Corporate Social Responsibility in Hilton Hotel : Report
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Added on 2020-06-04
Corporate Social Responsibility in Hilton Hotel : Report
Added on 2020-06-04
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MANAGING ASUCCESUFULL BUSINESSPROJECT(Based on CSR)
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives of Hilton Hotel.....................................................................................1P2 Project management plan ......................................................................................................2P3 Work break down structure and Gantt chart..........................................................................3M 1..............................................................................................................................................5D 1...............................................................................................................................................5TASK 2............................................................................................................................................5P4 Bring out small scale research...............................................................................................5M 2..............................................................................................................................................7TASK 3............................................................................................................................................7P5 Data analysis with using appropriate techniques...................................................................7P6 Recommendation.................................................................................................................12M 3............................................................................................................................................13D 2.............................................................................................................................................13TASK 4..........................................................................................................................................13P7 Reflective report...................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES .............................................................................................................................15
INTRODUCTIONCorporate Social responsibility is an initiatives to assess and have responsibility for theorganisational effect on society and environmental well-being. It is a movement aim toencourage companies to be more aware for impact of their business on entire society (Crane andMatten, 2016). The CSR is business approach that gives sustainable development by offeringsocial, economical benefit to its shareholders. This is based on Hinton Hotel that is internationalhospitality company which is located in UK. Hilton hotel is working in ethical condition and bytheir business environment they are gaining competitive advantage. This report has cover CSRactivity and sustainable objective and data analysis. TASK 1P1 Aims and objectives of Hilton HotelNow a days, marketing and promotional activity for any service or product can not assistwithin and organisation to create strong reputation in the society. CSR activities assist in framingcompetitive corporate world for suitable evolution of functions. This can be one of the bestmethods whom helps in promoting so many activities the may be used for maintain businessindustry. Such activities are applying in external environment for running business operation invery smooth way or in positive manner to increase goodwill of company in large market area.Hilton Hotel is the largest chain of service sector which are trying to expend their business inover sees (Coombs and Holladay, 2011). An enterprise who are earning more maximum profitfor enhancing reputation with the help of CSR activities they are majorly focusing on theirpractices and task for business expand and its function. Hence objective are statements for futureof intent which defines measurable results. Topic: “Effect of corporate-social responsibility in an organisation for achieving desiredobjective: A case study on Hilton Hotel”. Background of project:The core issues are solved by an organisation ans it is determined in order to gainsustainable objective. Company needs to set and organise promotional and marketing functionand activities for achieving pre determined goal and objective. The Hilton Hotel are generallyfocused on providing job opportunity to business chain in the whole UK. It is essential for hotelto frame some different activities which can directly make impact on an individual in different1
manner. The core objective of the firm is to cooperate and coordinate CSR activities in society inenhance number of customers and earn maximum profit with out harming any thing. Marketconditions are always dynamic and competitive that needs to create unique identity for capturinglarge number of customer. Project assist in attaining several objective that provide suitabledirection in proper manner (Trevino and Nelson, 2016). Hilton Hotel are conducting so manyprojects in order to build accurate examination and implementation of operations of business. Aims: To applying activities of CSR in an organisation for capturing suitable objective.Objective:To examine various aspects which can influence competitive advantage in market.The main aim for this project research is to know and understand importance of CSRHilton hotel.To examine the derived affect that impact on attaining potential objective.P2 Project management planFraming plan is essential for any project cause it helps in managing all thing whiledeveloping business project in a every effective way. A plan consist guidelines and ethics alsogives instruction to the person who are preforming project. It helps in achieving business andresearch objective. A research project having risk, communication tools, time, and otherelements that needs to be managed (Carroll and Shabana, 2010). Coordination of CSR activitywith business is complex process that should be considered by project managements plan forsound execution in business environment. Some of main components are as:Cost: this non separable element while setting corporate social responsibility by large andsmall industry. The activities of CSR are offering and support company in capturing morebenefits in market and creating better image this process is effective but not at all instant.The cost of these projects are more then other activities. For controlling the executioncost and expenses from an enterprise this is needs to frame a budget.Scope: the project have wide scope as large and small enterprise in UK are haveinvolvement in performing corporate social responsibility for attaining the competitiveedge and more business. Now a days persons are more engagement in social benefits withpurpose of making unique firm company positioning and enhance customer base. Quality:it is required to deliver sound quality and standard by a company in order toattain effective result of their project. This is needed to maintain the research project for2
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