Managing a Successful Business Project - Report

Managing a Successful
Business Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1. Aim and objectives of the project ...................................................................................3
P2. Project management plan ................................................................................................4
P3. Producing work breakdown structure and Gantt chart to provide time frame and stages for
completion..............................................................................................................................5
TASK 2............................................................................................................................................7
P 4 Qualitative and Quantitative research methods appropriate for meeting project aims as
well as objectives....................................................................................................................7
TASK 3..........................................................................................................................................10
P5 Analysing the investigation and data by utilising suitable tools as well as techniques.. 10
P 6 Communicating appropriate recommendations as a result of research and data analysis to
draw valid
and meaningful conclusions................................................................................................15
P 7 personal reflection..........................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In the present scenario, every organisation intends to achieve success and foster growth.
But changes in the external as well as external factors can create major in accomplishment of
goals by firm. Advancement in technology has provided business entities various ways which
can be used by the firm for increasing growth rate. One of the tools which can be implemented is
digital technology which when employed within an enterprise will help in bringing positive as
well as drastic changes at workplace. It will also support the organisation in providing suitable
responses to changing situations. Digital is technology has high potential to transforms several
risks into opportunities. Technology allows an enterprise to facilitate innovation and aids the
firm in improving business practices. The purpose of the report is to analyse the impact of digital
technology on business activities. It has focus on analysing the way digital technology has
transformed business activities has transformed marketing activities in context of Tesco.
PART 1
P1. Aim and objectives of the project
Company like Tesco by implementing the digital technology at workplace can achieve
several benefits. Business entity can utilise technology for improving marketing as well as
promotional activities. By using the digital technology, an organisation can promote its goods
and services. Tesco by using the digital technology can communicate directly with customers
and provide them additional facilities such as online payment and booking facility. Digital
technology plays an important role in supporting the firm in achieving marketing objectives.
There are several benefits which can be gained by an organisation by implementing digital
technology at workplace. At the same time, digital technology has created some challenges for
organisation as well.

Aim – To analyse the effect of digital technology on marketing activities in an enterprise.
Objectives:
 To develop the understanding about the concept as well as use of digital technology in
business.
 To determine or recognise the way digital technology has transformed business activities.
 To analyse the importance and role of digital technology in bringing improvement in
marketing activity.
 To assess the advantage of digital technology in achieving the objectives of marketing.
P2. Project management plan
The purpose of preparing project management plan is to assist Tesco in analysing the
importance of implementing the digital technology and recognising the effect of same on
business operations. There are several aspects included in the project management plan such as
time, scope, communication and quality. Project management plan also intends to support
manager in making suitable decision related to the implementation of technology at workplace
for improving marketing activities (Brown, 2013)
Cost: It is especially considered when developing the project plan. Cost includes the expenses
which are to be incurred by scholar when conducting the investigation. It includes several types
of costs such as travelling expenses, stationery, printing, communication, etc.
Scope: This factor includes the scope of facilitating research on same topic in the future. Scope
helps manager in evaluating its performance and identifying the area as well need of
improvement. In context of Tesco, marketing activities can be improved by implementing the
digital technology (Goksoy, Ozsoy and Vayvay, 2012)Time: It is considered to be an important
factor on which the whole research is based. In the present study, duty to limited time period,
scholar has failed to conduct in-depth research on topic.
Quality: It is essential to ensure the quality of information during the research. As this activity
will assist scholar in reaching to appropriate solution. Scholar is more concerned about the
relevancy of the information gathered from the participants,in order to ensure collection of
relevant information, research has planned to include close ended question in questionnaire.
investigator has also planned to utilise statistical tools for measuring the effectiveness of
information.