Project management analysis of Continental Consulting Ltd

Managing Successful Business
Project

Table of Contents
INTRODUCTION .........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives of research.............................................................................................1
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources...............................................................................................................................2
P3 Work breakdown structure and a Gantt Chart......................................................................4
TASK 2............................................................................................................................................5
P4) Application of quantitative and qualitative tools for data collection...................................5
TASK 3............................................................................................................................................7
P5. Analysing the research and data by using appropriate tools and techniques........................7
P6: Recommendation in context of research to draw valid conclusions...................................15
TASK 4..........................................................................................................................................16
P7: Value of undertaking research to meet objectives..............................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
There is more significance of digital technology in organisation as it supports businesses
whether medium, large or small to accomplish long term growth within predetermined time. It
also creates positive effect on the personality and skills of staff members whose working in the
firm. Digital technology provides a better chance to the enterprise to enlarge its business
operation and functions at large scale. It also help them to enhance their service and product
quality as per the needs of targeted audience. In this project given business is “Continental
Consulting Limited” it is a research and business consultancy firm which was established by
Mario Bindas as CEO. This assignment includes the objectives and aims of project for
Continental Consulting Limited beside with the project management plan. It includes different
aspects such as scope, time, cost, communication etc. Gantt chart and Breakdown structure to
compete project stage are also determined under this study. All other parts also has been
analysed under this project with the relation of such company (Crane and Matten, 2016).
TASK 1
P1. Aim and objectives of research
In the today world, it has become essential for the company in order to plan the digital
technology so that they can create a positive image in the mind of the customers. There are
different parts of digital technology such as social media marketing, E-Commerce, mobile
application etc. all these are play vital role for the development and success of organisation at
different level. Beside this Continental Consulting Limited apply social media tool which is
essential for them to attract various number of customers easily. In order to provide information
related to business services, company follow social media technology. This tool is useful and
significant for the company to establish their business operations at various place.
It is important for small business to emphasis on adopting social media tool as a part of
digitalisation. It help them to improve their efficiency and productivity level as well as gain
competitive advantages within shorter time period. Service of the company include detail
evaluation of existing agency configuration, agency compensation consulting, custom searches,
for both small and large organisations. In order to give information about these services
Continental Consulting Limited apply social media technique which help them to maintain
strong relationship with clients for long duration (Garrison and et. al., 2010).
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Title: “The impact of digital technology, specially social media tools that supporting small
business growth and innovation” in case of “Continental Consulting Limited”
Aims: “The impact of digital technology supporting small business growth and innovation”
Objectives:
 To identify the importance of social media tool for the success and growth of Continental
Consulting Limited.
 To analysis the impact of social media technology in develop strong relationship with
customers for long time.
 To determine the need of implementing digital tool on business activities and functions of
“Continental Consulting Limited”
Research questions:
 What are the importance of social media tool for the success and growth of Continental
Consulting Limited?
 What are the main impact of social media technology in develop strong relationship with
customers for long time?
 What is the need of implementing digital tool on business activities and functions of
Continental Consulting Limited?
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources.
It consist to be an essential element for business organisation as it is required for an
organisation to create a project management plan in order to managing all the activities of the
firm in appropriate manner. An project management plan is effective in assisting a project by
looking for coherent actualities and discoveries which are appropriate for business activities.
This determines an action that is essential to prepare, coordinate, integrate and define the
effective activities of the planning. The major obligation of the project manager is to create an
effective project management plan in which all the major elements like cost, time, risk etc. are
involved, as to effectively completion of the project activities (Geraldi and Lechter, 2012).
Following are the some major components which are necessarily required to prepare project
management plan:
Scope: This is the primary aspect for each business organization, and it plays vast role in
effectively completion of a work in effective manner. Each small as well as large business
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organization has some scope and purpose, which provides a right direction to the firm to
attaining desired goals and objectives within the desired period of time. Digital technology
involves online marketing. Modernized systems like MIS, advanced equipment etc. which assist
Continental Consulting Ltd in attaining their predetermined objectives. Thus the major scope of
implementing social media tools like Facebook, youtube, instagram, twitter etc. is that it helps in
developing all the essential components related with production, administration, distribution,
promotion, expansion etc. social media tools are also effective in developing the operations of
the firm though enhancing the base of customers.
Cost: It considered to be the most essential element which is needs to be considered by
the management of the firm in effective manner. At the fundamental stage, large amount of
capital and fund is required to be invested in developing the knowledge and skill base of
workforce. This create value in effectively using the technology which will help the firm in
enhancing the efficiency of organizational work (Incelli, 2013). The company Continental
Consulting Limited is concerned on managing the appropriate flow of funds and capital as to
enhancing the performance of firm in appropriate manner. An estimation of the budget for
Continental Consulting Limited is determined as below:
Total forecasted budget
Particular 2017-18($)
Promotional expense 18000
Implementing technology cost 5000
Advertisement expense 3500
Training charges 1500
Catalogues 6500
Total cost 34500
Time: This can be determined as the key element of the project management plan. It
signifies a deadline for the completion of a project in effective manner. A time frame helps in
categorizing all the activities as per the priority of the task, in this a particular time is assigned to
complete the task. For this, Continental Consulting Ltd use a critical path approach that provides
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appropriate and accurate data to the company in regards to the completion of the project
activities. The project will be completed within 20 weeks which is appropriate. Thus, time is
more important part for successfully done entire activity and task related to the project.
Risk: Issues and conflicts are unwanted in nature, it can arises in any situation and has a
huge influence on the activities of a project. The major responsibility of the manager of
Continental Consulting Limited is to analyses the situation of hazardous, like lack of knowledge,
resources, employees support, inadequate amount of capital and funds etc. which are arises
through the implementation of digital technologies (Lai and Ong, 2010).
Communication: This is also an another essential aspect which plays effective role in
establishing coordination and collaboration within the employees. Communication is required
within the firm as to properly managing the operations through the coordination of employees.
The manager of Continental Consulting Limited is concern on building an effective
communication channel as to assigning different roles and irresponsibility to the employees.
Resource: This is also an another essential aspect which is necessary for completion of
the project activities in efficient manner. Resource are needs to utilized in appropriate manner as
to reaching at the final results and outcome. The Continental Consulting Limited is widely
concern on maintaining the appropriate flow of resources like human capitals, funds,
knowledgeable employees and many other as to effectively attaining the competitive edge.
P3 Work breakdown structure and a Gantt Chart
It is essential for the management of the firm to manage all the business operations and
activities in systematic manner as to attaining better and reliable outcome. It is the major
responsibility of manager or supervisor to ensure about the appropriate arrangement of the
resources as to completing the project within the desired time duration. However a manager
applies distinctive strategies and instruments in order to implement all the project activities in
systematic manner, there are two major tools which are used by managers as to managing
organizational work, described as below:
Work breakdown structure: It is such a structure which is categorizing the work in
various hierarchical way with the goal that it turn out to be simple for administration to oversee
and screen all task exercises in a viable way. It is more useful for administration group of
Continental Consulting Ltd. to recognize all data related with specific area which help
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individuals in accomplishing wanted objectives and destinations inside given time duration
(Macintosh and Quattrone, 2010).
Gantt Chart: It is considered as a compelling procedure which decides every movement
performed against the time frame. It is otherwise called visual project presentation where all
exercises and assignment are shown and separated on the basis of a chart which isn't hard to
analyses and understand. It is known strategy in project management in which all the activities
are assigned as per its priority.
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All these tools are important for Continental Consulting Limited in respect to develop
the performance and productivity of the firm. Proper management of time is helpful in
maximizing the operations and performance of the firm in effective manner. This also create
value in completion of the desired objectives within the desired period of time.
TASK 2
P4) Application of quantitative and qualitative tools for data collection.
In order to conduct a research successfully it is very essential to collect data which is
relevant and can be further processed to covert it into useful information. There are two methods
which are used in collecting data which are as follows:
Qualitative method:- Qualitative method is also known as exploratory research and is
basically used to gain understanding of opinion and underlying reasons. This method includes
collection of data which is in descriptive form and are collected through observation, which is
particularly useful for exploring why and how particular event happens. It presents data generally
in words or language but also sometime uses pictures, graphs or observations. Various methods
used for collecting qualitative data are group discussion, personal interview and observation
(Marston and et. al., 2010).
Quantitative method:- Quantitative methods is a method used for quantifying the
problem through collection of numerical data which can be transformed into statistics. So,
qualitative data is in measurable form and usually expressed in length, amount, size , price,
duration etc. and use this data to generate facts and uncover pattern in research. Quantitative
methods includes various methods such as paper survey, online survey, face-to-face interviews,
website interceptors and systematic observation to collect data.
Questionnaire
Name:
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Age:
Gender:
Q1. Does social media increase the quality of work completed by employees?
 Yes
 No
Q2. Does through implementation digital technology long term advantages attained by
Continental Consulting Limited?
 Yes
 No
Q3. Does Social media support in decreasing communication gap between Continental
Consulting Limited and its targeted customers?
 Yes
 No
Q4. Does Advanced technology supports Continental Consulting Limited to enlarge their
business operation?
 Yes
 No
Q5. Is it important need for Continental Consulting Limited to adopt Digital Technology?
 Yes
 No
Q6. Does Continental Consulting Limited has sufficient amount of money to implement social
media more successfully?
 Yes
 No
Q7. Does it is appropriate time period to implement social media?
 Yes
 No
Q8. Digitalisation support Continental Consulting Limited in accomplishing competitive edge?
 Yes
 No
Q9. Does use of social media raise the capabilities and knowledge of workforce?
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 Yes
 No
Q10. Any Recommendation to Continental Consulting Limited about implementation of Social
media?
TASK 3
P5. Analysing the research and data by using appropriate tools and techniques
It is very important for management to analyse the collected information in order to make
effective use of data in decision making process and it is also helpful in expansion of business in
an appropriate manner. There are number of tools and techniques which can be used in research
for analysing data which is as follows: Research design:- It refers to the overall strategy chosen by researcher to integrate
different components of study in a logical way for determine its impact. Research designs
are of three types such as exploratory, experimental and descriptive. According to the
above case, descriptive is the best suitable research design and the conclusion can be
achieve in effective manner (Ryan and Campbell, 2012). Data collection:- Data collection refers to the process of collecting and measuring
information from number of sources in order to get complete and accurate picture of an
area of interest. These are of two types i.e. primary and secondary method. Primary data
includes use of questionnaire which help in collecting fresh and appropriate data from the
respondent, on the other hand secondary data is collected from books, journals. Data analysis:- Data analysis refers to the process of examining, transforming and
modelling the data for transforming it into useful information for supporting decision
making. This process of data analysis is done using thematic analysis. Under this case
number of themes will be used which help in carrying out research in most effective
manner. Limitation:- There are many difficulties which are faced while carrying out research
among which major limitations are lack of money and time. The topic is very broad and
the time given for research is very less, hence only major factors considered while
performing research. Apart from this fund available for performing research activities is
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also very limited. So in the whole it can be said that time and money is very less as
compare to the topic of research.
 Sample size: It is another important and essential part which is used by the company to
target size of respondents. In this company select 30 respondents with the use of sample
random sampling methods (Scapens and Bromwich, 2010).
Theme 1: Importance of social media
Q1. Is social media increase the quality of
work completed by employees?
Frequency
Yes 25
No 5
Interpretation: It is clearly seen from the above graph that social media play a crucial
role in increasing the work quality of workers. Among 30 respondents, there are 25 respondents
who thinks same whereas remaining 50 respondents thinks opposite.
Theme 2: Advantages of digital technology
Q2. Is digital technology take long term
advantages to Continental Consulting Limited?
Frequency
Yes 25
9
Yes No
0
5
10
15
20
25
25
5
Column B

No 5
Interpretation: It is clearly identified from the above graph that social media brings long
term advantage to Continental Consulting Limited. Among 30 respondents, there are 25
respondents who are favour in this whereas remaining 5 respondent doesn't agree with them.
Theme 3: Effectiveness of social media
Q3. Does Social media support in decreasing
communication gap between Continental
Consulting Limited and its targeted customers?
Frequency
Yes 25
No 5
Interpretation: It has been observed from the above graph that social media reduces
communication gap between an organization and its targeted customers. Among 30 respondents,
there are 25 respondents who thinks same whereas remaining 5 respondent doesn't agree with
them.
10
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 4: Advanced technology supports organisation to enlarge their business
Q4. Does Advanced technology supports
Continental Consulting Limited to enlarge their
business operation?
Frequency
Yes 20
No 10
Interpretation: It is clearly seen from the above data that advanced technology helps
Continental Consulting Limited in expanding their business operations. Out of 30 respondents,
there are 20 respondents who are favour in this whereas remaining 10 respondent doesn't agree
with them.
11
Yes No
0
5
10
15
20
25
25
5
Column B
Yes No
0
5
10
15
20
20
10
Column B

Theme 5: Importance of digital technology
Q5. Is it important need for Continental
Consulting Limited to adopt Digital
Technology?
Frequency
Yes 24
No 6
Interpretation: It has been observed clearly from the above graph that there is need for
Continental Consulting Limited to adopt digital technology in their business operation. Among
30 respondents, there are 24 respondents who thinks the same whereas remaining 6 respondent
thinks different.
Theme 6: Requirement of resources
Q6. Does Continental Consulting Limited has
sufficient amount of money to implement
social media more successfully?
Frequency
Yes 22
No 8
12
Yes No
0
5
10
15
20
25
24
6
Column B

Interpretation: It has been identified from the above data that Continental Consulting
Limited has enough financial capable to adopt social media. Among 30 respondents, there are 22
respondents who are favour in this whereas remaining 8 respondent doesn't agree with them.
Theme 7: Necessity of time period
Q7. Does it is appropriate time period to
implement social media?
Frequency
Yes 25
No 5
13
Yes No
0
5
10
15
20
25 22
8 Column B

Interpretation: From the above graph, It is clearly seen that it is an appropriate time for .
Among 30 respondents, there are 25 respondents who are favour in this whereas remaining 5
respondent doesn't agree with them.
Theme 8: Digital technology support company to achieve competitive advantages
Q8. Digitalisation support Continental
Consulting Limited in accomplishing
competitive edge?
Frequency
Yes 20
No 10
14
Yes No
0
5
10
15
20
25
25
5
Column B

Interpretation: It has been observed from the above graph that digital technology
supports an organization in achieving competitive advantage. Out of 30 respondents, there are 20
respondents who are favour in this whereas remaining 10 respondent doesn't agree with them.
Theme 9: Significance of social media in raising knowledge and capability of workers
Q9. Is social media raise the capabilities and
knowledge of workforce?
Frequency
Yes 18
No 12
15
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

Interpretation: It has been identified from the above graph that social media increases
the capabilities of employees working in Continental Consulting Limited. Among 30
respondents, there are 18 respondents who are favour in this whereas remaining 12 respondent
doesn't agree with them.
P6: Recommendation in context of research to draw valid conclusions
As per the above mentioned information it has been recommended that social media is
one of the best and effective part of digitalisation. Continental consulting Ltd. is small-sized
service providing company which provides multiple number of services to customers such as
insurance services etc. It has operated its business in USA, UK and Canada. In order to enlarge
its business operation and activities the managers of Continental consulting Ltd. focuses on
implementing digital technology which help them to easily accomplish better results within
predetermined period of time. (Smith, 2011). Social media is the modern way to promote
business online because there are many people are active on social media and most of the people
is youth and to promote the business in youth will be more profitable for the company. There are
some suggestion to the company in context of research are determined as under:
 Company should provide training and development class to their workforce who have
lack of knowledge about digitisation. Thus it will be essential for future growth and
development of organisation.
16
Yes No
0
2
4
6
8
10
12
14
16
18
18
12
Column B

 Company should folly another parts of digitalisation such as E-Commerce, Mobile
application, internet etc. all these will be significant for the company to gain competitive
advantages easily.
 The information regarding their clients should be managed in perfect way and utilised on
various occasions.
TASK 4
P7: Value of undertaking research to meet objectives
A researcher is subject to encounter a lot of difficulties and problems while conducting a
research. To effectively handling and managing such issues a firm is required to be proactive to
plan out certain strategies and course of actions. During my research I also encountered several
barriers related to time and cost. Because of limited time, I was not able to survey maximum
respondents that made it difficult for me to find out the actual needs and preferences of
consumers. In during the research I selected 30 respondents that are quiet small that made it
difficult to draw out any conclusions. Also, the budget allotted was not sufficient to conduct a
extensive research that adversely impacted the content of research. Besides this, I adopted
various tools and techniques for the purpose of collecting relevant information about different
important topics. Further, I put critical efforts in optimum utilizing limited resources in best
possible way for maximum outcomes.
Competency How I have developed in this
area
What I need to do to develop
further in this area
Analytical skills By gathering knowledge in
regard to present trends that
are related to current market
scenario
One of the critical attribute that
could be useful in developing
analytical skills is to get
indulge in brain games.
Research skills This skill could be enhanced
by identifying experts and
actual sources.
For developing this assistance
of other writers could be taken
Strategic thinking By establishing relation Critical feature that is requisite
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between ideas and plans to improvize in this area is to
broaden the horizons
Project planning By emphasis on improving
communication and
interpersonal skills
By utilizing right type of
management tools for project.
CONCLUSION
It has been concluded from the above project report that digital technology plays an
important role in the growth and success of an organisation. It enhances the skills and
capabilities of employees due to which it is essential for management to invest funds in adoption
of digital technology which includes social media. Before adoption of digitalisation, it is
important to conduct research about the market trends through using primary and secondary
method. It enables management to decide whether to implement digital technology in its business
operations or not. This will bring an organisation ahead than their rivals and brings long term
advantages to company due to which the chances of sustaining in competitive market for longer
period of time. The management also required to set time frames to complete future project
activities so as to bring motivation among employees to work harder and completed project in an
effective and efficient manner.
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REFERENCES
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studies of South-East Asian Companies. Routledge.
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Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Lai, J. Y. and Ong, C. S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Macintosh, N. B and Quattrone, P., 2010. Management accounting and control systems: An
organizational and sociological approach. John Wiley & Sons.
Marston, S. and et. al., 2011. Cloud computing—The business perspective. Decision support
systems. 51(1). pp.176-189.
Ryan, L. and Campbell, N., 2012. Spreading the net: the multiple benefits of energy efficiency
improvements.
Scapens, R. W and Bromwich, M., 2010. Management accounting research: 20 years on.
Smith, A. D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Viaene, S. and Van den Bunder, A., 2011. The secrets to managing business analytics projects.
MIT Sloan Management Review. 53(1). p.65.
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Introducing Research Methods. 2017. [Online]. Available through
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