Project Logbook and Performance Review

This assignment involves creating a project logbook to track research progress, identify issues, and document tasks. It also includes a performance review section where the student reflects on their experience as a project manager, evaluates their performance, and identifies strengths and weaknesses. The student is asked to provide specific details about the project's aims, evaluation, and assessment, as well as what they learned from undertaking the project.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan with cost aspects, scope, time, quality and communication risk..2
P3 Work breakdown structure and a Gantt chart........................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by implementation qualitative and quantitative research.....................6
TASK 3............................................................................................................................................9
P5 Evaluation research and data using appropriate tools and techniques...................................9
P6 Appropriate recommendation as a result of data and research analysis..............................18
TASK 4..........................................................................................................................................19
P7 Reflection upon undertakings to attain objectives...............................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22
G) APPENDIX...............................................................................................................................23

Title: “The impact of digital technology supporting small business growth and innovation-
A case study on Continental Consulting Ltd.
INTRODUCTION
Digital technology supports maximum to an organisation in achieving its desired goals
and objectives within pre-determined time period as it provides them an opportunities to reach
their products and services to maximum number of targeted people with minimum efforts and
time. Therefore, it play a vital role in growth and success of an organisation due to which it is
profitable to adopt by all organisations irrespective of the size whether small, media um or large.
The present assignment is based on Continental Consulting Limited which is engaged In
Business process re-engineering located in London. Its potential customers includes small and
medium manufacturing companies located in and around London and Greater London. The
project covers the aims and objectives of Continental Consulting Ltd. Regarding implementation
of digital technology. In addition with this, project management plan, breakdown structure, Gantt
chart, Small-scale research, tools and techniques used to analyse data are briefly discussed under
this report. Recommendation and Reflection upon undertakings are also made under this report.
TASK 1
P1 Project aim and objectives
Continental Consulting Ltd. is UK-based organisation which is engaged in supporting
small and medium manufacturing companies to re-engineering their business process so to
achieve high sustainability and profitability. It serves them in and around the London and
Greater London. The company was established eight years ago with procurement of latest
equipment, computer and IT facilitates but due to passage of time, rapid innovation in IT
industry makes their eight year ago equipments obsolete and outdated. For this purpose, the
management felt requirement of upgrading the use of IT technologies so as to make enhance the
capabilities of organisation and maintain their competitiveness among their rivals. The present
project is based on such up-gradation of IT technology that will be helpful for Continental
Consulting Ltd. To achieve desired goals and objectives within pre-determined time period
(Adzic, 2011).
Topic: “Impact of Digital technology supporting small business growth and innovation
1

As per the current scenario of Continental Consulting Ltd., it is requirement of implement
digital technology with the taking support of its employees. The CEO of Continental Consulting
Ltd. decide to invest money to bring innovation in their business process so as to compete with
rivals in more effective and efficient manner.
Aim: “Impact of mobile technology as digital technology to support small business in
achieving growth and innovation-A case study on Continental Consulting Ltd.”.
The primary goal of the examination report is to identify the effectiveness of
implementation of mobile technology in business process of small and medium sized
organisation such as Continental Consulting Ltd. to achieve its desired goals and objectives.
Research Objectives
 To identify the concept of mobile technology in regards of Continental Consulting Ltd.
 To identify the importance of mobile technology in achieving growth and innovation.
 To analysis the relationship between mobile technology and growth of Continental
Consulting Ltd.
Research Questions:
 What are the concept of mobile technology in regards of Continental Consulting Ltd?
 What are the major benefits of mobile technology in achieving growth and innovation?
 How mobile technology is interconnected with the growth of Continental Consulting
Ltd?
P2 Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is a kind of formal document contains the vital information
about the activities performed, resources utilised, manpower required etc. in execution of
determined project in more effective and efficient manner (Brady and Davies2014). It makes
easy for management to identify important aspects at the time of execution of project while
overviewing the project management plan. Some other aspects included in such formal document
are Scope, Cost, Time, Quality, Risk etc. which are briefly described under the below:
Scope: Implementation of digital technology always brings maximum profitable result to
company in terms of enhancing efficiency level of employees, maximising satisfaction level of
customers, maximum return to investors on their investment etc. As Continental Consulting Ltd.
Make decision regarding adoption o mobile technology which facilitates them to attract targeted
clients through communicating them about their new and innovative products and services that
2

will be useful to achieve growth and success. Therefore, such implementation enable
organisation to achieve huge customer base and establish a better relation with them for longer
period of time. Thus, the scope of implementation of mobile technology is much wider.
Cost: It is very crucial factor without which the decisions made by management of
Continental Consulting Ltd. regarding implementation of mobile technology in business process
cannot be possible. Therefore, it is more important for company to maintain appropriate amount
of funds which can be possible either through taking support from investors or reserve funds. For
this purpose, the management should prepare budget in which cost must be allocated on the
activities on the basis of their impact (Davies and Hughes, 2014). For example, incurring cost on
providing training and development programs increases the capabilities of employees to
minimises the wastage of cost while performing project activities. The sample of such budget
statement showing total cost incurred are given as under:
Total forecasted budget
Particular 2017-18($)
Implementing technology cost 17000
Promotional expense 7000
Advertisement expense 5500
Catalogues 1800
Training charges 7500
Total cost 38800
Time: It is also an important element which assist organisation to achieve competitive
advantage through completing project activities within limited period of time. As per the given
case study of Continental Consulting Ltd., it is very important for management to adopt mobile
technology within minimum time period so as to achieve its competitiveness among their rivals
in market. For this, critical path should be followed in order to identify the time already invested
and required to complete project activities. It brings motivation among employees to make more
efforts to perform allotted roles and responsibilities within limited time period (Frankenberger
and et. al., 2013).
3

Quality: It is a crucial factor which can always positively impact on the profitability and
sustainability of an organisation. Offering new and innovative business process through using
mobile technology assist clients of Continental Consulting Ltd. to select an appropriate one after
identifying their impact on their business performance. It happens through receiving standard
quality of work by the employees which can be possible through providing them training and
learning programs to make them more capable to work on using mobile technology.
Risk: It always exist in all business activities which can hinder management to achieve its
desired outcomes within pre-determined time period. Such risk may include poor knowledge,
lack of an appropriate support of employees, insufficient resources etc. Implementation of
mobile technology involves huge risk which can be tackled by the management of Continental
Consulting Ltd. through conducting research about the aspects that causes risk in advance. It
enable management to make suitable plans and strategies in advance so as to deal with future
contingencies in more effective way (Heger and Rohrbeck, 2012).
Communication: Mutual support received by employees can be possible only when the
management of Continental Consulting Ltd. are able to establish a good communication channel
at workplace. The employees feels motivated when they clearly understand the company main
objective behind implementation of mobile technology along with their roles and responsibilities
therefore it is more important for management to bring transparency in communication and
provide a platform for employees to communicate with top authority directly. This will make
positive impact on the execution of project activities of Continental Consulting Ltd.
Resources: It is basic requirement which motivate management of Continental
Consulting Ltd. to decide to implement some technology changes in their business process.
Having sufficient amount of resources such as capitals, funds, skilled employees etc. encourages
company to work on execution of their innovative decisions. Therefore, the management of
Continental Consulting Ltd. Should first arrange resources through taking support from different
departments and manage them accordingly (Kiessling, Wilke and Kolbe, 2011).
P3 Work breakdown structure and a Gantt chart
Work breakdown structure: It is kind of chart which shows the relationships among the
project activities executed in completion of project as a whole. The graphical nature of work
breakdown structure can facilitate management of Continental Consulting Ltd. to predict
outcomes based on various scenarios which directs management to re-think about their existing
4

policies and decide whether to make some changes or not in order to achieve profitable
outcomes.
Gantt chart: It is an effective horizontal bar chart developed as a production control tool
in the year 1917 by Henry L. Gantt who is an American engineer and social scientist. It assist
project management of Continental Consulting Ltd. to use Gantt chart as a significant illustration
of a schedule that help in making suitable planning, coordinating and tracking specific tasks in a
project. It is also known as visual project presentation where all project activities that should be
executed are displayed and broken down on a chart. It motivates employees to perform allotted
task within given time frame so as to help company in achieving its desired goals and objectives.
Above mentioned tools are more useful to adopt by Continental Consulting Ltd. In order to
achieve its aims and objectives within given time frame and attain competitiveness among their
rivals in more effective manner (Kowalkowski, Kindström and Brehmer, 2011).
5

TASK 2
P4 Small scale research by implementation qualitative and quantitative research
Qualitative and quantitative are the main methods of conducting an appropriate research
which are briefly explained as under:
Research is basic prerequisite of each organisation to conduct in order to recognize the
market trends and requirements and on the basis of which delivers items and administrations
which in results rising profitability and sustainability of organization. There are main two types
of research which conveys adequate data to organization with respect to the progressions and
adjustments required by targeted customers in their existing technologies. Such kinds of
research:
Qualitative research: It is such an effective method in which an organisation gather
information in type of image, name, number code or writing and some more. It is most ideal
strategy utilized by organization because of getting exact and reliable information. There
different frameworks which can be utilized under this strategy in order to gather information, for
example, interviews, questionnaire, poll and so forth. This will help in recognizing the interest
and behaviour of respondents with respect to selection of mobile technology (Morris and
Geraldi, 2011).
6

Quantitative research: It is additionally another vital technique which can be embraced by
researcher so as to accumulate significant information into numerical frame or factual
information. It is valuable in preparing budget to entire organisation with less time and cash.
Continental Consultancy Ltd. may utilize such research tool in order to actualize facts and don't
include patterns in investigation. It incorporates distinctive methods for surveys, for example,
paper, on the web, booth and mobile which incorporates face-to-face interviews, longitudinal
examinations, systematic observations and numerous other (Nicholas and Steyn, 2017).
Both types of research brings productive results to Continental Consultancy Ltd through
giving them important data about the necessities and prerequisites of targeted customers.
Therefore, it help organization in satisfying them as fast as possible because of which it turn out
to be simple for organization to accomplish huge customer strength. In this, 40 respondents are
chosen whose recognition and perspectives will be considered. This will help organization in
accomplishing content of research and accomplish competitive advantages within an
organisation (Primary source and secondary source, 2018).
Questionnaire
Name:
Gender:
Age:
Q1. Does people get easily attracted towards new product offered by small and medium scale
organisation?
 Yes
 No
Q2. What kind of digital technologies that may bring maximum positive outcome to Continental
Consultancy Ltd?
 E-commerce
 Mobile technology
 Cloud techniques
Q3) Does people aware about using of mobile technology while making transactions with an
organisation?
 Yes
7

 No
Q4) Does training and learning programs required to conduct by Continental Consulting
Limited for its staff?
 Yes
 No
Q5) What are the major benefits of mobile technology in achieving growth and innovation?
 Improvement in sales
 Maintain customer relationship
 Decrease work burden of staff
Q6) What are the challenges that restrict Continental Consulting Ltd. to adopt mobile
technology?
 Lack of skilled staff
 Lack of time
 Lack of knowledgeable customers
Q7). Does Continental Consulting Ltd. have sufficient amount of budget to promote mobile
technology in competitive market?
 Yes
 No
Q8). Does mobile technology is interconnected with the growth of Continental Consulting Ltd?
 Agree
 Disagree
Q9. Does Continental Consulting Ltd. receives maximum support from its staff in adoption of
mobile technology in business operations?
 Yes
 No
Q10. Provide some recommendation to deal with difficulties that comes while adoption of
mobile technology?
8

TASK 3
P5 Evaluation research and data using appropriate tools and techniques
In the present research, the investigator of Continental Consulting Ltd. Adopts primary
method with an objective of getting reliable and accurate data about the perceptions and
suggestions of people related with adoption of mobile technology. It increases effectiveness of
decision of management which in results bringing maximum profitable outcomes in near future.
There are different tools of research which may be used by researcher such as research design,
data analysis, data collection, philosophy, limitation etc. For this, Questionnaire has been formed
which contains relevant questions related with topic of research that to be asked by researcher of
Continental Consulting Ltd. from 40 respondents taken as a sample of population (Pekuri and et.
al., 2014).
Theme 1: Behaviour of targeted customers towards new product of small-medium
organisation.
Q1. Does people get easily attracted towards
new product offered by small and medium
scale organisation?
Frequency
 Yes 15
 No 25
9

Yes No
0
5
10
15
20
25
15
25
Frequency
Interpretation: It has been identified from the above graph that it may difficult for
Continental Consultancy Ltd. To attract customers about their new product due to having less
reliability. Among 40 respondents, there are 25 respondents who are in favour of same statement
whereas 15 respondents have different opinion.
Theme 2: Types of digital technologies profitable for Continental Consultancy Ltd.
Q2. What kind of digital technologies that may
bring maximum positive outcome to
Continental Consultancy Ltd?
Frequency
 Artificial Intelligence 12
 Mobile technology 20
 Cloud techniques 8
10

Artificial Intelligence Mobile technology Cloud techniques
0
2
4
6
8
10
12
14
16
18
20
12
20
8 Frequency
Interpretation: It has been observed from the above graph that out of 40 respondents
there are 15 respondents who prefer company to adopt mobile technology as innovation whereas
remaining 12 and 8 respondent prefer artificial intelligence and cloud techniques respectively.
Theme 3: Concept of digital technology.
Q3) Does people aware about using of mobile
technology while making transactions with an
organisation?
Frequency
 Yes 30
 No 10
11

Yes No
0
5
10
15
20
25
30
30
10 Frequency
Interpretation: It is clearly seen from the above graph that out of 40 respondents there
are 30 respondents who are aware about using of mobile technology whereas remaining 10
respondents doesn't aware.
Theme 4: Requirements of training and learning programs at workplace of Continental
Consulting Limited.
Q4) Does training and learning programs
required to conduct by Continental Consulting
Limited for its staff?
Frequency
 Yes 25
 No 15
12

Yes No
0
5
10
15
20
25
25
15
Frequency
Interpretation: It has been identified from the above graph that out of 40 respondents
there are 25 respondents who requires training and learning programs at workplace of
Continental Consulting Limited. whereas remaining 15 respondents doesn't required such.
Theme 5: Requirements of training and learning programs at workplace of Continental
Consulting Limited.
Q5) What are the major benefits of mobile
technology in achieving growth and
innovation?
Frequency
 Improvement in sales 15
 Maintain customer relationship 20
 Decrease work burden of staff 5
13

Improvement in sales
Maintain customer relationship
Decrease work burden of staff
0
2
4
6
8
10
12
14
16
18
20
15
20
5
Frequency
Interpretation: It has been identified from the above graph that out of 40 respondents
there are 15 respondents who thinks adoption of mobile technology will help Continental
Consulting Limited. To achieve huge sales figures whereas remaining 20 thinks that it help in
maintaining better relations with targeted clients. The other remaining 5 thinks that it reduces
work burden of staff.
Theme 6: Challenges restricting Continental Consulting Limited to adopt mobile technology
Q6) What are the challenges that restrict
Continental Consulting Ltd. to adopt mobile
technology?
Frequency
 Lack of skilled staff 10
 Lack of time 20
 Lack of knowledgeable customers 10
14

Lack of skilled staff
Lack of time
Lack of knowledgeable customers
0
2
4
6
8
10
12
14
16
18
20
10
20
10
Frequency
Interpretation: It has been identified from the above graph that out of 40 respondents
there are 10 respondents who consider lack of skilled staff as main challenges whereas remaining
20 respondents who consider lack of time. On the other hand, there are 10 respondents who
consider lack of skilled staff.
Theme 7: Resource capabilities Continental Consulting Limited. to promote mobile
technology.
Q7). Does Continental Consulting Ltd. have
sufficient amount of budget to promote mobile
technology in competitive market?
Frequency
 Yes 25
 No 15
15

Yes No
0
5
10
15
20
25
25
15
Frequency
Interpretation: It has been observed from the above graph that out of 40 respondents
there are 25 respondents thinks that Continental Consulting Ltd. Is having sufficient amount of
budget for adoption of mobile technology whereas remaining 15 respondents thinks different.
Theme 8: Interrelation between mobile technology and growth of business organisation
Q8). Does mobile technology is interconnected
with the growth of Continental Consulting
Ltd?
Frequency
 Agree 32
 Disagree 8
16

Agree Disagree
0
5
10
15
20
25
30
35
32
8
Frequency
Interpretation: It has been observed from the above graph that out of 40 respondents
there are 32 respondents thinks that mobile technology is interconnected with the growth of
Continental Consulting Ltd whereas remaining 8 respondent thinks different.
Theme 9: Contribution of staff toward adoption of mobile technology
Q9. Does Continental Consulting Ltd. receives
maximum support from its staff in adoption of
mobile technology in business operations?
Frequency
 Yes 25
 No 15
17

Yes No
0
5
10
15
20
25
25
15
Frequency
Interpretation: It has been identified from the above graph that out of 40 respondents
there are 25 respondents who thinks Continental Consulting Ltd. receives maximum support
from its staff in adoption of mobile technology in business operations whereas remaining 15
respondent thinks different.
P6 Appropriate recommendation as a result of data and research analysis
From the data interpreted above, it has been suggested to Continental Consultancy Ltd.
that spend money in adoption of mobile technology brings maximum outcome to Continental
Consultancy Ltd. Subsequently, the choice taken by CEO of such organization with respect to
utilizing mobile technology will help in achieving growth and innovation in focused market for
longer time frame. Communicating targeted clients about their new and innovative ideas of
business re-engineering using mobile technology help in grabbing maximum number of targeted
businesses which indirectly makes positive impact on their sales figure and profitability. For this,
it is important for management of Continental Consultancy Ltd. to choose accurate approach so
as to re-attain its competitiveness among their rivals in market. Such approaches are mentioned
underneath:
Mobile technology assist targeted clients of Continental Consultancy Ltd. to
communicate with company and asking them for new designs to improve their business
processes. Therefore, it makes positive impact on the company's strength and capabilities. Using
18

mobile technology makes easy to influence interest and buying behaviour of targeted clients in
favourable manner which brings profitable outcome to company.
The other approach is Cloud technology that may adopted by Continental Consultancy
Ltd. As it assist them to store valuable and confidential information about its employees,
customers, suppliers, financial position etc. It enables management to make an effective
decisions and suitable plans for the betterment o an organisation in terms of utilising such
information for their own benefits and achievement of desired goals and objectives.
TASK 4
P7 Reflection upon undertakings to attain objectives
While carrying out research, I have been observed so many things which should be
developed by me through engaging in various development programs. Here are the skills which I
need to be developed:
Competency How I have developed in this
area
Why I need to do to develop
further in the area
Analytical skills It is also referred as problem
solving skill. In this field, My
development started by facing
some difficult problems in my
company. Through this, I was
able to solve different
problems in an efficient
manner.
I used analytical skills in
solving different problems
which arose during my
research at the workplace. It
helped me in bringing better
results and performance within
a required period of time.
Research skills My skills mainly developed
due to my interests of reading
books, notes and various other
sources.
For developing further in this
area, I need to use various
types of methods such as
qualitative, quantitative
research along with primary
and secondary sources.
19

Project planning My further development in this
area is because of Focusing on
various aspects of my living
like communication, already
established company's goals
and objectives and much more.
For preparing effective project,
I needed to plan the project
accordingly as it will help me
in completing the project in
efficient manner and time.
Communication Skill If I need to improve my
communication skills and
work, I will use ways like
scroll down, body language
and hand gestures.
I need good communication
skills in order to convey all
information about business
products, services and process,
because it will help me in
conveying the information
more efficiently and
effectively.
Report writing In this field, I joined some
workshops, meetup and also
took writing class for further
development of myself.
While writing important
content and information, my
skills should be good . So my
development is required in
order to write well.
Progress monitoring For development in this field I
used various classes. Also I
attended various seminars and
conferences for monitoring my
progress.
For controlling and monitoring
the progress of my team work,
I need to use my progress
monitoring skills.
CONCLUSION
It has been concluded from the above project report that digital technology play a
significant role in growth and innovation of small and medium scale organisation as it assist
them to enhance their capabilities of operating business activities which results in achieving huge
sustainability and profitability. To identify the effectiveness of mobile technology, Continental
20

Consultancy Ltd. Should hire researcher who conduct research and bring valuable information
related with perception and suggestions of people towards the decisions of implementing mobile
technology. Work Down structure and Gantt chart, project management plan etc. all are required
to be considered while adopting digital technology.
21

REFERENCES
Books and Journals
Adzic, G., 2011. Specification by example: how successful teams deliver the right software.
Manning Publications Co.
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two
projects. Project Management Journal. 45(4). pp.21-38.
Davies, M.B. and Hughes, N., 2014. Doing a successful research project: Using qualitative or
quantitative methods. Macmillan International Higher Education.
Frankenberger, K., and et. al., 2013. The 4I-framework of business model innovation: A
structured view on process phases and challenges. International journal of product
development. 18(3/4). pp.249-273.
Heger, T. and Rohrbeck, R., 2012. Strategic foresight for collaborative exploration of new
business fields. Technological Forecasting and Social Change. 79(5). pp.819-831.
Kiessling, M., Wilke, H. and Kolbe, L.M., 2011, January. An organizational model for managing
IT innovations in non-IT companies. In System Sciences (HICSS), 2011 44th Hawaii
International Conference on (pp. 1-10). IEEE.
Kowalkowski, C., Kindström, D. and Brehmer, P. O., 2011. Managing industrial service
offerings in global business markets. Journal of Business & Industrial Marketing. 26(3).
pp.181-192.
Morris, P. W. and Geraldi, J., 2011. Managing the institutional context for projects. Project
Management Journal. 42(6). pp.20-32.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1). pp.36-51.
Pryke, S. and Smyth, H., 2012. The management of complex projects: A relationship approach.
John Wiley & Sons.S
Reich, B. H., Gemino, A. and Sauer, C., 2014. How knowledge management impacts
performance in projects: An empirical study. International Journal of Project
Management. 32(4). pp.590-602.
Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise.
Oxford University Press.
Ullah, A. and Lai, R., 2013. A systematic review of business and information technology
alignment. ACM Transactions on Management Information Systems (TMIS). 4(1). p.4.
Online
Primary source and secondary source, 2018. [online] Available through;
<https://businesscasestudies.co.uk/food-standards-agency/market-research-and-
consumer-protection/primary-and-secondary-research.html>.
22

APPENDIX
Project Logbook
Name:
Project title:
Update on weekly research/tasks achieved.
I have completed research on the Impact of new product development to support organisation in
expanding business at global level.
Yes, I on track and able to complete project on time.
I don't need any changes in project management plan.
Any risks and/or issues identified?
Yes I have issue in performing research. Uninterested respondents is one of the biggest issue.
Problems encountered
Personal problems among team mates is also issues which arise at work place. I conduct various
entertainment activities so harmony can be achieved among them.
New ideas and change of project direction
What have I learnt about myself this week?
I complete my all task within specified limit/. This help me to perform research project in
appropriate manner. I plan research activities for next week.
Tasks planned for next week
I am able to complete my operations in effective and signifiant manner.
Project plan status to date (on, ahead, behind)
my project was on time.
Supervisor comments to address
23

Performance Review
What was the project supposed to accomplish?
Research project is done for Impact of new product development to support organisation in
expanding business at global level.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes I am able to achieve aims and objectives of research.
What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial
inception, project activities and project outcomes) from a range of perspectives.
Team sprite and group working are the best things which gives positive results.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Time mismanagement and conflict among team works are issues which arise while performing
research.
What did you learn from undertaking the project?
I am able to enhance my knowledge related to launching a new product into new market and
able to know importance for an organisation.
How would you rate your performance as project manager?
I rate my performance 9 out of 10.
What strengths and weaknesses of your performance did you identify?
My strength was futuristic approach for solving problem and weakness is lack of confidence.
How will this inform and support your continuous professional development?
Continuous professional development is helpful in achieving targets and this is helpful in future
activities also.
24