The Impact of Digital Technology on Business Operations

The report discusses the role of digital technology in modern businesses, emphasizing its significance in reducing costs and improving operational efficiency. It identifies key areas for improvement, including questionnaire design and communication skills, and provides a summary of relevant research findings from various sources. The conclusion highlights the importance of digital technology in achieving business goals and maintaining competitive advantage.

Managing
Successful Business
Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Produce project management plan.........................................................................................3
P3 Work Break down structure and Gantt chart.........................................................................5
TASK 2............................................................................................................................................7
P4 Carry out small scale research...............................................................................................7
TASK 3..........................................................................................................................................10
P5 Analyse research and data by using appropriate tools and techniques................................10
P6 Recommendation and Conclusion.......................................................................................14
TASK 4 .........................................................................................................................................14
P7 Reflection.............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Technology define to summation of method and skills engaged within the business
procedure of production. Along with this, digital technology assist in increasing prevalence
which directly effect on life of an individual in past decades by executing various types of digital
techniques in business. Through this, it improves working efficiency and operations in an
enterprise. Technology assist in modify ways while conducting business activities. Along with
this, digital technology help in developing appropriate business world where they can alter their
various business operations in any manner. This report is based on Ensoft is the software
company which has around 70 engineers who expert in developing all feature of networking
software. The main purpose of this assignment is to define about impact of digital technology
that modify business activities through alter different functions (Ahmed Dine Rabeh, Jimenez-
Jimenez and Martínez-Costa, 2013). This will determine major aims and objectives of report and
produce management plan for reaching the business objectives.
TASK 1
P1 Aims and objectives
The major aim and objective of this project study is to analyse impact of digital
technology on business activities in proper manner. Along with this, digital technology is
important for formulating company objectives and also attain these business goals in given time
frame. This will provide effective platform to an enterprise for using various tools and
techniques related to digital technology for enhancing market share in better way. In addition to
this, there are several business activities that can be performed effectively with appropriate
resources so they can easily achieving desired task in given time period. Major operations
includes human resources, finance, marketing and information technology in which digital
technology easily gain potential goals and targets for an organisation. In administration division,
the company store various information and data with the help of cloud technology which help in
storing, filling and sharing essential data of the firm (Bruhn, Schoenmueller and Schäfer, 2012).
Along with this, digital technology develop effective process of communication by
determining social media, mobile technology that assist in business to communicate, connect,
developing relationship and coordinate at international level. There are many organisation which
take help of new technology for making appropriate production that is advantageous in
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evaluating advanced level data for driving innovation and development of products. The main
aim of digital technology is to carry out organisation effectiveness within an enterprise and also
take appropriate position among major rivals so they can easily reaching with competitive
advantages.
Topic: “To determine the impact of social media on marketing activities”: A case study on
Ensoft organisation.
Background of project
The application of digital technology while executing business operations and activities
should be carry out necessary and required changes to survive in the large competitive
environment. It is very useful factor for an organisation which assist in improving business
productivity and maintain products which are served to their customers. On the other hand, the
research project will support in evaluating effect of digital technology on business for achieving
with desired goals and targets in better manner (Eckerson, 2010). Ensoft is small company which
has various engineers who are specialist in formulating all aspects of networking software. They
are mainly concentrate on using different marketing methods and techniques for creating
awareness among customers along with taking appropriate position in the large market place.
Social media, online marketing and internet marketing are the best digital method for spread
necessary information in rapid way.
Aims: “To determine the impact of social media for transforming marketing activities”: A case
study on Ensoft organisation.
Research objectives
 To analyse the significance of digital tools in Ensoft .
 To identify the effect of implementing digital technology on business results
 To ascertain the impact of social media on promotional activity on an organisation. . To determine the relationship between social media and marketing activities.
Research questions
 What is the significance of digital tools in Ensoft organisation?
 How to identify the effect of digital technology for enhancing business productivity?
 What are the advantages of social media as a promotional method in company?
 Identify the relationship between marketing activities and social media?
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P2 Produce project management plan
For successful business, it is required for them is to set management plan for specific
project by which they can easily reach with desired targets and goals in better manner. In
addition to this, planning play an essential role in developing project blueprint and also
managing such in efficient way so they develop with assistance of digital technology. Project
plan need to be developed by undertaking different factors that includes cost, scope, quality, risk,
communication for successful implementation. Such factors are useful for making creative plan
and it is also beneficial for save time, cost in the business organisation (Goodrich and De Mooij,
2014). An organisation require to consider these components for smoothly running of business
operations and fulfilment of its functions for accomplishment of desired goals and targets.
There are various essential aspects for making producing project management plan about digital
technology:
Time – It can be define as specific time and schedule of project report that need to adopt
effective social media platform for Ensoft company so that they deliver their new facilities and
services for customers at large market place.. It is essential for company is to adopt new
techniques of digital technology through firm can finish particular task within duration of time
allotted . Project manager require to develop plan regarding specific time period in which they
need to complete entire work. Ensoft company also undertakes Critical Path Method is to
identify steps which are helpful in accomplishment of the task in an efficient manner. It will
assist in allocating required resources within number of different activities which main function
is to get desired outcome and results.
Quality – This includes various quality factors and aspects for completing specific
project. This will measure and evaluate quality of project and also analyse its effectiveness
which can carry out effective results (Hutter and et. al., 2013). The impact of digital technology
of social media platform so that small and micro firms will enhancing market share for
generating high profitability, thus project need to be done this factor in proper manner. It is
essential for company is to adopt new techniques of digital technology through firm can finish
particular task within duration of time in easy manner. Project manager require to develop plan
regarding specific time period in which they need to complete entire work. Ensoft company also
undertakes Critical Path Method is to identify correct time duration of project and this will assist
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in allocating required resources within number of different activities which main function is to
get desired outcome and results.
Quality – This includes various quality factors and aspects for completing specific
project. This will measure and evaluate quality of project and also analyse its effectiveness
which can carry out effective results (Pookulangara and Koesler, 2011). The impact of digital
technology of social media platform so that small and micro firms will enhancing market share
for generating high profitability, thus project need to be done this factor in proper manner.
Scope: It can be said that the scope of this project will be wide since the company is
making use of digital technologies in a proper manner. With this, it can be assumed that the
organisation will be able to increase their market demand and will also be able to complete their
objectives within the specified time limit. It is the responsibility of the researcher to ascertain
the main benefits of digital technologies and thus apply it in their projects so that the activities
are being conducted in an effective manner. Through these techniques, organisation gets to use
various kinds of tools for promoting their products in the market area. Since the researcher will
cover wide areas so they will be able to effectively support administration, production, storing
and distribution so that the company can face their competitors in a strong manner.
Costs - This can also be considered as one of the most effective factor which is required
to be considered by the investigator while developing their project management plan. With this
element, company will be able to ascertain the exact cost which will be charged while doing the
research activities. It will basically help in preparing budgets in which the cost incurred while
conducting each and every activity will be mentioned. It is the responsibility of the project
manager to do effective planning about budgeting, expenses of projects, and usage of accessible
resources so that the work can be completed in a proper way. Therefore, organisation have to
make use of appropriate amount of funds while implementing digital technology so that it can be
used for the benefit of the company like developing awareness about the company's products in
the target audience (Smith, 2011). The organisation will also have to invest in training and
development of employees so that they can apply these technologies in a efficient manner.
Risk – There are various opportunities for occurring risk and uncertainties for making
and completing whole project so it is very required for identify such factors which help in
achieving best possible results in better manner. It is that aspect which can directly impact on
business operations at the time of adopt advanced digital technology. Ensoft is the small
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company which developing networking software. Along with this, social media is the best
method which help firm in attracting large number of customers with the help of websites, apps
and other sources. They will assist in creating awareness among people and also enhancing brand
image. Company manager require to perform effective role for identifying various occurring risk
factors during project such as inaccuracy, barriers among employees, lack of finance, poor
efficiency and so more.
Communication – In this, communication is necessary for smoothly running of business
operations and its functions in better way (Wang, Yu and Wei, 2012). Project manager need to
develop plan for adopting effective communication procedure for giving information to making
new techniques and methods and also using such tools for improving performance to attain with
targets. For execution of plan, there is required to adopt best appropriate communication that
includes telecommunication, email and other social media so that each worker will be aware
about such new methods and its strategies. In addition to this, it is useful factor for developing
good relationship through better interactions with people.
Resources – There is required for developing project plan for considering different
resources which can assist in completing project in better manner. Company manager need to
resources for allocating different activities so that they can easily reach with set goals and
objectives. This includes manpower, building, land and capital equipments, etc.
P3 Work Break down structure and Gantt chart
Work breakdown structure can be classified into department of work and it can be assign
into different group of individual for completing such task and reaching with determined goals
and targets in better manner. Along with this, company project manager take help in this
structure and also divide such task into various workers according to their skills and abilities for
finish work and accomplish goals or objectives in given time period (Wang, Yu and Wei, 2012).
The main role of company manager is to evaluating and identifying the employees knowledge
and abilities of performing work which can help in increasing business productivity and
profitability effectively.
Gantt chart is useful method which support in completing the entire project task in well
organised way so this will present appropriate data into graphical representation which help them
in developing and making project plan and schedule regarding various activity or functions
through this an individual can perform their project work in proper manner. Such Gantt chart is
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very beneficial in giving accurate data and information which can also describing the time of
project when it is start to end as to present in graphical chart. Along with this, it is called as
blueprint which explaining regarding allocation of various task and duration of time for
completing specific project.
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TASK 2
P4 Carry out small scale research
For successful research project, it is necessary for digital technology so this can be
directly affect on business sustainability success and growth level for gaining high competitive
benefits. Company manager need to conduct investigation for collecting and gathering correct
data and information by using different tools, methods and techniques which main motive is to
make effective decision in better way. Using of social media platform as a promotional tool
support in marketing activities as Ensoft can enhancing its brand image in the mind of customers
for increasing sale value (Wang, Yu and Wei, 2012). There are several data collection methods
that are required for carry out mini research that are describe as follows:
Qualitative research – This is the study of respondent attitudes for using new techniques
and methods in an organisation. Project manager determine such method for gathering or
collecting effective data regarding people opinion, thoughts and perceptions about marketing
activities where they serve goods and services to the customers. Business can grow and attain
high level of success and growth for increasing income and revenue in proper manner. There are
certain elements that includes interviews, observations, group discussions and so more.
Quantitative research – It is that method and tool which help in gathering appropriate
data and information in the form of statistical and make decision for an organisation. In addition
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to this, investigator consider different tools and methods of quantitative research that includes
numerical, mathematical and computational so this will support in getting correct data or
information that should be collected. This is very useful in gaining better outcomes due to this
manager can compare effective data for analysing possible results in easy way.
In this assignment, qualitative method of research is used for collecting and gathering
relevant information in better manner. It can be used for gathering appropriate facts and figures
which help in analysing various authors views, thoughts and opinions.
Primary method – The investigator mainly undertaken various techniques and methods
for collecting relevant data and information so they can easily get viable and reliable data with
the help of primary method. Along with this, it is very beneficial and effective method that can
discover by a person for first time that help in analysing direct effect of digital technology and
social media for different marketing activities or functions in better way (Wang, Yu and Wei,
2012). There are various number of customers hat can directly attracted towards company
services or facilities in an organisation. This includes various number of methods and elements
which support in receiving accurate data and information that includes interviews, questionnaire,
observation and group discussions and many more.
Secondary method – This is another method and technique for gathering effective data
and information by determining secondary method in appropriate manner. In addition to this, it is
very useful in collecting correct or relevant data in given time period. Investigator undertaken in
this method for saving time, cost and make efforts for finish such type of projects. There are
different components that includes articles, blogs, newspaper, magazines and websites, etc.
In this project, primary research is used by developing questionnaire through this they
can easily analysing respondents views and reviews regarding company products and services.
On the other hand, secondary can be used for collecting and gathering appropriate data in proper
manner. With the help of articles, books, journals, magazines, etc.
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Questionnaire
Name
Age
Gender
Q1. Can social media support in improving marketing activities of Ensoft?
 Yes
 No
Q2. Does social media methods help in improving communication system within an
organisation?
 Agree
 Disagree
Q3. What are the benefits that need to achieved by firm by using social media tool?
 Cost efficient
 Wide range
Q4. Does usage of digital technology helps in improve sales and profit volume in marketing
activities?
 Yes
 No
Q5. Is there any relationship presented among social media and marketing activities?
 Vast relation
 Average relation
 No relation
Q6. Do you have any suggestion regarding future development of organisation in upcoming
time period?

TASK 3
P5 Analyse research and data by using appropriate tools and techniques
Theme 1: Social media support in improving marketing activities of Ensoft firm
Q1. Can social media support in improving
marketing activities of Ensoft firm?
Frequency
 Yes 25
 No 5
Interpretation: From the above mentioned table, it can be analysed that social media help in
improving various marketing functions and activities of Ensoft company in proper manner.
There are around 25 respondents who are agree on that statement and remaining 5 respondents
are disagree on such consideration.
Theme 2: Social media methods help in improving communication system within an organisation
Q2. Does social media methods help in
improving communication system within an
Frequency
10
25
5
Yes
No

organisation?
 Agree 27
 Disagree 3
Interpretation: It can be stated that social media techniques assist in maintaining and improving
communication system in better manner in the firm. Along with this, there are around 27
respondents who are agree on tat social media assist in improving communication system in an
enterprise. On the other hand, rest of the 3 respondents are disagree on this statement.
Theme 3: Benefits that need to achieved by firm by using social media tool
Q3. What are the benefits that need to achieved
by firm by using social media tool?
Frequency
 Cost efficient 28
 Wide range 2
11
Agree Disagree
0
5
10
15
20
25
30 27
3
Column B

Interpretation: This can be analysed that there are various advantages which can gain by
organisation in effective manner. Social media is one of the best method by which they can
easily get high level of growth and success. There are around 28 respondents who are agree on
this consideration and remaining 2 does not agree on this.
Theme 4: Digital technology helps in improve sales and profit volume in marketing activities
Q4. Does usage of digital technology helps in
improve sales and profit volume in marketing
activities?
Frequency
 Yes 22
 No 8
12
28
2
Cost efficient
Wide range

Interpretation: Digital technology assist in improving sale and profit volume in marketing
activities so they can easily acquiring new advanced methods and techniques in proper manner.
There are around 22 respondents who are agree on this statements and ret of the 8 respondent are
disagree on this that social media help in enhancing marketing activity.
Theme 5: Average relation presented among social media and marketing activities
Q5. Is there any relationship presented among
social media and marketing activities?
Frequency
 Vast relation 15
 Average relation 10
 No relation 5
13
Yes No
0
5
10
15
20
25 22
8
Column B

Interpretation: It can be stated that there is huge relation present in social media and marketing
activities within an organisation. Also there are approx. 15 respondent who are agree on this
statements and rest of the 10 are agree on average relation and remaining 5 believe that there is
no relation exist among social media and marketing activities.
P6 Recommendation and Conclusion
Research is very essential activity that includes consideration of effective data or
information from various other sources. There are two major method that can mainly used in the
investigation such as primary and secondary method. This type of techniques can used in this
existing project which is primary for support in grabbing true and reliable data in better manner.
Such type of research can be conducted the impact of social media on marketing activities of
organisation. This can be recommended that enterprise management help in increasing market
share so they can bring out such changes in different channels. Ensoft use this method or
techniques of digital technologies for promoting and marketing activities of their products. It can
be observed that people more inclining towards social and digital media through which business
can use such tools of digitalisation as a promoting method to achieving its target and goals. An
organisation use optimise the traditional techniques and methods for meeting the people. The
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Vast relation Average relation No relation
0
2
4
6
8
10
12
14
16
Column B

company can adopt primary research which help in preparing questionnaire for analysing
respondents views and reviews of different authors.
TASK 4
P7 Reflection
As per the above mentioned report, it can be analysed that digital technology has mainly
effect on organisation sales and profitability value. As per my view company need to execute
attractive and creative ideas for enhancing their future success and growth value in easy manner.
Through this company require to do work on different bases of online methods such as social
media which assist in developing direct connection with service users.
Along with this, there are some mistakes or errors which I made in past and does not
want to conduct in the future time period. I need to enhancing sample size and spending more
time in conducting secondary research. The firm is small organisation and in this digital
technology help in reducing the cost of business operations and functions. Such are important
information which I found by conducting both research. I need to make proper improvement in
my questionnaire while conducting this research. I require to add more questions which basically
ask to the people. Along with this, I need to work on my communication skill in which area
where I require to make major improvements. There are certain essential things which I
identified at the time of working on the project.
CONCLUSION
From the above mentioned report it can be concluded that technology define to
summation of method and skills engaged within the business procedure of production. Along
with this, digital technology is important for formulating company and attain business goals in
given time frame. The main aim of digital technology is to carry out organisation effectiveness
within an enterprise and also take appropriate position among major rivals so they can easily
reaching with competitive advantages.
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REFERENCES
Books & Journals
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 7(2). pp.195-207.
Bruhn, M., Schoenmueller, V. and Schäfer, D.B., 2012. Are social media replacing traditional
media in terms of brand equity creation?. Management Research Review. 35(9). pp.770-
790.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Goodrich, K. and De Mooij, M., 2014. How ‘social’are social media? A cross-cultural
comparison of online and offline purchase decision influences. Journal of Marketing
Communications, 20(1-2), pp.103-116.pp.156-160.
Hutter, K., Hautz, J., Dennhardt, S. and Füller, J., 2013. The impact of user interactions in social
media on brand awareness and purchase intention: the case of MINI on Facebook.
Journal of Product & Brand Management. 22(5/6), pp.342-351.
Pookulangara, S. and Koesler, K., 2011. Cultural influence on consumers' usage of social
networks and its' impact on online purchase intentions. Journal of Retailing and
Consumer Services. 18(4). pp.348-354.
Smith, A.D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase
intentions: A consumer socialization framework. Journal of interactive marketing.
26(4). pp.198-208.
Online
What Is Social Media Marketing?, 2018. [Online]. Available through:
<https://searchengineland.com/guide/what-is-social-media-marketing>.
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