Managing Successful Business Project INTRODUCTION 1 P3 Work breakdown structure and Gantt chart tom provide time frame for completion 5 Task 28 P4 Small scale research 8 Task 39 P5 Research and data u

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives of research.............................................................................................1
P2. Project management plan......................................................................................................3
P3 Work breakdown structure and Gantt chart tom provide time frame for completion...........5
Task 2...............................................................................................................................................8
P4 Small scale research...............................................................................................................8
Task 3...............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Recommendations................................................................................................................13
Task 4.............................................................................................................................................14
P7 Reflection.............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Digitalisation is an important tool for small business enterprises that helps in improving
the quality of products and services. It supports in determining the use of innovative ideas and
creativity in organisation including software and digital technology. Many organisations have
adapted digitalisation in their business which is helpful in achieving particular goals and
reaching at target audience. These technologies support in redesigning the best products and
services in an effective manner to meet customer's desired expectations (Zott, 2011). It is
essential for small business firms to adopt advanced technology so that they can minimise the
wastage or cost and achieve high revenue within firm. These processes support in providing
better services to the customers effectively and efficiently. This report is based on 4Com plc that
was established in the year 1999. Their main objective is to improve the communication service
in UK's SME market. So, this organisation is focusing on adopting various technologies for this
purpose. The project will cover company's aim, objectives, its management plan and work
breakdown structure. It will also analyse qualitative and quantitative methods for small-scale
research to meet the aim of study. Recommendations and reflections will also be discussed here.
TASK 1
P1. Aim and objectives of research
In the present scenario, it can be seen that digitalisation is growing at a fast pace as it has
positive impact on the firm as well as on people. Small businesses can develop their operations
in an effective way because it supports in serving the best to customers for satisfying their
desired needs and they will get attracted towards organisation. So, it is essential to adopt new
technologies for micro firms. These advanced technologies support in reducing the cost by
utilising available resources in an appropriate manner because company can manage their
accounts, marketing and communication process in a better way by using computer applications,
system software, networking, internet and information technology for problems in the business
operations and achieve competitive advantage over others. Small and micro industries can easily
develop effectively by using digitalisation and get full advantages of the technologies as well as
they can implement their planning process (Massa, 2011). This is beneficial for the organisation
and individual as it supports in running business and make work easy. So, stress can be reduced
for employees as well as increase productivity. Advanced technology is an effective tool for
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creating digital working environment as well as operations and functions of business in an
appropriate way so that firm can compete with competitors. Here are some aspects that support
in understanding the project in an efficient manner.
Project Title:
“The impact of digital technology that support to small business growth and innovation
for 4Com plc”.
Background of project:
As per the above project title, it is clear that this report is based on digitalisation and its
impact on small or micro businesses such as 4Com which is a start-up. This firm is focusing on
adoption of various technologies for the purpose of improving communication services for the
end users (Teece, 2010). Digitalisation plays an important role in developing an organisation
because it helps in enhancing productivity and generating high revenues or profits for the firm.
Technologies support in reducing time and maintaining the accuracy, speed and efficiency of
work performance so that customers can satisfy their needs and wants in minimum timeframe.
Therefore, small-businesses can create a better position in market or achieve growth by serving
effective services to the target audience. They can build a strong brand image among customers
and compete with competitors in the marketplace. Technology adoption is very important for
every firm because it is changeable that change according to the dynamic environment. It also
supports in optimising resource for achieving competitive advantages. 4Com is required to make
strategies regarding adoptions of advanced techniques in order to achieve their goals and
objectives as well as for their business growth (Stokes, 2010). Therefore, they are focusing on
various departments for the modification such as production, marketing, accounting, information
technology, human resource management, sales area, etc.
Aim of research project:
“The major impact of digitalisation on the growth of 4Com company”.
Objectives of research:
Some objectives of research are here which help in better understanding of this report
like:
 To know about of the major effects of digital technology on 4Com plc
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