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Project management plan 5 P3. Gantt chart 9 P4. Small-scale research by using qualitative and quantitative methods

   

Added on  2020-01-28

17 Pages3908 Words216 Views
MANAGING A SUCCESSFUL BUSINESSPROJECT

TABLE OF CONTENTSLO 1.................................................................................................................................................3P1. Aim and objective of Waitrose..............................................................................................3P2. Project management plan.......................................................................................................42. Project management plan.........................................................................................................5P3. Gantt chart.............................................................................................................................9P4. Small-scale research by applying qualitative and quantitative research methods.................9LO 3...............................................................................................................................................12P5 Research analyses and data using tools and techniques.......................................................12P6 Recommendation..................................................................................................................14LO 4...............................................................................................................................................15P7 Reflection on the value of undertaking the research to meet with the objective..................15References......................................................................................................................................16

LO 1P1. Aim and objective of WaitroseTopic: To identify the impact of corporate social responsibility (CSR) on marketing departmentfor achieving the objectives.Background of study:To survive in the competitive era, it is essential to have an eye on corporate socialresponsibilities. With the help of CSR activities, organizations can gain competitive advantage inthe market. It is a beneficial tool that supports in increasing sales of company. By this way,profitability of the organization can get enhanced (Bryman and Bell, 2014). Further, it isimportant to understand the activities of CSR and way in which John Lewis Partnership can gainadvantage through the same. Present project is based on the impact of corporate socialresponsibility program on profitability and sustainability. With the help of present report, CSRand its impact on marketing department will be discussed.Aim: To identify the impact of corporate social responsibility on the marketing department – Acase study on WaitroseObjectives:To understand the concept of CSR and marketingTo understand the impact of CSR on marketing department of WaitroseTo understand the role of CSR in promoting financial sustainability and profitabilityTo recommended strategies which can help in increasing the sales of Waitrose throughCSR activitiesResearch questionWhat is the meaning of corporate social responsibility in the organization?What is the impact of corporate social responsibility on marketing department ofWaitrose?How role of CSR help in promoting financial sustainability and profitability inorganization?P2. Project management planTask NameResearch projectPlanning of activitiesResearch topic finding

Preparing problem statementsSetting time frame and allotment of resourcesExecution of planCarrying out literature reviewSelection of research methodologyCalculating the costs of projectAnalyzing data and interpretationEvaluation of results and outcomesCompletion of projectDrawing conclusion and recommendationsProper documentation of resultsSubmission of report

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