Digital Transformation and Business Models

This assignment delves into the profound effects of digital transformation on contemporary business models. It examines how advancements in technologies such as digitization, big data analytics, and 3D printing are reshaping industries and driving innovation. Students are tasked with analyzing relevant research papers and case studies to understand the transformative potential of these technologies and their implications for various aspects of business operations.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives ...................................................................................................1
P2 Produce a Project Management plan that covers costs, scope, time, quality,
communication, risk and resources for the chosen project.........................................................2
P3 Produce a Work Break Down Structure and a Gantt chart to provide a specific time frame
for specific framework................................................................................................................4
TASK 2............................................................................................................................................4
P4 Applying qualitative and quantitative research method for meeting project aims and
objectives.....................................................................................................................................4
TASK 3..........................................................................................................................................14
P5 Analyze the research data using the appropriate tools and techniques................................14
P6 Communicate and recommend the research data and data analysis....................................16
TASK 4..........................................................................................................................................17
P7 Reflective for value understanding......................................................................................17
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
It is very necessary that company needs to adopt the new changes and growth according
to the needs and wants of the market and consumers. Many of the big organization has adopted
the advance technology and growth in order to meet the needs of organization needs and wants.
Present study has been based on the impact of digital technology supporting small business and
innovation. It also presents and innovate new ideas and growth for the small scale business.
Besides, it also represents the importance of innovation in transforming the business growth and
new possibilities as well. For overall study Talent Plus is the company that will be take under
consider. It is the small scale business for recruitment and selection. For that, they adopt
technologies for selection of productive employees such they conduct interviews as Talent
Online. That shows effectiveness of digital technology.
TASK 1
P1 Project aims and objectives
Research topic: “The Impact of digital technology supporting small business growth and
innovation”.
Background of the Study: Digital technology has opened different opportunity and plethora of
avenues for small businesses or Entrepreneurs. For easily reaching to its customers to create its
wide scope and profit possibilities (Brunswicker and Vanhaverbeke, 2015). Innovation fills the
gap between technology and increasing business objectives. Technologies have now more
powerful and well advised in human life, they provide ample of different varieties or flexibility
in daily life. What is more important for the company is that to focus on the new trends and
develop proper business models to achieve scalability in their business for new developing that
helps to sustainable business. Overall, it brings new creativity and thought it also brings new
opportunity and growth for defining better opportunity and growth process. Small business
persons required to use of technology for their innovation and for their stability. Technology
provides them new ideas of product and services. It also makes the new opportunity for
businesses. Present study all based on impact of Digital technology for some specific needs and
goals. It provides some better objectives and growth session. Project seeking a whole number
edge transmute processes, models and transforming activities (Di Fatta, Patton and Viglia, 2018).
That represent the overall impact of digital technology has been identified. It gives new changes
and transformation innovation in business activity. That helps to represent the importance of new
1

advance technology. Many of the technologies that has been given very huge impact on small
businesses in order to flexibility, accessibility and growth. Some of them are cloud computing,
SME, IPO etc. cloud computing has provides the huge data secured services for businesses to
anyone (Fletcher, 2017). These are the some examples of effective digital technology that gives
good impact on the overall business. This technology has given great impact on Talent Plus in
terms of conducting interviews and online test.
Aims : “To identify the impact of digital technology supporting small business growth and
innovation”. Based on case study of Talent Plus.
Objectives
 To understand the meaning of digital technologies in context of business
 To analyze the impact of digital technology on small businesses.
 To identify the importance of digital technology in business operation.
 To measures the challenges faced by the company in terms of digitalisation.
 To recommend the ways in which digitalisation would be saving selling department.
Research question
 What is the meaning of digital technology.
 What are the marketing technologies used by company.
 Do you think company should adopt digital technology into their business function.
P2 Produce a Project Management plan that covers costs, scope, time, quality, communication,
risk and resources for the chosen project.
Project Management Plan
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 15/04/18 18/04/20
Statements of the research
issue 2 day 19/03/18 20/03/18 2
Allocation of resources and
time frame 4 days 20/0318 24/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research 2 day 28/03/18 30/03/18 4
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methodologies
Data analysis and
interpretation 5 days 30/05/18 18/05/35 5
Evaluation of results and
outcomes 3 days 01/04/18 03/04/18 5
Project closure
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
Project management plan is the overall activity that grow the business activities and
proper execution planning. It involves better opportunity and growth in order to meet the needs
of organization plan (Hartley, 2017). Overall, it creates new opportunity and learning. Project
management plan involves some execution plans such as planning, implementation, project
closure, and controlling. Overall, it includes some elements that involves in the project
management plan. Such as cost, scope, quality, communication, risk and resources for
accomplishing the business project.
Cost: Cost is the value that has been used throughout the project accomplishment. Cost is
the overall, expense of the company that should need to be low. Effective planning helps to
reduce the project cost and gaining good output results.
Quality: Quality is the another component that make sure by the project manager.
Quality measure that how much client is get affected from the services of the company.
Scope: Project scope enhance the success of the plan. Scope defines the importance and
need into the management activities. Such as digital technology has been providing huge impact
on business success. Overall, this mapped out the overall activity and their importance. This
gives the new better services and growth.
Time : Time is the another element or factor that is involved in every project. Such as
project has certain starting date and finishing date (Hutchinson, Donnell and Reid, 2015). Project
should be completed in their specific given time. It shows the success of project and proper
implementation process as well.
Resource: Resources are the needs and requirements that is used during the project
execution. Such as for implementing any digital technology company requires proper
accessibility of software, training and knowledge to be done in proper manner (Ledford and
Gast, 2018).
3

P3 Produce a Work Break Down Structure and a Gantt chart to provide a specific time frame for
specific framework.
Gantt Chart
Network Diagram
Work Break Down Structure
4

TASK 2
P4 Applying qualitative and quantitative research method for meeting project aims and
objectives.
Questionnaire
Name:
Age:
Occupation:
1. How long you have been associated with Talent Plus?
 Less than 1 year
 1-2 years
 More than year
2. Is company is productively used digital technology?
 Yes
 No
 Don't Know
3. Which factor is more specific that promote the use of new techniques in company?
 Reduced time transactions
 Ease to use
5

 Technology Savvy
 Cost effectiveness
4. How familiar you are to access technology?
 Beginner
 Expert
 Average knowledge
 Advanced computer Knowledge
5. Which department is highly productive from the usage of digital technology?
 Human Resource
 Finance Department
 Operational Department
 None of them
6. Is company needs to adopt the new digital technology changes ?
 Yes
 No
7. Relative importance of factors determining provision of company ?
 Vision of future
 Customer satisfaction
 Strengthen market share
8. Is company needs to adopt the digital technology ?
 Yes
 No
9. How important is digital technology for innovation to your company ?
 Very important
 Somewhat important
 Not too important
 Not at all important
10. Is social media sites is productive for marketing activities for the company ?
 Yes
 No
6

Theme 1: How long you have been associated with Talent Plus
Interpretation: On the basis of this analysis it has been seen that, many of the employees are
worked in the organization in less than a year. Out off 15 employees 8 employees are those who
works in less than a year. Apart from them, 3 employees has experience of 1 or 2 years. They are
more senior than others. Senior gives better growth and opportunity for others to get good
knowledge and strength. Moreover, only 4 employees are getting just their 1 year of completing
the task. It makes company stability and growth in order to get the best productive work and
growth.
Theme 2: Company is productively used digital technology
7
8
3
4
Less than 1
year
1-2 years
More than year
Yes
No
Don't Know
0 2 4 6 8 10 12
Column B

Interpretation: According to this question, it has been hence proved that company is highly
influenced by the digital technology that provides maximum level of technology growth. When
researcher asked employees that weather company productively adopt technology or not. Then
out of 15 employees, 11 suggested that yes company is found of digital technology and used
various strategies and models to enhance the new updated technology and growth. Out off 4
employees has been suggested that No company could be so much active in terms of adopting
active growth making task.
Theme 3: factor is more specific that promote the use of new techniques in company
Interpretation: On the basis of this approach that, which factor of the company is highly
influential by digital technology. High majority has been given to reduced time transaction.
According to 7 employees technology is profitable to reduce the time cost and make better and
fast outcomes. Out of 15 employees according to 4 employees technology is ease to use and rest
of them are suggesting that technology savvy is the beneficial or influential factor that been
8
Reduced time transactions
Ease to use
Technology Savvy
Cost effectiveness
0 1 2 3 4 5 6 7
Column B

provided by new technologies. There are no one that would give any point to cost effectiveness.
All employees think that digital technologies occurred high cost in implementation process.
Theme 4: Familiar you are to access technology
Interpretation: On the basis of this question survey, that how many employees are experienced
with technologies. On the basis of 15 employees perception. 7 employees are expert in the
technology. That is very effective and productive for others to be learn new things and gaining
knowledge. On the basis of 3 employees they are the beginners who has learned the new things
from experts. Out of them, 3 employees are averaged and some sought of effective to access the
knowledge of technologies and growth. Overall, there are 2 employees are perfectly expert in the
technologies that has been well experienced and productive to handle the overall, growth channel
and development process.
Theme 5: Department is highly productive from the usage of digital technology
9
Beginner
Expert
Average
knowledge
Advanced
computer
Knowledge

Interpretation: This is the most effective and effective question asked by the investigator to
employees. That according to them which department took best advantages to enhance the
productivity and working through digital technology. This makes employees productive and
meaningful growth. As per the view of 15 employees out of them 7 employees suggests that
finance department is the most benefited department who get advantageous growth from
technologies. They easily implement the software to calculate the cost and expenses. It gives
high flexibility to easily get the actual position of the company. Apart from that, according to 5
employees human resource is the department that grow the importance of business growth.
According to 2 employees operational department is more beneficial for the company to adopt
better technology and growth. Rest of the 1 employee doesn't select any of the option mentioned
in the list.
Theme 6: company needs to adopt the new digital technology changes
10
5
7
21 Human Resource
Finance
Department
Operational
Department
None of them

Interpretation: In terms of this interpretation, when employees asked by that weather company
should adopt digital changes or not. So that, according to 13 employees they said yes it is
required and necessary to keep the innovation and creativity among business function. Besides,
technology is the factor that has been provides large number of business profit and sells.
According to them all technology changes has been mandatory for company growth. On the
contrary by other rest of the employees suggested that, it involves high risk and less requirement
of manual sources. That might be create risk and uncertain situation. This should be according to
growth and channel of distribution.
Theme 7: Importance of factors determining provision of company
11
Yes No
0
2
4
6
8
10
12
14 13
2
Column B
Vision of future
Customer satisfaction
Strengthen market share
0%
50%
100%
1
10
4
Column B

Interpretation: on the basis of this question that, how much this technology is important and
how they contribute in the business growth. According to 15 respondent. According to them, 10
employees suggested that, it is necessary for client satisfaction. It gives variety of innovation and
gives new technological growth. It also helps to understand the actual needs and wants of the
business environment. Moreover, according to 4 employees they suggested that, it helps to
enhance the market share of the company that helps to enhance productivity and popularity of
the company. According to 1 employee. It helps to set the vision and accomplish the company
objectives and goals.
Theme 8: Company needs to adopt the digital technology
Interpretation: on the basis of this question, it has been proved that company should needs to
enhance the quality of services by regular adopting the online or digital technology in the
business activities. It makes overall, scenario successful and effective in terms of new adoption
process of work. On the basis of this section and growth. It makes the proper arrangement and
12
Yes
No
0 2 4 6 8 10 12 14
Column B

growth. On the basis of 15 employees they suggested that digital technology should applicable
on business activities in order to grab the new profitability and growth. Overall, according to 13
employees is yes. Besides, it gives new opportunity and growth in terms of better technological
department and growth. Only 2 employees are thinks that digital technology might be enhance
the company cost and expenses of training and development and other expenses of the company.
This is the reason for them to said no. overall, conclusion is that, company needs to adopt digital
technology to get the new business growth and make new profit revenue growth. Apart from,
that, small business needs to adopt advanced technology in order meet the needs of clients and
for gaining competitive advantage.
Theme 9: Important is digital technology for innovation to your company
Interpretation: on the basis of this interpretation. According to 10 employees, they think that
new technology gives new product and services through customer get attract towards the
organization. Besides, according to there they suggest, that it is not that very much necessary
compare to other needs. Out of them only 2 employees suggested that. Somewhere, technology
play a important role in terms of enhancing the innovation process.
13
10
2
3
Very important
Somewhat
important
Not too important
Not at all
important

Theme 10: Social media sites is productive for marketing activities for the company
Interpretation: on the basis of this question. That is social media helps to influence the company
objectives and growth. That helps in productive marketing skills. Besides, according 9
employees, they suggested that yes social media is very much productive in marketing the
business activities and services to customers. Out of them according to 6 employees no. they
suggest that it not very much productive and approachable.
TASK 3
P5 Analyse the research data using the appropriate tools and techniques
Research methodologies is defined as a systematic scientific procedure of data collection,
data analysis, interpretation, and implication for getting productive outcome results (Liu, and
Levin, 2018). Research methodologies has includes various elements and components that refers
to the importance of productive growth and managing directing theories and models. Types of
research methodologies classified into different forms that express the effective growth and
services according growth full manner. There are some elements and effective growth and
structure of research methodology that express the importance of proper research approach.
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Yes
No
0 1 2 3 4 5 6 7 8 9
Column B

Research Philosophies: Research philosophies is a vast topic of research methodologies
that discuss the importance of different aspect of research methodologies (Loebbecke and Picot,
2015). In this prospect researcher research the process to get into the dept of the study. There are
four types of research methodologies pragmatism, positivism, realism or interpretivisim. For
studying present research, researcher will be taken interpretivisim. This is the design that is
simple in-depth.
Research Design: It is the another research element which has a different meaning in
terms of researching. According to author it is the choice between qualitative and quantitative
research methods (McGuirk, Lenihan and Hart, 2015). In other words it has been divided into
two parts exploratory and conclusive. Present study will be based on conclusive under which
researcher research the project into descriptive manner. Descriptive research helps to clear the
vision and mission towards the goal. It is well defined and structured process as well.
Research approach: Research approach is defined into different forms such as inductive,
deductive and abductive. Present study will take inductive research approach to consider the
research outcomes (Mian, Lamine and Fayolle, 2016). It is the method that taken some specific
and based on some realistic approach. So that, researcher build the knowledge and productive
growth channel. Moreover, it brings new outcomes and fact figures. Inductive approach starts
with project aims and objectives that researcher needs to be achieved for getting good results.
Research strategies: Research strategies are the another research element that helps to
take productive strategic goals and ideas for better developing growth and results. There are two
types of research strategies. The main purpose of the research strategy is that to develop the plan
by developed research worker that helps him or her in advance set aim and objectives of the
study (Mohammadyari and Singh, 2015). Investigator adopts qualitative and quantitative
problem solving approach to accomplish the overall objectives and goals study.
Data Collection: data collection is the most important and essential part for the research.
Apart from that, it gives new changes and better opportunity and task making process. Apart
from that, it helps to study the table into more perfect manner. It brings new opportunity to have
better objectives and target market goals. There are two types of data collection primary and
secondary collection method that helps to bring new data and better opportunity and growth.
Moreover, it makes the proper nasalization of work it makes better scope of training and proper
15

implementation of work (Porter and Kramer, 2019). More apart, it gives new better of fact that
makes better advancing growth and meter opportunity and growth.
Sampling: Sampling is the key source or element of research methodology. There are
two types of sampling probability and non probability sampling approach. In this context, the
research worker has taken a sampling of 15 employees of Talent Plus and make data on logical
basis.
Data Analyze: in data analyze process transforming natural data into meaty message is
known as data investigation. After collecting data, next process of making good things is that to
analyze them into proper manner (Prajogo, 2016).
Research limitation: Researcher needs to make sure that research have some limitations
and normal. It is critical to evaluate the process of things into systematic manner. It brings new
opportunity and growth. Research limitations always needs to be considered in to proper
manner.
Ethical consideration: it is the last term in research methodologies that reduce the
overall growth ethical consideration protect the risk full factor. In this following factor this make
sure that, proper implementation process has to be done into effective manner (Rayna and
Striukova, 2016). Through which data has collected for research.
P6 Communicate and recommend the research data and data analysis.
From the analysis of entire research, it has examined that, Talent Plus organization
require to frequently update their digital technology. According to that, it makes better changing
and productive nature of growth (Schwab, 2017). Along with that, company needs to implement
proper systematic approach and effective manner of performing the task into systematic growth.
Big organization always concern about to introduce new changes and growth. And take all
objectives into systematic manner. It has been observed that, organizational faced many issues
and concern. Into systematic manner according to get the best approachable effective making
task. Talent Plus needs to acquire effective productive scope in order to get the best productive
approach and quality making performance (Uyarra, Shapira and Harding, 2016). Digital
technology has been given wide scope in terms of getting high profit revenue growth. In order to
that, adoption of technology is very much required to take better objective and growth.
Moreover, it brings new nature of growth and makes better effective and growth making task.
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Company requires adopting effective planning and productive task making performance
to adapt to acquire all resources such as operational, marketing, administration, and human
resource management firm (Van Ark, 2016).
 Talent plus needs to adopt updated technology and growth in order to meet the needs of
organization as according to current trends and demand. It helps company to meet the
demand of the clients and growth.
 With the assistance of IT software and internet application uses, number of
communication barriers can be addressed by its manager withing firm objectives within
the firm effectively. Recruitment department will also adopt the technology to grab the
productive environment and growth. This makes overall process effective and productive.
 Company needs to adopt the most productive task this helps to take new productivity
level of work.
 Variety of recruitment and selection companies acquire the best productivity level of
technologies (Xiao and North, 2017). Such as creating online interviews, conduct
telephone interview etc. moreover, it brings new profitability growth and productive
nature of growth.
 Company needs to take the use of each and every resources in order to brings new
creativity and approach. Apart from that, company also needs to evaluate the actual
working of their competitors in order to meet the needs of customers. This helps to
connect with the actual demand and competitive advantages. This ensures the company
for better productive manner of growth (Van Ark, 2016). Along with that, it brings new
opportunity and growth.
TASK 4
P7 Reflective for value understanding
On the basis of above analysis, I have learnt so many things in the context of digital
technology in business activities. Besides, I have learnt different theories and concept through, I
enhanced my skills and knowledge and skills (Rayna and Striukova, 2016). Overall, research has
been based on actual importance of digital technology in small business growth. Overall, I have
identified that, there are different strategies and growth that helps business organization to take
new step and better opportunity for business organization. It brings new growth and better
objective. Moreover, it brings new level of opportunity and growth in productive manner. I got to
17

learn about the impact of technology on different department of business (Rayna and Striukova,
2016). This assist to connect each department and enhance the communication level. It brings
flexibility and ease to work. Make better advancing growth will take the best approachable task
making approach (Schwab, 2017).
Apart from that, I also analyzed that organization faced many types of issues and
challenges about the used of digital technology (Uyarra, Shapira and Harding, 2016). It makes
difficult for worker to implement into productive manner.
CONCLUSION
From the basis of section, it can be concluded the research is based on the impact of
digital technology supporting the role of small business and innovation. This covered overall,
aspect of business growth. Moreover, researcher collected various kinds of data and resources to
present the data in effective manner.
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REFERENCES
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