Factors Influencing SMEs' Use of Social Media

The provided assignment is a literature review on the factors influencing small and medium-sized enterprises (SMEs) in using social media. The review covers various studies and research papers that have investigated the adoption of social media by SMEs, focusing on external knowledge sourcing strategies, internal organizational facilitators, and other related factors. The aim is to provide an understanding of how SMEs can leverage social media for their growth and performance.

MANAGING
SUCCESSFUL
BUASINESS PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise project aims and objectives for a chosen scenario.....................................................1
P2 Produce a project management plan......................................................................................2
P3 Produce a work break down and Gantt chart structure..........................................................4
TASK 2............................................................................................................................................5
P4 Applying quantitative and qualitative research methods.......................................................5
TASK 3............................................................................................................................................9
P5 Data using appropriate tool and techniques...........................................................................9
P6 Communicating appropriate recommendation as a result of research.................................14
TASK 4..........................................................................................................................................15
P7 Reflective.............................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Managing successful plan is the most challenging and leading best source to develop the
new successful business growth. In order to success the new managing growth business style.
Present study will be based on the impact of digital technology on the small scale business.
Digital technology is the fast growing business style that helps to attract the business growth in
order to meet out the result oriented goal and long lasting results for the business development in
the future. Present study will be discussed on diffident technologies and their significant ion the
business function. For that, company will be taking Qbic Hotel which is situated in London UK.
However, study will also help to present project management plan in order to meet out
the long term business objectives.
TASK 1
P1 Devise project aims and objectives for a chosen scenario.
Background
Digital technologies are electronic tools and system or devise resources that generate,
store or process data. It also helps to generate the new managing and effective services in order
to meet out the goals (Ainin and et.al., 2015). Digital impact has always been given good or
rapid impact business on the better management channel performance. Modern technology has
transformed modern life, bringing with it many advantages. It is the new managing goals that
helps to keep the market new and managing. New leading and new managing business growth
will help to continue the business growth in the competitive market growth. It is the significance
factor to develop the organisation profitability for small business.
Digital technology can be more helpful for the small businesses to develop their business
growth and best leading channel in order to meet out the goals and best forming results. SME
industry can affect the business into positive manner. Small businesses used to have a real source
deflect compared to the big players (Brunswicker and Vanhaverbeke, 2015). But technology has
transformed the playing field and made it a much more equal experience. Small business can
help to develop the business growth oriented task in order to meet out the best developing goals
and best forming results in order to meet out the best forming results. Small business have also
felt the impact of technology in the workplace. New managing leading and most effective
1

learning source. It creates the businesses also felt the impact of technology in the workplace.
Digital technology is the long term goal that affect the sustainability growth.
Aims : To identify the significant impact of digital technology on small business enterprises – A
case study based on Qbic Hotel.
Objectives :
 To identify the significant importance of digital technology
 To identify the impact of digital technologies on SMEs.
 To determine the challenges faced by small scale sector while implementation of digital
applications
Research Questions
Q. What are the significant importance of digital technology ?
Q. What are the impact of digital technologies on SMEs ?
Q. What are the challenges faced by small scale sector while implementation of digital
applications ?
P2 Produce a project management plan
2

Design 1 day Fri 4/13/18 Fri 4/13/18
Development of Project
Initiation Document 15 days Mon 4/16/18 Fri 5/4/18 1
Determining resources of
project 10 days Mon 5/7/18 Fri 5/18/18 2
Formulation of goals and
objectives 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting deadlines 1 day Tue 5/29/18 Tue 5/29/18 4
Gathering Team 15 days Wed 5/30/18 Tue 6/19/18 5
Develop 1 day Wed 6/20/18 Wed 6/20/18 6
Conducting meeting 10 days Thu 6/21/18 Wed 7/4/18 5,7
Scope of project 5 days Thu 7/5/18 Wed 7/11/18 8
Collection of data 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring 10 days Thu 7/26/18 Wed 8/8/18 10
Planning of budget 14 days Thu 8/9/18 Tue 8/28/18 11
Implement 1 day Wed 8/29/18 Wed 8/29/18 12
Assuring quality 20 days Thu 8/30/18 Wed 9/26/18 13
Training of team 10 days Thu 9/27/18 Wed 10/10/18 14
Evaluate 1 day Thu 10/11/18 Thu 10/11/18 15
Change control integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring and control of
project 10 days Mon 11/12/18 Fri 11/23/18 17
Checking of quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19

Evaluation of project 15 days Tue 12/18/18 Mon 1/7/19 20
Areas of modification 10 days Tue 1/8/19 Mon 1/21/19 21
Cost : Cost is the significant component of project management that helps to connect the
best outcome goals. Each and every step incurred some short of cost it may be in the purchasing
of resources, spent on operations etc. it is necessary for the business to develop the leading
challenges' growth. Present plan would be taking £560 costing.
Resource : Resource is the another essential need in order to achieve any target or plan.
There are many resources that, company needs to apply within the project process such as
talented employees, effective technology and software etc (Brunswicker and Vanhaverbeke,
2015).
Communication : Communication is the another essential element of project
management which helps to communicate with others. Flow of communication always helps to
develop the new managing result outcomes. That affect the long term growth and business
purposeful ideological channel.
Scope : Scope of the business can also help to make the outcomes more significant.
Scope of the study encourage other team member to develop the motivation or confidence to
performed the task (McGuirk, Lenihan and Hart, 2015). Such as present scope is to determine the
significant impact of digital technology on small scale sector.
Time : Time is the major elements that helps to know the ending or starting date of
particular task.
Quality : Every project should has based on the same quality standards which is very
necessary for the development goals. Availability and strength that are required is very important
and necessary to make the good impact on the business (Mohammadyari and Singh, 2015).
Risk : it is the another element of project plan which involves in every project or process.
Project manager should know how to managed the risk into efficient manner. It helps to develop
the new managing and contingency plan.

P3 Produce a work break down and Gantt chart structure
Gantt Chart
Work Break Down Structure

TASK 2
P4 Applying quantitative and qualitative research methods.
Research Approach : Research approach is the most significant methodology of
research, research approach is the process or plan that is relevance of hypotheses to the study.
Research approach has been divided into two parts deductive and inductive (Rahayu and Day,
2015). Deductive approach is mostly concerned with developing a hypothesis on exiting theory
and then designing a research methodology. In order to convert this question into some other
matter of fact. On the contrary, Inductive research will be based on observation theories are
proposed towards the end of the research process. Present study has been based on deductive
research approach (Taiminen and Karjaluoto, 2015).
Research Philosophy : Research philosophy is the another research methodology that
affect the business and long term target in order to meet out the company objective needs.
Research philosophy is the vast topic and here we will not be discussing this topic in details.
There are two types of research philosophy Interpretivism and Positivism. Interpretivism
philosophy in which researchers interpret the element of the study that helps to integrate human
interest into a study (Taylor, 2015). Contrary, this philosophical study is difficult in a precise and
scuccient manner. Present study has been based on Interpretivism in order to take the
involvement of human interest.
Research design : Research design is the choices between qualitative and quantitative in
order to argue that research design refers to the choice of specific method of collection and
analysis. There are two types of research design exploratory and conclusive research design has
presents (Turban and et.al., 2017). It helps to continue the long term goals and promoting bet
forming result and goals. Research design and the other following area has been presenting long
term result and goal oriented target.
Exploratory research design is helpful to explore the research questions and does not
intend to offer final and conclusive solution to the research problem. In order to meet out the
result and following result oriented task and new area of developing targets. On the other side,
Conclusive research design will help to generate the findings into practical useful in reaching
conclusions or decision making results. Conclusive result goals helps to discover the new
managing successful goals and results. Present study has been using exploratory research design
to develop a longer exploratory designs.

Data collection : data collection is the another research methodology which affect the
research outcomes. Data collection is the most important and useful channel of growth into the
business activity and target growing performance. There are two types of data collection
technique primary and secondary data collection techniques which helps to discover the long
duration results and growth. It makes the new managing successful business growth in order to
meet out the result outcomes. Primary data collection technique further divided into two part
quantitative and qualitative. Qualitative method are the cheapest and flexible method to collect
data from survey, questionnaire. Contrary, quantitative method based on numeracy or based on
mathematical term that has been based on mean, median, mode.
Secondary data collection technique in which researcher collects data through various
sources, internet, books, journals, etc. Present study collects data through questionnaire survey
which based on primary data collection technique.
Sampling : Sampling is the method or process where population get chance to participate in the
research process. It is the most crucial methodologies of research for which researcher selects
their sample size out of two methods. There are two methods of research design probabilistic and
non probabilist method.
Probability Sampling method in which every population get chance to participate in the
research method. In which it discovers the new managing and effective growth that helps to
discover the productive research outcomes. Non probabilistic choose selected group of members
on random basis. Present study has been taken simple random style by taking 20 employees of
Qbic to identify the significant importance of digital technology on the business area.
Data Analysis : data analysis is the process which has been taken after data collection.
Data analysis is the project which includes discussions about the analysis process of management
task into more appropriate manner. In order to implement the deep understanding it gives the
new information result outcomes and growth oriented channel. Apart from that, it gives better
result and making findings of the results (Weill and Woerner, 2015). There are two types of data
analysis method qualitative and quantitative data analysis method. Present study has been taken,
qualitative method of research analysis.
Ethical consideration : Ethical consideration should be very necessary within the
research process to take the ethical outcomes and validity of the research. It is the specified
important part research that affect the business goals and new successful result outcomes. It

becomes the new long lasting result outcomes and long term effectiveness and managing
effective performance (Taylor, 2015). Ethical confederation helps to give respect to the
information given by the participants. It gives the long term results in order to take long term
effective outcomes. It gives the new managing new business and best effective long term process
effective growth.
Questionnaire
Name :
Occupation
1. Does Qbic hotel provide online booking services to their customers ?
 Yes
 No
2. Does Digital technology essential for the Customer attraction ?
 Yes
 No
3. Which of the following department is highly influenced by Digital technology ?
 Human resource
 Financial Resource
 Operational Department
 Marketing Department
4. Which digital learning material Qbic has used to enhance customer growth ?
 Online
 Mobile Application
 Social platform
5. Does business use digital technology in its day to day running ?
 Yes
 No
6. How long has Qbic Hotel been using digital technology ?
 1 to 5 years
 5 to 10 years
 10 years

TASK 3
P5 Data using appropriate tool and techniques
Theme 1: Qbic hotel provide online booking services to their customers
1. Does Qbic hotel provide online booking services to their customers ? Frequency
Yes 5
No 10
Interpretation : As per the analysation process it has been concluded out of this analysis that
when researcher asked this question to their employers that Does Qbic hotel provides online
services to their customers or not. Out of all 20 employees 10 of them were stated that, no As
much not company adopt the online services to their customers. According to them they stated
that company usually deals with offline service growth and make low effective result goals. Out
of them 5 employees stated that yes Qbic take booking online with the help of some online
portals or company sites. All along this is the best form of result and effective learning styles to
develop new managing business.
Theme 2: Digital technology essential for the Customer attraction
Yes No
0
2
4
6
8
10
12
5
10
Column B

2. Does Digital technology essential for the Customer attraction ? Frequency
Yes 15
No 5
Interpretation : As per this observation, it has been analysed that according to customers
how much they attract customers. As per the respondents 15 of them were stated that yes digital
technology is the most productive tool to attract number of customers toward the services of
company. They stated that, customer are now only prefer to take online platform to booked their
hotels. On the other hand, 5 of them were stated that no customer preferred to deal with face to
face. It is the more faithful and effective leading sources and in order to keep the market more
sustained and long lasting.
Theme 3: Department is highly influenced by Digital technology
3. Which of the following department is highly influenced by Digital technology ? Frequency
Human resource 3
Financial Resource 6
Operational Department 4
Marketing Department 7
15
5
Yes
No

Interpretation : On the basis of this interpretation it has been found out that, which
department get highly benefited by using digital technology. Apart from that, as per the 20
respondents 3 of them were stated that, human resource get highly benefited from the digital
technology by recruiting job application from online portals. Besides, 6 of them were stated that
financial department benefited by identifying the different source of funding. 4 of them were said
operational department are more benefited by digital technology to handle day to day activity.
Rest of the 7 members were stated that, marketing department is the highly benefited department
to get customer attraction by promoting service online.
Theme 4: Digital learning material Qbic has used to enhance customer growth
4. Which digital learning material Qbic has used to enhance customer growth ? Frequency
Online 10
Mobile Application 2
Social platform 8
Human resource
Financial Resource
Operational Department
Marketing Department
0
1
2
3
4
5
6
7
8
3
6
4
7
Column B

Interpretation : According to this interpretation process it has been analysed that, how
much respondent were stated that which learning material Qbic adopted to enhance their
customer traffic. According to survey 10 out of 20 members were stated that, Qbic has adopted
online services to get the best outcome goals. 2 of them were stated that through mobile
application Qbic get their customer bookings and 8 were said that social media platform is the
source through company get high number of guest request. According to their responds it has
been cleared out that, online platform is the high source to get client outcomes.
Theme 5: Business use digital technology in its day to day running
5. Does business use digital technology in its day to day running ? Frequency
Yes 8
No 12
10
2
8 Online
Mobile Application
Social platform
8
12
Yes
No

Interpretation : As per this analysation process it has been found out that, when
researcher asked question to employees that does company use digital technology in its daily
basis. Out of 20, 12 were stated that no Qbic has generally deals with offline rather than online
bookings. On the other side, 8 were of them were stated that yes Qbic has adopted and active on
websites to take online bookings. It has been found out that, Qbic does not that much use digital
technology to take online booking. It has been suggested by the employees that, company should
needs to adopt the best source to give into better manner.
Theme 6: Long has Qbic Hotel been using digital technology
6. How long has Qbic Hotel been using digital technology ? Frequency
1 to 5 years 10
5 to 10 years 5
10 years 5
Interpretation : As per the analysation it has been cleared out that when researcher
asked question to the 20 respondents it has been cleared out that how long company has using
digital technology. As per the review of employees they were suggested that company using
digital technology from since 1 year. 5 were suggested that company been using modern
technology from last 5 to 10 years and out of new managing successful business growth.
10
5
5
1 to 5 years
5 to 10 years
10 years

P6 Communicating appropriate recommendation as a result of research.
On the basis of research and observation, it has been recommended to the SMEs to give
more concentration to adopt the new developing goals and targets for the business growth
opportunity. Digital technology can help Qbic Hotel to get new managing result outcomes. Apart
from that, it also helps to bring the new managing successful business growth and new
developing in the future. Qbic get benefited to adopt new technologies to get the global reach.
Qbic can embrace technology to growth their own profitably ration by using digital
marketing. All kinds of company now using social media and other technical software's to grab
their customer and earn maximum profit returns. Digital technologies solves every problem
related to marketing, operations, etc. Qbic can also manage their operational activities and
customer service by using new advanced techniques. They can take feedbacks from customers
digitally by investing time or cost. Qbic can also take booking online in within minutes. Overall,
it helps company to develop the new managing and successful business growth to take its
business into larger level. It gives new performing area where they can take its business into new
expansion. The main purpose of the present study is that to explore the importance of digital
impact on the small scale to get new future possibilities. Digital technology can also help to
make employees productivity more efficient and effective. Thorough employees get confident
and motivates to perform well. Digital technology can also enhance the level of standard of the
hotel which helps them to attract premium class customers. Moreover, it provides the better
opportunity for the Qbic to adopt digital technology into more systematic manner. Apart from
that, it helps to make the new sources and result oriented task in order to make the best possible
result outcomes. Overall, Qbic should need to adopt social media marketing, online transaction
mode to upgrade their quality in order to met out the best option results. Overall, process helps it
also helps to continue the leading and managing. In order to meet out the long term goal and
managing effective management styles (Turban and et.al., 2017). From the above study it has
been cleared out that Qbic hotel needs to adopt the proper digital technology in order to meet out
the customer attentions and focused towards the growth. Apart from that, it brings new managing
and effective service growth to take the new business expansion strategy growth. Apart from
that, Qbic Hotel more needs to focused on social media platform as well.

TASK 4
P7 Reflective
In order to consider present research, I had learned several things that assists to me to develop
significant advantages at workplace of the study. In this consideration, I understand effectiveness
of digital technology on small business operations and functions. Therefore, it assists to conduct
appropriate research and findings that can be implemented to lead with successful results and
outcomes. Furthermore, factors are also identifying that assists to meet with innovative results. In
order to attain more desired results, it can be stated that positive respond from participants assists
to focus on gaining more knowledge and information. With the help of creativity and
effectiveness, it can be stated that I am able to communicate several benefits with using digital
technology at workplace. It considers more creativity and effectiveness that assists to manage
overall goals and targets at workplace. I am effectively gained knowledge and information from
different people to implement more creative results at workplace.
In addition to this, I also gain knowledge and information to focus on research
methodology which help me to focus on desired results of the research. With the help of
innovative and creative characteristic, it can be stated that I easily communicate with several
numbers of people in the business. Furthermore, digital technology also make advance work and
results which would be beneficial to attain targets and goals at workplace. It will easily increase
overall performances that can successfully applied to attain and maintain creative information.
However, I am not effectively able to accomplish my targets on time. Therefore, I needed more
time to attain and gain creative results. With the help of proper and effective communication I
can manage my work on time. It will assist me to increase my performances and targets in
appropriate manner. Moreover, it can be stated that qualitative information of the present
research helps me to increase my own job role and understand importance as per latest
information. This is because, it helps to understand my own performances that would be consider
to focus on targets and goals. With the help of overall working system, I am able to communicate
better working at workplace.
CONCLUSION
From the above report, it can be concluded that digital technology create positive impact
on desired level of results. With this regard, it can be stated that Qbic hotel can make themselves

advance with using effective and creative activities. As per desired goals and objectives,
performances can be successfully develop to focus on the communication which could be
ascertained successfully in the business. Moreover, qualitative data strategy helps to focus on the
effective information that collected from respondents to implement appropriate targets and goals.
Descriptive research design also support to focus on the business goals and objectives which
would be efficiently achieve targets in creative manner at workplace. At last, data analysis shows
positive impact from digital technology to gain more effective information. Furthermore, it also
carries customer growth that would be beneficial for the chosen business to increase their profits
and revenue. Advance results and performance helps to focus on managing creativity at
workplace which expand more targets in different areas of the world.

REFERENCES
Books & Journals
Ainin, S. and et.al., 2015. Factors influencing the use of social media by SMEs and its
performance outcomes. Industrial Management & Data Systems. 115(3). pp.570-588.
Brunswicker, S. and Vanhaverbeke, W., 2015. Open innovation in small and medium‐sized
enterprises (SMEs): External knowledge sourcing strategies and internal organizational
facilitators. Journal of Small Business Management. 53(4). pp.1241-1263.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Gutierrez, A., Boukrami, E. and Lumsden, R., 2015. Technological, organisational and
environmental factors influencing managers’ decision to adopt cloud computing in the
UK. Journal of Enterprise Information Management. 28(6). pp.788-807.
Mazzarol, T., 2015. SMEs engagement with e-commerce, e-business and e-marketing. Small
enterprise research. 22(1). pp.79-90.
McGuirk, H., Lenihan, H. and Hart, M., 2015. Measuring the impact of innovative human capital
on small firms’ propensity to innovate. Research Policy. 44(4). pp.965-976.
Mohammadyari, S. and Singh, H., 2015. Understanding the effect of e-learning on individual
performance: The role of digital literacy. Computers & Education. 82. pp.11-25.
Rahayu, R. and Day, J., 2015. Determinant factors of e-commerce adoption by SMEs in
developing country: evidence from Indonesia. Procedia-Social and Behavioral
Sciences. 195. pp.142-150.
Sundararajan, A., 2014. Peer-to-peer businesses and the sharing (collaborative) economy:
Overview, economic effects and regulatory issues. Written testimony for the hearing titled
The Power of Connection: Peer to Peer Businesses.
Taiminen, H. M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development. 22(4). pp.633-651.
Taylor, P., 2015. The importance of information and communication technologies (ICTs): An
integration of the extant literature on ICT adoption in small and medium enterprises.
Turban, E. and et.al., 2017. Electronic commerce 2018: a managerial and social networks
perspective. Springer.
Weill, P. and Woerner, S. L., 2015. Thriving in an increasingly digital ecosystem. MIT Sloan
Management Review. 56(4). p.27.