Corporate Social Responsibility Analysis

This assignment tasks students with analyzing an organization's potential for implementing Corporate Social Responsibility (CSR) initiatives. The analysis should consider the organization's aims, objectives, project management practices, and specific areas where CSR development could be beneficial. A small-scale research plan is required to gather relevant data, followed by a comprehensive report outlining findings and recommendations.

Managing Successful BusinessManaging Successful Business
ProjectProject

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and objectives of project-management.........................................................................1
P2 Project management plan.......................................................................................................2
P3 Work break down structure and Gantt Chart.........................................................................3
PART 2............................................................................................................................................6
P4 Small scale research to meet project aims and objectives.....................................................6
PART 3............................................................................................................................................8
P5 Analysis of research data by using appropriate tools and techniques....................................8
P6 Valid recommendations for Waitrose on basis of data analysis..........................................13
P7 Reflection on research process and own learning and performance....................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
.......................................................................................................................................................15

INTRODUCTION
Corporate sectors has a huge need to connect with society and they are having a huge
potentials to deliver benefits to society by their acts. Each and every company use CSR
(corporate social responsibilities) to provide social benefits (Gido, Clements and Clements,
2014). CSR activities are having a huge need of management which can be possible by using
project plan and Gantt chart, this report is having based on Waitrose which is supermarket chain.
Cited company wants to improve health and safety of their employees by which they can
generate more better work. This report will have aims and objectives of company with CSR,
after this, it will provide a proper project management plan which is essential for this project. To
divide this project in to several parts Work Break Down structure will help to company which is
described under this project. To analyse effectiveness of CSR for employees it will make a
research with appropriate methods e.g. qualitative and quantitative. At the last of this report, it
will analyse data by using thematic analysis and provide recommendations for cited company.
PART 1
P1 Aims and objectives of project-management
Topic: CSR In Health And Safety Of Employees In Waitrose PLC To Generate More Work.
Objectives: Company wants to be more responsible towards to their stakeholders and mainly for
their employees because they can be successful in the grocery market on the basis of workers
support in achieving their business goals (Serra and Kunc, 2015). This Projects is having some
specific objective with this CSR projects which are mentioned under these points:
 Waitrose wants to improve it's market share by increasing their potentials of their
employees of workings, so they are having specifics objective to achieve 7% market
share at the end of year of 2017.
 Analyse where company can make a change in to working conditions to improve working
capabilities of co workers. Company wants to improve their sales by 4% at the end of the year 2017.
Aims of the company in this project:
 Waitrose is having aim to increase their sales by making ethical changes in working
conditions which can motivates their employees to work in a more better way.
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 Company wants to improve their working conditions by which they can make a better
production of services to their targeted customers (Monachino and Moreira, 2014).
P2 Project management plan
It is essential for the company to manage this project, as the organisation is having huge
structure so it is essential for them to keep align all activities by allocating appropriate budget,
times and specifications of the project among their employees. Project management plan is a
document which is approved by the higher authority of the management which can help to
manager to implement their CSR project in to actual conditions (Nasrullah and Rahim, 2014).
Here is a project management plan for cited company by which they can execute this CSR
project in a better manner which can help to them to attain their aims and objectives easily;
Cost: As company is having different stores in the market and it is essential for them to keep all
of them align to implement these CSR activities. So Waitrose is having huge need of finance, as
they are having a objective of betterment of working conditions by which their employees can
feel more better in working time in company. So they have to make changes in the internal
environment of company. So on the basis of previous CSR projects in the same, higher
management can assume that it can take a cost £50000 to implement effective changes in to
company.
Scope: These all changes has to be done in the internal environment of the company by which
they can provide more better working conditions to their employees. So it has a limited scope of
working in particular supermarket. But as company will use ethical and moral values in this
project they will ensure all changes has to done with qualitative work which can make a positive
impact on the health and safety of employees.
Time: As the project objective this project will consume a time of a year by which company will
make better changes in to their working conditions (Prozzi and Rajbhandari, 2014). So according
to this time they have to divide their all work in different time frame which can help to them to
make a better change in the organisation. Another thing is that Waitrose has to develop better
strategy to analyse needs of employees to full fill their moral needs.
Quality: It is a must element of this project CSR is based on the morality and ethics which can
help to the company to make a better change in the organisation. Health and safety precautions
has to be qualitative by which they can provide a better services to employees, this can motivate
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them to work more better for their organisation ans as well as by this they can feel more safe
while working.
Communication: As they are having more than 300 stores so it is essential for the management
to make a proper communication in between all team which will be implement this CSR project
in actual conditions ( Snyder, 2014). All process has to be done in the same time frames in each
and every store of Waitrose so they have to make a proper communication via suitable medium
like; e mails video conferencing for formal communication and telephonic communication for
informal.
Risk: As company is investing a huge amount in this project so it is essential for them that this
project will make a better outcome according to their aims and objectives. Another risk which is
committed with this project of completion of the project in the pre decided time frame. Waitrose
is having an objective to accomplish this project in a year so it is essential for them to align their
all work according to time frames.
Resources: As this project will work on employees and by making changes in tangible assets of
the company so it has a huge needs of human and financial resources by which they can analyse
human needs and full fill them by making changes in the company.
P3 Work break down structure and Gantt Chart
It is essential for the company to arrange all project activities according to time so they
have to divide their work in to different activities which can help to them to conduct these
activities according to time frame. Most of the companies are using Work Break Down Structure
(WBS) which supports them to conduct all activities and attain their objectives in pre decided
time line.
Work Break Down Structure: It is tool which can be utilised in to making a project in to
smaller components which can help to them to make a better activities in the organisation
according to their need (Leach, 2014). It is an important tool for project deliverable by which
Waitrose can arrange their employees in teams according to sections which are defines in to
work break down structure. As the company wants their development in their sales and market
share by making changes in to working conditions of their workers. This is the objective of the
company which is also decided by the management in the first stage of work break down
structure.
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According to this work break down structure, Waitrose has to make an analysis of needs
in which they conduct a CSR, after it they have to set aims and objectives of the CSR project
which can help to them to make a better activities. After it another team has to make a proper
project management plan and then small scale research which can help to them to identify needs
of employees under this section. That analysis of data and recommendations on analysed data.
WORK BREAK DOWN STRUCTURE
4
Analysis of the
organisation
Aims and objectives
Project management planNeeds of the
organisation
Small scale research
Analysis of data
Recommendation
Ares in which
they
can develop
CSR

Gantt Chart: This is a chart which shows that which shows the progress of a project by
horizontal lines, also it provides a detail of accomplish work and how much remaining in the
project. Most of the companies use Gantt Chart for different types of project (Şad and Göktaş,
2014). In CSR, Gantt chart has a huge significance to make a better project and accomplish all
activities in a pre determined time frames which can help to management to implement their
CSR activities in a better manner. Also by using this they can maintain project according to time
frames. Below mentioned are the activities which has to be conduct in this CSR project:
A Gantt Chart is presented below which shows progress of project:
It is critical path and according to this management has to follow all of their activioties one by
one;
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PART 2
P4 Small scale research to meet project aims and objectives
Now it is essential for the company to conduct proper research to i9dentify the needs of
the employees in health and safety needs (Li and et. al., 2014). It is must for the organisation to
determine best suitable method to identify needs of employees, here is two methods are given
which can help to the company to make a better change in the organisation: Qualitative research method: This is a most common method which is used by many
companies, it is useful to know about expectations, views and opinion of people. It
provides an internal view of problem which can help to the research conductor to develop
some more ideas on these problems.
 Quantitative research method: This is a analysis method which can help to company to
conduct a research to get statistical data from targeted audiences, this method will be
more effective to take a market research to derive numerical data from different kind of
market.
Two more ways are here which can be used by the company to conduct a research of
employees which can help to company to identify needs of employees;
 Primary data research: Waitrose can conduct a research by using this method, as they
are having need to conduct a research to analyse current needs, questionnaire, survey and
feedbacks are ways in which they can analyse their needs (Taylor, Bogdan and DeVault,
2015). Questionnaire will be most suitable method for the company which can help to
them to makes a better change of the employees to enhance their productivity.
 Secondary data research: This an another way by which organisation can conduct their
research. Old data and data from government or other companies can be taken by the
company to make changes in the internal environment of organisation. But it will make a
less impact according to company's objectives.
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To conduct a research on the employees need, qualitative research method will be most
suitable for them which can help to them to make a better change in the organisation. Primary
research will be conducted in to this to analyse what are the basic changes will be made by the
company for the betterment of employees (Smith, 2015). A questionnaire will be beneficial in
this by which company can put a selected format of questions with selected employees of the
company to identify their needs related to health and safety to motivate them to work better;
QuestionnaireQuestionnaire
Name:
Age:
Gender:
01. Is CSR effective for the company to identify needs employees?
 Yes
 No
02. Is health and safety is prior for employees to work in better way?
 Yes
 No
03. Changes in health and safety can improve your workings to increase sales and market share?
 Yes
 No
04. What types of changes can be beneficial in health related issues?
 Change in working environment
 Change in organisational policies
05. What types of change can be done by company in to organisational policies?
 Medical insurance provisions
 Medical facilities for employees in case of any accident or disease
06. Hygiene development in these areas can be help full to make changes in health related
issues?
 Wash rooms
 Pantry area
 Drinking water
 All of them
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07. Is these all changes can make an impact of employee to involve more in organisational
betterment?
 Yes
 No
PART 3
P5 Analysis of research data by using appropriate tools and techniques
In this section it is essential or the company to make a proper research of data which is
collected by implementing this questionnaire on 20 employees which is a sample size of this
primary research which has been conducted by qualitative research method (Halverson and et.
al., 2014). Thematic analysis will be useful in this to analyse the extent of data to make a better
change in the organisational policies. Here is the analysis of the data which has derive by this
questionnaire:
Theme 1: Effectiveness of the CSR for Waitrose in this sector.
01. Is CSR effective for the company to identify needs employees?
 Yes 16
 No 4
8
0
2
4
6
8
10
12
14
16

Findings: Around 80% people has said that this CSR project will be help full for employees to
make a better change in working conditions and mental pressure of an employee.
Theme 2: Health and safety is prior or not for an employee.
02. Is health and safety is prior for employees to work in better way?
 Yes 15
 No 5
Findings: Around 75% of people has said that health and safety is essential for any employees
because it creates a mental pressure on them so higher management has to reduce their mental
pressure by making changes.
Theme 3: Sales and market share of Waitrose can increase by making changes in health
and safety of employees.
03. Changes in health and safety can improve your workings to increase sales and market share?
 Yes 14
 No 6
9
0
2
4
6
8
10
12
14
16

Findings: Around 70% people which are involved in the sample size has been said 'yes', that
changes from higher management can be help full for employees to make a better change in the
health and safety can improve their sales. It can motivate employees towards the organisation.
Theme 4: Types of changes which is need of an employees in health and safety in working
condition.
04. What types of changes can be beneficial in health related issues?
 Change in working environment 12
 Change in organisational policies 8
10
0
2
4
6
8
10
12
14

Findings: Around 60% people which are involved in to sample size has said that change in
working environment will be help full against the aims and objectives of CSR. 40% people has
said that changes in organisational policies are also be effective for the employees make changes
in their performance.
Theme 5: Changes in organisational policies of Waitrose to provide more facilities in health
and safety.
05. What types of change can be done by company in to organisational policies?
 Medical insurance provisions 17
 Medical facilities for employees in case
of any accident or disease
3
11
0
2
4
6
8
10
12

Findings: Most of the employees which has involved in this research has said that medical
insurance will be beneficial for the motivation to work better for Waitrose.
Theme 6: Hygienic changes can be help full in to make change in health related issues.
06. Hygiene development in these areas can be help full to make changes in health related
issues?
Wash Rooms 3
Pantry Area 3
Drinking water 2
All of them 10
12
0
2
4
6
8
10
12
14
16
18

Theme 7: Changes by higher management by this CSR will be effective in improving
market share.
07. Is these all changes can make an impact of employee to involve more in organisational
betterment?
 Yes 16
 No 4
13
0
1
2
3
4
5
6
7
8
9
10
Wash rooms
Pantry area
Drinking water
All of them
0
2
4
6
8
10
12
14
16
Yes
No

Findings: Around 80% people has said that it will be effective for the company to increase their
market share, they showed their belief in this act of company.
P6 Valid recommendations for Waitrose on basis of data analysis
On the basis of thematic analysis it can be concluded that most of the employees are
agreed that CSR will be effective for making changes in the company. So they have to consider
this project seriously which can help to company to increase their market share (Gido, Clements
and Clements, 2014). A must information has been derive by this research that company has to
make changes in working conditions and also they have to makes changes in to organisational
policies. They have to provide a medical insurance to all of their employees by which they can
work without any tension. It will help to employees to work in more better way. Either this
company has to make changes in to pantry, drinking water and Wash Rooms which is prior for
employees.
P7 Reflection on research process and own learning and performance
As the company has conducted the research relate to CSR, they made various objectives.
Their main target is to increase the market share approx 7% by 2020. As per my opinion, this
target they have achieved in future so it helps the company to earn profitability. It is necessary
that the company has changing their work policies and procedures that are fit for employees
abilities. So workers has completed their work with full efficiency. Organisation also use the
various management plan that are very helpful for execution and monitoring the projects. In this
document, the scope and objectives of projects are mentioned. Work breakdown structure
method are widely used by companies because it divide the whole projects into small
component. The qualitative and quantitative data are mainly used that produce the favourable
result so it is crucial for us to use this method in near future. I find many factor during the time of
research which are help for this supermarket. In company, all team member are together perform
the various activities within time period. As per project management plan, this divides the task to
all employees and resource are also allocated. The Gantt task method are also used in
organisation, they explain the all activities are accomplished in a given time and perform its with
effectively. In work break down structure, the task are allocated to employees that are suited for
their skill and knowledge.
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CONCLUSION
In this report, various activities are mentioned. Company has use the work breakdown
structure and Gantt task method, in both this task, the activities are allocated according to
workers capabilities. The objective that are frame by company is very beneficial for its growth
and profitability. They mainly work for targeting approx 7 market share , this are very important
for company success. According to this report, company uses task which helpful for
accomplishing the activities and task in order top achieve profitability in near future. SO this way
their employees do better productivity and get satisfaction level. Qualitative and quantitative data
mainly used by this company. This is recommend that the company has provide better product
and service facilities to their customers . They mainly focus to reduce the prices of their product
with that of competitor. All supermarket has provide their services for better improvement.
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