Corporate Social Responsibility Assignment : Hilton Hotel
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Added on 2020-06-04
Corporate Social Responsibility Assignment : Hilton Hotel
Added on 2020-06-04
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Research aims and objectives................................................................................................1P2 Project management plan ......................................................................................................2P3 Work breakdown structure and Gantt chart use for project ..................................................4TASK 2............................................................................................................................................5P4 Small scale research for collecting the qualitative and quantitative data..............................5TASK 3............................................................................................................................................8P5 Research analysis on the basis of collected data....................................................................8P6 Appropriate recommendations on the basis of research .....................................................14P7 Reflection of the research ..................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONFor every business project it is essential for an organisation to prepare a plan and work asper the command which are given in the framework. It is helpful in executing the action in anadequate manner (Bai and Sarkis, 2013). Thus, every business require to sustain at market forlong term and gain the competitive advantage through which more and more profit can begenerated. In such relation, management have to make them different from other. In such manner“Corporate Social Responsibility” aid in working towards the society and gain competitiveadvantage. It is a sort of commitment which get done by management towards the society towork in their favour (Braglia and Frosolini, 2014). Thus, this report is based on Hilton hotelwhich is one of the finest restaurant and cuisine in the United Kingdom. They want to inauguratethis programme for attaining more and more profit. In this assignment various number of thingsare described which are related with project in which initially researcher have to frame the aimsand objectives and then prepare a plan by using Gantt chart and network diagram. After thisresearcher have to conduct a survey for identifying which is the most appropriate CSR operationfor the company. On the basis of research adequate recommendations also get derive and areflection also will be formulate. TASK 1P1 Research aims and objectivesEvery research require some aims and objectives which are helpful in organising aresearch in an adequate manner. They are helpful in conducting the investigation in rightdirection so that adequate decision can be carried down. Thus, it is an essential duty of researchto identify the topic of their research and formulate the aims and objectives according to that.Along with this, several research questions also have to frame which support in executing theresearch in right direction and at last all questions get answer in an appropriate manner. Hiltonhotel wants to conduct a research for identifying the impact of corporate social responsibility onbusiness. It is helpful for them, to gain sustainability and competitive advantage. There are fewof the organisations are identify which work in favour of society rather than the not for profitassociations. It is a major duty of every business to work for society as they are using societyresources and have to provide some part of their profit in return to them. On the basis of thisproject, several number of things are identifying which are as follow: 1
Topic: Implementing the CSR activities into business to meet sustainable objectives. On the basis of this topic, a theme has identified which aid in framing all aims andobjectives of business (Chang, Walters and Wills, 2013). Along with that there are few researchquestions are determining which support in taking this investigation in more depth. Thus, theresearch aims and objectives are as follow:Aims: Aims are the target which wants to attain by an individual who is working on that. It ishelpful in working in right direction and accomplish them properly. Implementing the corporate social responsibility within an organisation to meetwith sustainable objectives – A case study on Hilton Hotel. Objectives: They are the certain points which have to accomplish in required time manner so thattheir chances of effectiveness get increases (Cooper, Edgett and Kleinschmidt, 2012). This ishelpful in performing all the things in an appropriate manner. Thus, the objectives of this casestudy on Hilton hotel are as follow: To identify the importance of CSR into a business.To measure the impact of CSR in gaining the sustainability and competitiveadvantageTo analyse the importance of CSR in meeting with sustainable objectives andcompetitive advantage. Research Question: On the basis of these objectives several number of questions get frame by aperson. These questions have to meet with their answers to analyse the research impact properly.As per the objectives, following are the research questions for this project of Hilton Hotel. Why CSR is important for business?What will the impact of corporate social responsibility on business?Is it appropriate for an organisation to implement CSR in business and gain sustainabilityand competitive advantage? This project will be going to answer all these things in an adequate manner so that properoutcome can derive for business. P2 Project management plan A plan is an essential element which used to guide in working in right direction withinthe values and policies. It used to reduce the chances of wastage and increase efficiency andeffectiveness of project (Dietrich and Lehtonen, 2015). Whole work has to get done according to2
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