Project management analysis of Continental Consulting Ltd

Managing Successful Business
Project

Table of Contents
INTRODUCTION .........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives of research.............................................................................................1
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources...............................................................................................................................2
P3 Work breakdown structure and a Gantt Chart......................................................................4
TASK 2............................................................................................................................................5
P4) Application of quantitative and qualitative tools for data collection...................................5
TASK 3............................................................................................................................................7
P5. Analysing the research and data by using appropriate tools and techniques........................7
P6: Recommendation in context of research to draw valid conclusions...................................15
TASK 4..........................................................................................................................................16
P7: Value of undertaking research to meet objectives..............................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
There is more significance of digital technology in organisation as it supports businesses
whether medium, large or small to accomplish long term growth within predetermined time. It
also creates positive effect on the personality and skills of staff members whose working in the
firm. Digital technology provides a better chance to the enterprise to enlarge its business
operation and functions at large scale. It also help them to enhance their service and product
quality as per the needs of targeted audience. In this project given business is “Continental
Consulting Limited” it is a research and business consultancy firm which was established by
Mario Bindas as CEO. This assignment includes the objectives and aims of project for
Continental Consulting Limited beside with the project management plan. It includes different
aspects such as scope, time, cost, communication etc. Gantt chart and Breakdown structure to
compete project stage are also determined under this study. All other parts also has been
analysed under this project with the relation of such company (Crane and Matten, 2016).
TASK 1
P1. Aim and objectives of research
In the today world, it has become essential for the company in order to plan the digital
technology so that they can create a positive image in the mind of the customers. There are
different parts of digital technology such as social media marketing, E-Commerce, mobile
application etc. all these are play vital role for the development and success of organisation at
different level. Beside this Continental Consulting Limited apply social media tool which is
essential for them to attract various number of customers easily. In order to provide information
related to business services, company follow social media technology. This tool is useful and
significant for the company to establish their business operations at various place.
It is important for small business to emphasis on adopting social media tool as a part of
digitalisation. It help them to improve their efficiency and productivity level as well as gain
competitive advantages within shorter time period. Service of the company include detail
evaluation of existing agency configuration, agency compensation consulting, custom searches,
for both small and large organisations. In order to give information about these services
Continental Consulting Limited apply social media technique which help them to maintain
strong relationship with clients for long duration (Garrison and et. al., 2010).
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Title: “The impact of digital technology, specially social media tools that supporting small
business growth and innovation” in case of “Continental Consulting Limited”
Aims: “The impact of digital technology supporting small business growth and innovation”
Objectives:
 To identify the importance of social media tool for the success and growth of Continental
Consulting Limited.
 To analysis the impact of social media technology in develop strong relationship with
customers for long time.
 To determine the need of implementing digital tool on business activities and functions of
“Continental Consulting Limited”
Research questions:
 What are the importance of social media tool for the success and growth of Continental
Consulting Limited?
 What are the main impact of social media technology in develop strong relationship with
customers for long time?
 What is the need of implementing digital tool on business activities and functions of
Continental Consulting Limited?
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources.
It consist to be an essential element for business organisation as it is required for an
organisation to create a project management plan in order to managing all the activities of the
firm in appropriate manner. An project management plan is effective in assisting a project by
looking for coherent actualities and discoveries which are appropriate for business activities.
This determines an action that is essential to prepare, coordinate, integrate and define the
effective activities of the planning. The major obligation of the project manager is to create an
effective project management plan in which all the major elements like cost, time, risk etc. are
involved, as to effectively completion of the project activities (Geraldi and Lechter, 2012).
Following are the some major components which are necessarily required to prepare project
management plan:
Scope: This is the primary aspect for each business organization, and it plays vast role in
effectively completion of a work in effective manner. Each small as well as large business
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organization has some scope and purpose, which provides a right direction to the firm to
attaining desired goals and objectives within the desired period of time. Digital technology
involves online marketing. Modernized systems like MIS, advanced equipment etc. which assist
Continental Consulting Ltd in attaining their predetermined objectives. Thus the major scope of
implementing social media tools like Facebook, youtube, instagram, twitter etc. is that it helps in
developing all the essential components related with production, administration, distribution,
promotion, expansion etc. social media tools are also effective in developing the operations of
the firm though enhancing the base of customers.
Cost: It considered to be the most essential element which is needs to be considered by
the management of the firm in effective manner. At the fundamental stage, large amount of
capital and fund is required to be invested in developing the knowledge and skill base of
workforce. This create value in effectively using the technology which will help the firm in
enhancing the efficiency of organizational work (Incelli, 2013). The company Continental
Consulting Limited is concerned on managing the appropriate flow of funds and capital as to
enhancing the performance of firm in appropriate manner. An estimation of the budget for
Continental Consulting Limited is determined as below:
Total forecasted budget
Particular 2017-18($)
Promotional expense 18000
Implementing technology cost 5000
Advertisement expense 3500
Training charges 1500
Catalogues 6500
Total cost 34500
Time: This can be determined as the key element of the project management plan. It
signifies a deadline for the completion of a project in effective manner. A time frame helps in
categorizing all the activities as per the priority of the task, in this a particular time is assigned to
complete the task. For this, Continental Consulting Ltd use a critical path approach that provides
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appropriate and accurate data to the company in regards to the completion of the project
activities. The project will be completed within 20 weeks which is appropriate. Thus, time is
more important part for successfully done entire activity and task related to the project.
Risk: Issues and conflicts are unwanted in nature, it can arises in any situation and has a
huge influence on the activities of a project. The major responsibility of the manager of
Continental Consulting Limited is to analyses the situation of hazardous, like lack of knowledge,
resources, employees support, inadequate amount of capital and funds etc. which are arises
through the implementation of digital technologies (Lai and Ong, 2010).
Communication: This is also an another essential aspect which plays effective role in
establishing coordination and collaboration within the employees. Communication is required
within the firm as to properly managing the operations through the coordination of employees.
The manager of Continental Consulting Limited is concern on building an effective
communication channel as to assigning different roles and irresponsibility to the employees.
Resource: This is also an another essential aspect which is necessary for completion of
the project activities in efficient manner. Resource are needs to utilized in appropriate manner as
to reaching at the final results and outcome. The Continental Consulting Limited is widely
concern on maintaining the appropriate flow of resources like human capitals, funds,
knowledgeable employees and many other as to effectively attaining the competitive edge.
P3 Work breakdown structure and a Gantt Chart
It is essential for the management of the firm to manage all the business operations and
activities in systematic manner as to attaining better and reliable outcome. It is the major
responsibility of manager or supervisor to ensure about the appropriate arrangement of the
resources as to completing the project within the desired time duration. However a manager
applies distinctive strategies and instruments in order to implement all the project activities in
systematic manner, there are two major tools which are used by managers as to managing
organizational work, described as below:
Work breakdown structure: It is such a structure which is categorizing the work in
various hierarchical way with the goal that it turn out to be simple for administration to oversee
and screen all task exercises in a viable way. It is more useful for administration group of
Continental Consulting Ltd. to recognize all data related with specific area which help
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