the
project?
I would rate myself as 8 out of 10 for my performance.
 What strengths and weakness of your performance did you identify?
When I was conducting this research I get to know that I have strength of managing
and handling research activities in an effective manner. On the other hand , I have
some weakness that were observed which includes pessimistic thinking and
demotivation. My major strength during this project was communication skill.
 How will this inform and support your continuous professional development?
This project will help to modify continuous professional development by providing
training and development sessions and improve current skills, abilities and
knowledge.