Managing Business: A Multifaceted Approach

This assignment delves into the complexities of modern business management. It examines various facets including strategic thinking, brand management, managing human resources in IT, fostering ethical practices, and navigating stakeholder relationships within sustainable business models. The text encourages critical analysis and application of diverse management concepts to real-world scenarios.

Managing successful
business

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Projects aims and the objectives for the company............................................................3
P2 Project management plan..................................................................................................4
P3 Work breakdown structure and Gantt chart......................................................................6
TASK 2............................................................................................................................................8
P4 Small scale research by applying quantitative and qualitative research...........................8
TASK 3..........................................................................................................................................11
P5 Analysis of research and data using appropriate tools and techniques...........................11
P6 Appropriate recommendations for the research and data analysis..................................15
TASK 4..........................................................................................................................................15
P7 The values of research to meet the stated objective and learning performance..............15
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Managing successful business can be defined as the broad field which has increase
comparatively greater importance (Beaumont, WHITAKER and PEDERSEN, 2013). In every
organisation, manager has to realize that managing different activities; projects require
techniques and abilities which are central to success and achievement of the business objective. .
Ensono Company provides Information technology services. This is a small business enterprise.
This company offers mainframe services like concourse services, disaster services, remote
management etc. this company also provides infrastructure service, storage infrastructure,
backup database, middleware. The manager of the company has to study different areas to
develop variables associated with management activities. The study of different area gives a brief
overview for the project management. It defines the success and failure of projects and helps to
move on to analyse different ways in which the manager can improve and make better
environment for the company. For managing the business successfully require the more effective
tools and techniques. These tools and techniques make all the business activities more effective
and efficient. This company analyse their different business activities for improve the quality of
their services and products. Better quality and improved services helps the company to attract
them towards them.
TASK 1
P1 Projects aims and the objectives for the company
The Ensosno company introduce the new products and services in the market to attract
the customers. Company improve the quality of their products and services. This support the
company to attract them towards their products and services. This company create the new setup
with focus on the nurturing and growing the ideas and products offerings around the public to
drive the both modification and progression (Blyth and Worthington, 2010). This company target
approach to drive the forward its position in the market place. This company supports their
employees for achieving the personal goals and business goals. Company evaluate their CSR

activities before implementing them. CSR activities require reviewing competitor initiatives
measuring and evaluating the impact on society and environment with CSR activities company
can set the ethical standers and evaluate national and international norms. CSR activties
motivates the company to make positive impact on environment and its stakeholder which
includes consumers, employees, investors, communities and others. This company increase long
term profits by operating the CSR prospectives.
This company include the new services of client acquisition, account management,
channel, consulting and subject field services. The main aim of the company to apply CSR
activities to increase long term profits shareholders trust by positive public relations ans setting
high ethical standers to reduce business and legal risk through taking the responsibilities of
corporate activities. Corporate social responsibilities is very important for the company. It
support company to provide better service for their customers. Effective CSR activities supports
the company for their mission and guide to present services and products for its customers. When
company apply CSR activities then it require business ethics and applied ethics that examine
ethical principles that can develop in the business environment.
Aim
Implementing CSR activities within the organisation to meet sustainable objectives:
Ensono Company
Objectives
 To evaluate the implement of CSR activities.
 To identify the sustainable objectives.
 To identify the impact of implementing CSR activities to meet sustainable objectives.
Research question
 What are the benefits of implementing CSR activities?
 What are the sustainable objectives of Enson organisation?
 What are the impact of implementing CSR activities to meet sustainable objectives
P2 Project management plan
Project management plan is body of knowledge. . It is the formal and approved
document which is used by the company to guide both project performance and project control
(Davenport, 2012). The primary use of the project management plan is to document the planning
assumptions and important decisions, facilitating effective communication among stakeholders

and support to clear the scope, cost and schedule standard for the company tThe company use
the project management plans for the projects ForClear vision at high level.
Aspects of project management plan: Cost: Cost is important for both the manager and the company to have estimated cost
when undertaking the project. It helps the company to set the budget and.
Implementation of certain cost Scope: The company to look for the project undertaken through find the scope . The
scope belongs of a list of deliverables it need to be addressed by the project team. Time: Project activities can take shorter time or longer amount of the time to complete.
The completion for the project is dependent upon the numbers of factors like numbers of
people working for the project, their experience, skills and abilities. Communication: Effective communication is important for the company to complete their
project in a correct manner. Quality: When the company plan for the project then it is important that quality must be
proper.
 Risk: It is not easy to complete the project without any risk. When company work for
completing the project then is has to face many problems and risk (Edmonds, 2013).
For the effective project management plan the company follow important steps and these
are as follow: Project management approach: For the effective project management plan, the company
should outline overall management approach for the project. This section should describe
in the general terms, the roles and the authorities of the project team members. Company
should also include resources which provide the project restriction and limits (Ekinsmyth,
2013). The company should authorize the additional funding by the project sponsors. Project scope: In this step, the scope of the project management plan is defined. The
company can scope the statement through the project character used as a starting point.
The company should include detailed scope rather than the charter. This includes
planning, design, testing of the objectives and goals. In project scope, it includes what
the project does and does not. When the plan includes more details then it helps the
company to provide the better production. It also helps to clarify what is include in the

project and helps to avoid any type of confusion from the stakeholders and the team
members. Change management plan: This step aids the organisation to describe the change control
process. The Ensono Company has some type of specific standards which are repeatable
and done of most all projects when the process is change. It is important for the company
that change must be carefully considered and the impact of the changes must be clear to
make any type of approval decision. This is effective way to provide oversight and ensure
effective feedback and review of the changes is obtained.
 Communication management plan: The purpose of the communication management plan
for the company is to define communication requirements for the project and how the
information can be distributed to ensure project success. It is important for the
organization to manage effective communication for their projects. With the help of
effective and strong communication, the company can avoid management problems.
P3 Work breakdown structure and Gantt chart
Work breakdown structure defined as the process of graphical nature which helps the
company to predict the results which are based on different settings (Gharajedaghi, 2011). This
also defined as the result oriented tree which help to cover all projects predecessors in an
effective and organised way. the work breakdown structure also be displayed the tabular list of
task and the elements in the company. The manager of the company use the work breakdown
structure for his company's projects for managing the components. It is easy for the manger by
using Gantt chart.
There is some significance of work breakdown structure which is as follow: Correct project organisation: It helps the company for the correct project organisation.
The company can easily maintain all related activities of the project. (Goksoy, Ozsoy and
Vayvay, 2012). It helps them to define all important activities. Stakeholder’s scope: Work breakdown structure helps the company to define the scope of
the stakeholders. It defines the role of employees in the projects. It aids the firm to assign
the right job to the right person. It helps the company to make effective relationship with
their suppliers. Distribute responsibilities: Work breakdown structure assist in distributing the
responsibilities to their employees and workers. The company allot roles and

responsibilities to the employees according to their skills, experience. When the company
assign the right job to the right person then it also helps in improving performance of
employees.
 Estimating cost, risk and time correctly: WBS assist the company in estimating the cost
of the project, risk related to the project and time for the completion of project (Planken,
B 2010).
Gantt chart: Gantt chart illustrates the start and the finish dates of t terminal elements and
the summary elements of the projects. Terminal elements and summary elements contain the
work break down structure. Gantt chart also helps the company to show the relationship between
different activities of the company. The Ensono Company use the Gantt chart for finding the
current schedule status.

TASK 2
P4 Small scale research by applying quantitative and qualitative research
Quantitative research: Defined as the data always produced in the numerical and they
are analysed using the mathematical and statistical methods. It is important for quantitative
research there should number involved without this quantitative research is impossible (Kaplan,
Norton and Rugelsjoen, 2010).
Research design: It is refers to the overall strategy which is choose to integrate the
different components of the study in a logical and effective way. It is important to addressing the
research problems. It require the collection of information and analysis of data. Company select
research design according to business activities. Selection of research design is important it
supports the company to effective research methodology.
Research approach: It is a plan and procedures that consist of the steps of broad
assumptions to detailed methods analysis, interpretation and data collection. It is based on the
nature of research problems being addressed. In research approach decisions for different
activities are involved which approach used to study a topic. It include study, procedure of
inquiry and specific collection method of data collection, interpretation and analysis.

Research philosophy: It is a belief of the way in which data about development is
gathered analysed and used.
Data collection techniques methods: Data is normally collected by qualitative and
quantitative methods. Quantitative methods aim to program and tend to use unstructured data
collection to explore the topic. This method have the advantage that it is cheaper to implement,
standardised to camper easily and the effects can be measured. Qualitative method include focus
group, group discussion and interviews. This method is good for foster and exploring the effects
and consequences of program. These methods expensive and time consuming to implement.
Data analysis: It is also know as analysis of data and data analytical. Data analysis is a
process of inspecting, cleaning, transforming and modelling data with the goal of cover useful
information, finding suggestions, conclusion and supporting decision making . When company
collect data then it is forward for the analysis. It is most technical job of researcher to collect and
evaluate data.
Ethical consideration: Researcher should prepare report through effective ethical
consideration. Researcher should keep in mind the followings points:
Report should carry the title, brief introduction of the problem. There should be table of content
graph and charts.
Limitations of research methodology: Research methodology is time consuming process.
It is important for research to minimize the range of scope of limitations through the
acknowledgement of limitations. Selection of data affect researcher method.
Sources of qualitative research: Surveys: Surveys structure by online, by phone and in person. These rely on the same
questions being asked by the same way to a larger numbers of the people. Observations: Observation includes counting the numbers of times that a particular
phenomenon occurs like how much time a particular word is used in interview. It coding
the data to translate it into the numbers.
 Secondary data: For secondary data the company can use the accounts for collect the
information about their sales.
Qualitative research: Qualitative research define which is not include any type of
numbers or numerical data. It include the word, language and also include the pictures ,

photographs and the observations. All the information can be examined in a qualitative way. It is
also the preferred method of investigation. Qualitative research results in the rich data that gives
the in depth picture and it is very effective for exploring the questions like how and why things
have happened. For the effective qualitative research it require the time to build relationship with
the research subjects and always be aware for the prospective (Lutchen, 2011). When the
company apply the qualitative research then it is important to know that what are the elements
which affect the research subjects.
Sources of qualitative research: Interview: The company conduct the interview for find out the suitable candidate for the
job. Interviews may be structured, semi-structured and uninstructed. Focus groups: Focus groups of the company include the multiple participants. They
discus about the different issues related to the team, related to then objectives and goals.
 Secondary data: The company use the secondary data for the research. It include the
diaries, written accounts of the past events and the company reports.
 Primary data: For primary data information collected from 20 peoples. Prepare
questionnaire about their reviews foe the products and service. Every person have
different review for same product.
Name
Age
Gender
1. While implementing CSR activities will gain the competitive advantage?
 Yes
 No
2. What are initiatives are taken by Enson while implementing CSR activities?
 Employment measures
 Women right
 Children education
3. Who is responsible for implementing CSR activities?
 Higher authority
 HR

 Employees
4. The company will gain sustainable objectives while implementing CSR activities?
 Agree
 Neutral
 Disagree
5. While implementing CSR activities the company will wok in ethical manner?
 Yes
 No
6. Recommend the ways in which organisation can implement CSR activities?
TASK 3
P5 Analysis of research and data using appropriate tools and techniques
Theme 1 - The company will gain the competitive advantage while implementing the
CSR activities.
Findings – From the above research it has been concluded that when this question was
asking by the customers as well as employees whether Ensono company will achieve
competitive advantage or not. Then 15 respondents out of 20 are supporting for that the company

will gain the competitive advantage. Through this, also the company can make strong customer
base. Whereas, 5 respondents are not supporting for that.
Theme 2 - Women rights and children measure initiatives are taken by Ensono
company to implement CSR activities.
Findings – It has been concluded from the above research that what initiatives were
taken by the organization to implement CSR activities. 7 respondents are supporting for that the
company is taking initiatives for the women rights. Through this woman will get equal right at
workplace. Whereas 7 respondents are supporting for the children education, in this company is
donating some amount to charity in order to provide proper education facility. 6 respondents out
of 20 that, are supporting that the company have to take initiative activity regarding the
employment. So that employees will retain in organization for a longer period of time.
Theme 3 – Higher authority is responsibility for implementing CSR activities.

Findings – From above report it has been concluded that when this question was asked
by the customers that who is the responsible for implementing CSR activities. 12 respondents are
saying that higher authority is responsible to implement CSR activities. Because the company
can also achieve their objectives and goals in appropriate manner. 4 respondents are supporting
for that human resource manager is responsible for implementing CSR activities. Whereas 4
respondents are supporting for the employees.
Theme 4 – The customers are agreeing for that the company will meet out with the
objectives of sustainable with the help of CSR activities.

Findings – It has been inferred from the above report that 15 respondents are agreeing
about that the company will meet out with their sustainable objectives while implementing CSR
activities. Whereas 2 are neutral and 3 are disagree about that. It will give advantage to company
also to attract large number of customers. The company can also beat their competitors in
competitive market.
Theme 5 – The organization is working in ethical manner while implementing CSR
activities.
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Findings – From the above survey it has been concluded that 15 people agree for
company work in ethical manner where rest 5 people are against that company did not work in
ethical manner.
P6 Appropriate recommendations for the research and data analysis
Research and data analysis is is an essential techniques that enables the company for
draw the meaningful inferences from their data analysis. The Ensono company use the proper
applications for the study design and data analysis (Trevino and Nelson, 2010). It helps the
company to reduce the improper and insufficiency results and conclusions. With help of effective
analysis of research and data the company can find out the proper solutions for the problems
related to the goals and objectives and effectively set the CSR activities. Company apply
research and data to successfully apply CSR activities. Company recognise importance of social
responsibilities to their customers .CSR activities important There are some important
recommendations for the effective research and data analysis and CSR activities these are
follow:
 Environmental efforts: Primary focus of corporate social responsibility is the
environment. Company led towards environment efforts such as green energy usage
friendlily offices and travel polices. Company ensuring that business activities take
responsibilities for controlling impact communication at e-commerce platform.
 Ethical labour practises: When company treat employees fairly and ethically then it also
support to demonstrate their corporate social responsibilities. This is especially important
for the company to also operate these activities in international locations with follow
labour laws that are differ from country to country.

TASK 4
P7 The values of research to meet the stated objective and learning performance
To achieve sustainable objective of the organisation it is essential for investigator to
conduct proper research. I have identified from the above report that; I came to know about
different software which are used by the organisation to divide work in small task. CSR
activities will give advantage to organisation in order to gain competitive advantage (Trimi and
Berbegal-Mirabent, 2014). To remain in the global market, it is essential to implement different

activities these activities supports organisation to attract their customers Besides that, I have
also learned that while gathering the data through questionnaires response of some customers are
very rudely because they are not showing any interest towards giving any infromation and
reviews about products ans service. I have to understand more activities which can be
implemented by the organisation. With the help of CSR activities, the company can also make
strong position in market and beat their competitors. There are also two methods from which the
investigator can collect appropriate information. From my view point, qualitative method is
good because when the data is not collected in numerical form then it is simple method. With the
help of qualitative method, the company can properly analyse data in an appropriate manner. I
came to know about that my knowledge has been increased that how CSR activity can be
implemented by the organisation in different ways. As Ensono company belong to the IT sector
so it is essential for them to conduct CSR programmes to attract different customers. While
providing any services to customers, it is the responsibility of organisation to take regular
feedback from them so that the company can take appropriate actions for retaining them for
longer period of time.
According to me, research is a process of collecting information by an individual about a
specific topic using different sources like online mode, personnel sources, environmental sources
etc. basically it is learning outcome for constructing knowledge and skills for the definite
purpose. The best part of research study for the employees is that , it is a reputed profession. It
supplies different methods of improvement in order to accomplish success and achievement
(Ekinsmyth, 2013.). The best part of research study for employees is that, it is a reputed
profession. It helps in improving communication of an individual by experiencing different types
of knowledge and visualization. Research provides basic idea of advance thinking process. In
order to perform any research programme, one should keep in mind about the appropriateness,
correctness and effectiveness of the research for the future prospectus. These are different
learning assessment which helps in development and managing success full business and
improving self learning process

CONCLUSION
According to the above discussion about managing successful business with respect to
the Ensono Company. It can be concluded that to operate business effectively several strategies
and methods should be adopted for running the company in an effective and efficient manner.
There are several quantitative and qualitative methods discussed in this session. Proper
suggestions will be helpful for the organization for implementing some extra efforts for the
development CSR activities. Recommendations are the directions and procedures through which
implementation of further process is carried out. Research provides basic idea of advance
thinking abut the CSR activities. These are the above assessment in context with the company.
CSR activities important for the company. It supports company to find out information about the
customers choice and preferences. CSR activities assess the company to fulfil traditional and
legal responsibilities

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Top 10 Corporate Social Responsibility Initiatives. 2017. [Online]. Available through:
<https://www.smartrecruiters.com/blog/top-10-corporate-social-responsibility-
initiatives/>. [Accessed on 29th May 2017].