Managing Strategy, Operations and Partnerships - A Case Study of Leon Restaurants

MANAGING
STRATEGY,
OPERATIONS AND
PARTNERSHIPS

EXECUTIVE SUMMARY
Strategy, operations and partnerships are essential for a company to succeed within the
market and get an effective competitive edge. Hence, the report covers the case of Leon
Restaurants, which is one of the most effective fast food chains in the UK.
Purpose of the report was to identify the industrial position of the restaurant sector of the
UK. For this aspect, PESTLE analysis was used which was effective to determine the external
influence on the sector. Moreover, Porter's Five Forces analysis was used which determined the
industrial forces that could become success or failure factors for the sector and organisation.
Moreover, the agenda of the report was to appropriately identify the strategy of the
company. for this purpose, VRIN Framework has been used which identified in evaluation of the
resources and capabilities of the company.
Furthermore, based on the resources, the report also identifies as to what extent the
determined operations are sustainable when in effect. The outcome of this is that the firm has
operations such as Investment and Sustainability, which are very much sustainable in order to
ensure effectiveness and help in gaining the firm an appropriate edge in the market.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Critical Evaluation of environment of the Industry................................................................1
TASK 2............................................................................................................................................3
Critical Evaluation of Leon Restaurants' Strategy.................................................................3
TASK 3............................................................................................................................................6
Critical Evaluation of Leon Restaurant's Strategy.................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDICES...............................................................................................................................10
Appendix 1...........................................................................................................................10
Appendix 2...........................................................................................................................12

INTRODUCTION
Strategy within a business organisation refers to all the procedures and practices which
are adopted and followed by a company in context of gaining a competitive edge in the market.
In addition to this, operations and partnerships are another essential aspects which must be
implemented by the company in order to achieve its business objectives more effectively
(Thompson, Strickland and Gamble, 2015). The report below is based on Leon Restaurants,
which is an appropriate fast food chain operating within United Kingdom, which deals in
effective and healthy food items for individuals who are conscious towards their health. The
report covers a critical evaluation of the environment of the industry in which Leon Operates,
along with critical assessment of strategy and operations of the organisation against its vision and
industry success factors. In addition, the report includes identification of range of relevant
emerging issues and exploration of their their potential impact within the firm's value chain. In
addition, the report identifies areas of potential vulnerability facing Leon Restaurants.
TASK 1
Critical Evaluation of environment of the Industry
It is highly essential that the environment of the overall industry is analysed and
evaluated in order to appropriately assess the external opportunities and threats. Hence, below
are several findings in relation to evaluation of the industrial environment performed using
PESTLE Analysis (Refer Appendix 1):
 Political Factors:
As per the analysis below, political instability within the UK has severely impacted the
restaurant sector and companies like Leon Restaurants as it has made their supply chain
management more complex. Moreover, this instability has also made it complex for the company
to operate within the market due to frequent modifications (Nurmala, de Leeuw and Dullaert,
2017).
 Economical Factors:
Economically the UK is in a very bad shape, which is causing hindrances for the
restaurant sector and its companies. This is because high rate of inflation is forcing organisations
like Leon Restaurants in providing its services at lower cost to invite more customers, which
might be beneficial in long term, however, the short term gains are challenging to earn. This
1