Personal Project Performance Review Report

The provided assignment is a personal project performance review report template. It consists of a detailed work breakdown structure (WBS) illustrating the steps involved in completing the project. The WBS includes tasks such as defining the project, conducting research, gathering information, creating a plan, and evaluating progress. Additionally, there is a section for self-evaluation where the learner reflects on their performance, identifies strengths and weaknesses, and outlines areas for improvement. The template also includes a space for supervisor comments and signatures.

MANAGING
SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1...........................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources...................................................................................................................3
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.............4
TASK 2............................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods............6
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques...............................................9
P6 Appropriate recommendations as a result of research and data analysis........................16
TASK 4..........................................................................................................................................17
P7 Value of undertaking the research to meet stated objectives..........................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Digital technology refers to the technology which aid in storing or processing the data in
terms of binary units (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013). This
revolutionary took place in middle of 1990 which changed the whole scenario of doing business
at both domestic and international level. In other words, technology means use of different tools
and techniques that are related to skills which has been working or taken in use. This may help in
completing the processes of production of a business organisation. On the other hand, digital
technology has helped in changing the face of how business can be done and impacted positively
in various aspects. Modifications and implementation of new and updated technology has helped
small and medium sized business firms in gaining many competitive advantages. This
assignment, is depending on business of Continental Consulting Limited i.e. a small sized
consultancy firm located in London employing Mario Bindas as CEO. Report will show different
aims and objectives of research and then it will put light on work break down structure. Along
with this, it will also show a small scale investigation taking in use of both quantitative and
qualitative research elements in order to gain appropriate data.
TASK 1
P1 Project aims and objectives
Human beings in today’s world carrying ample number of demands depending on their
tastes. People's requirements in present time changes because of modifications in technology,
environment, atmosphere, needs and many more other things. According to this, it is being
analysed that there are many benefits that can easily be gained if organisations are updating
previous tools and techniques that has been adopted by them with new ones then it can be said
that firm may gain many competitive advantages in much effective manner. Continental
Consulting Limited is working at small and medium level where they deliver appropriate
services to SMEs with taking help of different tools (Bruhn, Schoenmueller and Schäfer, 2012).
Recently, it was being found that it is much required for Continental Consulting Limited to use
new and updated technology because they did not adopt it and now it is affecting their goodwill
along with reputation. Therefore, if company wants to sustain for a long period of time at market,
then it is vital for them to use upgraded technology which will help out in boosting up all the
operations.
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Topic: To found out the effect of social media and mobile technology on growth and
innovation of small and medium level business organisations. A case study on Continental
Consulting Limited.
Background of Project
Today’s business world where competition is rising with full speed, organisations are
trying to give good rivalry with distinctive tools. Here, it has become vital for companies, that
are small in nature to take in use of updated technology while operating business. Through this, it
can easily be said that small enterprise which adopt updated technology can smoothly give heavy
competition to their small business firms (Eckerson, 2010). With the help of digital technology,
SME’s can gather ample number of opportunities which can help them in giving appropriate
products and services as per updated requirements of customers. Continental Consulting Limited
can take in use of social media and mobile technology tools like Instagram, Twitter, Facebook
and many more through which many benefits can easily be gained right on time. Organisation
can easily deliver information to its clients while taking in use of these social media and mobile
technology tools. Promotional activities like developing a video and posting it on Facebook
which is one of famous social media site among others. This practice may not cost much to them
and can gather attention of customers high in numbers (Goodrich and De Mooij, 2014).
Aim: To find out the effect of social media and mobile technology on growth and
innovation of small and medium level business organisations. A case study on Continental
Consulting Limited.
Objectives
 To analyse whether social media and mobile technology tools are cost effective
marketing approaches or not.
 To determine the significance of social media and mobile technology in enhancing
productivity and profitability of SMEs.
 To see the values of digital technology that will help Continental Consulting Limited’s
performance.
Questions
 How relevant is social media tools and mobile technology as an approach to cost
effective marketing?
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 What are the significance of social media and mobile technology in enhancing
productivity and profitability of SMEs.
 What are the values which can assist in organizational performance?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project management plan can help firm in attaining their own goals and objectives. A
formal plan that consists of blueprint that what exactly needs to be done in order to hit desired
targets right on time (Hutter and et. al., 2013). It has been analysed that mainly project manager
develop plan and tries to achieve specific aims that an organisation has set. Apart from this, it is
also mandatory for project managers to look into different aspects that are related to
implementing the plan, make changes and then try to monitor it so that plan can go parallel with
desired goals. With the help of a proper project management plan, it can be said that company
can easily digitalise the Continental Consulting Limited. In present context, it has become
essential for manager of Continental Consulting Limited to manage all the different things that
are related to the plan. Some of these are: time, scope, quality, risk, communication, cost and
also and many more. These are being described in beneath in a detailed manner:
Scope- This is one kind significant factor that majorly stays filled with different activities
which may help project manager to developing an appropriate plan according to the requirements
so that implementation of advance technology can be done at Continental Consulting Limited.
Cost- Expenses while developing a project management plan it is being found that
majorly, needs to look into this aspect so that many benefits can easily be gained in much
effective and efficient manner (Pookulangara and Koesler, 2011). On the other hand, if
organisation is having appropriate funds for the plan than it can be said that desired targets may
not get attained right on time. Because of this, it can be said that organisation may enhance its
expenses. Therefore, it is required for project manager to first analyse that how much plan is
going to cost them and then after that select strategy through which reduction of expenses can
easily be done. Budget of this plan was around 550 pounds.
Time- Every single activity related to project should be done in specific time of period.
Failure into this may lead organisation to consume much time. But, in modern world, this cannot
be afforded by any business organisation. It is required for project manager to deal with it and try
to allocate tasks to individuals who are helping in completing the project. Giving them time with
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motivation where they have to complete the task can be helpful for Continental Consulting
Limited. 6/14/2018 to 11/22/2018 will be the time duration of completion of this project.
Quality- This element plays a crucial role while developing in project management plan.
If researcher do not keep this thing in mind then it is may be possible that company may not
gather proper results. Failure into this may lead Continental Consulting Limited to deliver
services with less quality to SMEs.
Risk- Risks stays involved in every single field while developing a proper management
plan. It is required for project manager to look into different methods and then try to imply
modern technology so that many benefits can easily be gained in much effective and efficient
manner. On the other hand, it has also been found that Continental Consulting Limited needs to
look into different aspects and then try to reduce risks related to completion of project because
these may enhance expenses and can consume time which Continental Consulting Limited
cannot afford (Smith, 2011).
Communication- Another element which helps researcher in allocating tasks to fellow
team mates who are helping project conductor to accomplish the tasks. If communication among
them will be clear then it is may be possible that research will pull out desired outcomes in
effective time of period.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Both Gantt chart along with Work-break-down structure can be considered as the two
major elements that stays connected with project management plan. It can be said that both
approaches can be helpful at the time of completion of project in specific occurrence.
Work Breakdown structure- In present context, WBS under a project management plan
can be said that a system which was developed by engineers. This type of structure is something
which helps in developing deliverables, consists with oriented breakdown. This break is being
majorly done so that proper plan can easily be developed and changed into appropriate small
components (Wang, Yu and Wei, 2012). With the help of this, Continental Consulting Limited
can easily look into different aspects and detailed manner through which execution of products
can be done in much effective and in appropriate mode.
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Gantt chart- A Gantt chart can be considered an something which consists different
exercises which sectioned in to little parts additionally designate time as indicated by that. It
gives graphical introduction of exercises which should be finished on legitimate time. This kind
of diagram appears about time, advance and assets which are required keeping in mind the end
goal to finish extend with in given era. It is valuable for timetable and arranging ventures. For
finishing these assignments, there are fit and well-qualifies workers chose through Continental
Consulting Limited. It shows start and finish dates of rundown and terminal segments of venture.
Through Gantt diagram, firm can decide basic way. With the help of this, business can evacuate
all exercises and also endeavours of task that aides in picking right exercises to complete
process.
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Illustration 1: Work Break down structure

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TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
It is the specific technique and procedure used by researcher to analyse information of
particular topic. In this, information is collected with the motive of taking important decision for
business growth. Required data can be collected by two methods of research that is qualitative
and quantitative research methods. Both the methods are described as below:
Qualitative Research: In this, information is collected on the basis of quality. It emphasis
on using uncovered opinions and thoughts of the people in order to receive desired outcome.
Qualitative research methodology focuses on gathering information through open and direct
communication with the selected respondents in the form of interviews and group discussions.
Quantitative Research: This type of research methodology is based on the numerical,
statistical and mathematical value on which further analysis is done in order to achieve objective.
In this information is gathered through questionnaire, surveys, polls, online surveys etc. to get
the accurate outcome.
Different methods of collecting data are evaluated as below:
Primary: This method collects the information and data with collecting fresh and new
innovative ideas from the respondents. Researcher usually gathers information through
observation, surveys, questionnaire etc. to the collect correct and relevant information.
Investigators opts this method to know about the point of view of people and their opinions.
Under this, researcher have used questionnaire to collect information from the 40 respondents
about topic.
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QUESTIONNAIRE
Name:
Age:
Gender:
Contact details:
Address:
Q1) Are social media tools and mobile applications beneficial for enhancing growth and
productivity of Continental Consulting Limited?
a) Yes
b) No
Q2) What are the advantages of using social media tools for Continental Consulting
Limited ?
a) More revenue generation
b) Brand Development
c) Attracting large number of customers
Q3) What are the best social media communication tools used by firms for attracting
people towards their products and services?
a) Instagram
b) Twitter
c) Facebook
Q4) Does mobile application help in communicating information’s with their potential
customers?
a) Yes
b) No
Q5) What are the major implications of using digital technologies for firm?
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a) Improved Customer Experience
b) Enhanced Collaboration
c) Effective marketing strategy
Q6) What are the major issues faced by firm by implementing digital tools?
a) Formulating social media marketing strategy
b) Confection with people
Q7) Are digital tools and social media platforms useful for firms in order to achieve
competitive advantage at market place?
a) Yes
b) No
Q8) Does social media and mobile technology help in enhancing profit and market share?
a) Agree
b) Disagree
Q9) Recommend the ways by which Continental Consulting Limited can enhance its
market shares?
Secondary: In this method of data collection, researchers gather information from
different sources like articles, internet, magazines, books etc. Under this, data is gathered from
already used research of various researchers and information published by many scholars and
authors.
TASK 3
P5 Research and data using appropriate tools and techniques
Data which is being gathered with the help of using questionnaire. In this part, thematic
examination takes place. Questions were asked from 40 respondents which was being selected
taking help of random sampling technique.
THEME 1: Social media tools and mobile applications are beneficial for enhancing growth
and productivity of Continental Consulting Limited
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Q1) Are social media tools and mobile
applications beneficial for enhancing growth
and productivity of Continental Consulting
Limited?
Frequency
Yes 30
No 10
Interpretation: From above mentioned graph, it can be said that from 40 respondents
which was selected by researcher, around 30 were in favour and stated that mobile technology
and social media can be helpful when Continental Consulting Limited is looking forward to grow
and to improve productivity. Apart from this, 10 respondents have clearly said that this may not
affect on growth of this organisation.
THEME 2: Advantages of using social media tools for Continental Consulting Limited
Q2) What are the advantages of using social
media tools for Continental Consulting
Limited ?
Frequency
Brand development 18
10
Yes No
0
5
10
15
20
25
30
35
30
10
Column B

More revenue generate 15
Attract large number consumers 7
Interpretation: As mentioned in the graph, it is being found that Continental Consulting
Limited can easily gain many benefits. This showed that 18 respondents were in favour of brand
development. On the other hand, 15 stated that social media tool will help out in generating more
and more revenue. Apart from this, 40 out of 7 respondents mentioned that social media will help
in enhancing number of customers that this company already have.
THEME 3: Best communication tools used by firms for attracting people towards their
products and services
Q3) What are the best communication tools
used by firms for attracting people towards
their products and services?
Frequency
11
18
15
7
Brand development
More revenue generate
Attract large number
consumers

Facebook 18
Twitter 12
Instagram 10
Interpretation: As given in the graph, it was analysed that major social media tool
which is famous from ample number of social sites is Facebook. Almost 18 respondents have
stated that Continental Consulting Limited need to use Facebook in order to gain competitive
advantages. On the other hand, rest of them were in favour of twitter and Instagram stating that
Facebook is becoming less effective and people will not be using it in near future.
THEME 4: Mobile application helps in communicating information’s with their potential
customers
Q4) Does mobile application helps in
communicating information’s with their
potential customers?
Frequency
Yes 28
12
Facebook Twitter Instagram
0
2
4
6
8
10
12
14
16
18
Column B

No 12
Interpretation: With the help of above graph, it is being concluded that 28 respondents
have mentioned that mobile technology will be most effective in nature when it comes to
communicate something in front of its customers. Apart from this, 12 respondents did not agree
and stated that mobile technology will not help Continental Consulting Limited in grabbing good
position right on time.
THEME 5: Implications of using digital technologies for firms
Q5) What are the major implications of
using digital technologies for firms?
Frequency
Improved Customer Experience 20
Better Marketing Strategies 8
Enhanced Collaboration 12
13
Yes No
0
5
10
15
20
25
30
28
12 Column B

Interpretation: As per above graph, 20 respondents mentioned that social media can be
helpful for business organisations when it comes to giving good experience to consumers. On
the other hand, 12 respondents stated that mobile technology can be helpful in enlarging the
collaboration in between company and its customers. Rest of them gave information that better
marketing strategies can be helpful in attaining good position.
THEME 6: Major issues faced by firms by implementing digital tools
Q6) What are the major issues faced by
firms by implementing digital tools?
Frequency
Develop social media marketing strategy 23
Confection with people 17
14
Improved Customer Experience
Better Marketing Strategies
Enhanced Collaboration
0
5
10
15
20
25
20
8
12
Column B

Interpretation: Continental Consulting Limited, has been suffered through many issues
when they were looking forward to bring advance in the technology. Here, as per above graph,
23 respondents showed that it is required for this company to adopt social media marketing
strategies so that benefits can be gained. Apart from this, 17 respondents were in favour with
making confection among people.
THEME 7: Digital tools are useful for firms in order to achieve competitive advantage at
market place
Q7) The digital tools are useful for firms in
order to achieve competitive advantage at
market place?
Frequency
Yes 24
No 16
15
23
17
Develop social media
marketing strategy
Confection with people

Interpretation: It is being examined with taking help of digital or social tools
organisations can easily gain ample number of benefits and can also give hard competition to
their rivals. Here, it was found that 24 respondents were in favour of digital tools and gave
answer as “yes”. They may gain many competitive advancements. On the other hand, rest of
them were not in favour of this.
THEME 8: Social media and mobile technology helps in enhancing profit and market
share
Q8) Does social media and mobile
technology helps in enhancing profit and
market share?
Frequency
Agree 30
Disagree 10
16
Yes No
0
5
10
15
20
25
30
24
16
Column B

Interpretation: As given in graph, it has been analysed that 30 respondents agreed and
stated that social media and mobile technology can help business organisation to enhance their
profit margins and market share. Rest of them disagreed.
P6 Appropriate recommendations as a result of research and data analysis
According to the study, it is being recommended that Continental Consulting Limited
which is located in London and provides consultancy services to SMEs as per their needs and
requirements, it is mandatory for them to keep on looking into different aspects that are related to
updates in technology and try to imply them right on time on business so that many benefits can
easily be gained (What Is Social Media Marketing?, 2018). With the help of this, it can be said
that competitive advantages can be gained by this company and can give good rivalry to
competitors as well. Social media and mobile technology are two major factors of digital
technology that can be used by Continental Consulting Limited so that they can deliver
information to its clients about services that are being offered by them. To check the suitability,
they chose to direct research which accomplishes their perspectives and criticism. In such
manner, It ought to be prescribed to the refereed to association that there is gigantic significance
17
30
10
Agree
Disagree

of online networking adequately collaborate with clients and find out their inclinations and
requests which empowers them is to fulfil in suitable way.
Then again, execution of portable tech ought to enhance the organization exercises and
records the huge number of information in fitting way. This will enhances the execution in future
and recovers information in less period at the critical moment. This will gives the chance to
mainland counselling constrained to accomplish supportability in their activities.
TASK 4
P7 Value of undertaking the research to meet stated objectives
After completing the investigation, it was being found by me that application of digital
technology at workstation can be helpful in attaining specific goals and objectives in much
effective manner. Continental Consulting Limited, which is a small consultancy firm is
delivering its services to its clients can be much effective if they will try to become digitalise in
every single field.
In context with this, I found that, aim in present report was majorly focused on social
media and mobile technology which will help out SMEs in growing at marketplace of United
Kingdom. Conduction of this assignment was done by me to see the property digital applications
so that benefits can easily be gained in much effective and efficient manner. Development in
business operations with the help of social media and mobile technology will automatically raise
up its image in front of its clients and in front of its rivals as well. I went through many
difficulties and issues as well which impacted majorly and made me confused at some place
which reduced a detailed outcomes. On the other side, I became able to get onto right conclusion
as per my requirements which has helped me in gathering appropriate knowledge.
CONCLUSION
It has been concluded from the above given report that digital technology can be
considered as something which plays a crucial role when it comes to deliver appropriate services
to clients or to enhance profitability and productivity at the same time. Many competitive
advantages can easily be gained if promotional activities will help them in marketing the services
that they are offering to their clients. Apart from this, it can also be said that advance technology
can attract customers with proper application in effective and efficient manner. Report showed
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different things like range, time, cost, quality, risk, resources and many other things which need
to be properly understood by organisation right on time.
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REFERENCES
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 7(2). pp.195-207.
Bruhn, M., Schoenmueller, V. and Schäfer, D.B., 2012. Are social media replacing traditional
media in terms of brand equity creation?. Management Research Review. 35(9). pp.770-
790.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Goodrich, K. and De Mooij, M., 2014. How ‘social’are social media? A cross-cultural
comparison of online and offline purchase decision influences. Journal of Marketing
Communications, 20(1-2), pp.103-116.pp.156-160.
Hutter and et. al., 2013. The impact of user interactions in social media on brand awareness and
purchase intention: the case of MINI on Facebook. Journal of Product & Brand
Management. 22(5/6), pp.342-351.
Pookulangara, S. and Koesler, K., 2011. Cultural influence on consumers' usage of social
networks and its' impact on online purchase intentions. Journal of Retailing and
Consumer Services. 18(4). pp.348-354.
Smith, A.D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase
intentions: A consumer socialization framework. Journal of interactive marketing.
26(4). pp.198-208.
Online
What Is Social Media Marketing?, 2018. [Online]. Available through:
<https://searchengineland.com/guide/what-is-social-media-marketing>.
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Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
a) What have you completed?
b) Did you fulfil Task requirements?
c) Are you on track and within deadlines
set?
d) Did you need to make any changes to
your project management plan?
Comments
I have accomplished this project which was
related to impact of social media and mobile
technology which was related to business
growth along with innovation.
Yes, I did.
Yes, I have finished my project and was on
track as well as per deadlines which was being
set.
No, I already made it with looking into different
aspects so that I do not have to make any sort of
changes.
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for undertaking
research tasks?
 Did you identify any additional
risks/issues that have an impact on the
project management plan?
Risks were pretty much involved when I was
collecting data. Because, respondents that I
collected had many perceptions which took time
in gathering the right information.
Yes.
Problems encountered
 What barriers did you face? While conducting investigation I met with two
issues which were cost and time and reduced
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 How did you overcome them?
my own affectivity which impacted on delaying
the completion of this report.
To overcome from problems I give particular
reason behind research and make solution.
New Ideas and change of project direction Using unique and eye catching mobile
applications can be said that some of major
initiatives that can be taken by organisations.
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems? Did I find it useful to complete the
tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
I got motivated when I was dealing with
different issues.
Yes
I performed this project in well manner by
contributing my competencies.
I need to work on my communicational skills so
that many benefits can easily be gained in much
effective manner.
Adopted and gathered knowledge can be helpful
for me in working and completing the next
project that I am going to get in near future.
Tasks planned for next week
 Which tasks are priority? Gathering the relevant information can be
considered as a priority for me which has
helped me in hitting my own targets.
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 Have you set aside sufficient time for
completion? No, project completion took time and costed
much to me.
Project plan status to date (on, ahead,
behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
1. What was the Project supposed to accomplish?
Venture was identified with effect of web based life and versatile innovation supporting private
venture development and innovation
2. Did the project succeed in its aims/ how do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes, There is need to lead post execution audit for venture assessment.
3. What things do you think worked well and why? Evaluate all aspects of the
project (e.g initial inception, project activities and project outcomes) from a
range of perspectives.
The things which labourers well are study and perception. Work separate structures alongside venture
administration design both are work properly.
4. What problems emerged during the project and how were they tackled?
Was there timely identification of issues and resolution during the project
process?
Issues which are emerged amid directing task is worried about cost and time.
5. What did you learn from undertaking the project?
Through doing extend, I learned numerous things which will more valuable for
me for applying me appropriate way.
6. How would you rate your performance as a management consultant leading
the project?
I might want to give 7 out of 10.
7. What strengths and weakness of your performance did you identify?
My quality is basic leadership and aptitudes and then again my shortcoming
primary is correspondence ability.
8. How will this inform and support your continuous professional
development?
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