Managing Organizational Change with Digital Technology

The assignment focuses on Tesco's experience with implementing digital technologies and managing organizational change. It highlights the major challenge faced by Tesco as employees' resistance to change and analyzes how digital technology can create both challenges and opportunities for increasing working efficiency. The document suggests that motivating employees and supporting them in adjusting to change is essential for eliminating challenges, and a clear digital customer value proposition with well-defined targets or objectives is crucial for business success.

Managing Successful Business

Table of Contents
INTRODUCTION.......................................................................................................................................3
Lo1..............................................................................................................................................................3
P 1 Devising aims and objectives..........................................................................................................3
P2 Project management plan..................................................................................................................4
P 3 Produces a work breakdown structure and Gantt chart....................................................................6
Lo 2.............................................................................................................................................................8
P4 Executing small scale research by applying the qualitative as well as quantitative research
methodologies.........................................................................................................................................8
Lo3 ...........................................................................................................................................................10
P5 Analysing research and data using suitable tools and techniques...................................................10
P6 Communicating suitable recommendation......................................................................................17
Lo 4...........................................................................................................................................................17
P7 Reflecting the value of
undertaking the research to meet
stated objectives and own learning
..............................................................................................................................................................17
and performance...................................................................................................................................17
REFERENCES..........................................................................................................................................19

INTRODUCTION
There has been a rapid growth in the technology in last few decades. Development in the technology
has bought some opportunities as well as major challenges in an industry. It has completely transformed
the way of doing business. Digital technology is an evidence of rapid development in technology. It
provided business entity an opportunity to adopt new techniques of marketing and promotes its goods or
services at national as well as international level. However, at the same time increase in utilisation of
digital technology has given rise to competition and other types of risk. Many firms have adopted
several strategies as well as techniques to deal with challenges created by digital technology.
The purpose of this assignment is to develop an understanding about the concept of
digitalisation. It focuses on different types of challenges created by digital technology. Other Objective
of report is to analyse the techniques which has been adopted by Tesco for coping with challenges of
digital transformation and disruption.
Lo1
P 1. Devising aims and objectives
Background of Study:
In present scenario, digital technology is transforming business and took place of human
resources. Digital technology has supported an organisation in increasing working efficiency as well as
increasing productivity. It has allowed business entity to provide additional facilities to clients.
Technology earlier was used by companies for production of goods or services. However, in
present world, technology has been utilised by an organisation or industry for variety of purposes such
as for innovation, development of products, communication with customers etc. In addition to this, it
has been used by the companies for providing the protection and security to customers. However, the
major drawback of growth in technology is that it has created challenges in transition procedures.
Another challenge is that many employees in a company are resisting changes.
It has become important for an organisation like Tesco to make huge as well as equal investment
on human resource and technology. Manager in Tesco enterprise has designed new processes,
operation , formulated new process in order to develop themselves as per the latest business trend. It
has been identified that by utilising the digital technology many of the firm has become more customer
centric. The growth in digital technology has given rise to the intense competition in industry. It has
become very much challenging for an enterprise to maintain its sustainability in highly competitive
environment.

With the advancement in technology, there has also been change in the demand as well as
buying pattern of customers. Business entity is facing the difficulty in catering to the unique needs as
well as demand of client. Organisation like Tesco has to make the additional investment to provide
training to workers in context operation the technology. New digital technology breeds new business
models and challenges existing products and services. Emergence of digital technology has also bought
some other strategic challenges. The biggest challenge is change in business model which has direct as
well as significant impact on the growth of firm.
Aims and Objectives
Aim of the Research: To analyse the way an organisation has coped with the biggest challenges of
digital transformation as well as disruption.
Objectives of investigation:
 To implicate cloud technology in business practices.
 To improve change management process
 To examine the impact of digital technology within an organisations
 To develop the implication of digital technology
 To analysis the way digital technology is shaping the future of workforce.
 To suggest the strategies which can be utilised by manager in Tesco for managing as well as
coping with the challenges created by digital technology
 To creates the digital strategy in order to support business entity in gaining competitive
advantage in the market.
P2 Project Management Plan
It is very important for to the scholar to consider the several factors such as cost, quality, time,
resource, communication etc. When developing or formulating the research plan. As this activity will
assist researcher in eliminating the obstacles which might occur in executing the investigation.
Consideration of these constituents or elements will support researcher in organising as well as
managing the different activities in systematic manner.
Cost: Research activities requires sufficient amount of financial resources. As lack of funds can create
hurdles in continuing the investigation procedures. Insufficient amount of investment in research
activity can have negative impact on outcome as well as it also has adverse influence on the quality of
work.

Research cost also includes expenses which are to be incurred by scholar in order to execute
research or study. Financial resources are required for buying tools or equipment. In addition to this, the
expenses associated with collection, analysing, recording and interpretation information. Transportation,
stationery, communication are considered to be as normal as well as fixed cost which are associated
with facilitating the investigation procedures. It is very much essential for investigator to conduct cost
benefit analysis before making any suggestions to company about adopting specific strategies related to
coping with challenges created by digital transformation as well as disruption.
Scope: It defines strategies or techniques which can be used by researcher or scholar in order to reach
desired objectives. Scope also defines as the extend up to which research can be conducted on the same
topic in the future. The scholar in order to determine the scope of project can use work break down
structure. Defining the scope of project enables researcher to measure actual performance with
standard. In context to present investigation, scope includes extent to which Tesco can avoid challenges
or risk associated with digital technology.
Time: It is considered to be an important element in investigation process. Each and every activity in
research process is interconnected with each other, delay in single task can lead to delay in procedures
and this factor might give rise to other issues. It is required by the scholar to adopt the time management
strategy, as this will assist researcher in completing the activities on time. It will also help researcher in
eliminating the delays.
Quality: This is considered to be important factor in investigation process. It is required by the
researcher to concentrate on the quality of information gathered from the participants. As this strategy
will support researcher in reaching to the conclusion as well as assist scholar in making suitable
decision. It is very crucial to maintain quality of information in order to make data presentable or useful
for the user.
Risk: There are various types of risk associated with conducting research activities. The major risk
associated with executing investigation is human error. Such types of risk have direct as well as
significant influence on research outcomes as well as on the decisions made by the scholar. There are
high chances of human error, as the information are collected by the people those who may or might not
have complete knowledge about the fact.
Another type of risk is plagiarism which might give rise to legal issues. In addition to the above
risk, there are also high chances of risk of occurrence of ethical issues. These types of risk generally

takes place when investigator fails to follow principles of research and executes unethical activities for
gathering information related to topic.
Communication: In investigation process, communication as well as coordination plays very important
role. Selecting as well as implementing suitable communication strategy is very much important in
order to collect useful as well as complete information relevant to topic. Effective communication as
well as coordination also assist researcher in eliminating overall-aping of activities. It also assists
researcher in preventing the ineffective utilisation of resources. There are different communications
techniques can be used by the scholar such as E- mail, questionnaire, personal interview etc. All
techniques or communication strategies will assist researcher in gathering information.
Resources: Human resource, technology, communication devices and other equipment are required for
gathering, recording, analysing and interpreting information.

P 3. Work breakdown structure and Gantt chart
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1
6
Preparation Of Research Content
Set Up Of Aim And Objectives
Written Material Which Is Based On
Background Research Study
Selection Of Suitable Research
Methods
Data Collection By Utilising Primary
And Secondary Sources
Investigation Of The Accumulated
Information
Representation Of Gathered Data To
Generate Desired Outcome
Conclusion And Recommendations
Submission Of Draft Report
Changes As Per The Feedback
Comments

Final Submission
Lo 2
P4 Small Scale Research by applying qualitative as well as quantitative research methodologies
There are several types of research methodologies which can be used by scholar for
facilitating investigation. The various types of research method has been used by researcher in
present investigation, these are:
Research Philosophy- It includes the beliefs about the techniques or strategies which can be
adopted by scholar for collecting the information or data. A research philosophy is also
considered to be the important part of investigation process. Few research philosophies are
Epistemology, axiology, ontology, positivism and interventionism . Research philosophies assist

scholar in identifying techniques which can be adopted by them for reaching conclusion. It also
supports researcher in making suitable decision. In the present investigation, researcher has used
interventionism research philosophy.
Research Design- It is recognised as the roadmap which guides scholar towards achievement of
research aims and objectives. There are different research designs which can be utilised or
applied by researcher for conducting different activities. Explanatory, exploratory, descriptive
and experimental are some form design which can be utilised for executing investigation. In
present research study, scholar has use explanatory research design in order to gain depth
knowledge about the topic.
Data Collection - The two sources from where data can be collected are primary and secondary
source. In present study, scholar has utilised both sources for accumulating information or data
related to research topic. The researcher has collected data or content from primary source. As
this strategy has been adopted by the researcher in order to avoid the chances of plagiarism. The
two techniques which have been used by investigator for gathering data is questionnaire and
interview method. Secondary information has been collected by accessing various resources like
books, journal, article m newspaper, magazines etc.
Approach used for Research – It is recognised as plan as well as process which consists of
several phases Research approach also consists of detail about the methodologies which can be
applied by researcher for gathering, analysing, recording and interpreting information.
Quantitative as well as qualitative are considered to be two main types of research approaches. In
present investigation, scholar has used qualitative research approach by considering the nature of
problem found during investigation.
Sampling – It is recognised as appropriate technique which is applied by researcher for selecting
few participants from large population. Cluster, systematic, probability, random are some
sampling techniques. In present study, researcher has selected 20 people by applying the simple
random sampling technique. Employees are the participants those who will support researcher
in gathering the information about the method adopted by Tesco for dealing with digital
transformation and disruption.
Data Analysis- It is considered to be a process of refining data or information in order to make
content useful for user. Data analysis technique helps researcher in reaching conclusion as well

as making suitable decisions. The qualitative and quantitative are two types of data analysis
technique. In present study, scholar has utilised the qualitative data analysis technique.
Questionnaire
Qualitative Research Methods
Name:_________________
Age:__________________
Occupation:____________
Ques 1. What are the approaches adopted by company for coping with the major challenges of
digital; transformation and disruption ?
 Person centred approach
 Customer centred approach
 Technical approach
 None of the above
Ques 2 . What are the major challenges faced by an organisation related to the digital disruption
or transformation?
 Employee resistance to change
 Ineffective gathering and leveraging of customer data
 Inflexible technology stack and development procedures.
 None of the above
Qes 3 . Do you agree with the statement that Digital transformation is a technical issue not a
cultural challenge?
 Yes
 Ni
 Might be
Ques 4 What types of impact digital disruption have on business ?
 Positive
 Negative
 Both
Ques 5 How much knowledge do you have about digital transformation as well as disruption ?
 Little knowledge

 No understanding
 depth knowledge
ques 6 . Define the three ways in Digital disruptors create value for customers .
 Cost value – competing by offering the customer a lower cost or other economic gains
 Experience value – competing by offering the customer a superior experience
 Both
Ques 7 . what are the three types of strategy which can be adopted by an organisation for
providing suitable response to the challenges ?
 Retreat
 Neglect
 Avoid
 Harvest
Ques 8. Recommend the strategies which can be utilised by manager in Tesco for managing as
well as coping with the challenges created by digital technology.
Lo3
P5 Analysing research and data using suitable tools and techniques.
Thematic analysis has been used for presenting the data or information.
Theme 1:Technical approach, is adopted by Tesco company for coping with the major challenges
of digital transformation and disruption.
What are the approaches adopted by company for
coping with the major challenges of digital
transformation and disruption ?
Frequency
Employees centred approach 3
 Technical approach 10
 None of the above 2

Interpretation : It has been interpreted from the information present in table that Technical approach has
been adopted by Tesco company for coping up with the challenges which has created by the digital
Transformation as well as disruption. Among 20 employees 5 participants have stated that organisation
Has implemented the customer centred approach for dealing with the challenges. As per this approach,
management in an enterprise has planned to concentrate on fulfilling the needs of customers.
Theme 2: Employee resistance to change, are the major challenges faced by an organisation
related to the digital disruption or transformation.
What are the major challenges faced by an
organisation related to the digital disruption or
transformation?
Frequency
 Employee resistance to change 15
 Ineffective gathering and leveraging of
customer data
2
 Inflexible technology stack and
development procedures.
2
 None of the above 1
Person centred approach
Person centred approach
Technical approach
None of the above
0
2
4
6
8
10
12
5
3
10
2
Frequency

Interpretation: Among 20 participants majority of them have stated that Employee resistance to
change. There are few participants who has stated that business entity faces challengers in
effective gathering and leveraging of customer data. Out of 20 workers 2 participants have said
that Inflexible technology stack and development procedures is the biggest challenge faced by
Tesco.
Theme 3:Yes, agree with the statement that Digital transformation is a technical issue not a
cultural challenge.
Do you agree with the statement that Digital
transformation is a technical issue not a cultural
challenge?
Frequency
 Yes 16
 No 2
 Might be 2
Interpretation :It has been interpreted that among 20 participants, majority of participants have
shown their agreement statement that Digital transformation is a technical issue not a cultural
challenge. There are 2 participants who has stated no.
It has been analysed that employees in Tesco organisation does not have much awareness
about digital disruption or transformation.
Employee resistance to change
Inflexible technology stack and development procedures.
0
2
4
6
8
10
12
14
16 15
2 2
1

Theme 4 :Positive, impact digital transformation have on business.
What types of impact digital transformation have
on business ?
Frequency
 Positive 14
 Negative 2
 Both 4
Interpretation – It has been interpreted from the above information that digital transformation
have positive effect on business. The answer to this specific question has been provided by the
workers by considering the growth of business. Among 20 participants 4 have stated that digital
transformation has both positive as well as negative effect on business. Two employees have said
that digital transformation has negative impact effect on organisation .
Yes No Might be
0
2
4
6
8
10
12
14
16
18
Frequency

Theme 5:Little knowledge, have about digital transformation as well as disruption.
How much knowledge do you have about digital
transformation as well as disruption ?
Frequency
 Little knowledge 13
 No understanding 2
 depth knowledge 5
Interpreted – From the above information , it has been interpreted that maximum employees in
Tesco organisation has little knowledge about the digital transformation or disruption. Still there
are 5 employees in Tesco company those who have knowledge or understanding about the
digitalisation. Workers who have depth awarenesses about the digital transformation or
disruption. Can help firm in dealing with several challenges in systematic manner.
Positive Negative Both
0
2
4
6
8
10
12
14
16
14
2
4
Frequency

Theme 6:Cost value – competing by offering the customer a lower cost or other economical
gains the three ways in Digital disruptors create value for customers .
Define the effective ways in Digital disruptors
create value for customers .
Frequency
 Cost value – competing by offering the
customer a lower cost or other
economical gains
15
 Experience value – competing by
offering the customer a superior
experience
3
 Both 2
Little knowledge No understanding depth knowledge
0
2
4
6
8
10
12
14
Frequency

Interpretation : From the above table it has been interpreted that Cost value – competing by
offering the customer a lower cost or other economical gains is considered to be as effective
ways in Digital disruptors create value for customers .
Theme 7:Harvest, is effective strategy which can be adopted by an organisation for providing
suitable response to the challenges.
Among several strategies which is effective
strategy which can be adopted by an organisation
for providing suitable response to the
challenges ?
Frequency
 Retreat 5
 Neglect 6
 Harvest 9
Interpretation : It has been analysed from the above information that Harvest is effective strategy
which can be adopted by an organisation for providing suitable response to the challenges.
Cost value – competing by offering the customer a lower cost or other economical gains
Experience value – competing by offering the customer a superior experience
Both
0
2
4
6
8
10
12
14
16
Frequency

P6 Communicating suitable recommendation
It has been recommended to manager in Tesco company to develop as well as formulate
effective strategies. As this activity will assist business entity in dealing with the different
challenges which are created by the digital transformation as well as transformation. The
manager in Tesco organisation can implement the harvest strategy which is also recognised as
defensive strategy. This plan of action will support firm blocking disruptive threats and
optimizing the performance of threatened business segments. Harvest strategy will assist
organisation in converting the bad situation into good. It also will help management in
transforming risk into opportunities.
Retreat Neglect Harvest
0
1
2
3
4
5
6
7
8
9
10
Frequency

Lo 4
P7 Reflecting the value of
undertaking the research to meet
stated objectives and own learning
and performance.
By executing the research on the topic on identifying the way businesses have coped with
the major challenges of
digital disruption and transformation. I have gained the knowledge about the strategies which
can be implemented in order to deal with the challenges created by the digital transformation as
well as disruption. I have realised that the challenges or issues also have great as well as major
impact on business. I have observed that digital technology has made significant contribution in
the bringing the improvement in business system as well as operations. I have learned as well as
develop the understanding about harvest strategy. As the knowledge about such type of defensive
strategies or tactics will assist me in managing the complex and difficult situation. I have
analysed that the major challenge faced by Tesco is employees resistance to change. I also
perceive that digital technology besides creating the major challenges has helped employees in
increasing their working efficiency. I have also learned that digital experiences are achieved
through iteration. I perceive that , it is required by the management in Tesco to motivate
employees and support them in adjusting to change. As I believe that this strategy will assist
organisation in eliminating the challenges. I also think that business entity succeed in creating a
digital customer value proposition haver clear as well defined target or objectives. The several
factors which can create barriers are lack of financial resources. I have also analysed that many
employees in Tesco organisation has resisted change as they have fear of losing the job.
Organizational resistance to change can have negative effect on the success of firm.

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