Managing Successful Business Project of Aim and Objectives

Managing successful
business project

TITLE - ...........................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. ...............................................................................................................................................3
P2. ...............................................................................................................................................5
P3. ...............................................................................................................................................7
TASK 2..........................................................................................................................................10
P4. .............................................................................................................................................10
TASK 3..........................................................................................................................................12
P5. .............................................................................................................................................12
P6. .............................................................................................................................................20
TASK 4..........................................................................................................................................21
P7 ..............................................................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE -
“The impact of digital technology supporting small business growth and
innovation”. A Case study on “ Continental Consulting Limited”.
INTRODUCTION
In this digitalised world, every corporate association is tend towards applying new and
innovative tools and techniques which gives their business a higher growth and market
sustainability. Digital technology has altered the market area so that companies are forced to
tailor their growth strategies thus to reach large group of customers. It also helps management by
improving quality of their products and execute flexibility in production system. Every small and
large entities want to be competitive and gain high profit margins in a certain period; for the
same they can use social media channels which is one of the great innovation of digitalisation
(Bengtsson and Johansson, 2014). The present research is based on Continental Consulting
Limited that is a research and business consultancy of UK; the firm mainly deals in business
process re-engineering. Apart from this, the report is going to describe about aim and objectives
of project management plan. In order to accomplishing project activities on time, work
breakdown structure will be used. Furthermore, qualitative and quantitative research
methodologies will also defined later.
TASK 1
P1.
In this modern era, digitalisation has changed the entire processes of doing business;
there has innovated different mobile technologies and social media sites that supports SMEs to
reach large number of customers. Due to dynamic customers needs, scarcity of resources and
competitive pressures, companies want to apply new and innovative methods of production
which gives them flexibility and efficiency in completion of working activities. Through
digitalisation, small businesses are enable to reduce operational costs, raise efficiency and
minimise production defects; this will not only improve quality standards but also strengthen
firm's market position as competent with suppliers at marketplace. However, all these aspects are
key factor to expand business at various locations and capture customers eye towards the firm
and its offerings (Berends and et. al., 2014).
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In this manner, usage of social media networks can be really beneficial for SMEs; it is a
key element of getting high market growth and success by improving brand awareness among
customers. Adoption of this technology is cost effective and raise visibility of business through
which company will easily connect broad range of audiences. In addition to this, Social networks
influence purchase decisions as much as advertising in newspapers and magazines.
Due to increasing market visibility firms will be able to get better future opportunities for
conversion as blog posts, image, video may lead to increase traffic on company website. Social
media channels allows Continental Consulting Limited to put positive impact upon human being
as they can easily attract to purchase its products and services. In a business entity, various
departments worked together thus digital technology supports them to connect or communicate
with each; it leads execution of an imperative business strategy at workplace.
Background of the research
The present assignment is based upon Continental Consulting Limited which deals in
business and consultancy research and owned by Mario Bindas. The managers works with a
team of 22 people who are expertise in research; they provide suggestion on re-engineering of
business processes in UK. In order to operate its functions in effective manner, the firm uses
latest and upgraded technologies. Along with this, the report describes that social media channels
are using by companies at fast pace for creating awareness among customers. Social media sites,
i.e. Facebook, YouTube, twitter etc. helps Continental Consulting Limited to get know
customers needs and then produce accordingly. It helps businesses to achieve its goals and
objectives in a certain time period.
Research Aim - “To ascertain the impact of social media channels in building strong
relationship with target and potential customers”. A case study on Continental Consulting
Limited.
Research objectives – Some of the main research objectives are stated as under -
 To study the importance of digital technology for a small business entity.
 To determine the role of social media sites for Continental Consulting Limited. To identify the impact of social media networks on managing strong public relations.
Research questions
 What is the significance of digital tools and technologies for SMEs.
 What is role of social media sites for Continental Consulting Limited?
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 How social media networks affect company's relationship with customers?
P2.
Acquisition of digital technology helps to maintain strong or healthy public relations and
help company to boost up quality standard of its offerings. The project of digitalisation is
undertaken by management of Continental Consulting Limited thus to ensure future market
growth and viability. While doing this project, it is required for management to considered
numerous factors and focus on obtaining maximum utilisation of available resources. A project
management plan is developed by a project manager in order to ensure that all activities and
tasks are done in systematic manner; it also describes what is needed to management for making
project successful (Pinto, 2015). Following is defined several factors which are involved in
project management plan -
 Scope – Digital technology is a most important application of information technology
which has a wide scope in business services. These kind of technologies assist to create
organisation in attracting customers, promotion of goods and services in market area and
so on. The scope of digital technology is vast because through this employees of a firm
can easily grab customers from market and increase sales of the Continental
manufacturing limited. The firm can use this technology for attractive promotional
activities as well as providing information related to new goods.
 Cost – This is a most important aspects of project management plan that helps in
determining required cost for the adoption of Digital technology in Continental
Consulting Limited. Therefore, firm needs to manage further cost of their services which
aid to collect maximum funds for future practices (Bruhn, Schoenmueller and Schäfer,
2012). On the basis of these strategies, Continental Consulting Limited can adopt
required technologies in their firm on the basis of future requirement and need . The
considerable cost for Digital technology has been estimated as £20K which aid to manage
resources for new technology in firm. Cost budget for this approach is determined below
as -
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 Time – Digital technology is a time saving approach that assist to reduce complexity
from lengthy work load. In the terms of adoption and implementation of undertaken
digital technology, it can consume maximum time due to inappropriate knowledge and
resources availability. Hence, it is required that firm make proper plans for such
information technologies in order to clarify its each concept in a limited time period. The
project manager will complete the project with approximately 8 months. With the
assistance of information technology several advantages can be gained one of them is
achieving strategies and objectives on time. Moreover duration will be 14th July 2018 to
22nd Nov. 2018.
 Communication – Continental consulting limited is an IT sector firm which provides
them re-engineering services to the clients ,their the firm needs to identify users for their
services that provides need and requirement to service. It provides important role that
need to identify demand for customer services .Communication help to solve resolve in
firm's internal issues that can not required customer management approach. A project
manager need to establish a good communication that need to implement project in an
effective way , so the team can share their views and perceptions regarding digital
technology. They can communicate through email to resolve problems and issues while
developing the technology.
 Risk – Digital technology is an application of information technology which can require
high security for network outsourcing which is not an easy concept because inappropriate
data can occur that can create complexity in data storage and security servicing. So
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therefore firm need to check legal licensing practice that can assist to find more
information and data from a major risk. The major concept of approach is to provide
authorised access to those firms who have registered for legal liability (Bruhn,
Schoenmueller and Schäfer, 2012).
 Quality – In a business organisation, digitalization play a most important role in order to
providing quality products and services to customer's on the basis of their requirement .
The concept of Digital technology assist to providing appropriate services to small and
medium enterprises by providing digital security and rightful utilisation of their data and
informations. Through this, employees of these organisations can access their important
information at several locations at a particular time. The most important thing of Digital
technology is its maintenance and security. The project managers needs to ensure that
service provider maintain quality of the service and security algorithm to protect the
information. These activities assist to ensure quality servicing to attain maximum benefits
and higher competitive advantages.
 Resources - Continental consulting limited provide various resources which is used to
assess digital technology in an effective manner in business procedure . Funds, developer
technology assessors ,proper infrastructure are a major source to utilize various resources
of firm. On the above criteria firm need to implement digital technology in Continental
consulting limited. In present context, some of resources that are being used by the
researcher are both primary and secondary that have helped in collecting relevant data for
the topic. Here, some of primary methods are: questionnaire, survey, interview and so on.
In present investigation, investigator have used questionnaire to draw information which
is both authentic and relevant in nature to the set objective. On the other hand,
investigator have also used secondary resources as well for conducting the investigation
at crucial times. Here in, investigator have used magazines, journals and so on which
have helped in raising gaining appropriate knowledge.
P3.
In the process of project management plan, it is essential for manager acquire certain
tools and techniques which helps in obtaining project aims and objectives in a given time frame.
These tools are Work breakdown structure and Gantt chart. Both of them are required to set
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appropriate time duration for each and every activity involved in project management and must
be completed in desirable way.
Work breakdown structure – In a project management plan, work break down structure
is one of the most imperative technique that helps managers to accomplish all tasks and activities
in a provided time framework. Every project is characterised into various time limited activities
with a fixed cost and time schedule. It is responsibility of project managers to effectively plan
this schedule and assign roles or responsibilities to employees as per the skills and capabilities
(Cegielski and et. al., 2012). Along with this, WBS supports to make constant planning and
render necessary direction to completion of this project. Its prime motive is to diminish complex
activities. Project manager of Continental Consulting Limited is to assign specific costs and then
distribute project budget into various segments thus to make sure that project will not exceed
from budget.
Gantt chart – A Gantt chart is developed in order to list all things which are required to
be accomplished a project in an effective manner. It helps managers to ensure the time schedule
is enough to do all activities, right people are aligned with right tasks and determine problems
work around. In other words, it can be said that a Gantt chart is essential to effectively
monitoring and coordinating all activities as per their time duration thus set objectives of project
can attain.
Therefore, to achieve an effective research, project coordinators of Continental
Consultancy Limited needs to follow these actions, such as -
 Identification of problem
 Literature review
 Determine several issues
 State and discuss the concept of study
 A sample of participants who's opinions support to gain better information.
 Development plan
 Collection of data
 Review and evaluation
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TASK 2
P4.
In order to get brief description upon a specific topic or area of concern. It is essential for
researchers to acquire different data collection methodologies. This helps investigator to arrive
relevant data and information thus to make necessary modifications in upcoming projects of the
company. Below is defined various research methodologies, such as -
Qualitative research – The method of research is often utilised to make study of social
and behavioural aspects. Qualitative research says that human interactions usually complex in
nature so it is essential to get qualitative and value added information from customers. In other
words, its an ability of getting deepen broad detailed data towards social phenomena (Chang,
Walters and Wills, 2013).
Quantitative research – On the other side, quantitative research is all about providing
data in numeric forms. In order to obtain that kind of information, researcher can apply statistical
tests in order to make statements. Data and information which is gathered from quantitative
research is valid and reliable to a large number of population.
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For completion of this project, there has been utilised qualitative research method which
aids project manager of Continental consulting Limited to obtain effective data and information.
In addition to this, there is acquired questionnaire method that is source of primary data. For
conducting respective research 50 respondents are taken as sample size and they are local
population of United Kingdom.
QUESTIONNAIRE
Name
Age
Email
Q1. Are you aware about the concept of digitalisation?
A. Yes
B. No
Q2. What will be the main benefit obtain by Continental Consulting Limited while applying
digit tools and techniques in its working processes?
A. It improves quality standards
B. Increase production flexibility and efficiency
C. Strengthen Market Position of the company
Q3. Which one is best digital technique for marketing and promotional of products and
services?
A. Search engine optimisation
B. Social media channels
C. Pay per click advertising
Q4. Since how many years, Continental Consulting Limited is using social media networks?
A. Less than six years
B. Less than a year
C. More than a year ago
Q5. Which is the most appropriate social media site that help SMEs to reach wide range of
target audiences?
A. Facebook
B. Twitter
C. Instagram
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D. YouTube
Q6. What is the major challenge faced by business at the time of implementing digital
technologies?
A. Hindrance towards change
B. Lack of strategy for a digital customer drive
C. Change is expensive
Q7. What is the significance of Social media sites for Small businesses?
A. Increase brand awareness
B. Better customer satisfaction
C. Improve brand loyalty
Q8. Give ratings to products and services of continental consultancy Limited?
A. Excellent
B. Good
C. Average
Q9) Provide recommendations by which Continental Consultancy Group can maximize its
profit margins and sales revenues?
TASK 3
P5.
Theme 1: Most of the people are aware with digitalisation.
Q1. Are you aware about the concept of
digitalisation?
A. Yes 40
B. No 10
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Interpretation – According to this graphical presentation, it is assumed that a large group of
people is is aware with digitalisation and its processes. With the viewpoint of 40 respondents,
digitalisation and its tools helps a business by improving its profitability and sales revenues,
boost up production speed as well as leveraging satisfaction level of customers. Beside this,
remaining 10 are still not aware with the digitalisation and its role within businesses. They gives
preference to traditional methods of production.
Theme 2: Digital technology Strengthen market position of Continental Consulting
Limited
Q2. What are the benefits will obtain by
Continental Consulting Limited while
applying digit tools and techniques within
working processes?
A. It improves quality standards 10
B. Increase production flexibility and
efficiency
15
C. Strengthen Market Position of the
company
25
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Interpretation – The above diagram signifies that a firm can obtain an ample amount of benefits
by applying digital tools and technologies in its business processes. As per the survey, 25
respondents say that digitalisation gives strengthen and improve current market position of the
company; it makes people to know more about the firm. Whereas 10 states that digital
technology improves quality of products and services which helps in increasing customer
satisfaction level of the firm and remaining 15 supports that digital strategy will increase
production flexibility and efficiency.
Theme 3: Social media networking is best digital technology.
Q3. Which one is best digital technique for
marketing and promotional of products and
services?
A. Search engine optimisation 12
B. Social media channels 30
C. Pay per click advertising 8
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Interpretation – Numerous digital tool and techniques are presented in market which helps a
company to gain high competitive edge at market place. According to this marketing survey, it is
analysed that 30 participants are saying that social media is one of the best tool of digital
technology whereas 12 says that Continental Consulting needs to acquire search engine
optimisation thus to promote its products and services in target markets. And remaining 8 says,
pay per click advertising is best for this purpose.
Theme 4: Continental Consulting Limited is using social media more than a year ago.
Q4. Since how many years, Continental
Consulting Limited is using social media
networks?
A. Less than six years 5
B. Less than a year 35
C. More than a year ago 10
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Interpretation – As per the above diagram it get identified that the firm is using social media
channels for developing and increasing its brand image. With the opinion of 35 participants, it is
determined that Continental Consulting Limited is using social media sites since less than a year
ago and various changes has been seen after implementation of this. Beside this. 10 state that
firm is utilising social media networks since more than a year ago and remaining 5 refers that it
has acquiring such channels from less than six months.
Theme 5: Facebook is imperative social media site
Q5. Which is the most appropriate social
media site that help SMEs to reach wide
range of target audiences?
A. Facebook 25
B. Twitter 8
C. Instagram 12
D. YouTube 5
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Interpretation – The above mentioned graphical presentation represents that a large
number of social media sites avaialble at market that aids SMEs to arrive vast amount of target
audiences. After this survey, 25 participants says that Facebook is one of the effective social
media site that must adopted by firm as nowadays most of the public use Facebook in
comparison with other networks. Apart from this, 12 says that firm should acquire Instagram, 8
are in favour of twitter and 5 gives preference to YouTube.
Theme 6: Lack of strategy for a digital customer drive is major challenge
Q6. What is the major challenge faced by
business at the time of implementing digital
technologies?
A. Hindrance towards change 17
B. Lack of strategy for a digital customer
drive
25
C. Change is expensive 8
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Interpretation – As per the market research, it is examined that Lack of strategy for a digital
customer drive is a major challenges that is being faced by SMEs while applying digital
technologies. Whereas 17 says that Hindrance towards change is a biggest challenges and 5 says
that digitization is quite expensive.
Theme 7: Social media sites increases customer satisfaction level.
Q7. What is the significance of Social media
sites for Small businesses?
A. Increase brand awareness 12
B. Better customer satisfaction 28
C. Improve brand loyalty 10
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Interpretation – According to this diagram it get overviewed that social media channels improve
customer satisfaction level of the company; with the opinion of 28 respondents whereas 10 says
that it improves brand loyalty of the company.
Theme 8:
Q8. Give ratings to products and services of
continental consultancy Limited?
A. Excellent 38
B. Good 7
C. Average 5
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Interpretation – The above diagram signifies that 38 respondents think that quality of Continental
consulting limited products and services are excellent whereas 7 people rates them goods. And
remaining 5 thinks that the firm provides average services to its customers.
With the help of above mentioned information, I have analysed that if Continental
Consulting takes in use of social media in its business in an effective way. This could easily help
them in building relationship with consumers for a longer period of time frame. Away with this,
it has also been found by me that most of respondents were in favour of the company to adopt
social media as their marketing tool because it can easily raise belief of consumers among their
services with the help of direct contact.
P6.
Continental consulting Limited is a small size enterprise and now planning to apply
digital technology in its working activities and processes. In this manner, it is suggested to
management that firstly it should conduct an appropriate research in order to recognise in-trend
and effective digital tools which will help company to build strong relation with target audiences.
They should also analyse market competition and potential opportunities; then develop own
strategies and policies accordingly. After doing proper investigation, project manager have to
provide training and development to their employees with an aim to improvise their current skills
and abilities; it leads to improve technical competencies of staff members and all project
activities will be done in an effective manner.
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In order to generate traffic on their social media sites, i.e. Facebook, Instagram, Twitter
etc., it is essential for managers to determine needs and wants of customers and also design
attractive advertisement and promotional campaigns so to gain high competitive edge over UK
market. There must be also analysed other digitalisation tools which can be beneficial for the
firm, such as – search engine optimisation, pay per click advertising, emails and text messages; it
also supports customers to get know more and more about the company and its offerings.
 Improved Communication:- Digital technologies help in improving the
communication process of the small business through texting, emails, websites
and apps. Information technologies improve the inner office communication and
also help in receiving more customer feedback. The companies able to reach more
customers through mobile device in a real time formate.
 Increased Productivity:-Information technology increase the productivity of the
employees in the small business, because it allow them to access more
information through computer programs and business software. Due to digital
media the amount of human labour in business is reduce, also it have the impact
on the employees performance.
 Broaden Customer Bases:-Information technology helps small and local business
to reach new economical markets, other than just selling customer good or
services they can move to regional, national and international market. The most
common way to sell the products, reach new market and attract new customers in
several economic market for small business is Retail Websites.
TASK 4
P7
This research project has been conducted by me in order to determine the impact of social
media channels on business growth and reaching target audiences in a certain time period. While
doing this research, I realised that social media sites, i.e. Facebook, twitter, Instagram etc. aids
small business to promote themselves among broad range of customers. I considered various
books, articles and journals thus to get brief study of this aim. It will support me to reach better
outcomes and draw and effective conclusion. In addition to this, I also faced various problems,
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i.e. lack of time and cost, validity of information, improper communication with participants etc.
by which I am not to obtain desired results.
However, my supervisors and professors were really supportive and always by my side;
they helped me out to get over with these hurdles. In order to accomplish all project activities
and tasks on time I have formulated a time schedule and started work on; through which I was
able to accomplish all project activities on or before their time period.
At first it was difficult to me to motivate myself to do work but after that I started
enjoying the research and writing work and found it more manageable what I think. I divide the
whole work into five parts in which first one is planning. This part was the difficult one because
it was not matched what I wanted to write and the actual existing information on the relevant
topic.
Writing the outline was my favourite part because it is like building a map or a puzzle-
for this I collect quotes and information from numbers of publications and by reading ten-page
outline. For the succession of the page this outline was important and valuable.
When I look back then I realize that experience helped me very much as both a student as
well as a young non-profit professional. Research and writing skills are valuable for both
academic setting and non-profit sectors. Grant writing is an area in which I am interested in but
now I feel confident on my writing skills and abilities.
CONCLUSION
From the above discussion it has been summarised that digitalisation plays important role
in growth of business as well as success as it helps management to improve efficiency of their
product and services. The report is based upon the impact of social media channels on reaching
large group of customers. In order to attain this aim, management has developed a plan by
considering several factors like – cost, time, quality, resources, communication etc. Apart from
this, a work breakdown structure will be also prepared so as to accomplish all tasks and activities
on or before their given time period. Primary and secondary sources of data collection has been
used for obtaining relevant data and information in specific area of concern.
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Template for evidence collection to be attached with the report by the learner:
Project Logbook for the selected
company: Continental Consulting limited.
Name of the learner: Name of the Supervisor:
Project Title: “The impact of digital technology
supporting small business growth and innovation”.
A Case study on “ Continental Consulting
Limited”.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
 What have you completed?
 Did you fulfil Task necessitate?
 Are you on track and within
deadlines set?
 Did you need to make any changes
to your project management plan?
Comments
The present assignment has been made to
measure the impact of social media channels to
build health relation with target and potential
customers. A case study on Continental
Consulting limited.
Yes, I had.
Yes, all project activities and tasks were
accomplished on their given time frame.
No, I have conducted a market research then
prepare my plan so there is no requirement to
make any changes,
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for
undertaking research tasks?
Yes, issue of lack of communication and interpersonal
skills occur while undertaking tasks.
Yes, time and cost were also occurs in project
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 Did you identify any additional
risks/issues that have an impact on
the project management plan?
management plan.
Problems encountered
 What barriers did you face?
 How did you overcome them?
In order to accomplishing this research, I realised
that due to lack of coordination between people
all tasks aren't perform in effective manner.
To overcome with this problem, I have prepared
a proper time schedule and align tasks
accordingly to all employees.
New Ideas and change of project direction In order to improve technical skills and digital
knowledge, there has been provided training and
development assistance to staff members.
What Have I learnt about myself this
week?
 How did I feel when I had to deal
with tasks/problems?
 Did I find it useful to complete the
tasks?
 How well have I performed? What
did I contribute?
In order to deal with problems my supervisors
and senior managers helped me out and deliver
best suggestions.
Yes, expert advise were really beneficial for me.
All my project work has been done in proper
manner.
I need to improve my communication and,
interpersonal skills thus to deal with future
research projects.
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 What can I improve on next week?
 How might this learning apply in the
future?
Information which was collected by me from
various sources will help future researchers to
take outline for their projects.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time
for completion?
Identifying aims and objectives
Data collection and data interpretation
were on priority.
Yes.
Project plan status to date (on, ahead,
behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
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1. What was the Project supposed to accomplish?
To determine the importance of social media channels on building strong customer relations at
marketplace in Continental Consulting limited.
2. Did the project succeed in its aims/ how do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes, the main aim of this project is to identify how digitalisation affect business activities and its growth
in effective manner.
3. What things do you think worked well and why? Evaluate all aspects of the
project (e.g initial inception, project activities and project outcomes) from a
range of perspectives.
I think I have done my project in more effective and imperative manner and it will also help
people to make future research on same area of concern.
4. What problems emerged during the project and how were they tackled? Was
there timely identification of issues and resolution during the project
process?
Lack of time and costs were the most important issues, but with the assistance of
my supervisors I was easily cope with that problems.
5. What did you learn from undertaking the project?
I realised that proper understanding and coordination is required for
accomplishment of any project/
6. How would you rate your performance as a management consultant leading
the project?
I want to give 8 out of 10.
7. What strengths and weakness of your performance did you identify?
Having strong decision making power and analytical skills are my major strength
whereas lack of communication and interpersonal skills are my major
weakness.
8. How will this inform and support your continuous professional
development?
By conducting this research, I have gained lots of information and gain high
experience as well which aids me generating advantages as in future, I can
accomplish projects in set period of time easily.
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