Project on Value of Digital Technology for Organisation
Added on 2020-07-23
27 Pages5339 Words32 Views
Professional Development
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Managing SuccessfulBusiness
INTRODUCTIONAll the businesses wants to achieve new growth so that they can beat their competitorsbut they have to perform all the business activities in efficient manner. If they have to lead theirorganisation towards the success it is necessary that they frame the plans and policies in properway that it yields positive outcomes. With the increase in the competitors as for a single productthere lots of brand who are selling the same thing so to make things creative and innovative it isrequired that the organisation should bring new technologically advancement in their business.Doing such thing attracts lots of customers and at the same time they also see rise in theproductivity because with this there has been efficiency in the work (Doherty, Ashurst andPeppard, 2012). This all project determines the value of digital technologically for anorganisation like Holiday Inn which is part of the hotel industry. With the adoption of newtechnology what advantages the hotel has gained through it. To make sure that all the changesshould be implemented properly it is the role of management to develop a plan through which allthe business activities can be carried out in proper manner. TASK 1P1. Aims and Objectives.Business activities and operations has become a quite completed process so it hasbecoming quite tough tasks to maintain the consent performance. To make sure that they carryout their business operation for a longer period of time they should adopt digital technology andthus increasing their life of business (Macintosh and Quattrone, 2010). The firms needs toorganise and use the resources in better manner so that they can attain the maximum profitsthrough delivering quality services to the consumer. Through bringing new subject reform in theorganizationaidsassistance them in management all the business operations in proper way. Itcan be said that there are diversewelfare and benefitsconnected with the digitalisation and someof them are the cloud computing (Zimmerman and Yahya, 2011). Through it the organisation canstore that data on online platform and they did not need to worry about the data loss and thesecurity. Apart from this, communication is the other advantage available with them as this hasmade the communication quite a simple task. Through it they can interact with the internal andexternal public in quick period of time and can gain feedback from them about their serviceswhich they are offering. In the case of Holiday Inn they are able to provide the facilities to the1
customer which they wanted to get and can also provide them the necessary information abouttheir services which they will be giving to the consumer. If they carry with this they are able tomake better relation with the customer. Topic:- To introduce the digital technology in the hotel Holiday Inn. Background of the Project:- Every business which is part of the business environment has theaim of developing and expanding their market share but for that they have to regularly changeand adopt new trends which comes in the market. This is the only way they can beat theiropponents and can gain competitive advantage (Simons, 2013). Through taking the help ofdigitalisation the hotel can record the private information of the guests who are visiting orstaying at the hotel. This will assist them in extracting the important information from the cloudstorage and thus also helping them in making an effective decision. Marketing is the part ofevery company and without it no organisation can increase their sales and the brand awareness tothe customer whom they are targeting (Baldvinsdottir, Mitchell and Nørreklit, 2010). With thedigitalisation they they will able to reach a large number of people through the help of a singleplatform. The management of the company can also change the clients about the laws andlawmaking which they have to abide while visiting the hotel. Aim: To modification the usage of digital engineering.Objectives:To analysis of the influence of the digital technology.To gain knowledge about the grandness of extremity. To make the necessity of extremityprocedure in existing employedstatus. Research QuestionDoes there is any optimisticoutcomes with the adoption of the digitalisation in theoutcomes. How digital technology can be made more efficacious so that there is improvement in thecurrent activities. TASK 2P2. Project management planning.It can be called as the processes in that all the conceptionthat are part of the investigationare analysed accordant to the required modification which can be processed. It can be said that2
this is the most easiest way to absolute the examination of the desirable gaols which can beattained. All the businesses have some kind of activities which they perform so to achieve allthose targets there should be skillfulness and equilibriumbetwixt them as to the time in whichthey are going to acomplished. To make the balance between them it is necessary that all thethings have to be performed according to the plan which has been formulated (Garrison and et.al., 2010). To know the standardized of the scrutiny there is requirement of knowing the scope ofquality, cost and budget thus determining the goals. In the case scenario of Holiday Inn hotel it isrequired that the production system has to be evaluated an thus getting an help in knowing theimpact of digital technology. Nature of Research:- The investigating title which has been decided to research hasgreat significance for the company as this would help them in improving their position in themarket thus directly impacting the profits and revenues. Through introduction of the digitaltechnologies in the policies of the Holiday Inn which allow them to change their way how theywere delivering the services till now (Ward, 2012). Through online website they will beemphasising on resolving all the queries of the customer related to their services. This can be anassistance facility to the guests and the hotel management is well aware that their last target is toachieve the customer satisfaction. Looking at the nature of project it can be said that this is aquite complicated as lots of data needs to be collected so this could help them in adoptingdigitalisation at their workplace leading to positive outcomes. Management Risk:- In the research there are various steps which has to be taken careand each step involved in this has key significance at their level. Gathering of the data, selectingthe relevant and credible source of information and interpretation are some of the activitieswhich has to be carried out. This is a little risky and complicated processes as on these activitiesonly the final outcome will be decided (Jeston and Nelis, 2014). There might be lots of chancesof error and any one mistake can lead to wrong interpretation and results. To avoid all thesechances, it is the duty of the researcher to ensure that they select the best suitable strategy. Time:- Each of the tasks which are part of the data collection has to be given propertiming as any missed information can affect the quality of the data and at the same stage themissed information can also be recovered (Gido, Clements and Clements, 2014). Apart from thisit is also required that the data interpretation stage should be given good time as to interpret theright data in effective manner. The researcher needs to take care that he or she should review all3
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