Restaurant Business Growth Strategies

This assignment analyzes how a restaurant can utilize various technologies like Facebook, IoT, and mobile applications to boost business growth. It delves into understanding customer choices and preferences through data analysis, emphasizing the importance of digital marketing strategies for retaining customers and expanding market reach. The report provides specific recommendations on leveraging technology effectively to enhance customer satisfaction and drive profitability.

MANAGING SUCCSSFUL BUSINESS
PROJECT

TABLE OF CONTENTS

INTRODUCTION
The objective of every business unit is to achieve success. There are many elements that
can support firm in achieving there goals such as innovation supports business entity in
facilitating growth process. Digital technology is very useful specially for small medium
enterprise Digital technologies and innovation are two power resources that have great impact
and have multiple effect on the organisations. It supports business entity at each level of its
development process supports the growth of small business enterprises. Technology has great
impact on the innovation process that is facilitated by small medium enterprise.
The report have focus on the analysing the impact of digital technology on small business
enterprise It emphasizes on identifying the ways digital technology supports small medium
enterprise in its growth as well as innovation process. This can be understood in context of The
white elephant which is small enterprise , dealing in hotel sector in UK
TASK 1
P1 Aims and objectives of Business project
Small medium Enterprise such as White elephant can gain economic benefit by realising
the important benefits by adopting and facilitating digital technology. Digital technologies have
high potential to transform business operations (Brown, 2013)
Aim of research: To identify role that digital technology play in supporting small business
growth and innovation.
Objectives
To identify impact of use of mobile technology on small business firms.
To identify extent to which use of visualization software help firm to take real time business
decision.
To identify extent to which digital technology (IOT) help firms in innovating business
operations.
To recommend for business improvement.
Research questions
What is the impact of use of mobile technology on small business firms.
What is the extent to which use of visualization software help firm to take real time business
decision.
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What is the extent to which digital technology (IOT) help firms in innovating business
operations.
The purpose of digital technology is to encourage firm to conduct innovation process and
improve the quality of goods and services. It can be consider as significant resource in
organisation. It assists business unit in increasing their operation efficiency as well as capacity.
Digital technology also provide firm an opportunity to satisfy and attract customers by providing
them with innovative goods and services. It provides business entity a chance to provide quick
and quality services to its customers (Crawford and Nahmias, 2010. )
The purpose of implementing digital technology in organisation is to gain both long and short
term gain. It is required by firm to adopt advance technology as it will help business entity in
increasing its working efficiency and enhancing effectiveness. Effective technology will enable
firm to differentiate their products from that of competitor and can allow organisation to gain
competitive advantage. Revenue growth is a major benefit of digital technology that can be
gained by small medium enterprise. It allows business unit to develop platform for fostering
growth in competitive environment. Digital technology provide business unit a chance to reduce
its various expenses including cost of production (A simple explanation of the Internet of things,
2017). Hence, support firm in maintaining cash flow. It also helps organisation in reducing the
impact of competition on its business operations. This digital technology allow bushiness unit to
adopt effective marketing strategy, promote their products as well as services, generate brand
awareness and reaching a wide numbers of customer. Hence, enable The white elephant
restaurant to increase its sustainability, profitability and foster growth (Eckerson,2010.)
P2 Developing product development plan
The aim of project management plan is to suggest The white elephant restaurant an
effective strategy for future. In project management plan there are various aspects such as cost,
time, scope, quality, communication all are defined that can be used by firm while selecting the
digital technology. This Plan could also be used for identifying the need of digital technology
and analysing its impact on organisation as well as on its employees performance. It is an official
statement which contains important data which is related to future plan. This plan will help
business entity in maintaining their performance, standard and identifying the area of
improvement (Gharajedaghi,2011.)
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 Cost: Cost of products and services are the significant part of food industry. It is
required by manager in White elephant restaurant to have focus on identifying various
ways to reduce the coast of products and minimise profit margins. As This activity will
allow organisation to reduce the price of goods and services and attract more number of
customer. It is import for manager in white elephant restaurant to include cost factor in
project management plan. It should also identify the cost element that is associated with
implementation and installation of digital technology at workplace.
 Scope-Scope factor include all purposes and objectives that are to be achieved by
particular project plan. It also involves product breakdown structure and activity as well
as process breakdown structure. Scope assist organisation in evaluating its performance
and identifying the area as well need of improvement. It is required by White elephant to
improve its quality OF food and services. As this will provide business entity an
opportunity to maintain healthy relationship with customer.
 Time:As The white elephant is a restaurant company dealing in service industry it is
essential for business entity to provide quick as well as quality service to its client. As
this will allow firm to attract more number of consumers and retain existing customer for
long period. Project management planning assist business unit in delivering quick as well
as quality services. Effective and timely delivery will enable firm to provide satisfaction
to their clients.
 Quality-The future of business is dependent on the quality of its products as well as
services. As White elephant restaurant is dealing in service sector which is in highly
competitive environment, It is essential for firm to focus on improving the quality of its
as well as services. The company can also use product development as well as innovation
strategy as this will provide enterprise an opportunity to differentiate their products and
services from that of competitors. It will also enable firm to increase its uniqueness and
gaining competitive advantage. Communication- This is the essential factor to be considers in making and implementing
any plan specially project management plan. It is the responsibility of manager to
communicate the objective of project and to provide complete detail about the project
such as its nature, importance, activities to be executed. Personal manager are
accountable for defining the role and responsibilities of each individual in formulating
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and implementing project management plan. The communication can also be related to
the service, time, cost or quality of products. It is essential for manager in White elephant
restaurant to make discussion with other members in organisation about the need,
importance of digital technology. As this activity allow business unit to analyse the
impact or influence on technology on employees' performance and on its growth (Giesen,
Riddleberger and Bell, 2010) Risk: There may be various barriers in implementation and installation of digital
technology in organisation. High cost in establishing platform for implementing digital
technology. Lack of power supply can hinder the production process. Training and
development is required to be provided by company to its employees in order to enable
them to operate particular technology may lead to additional cost or expenses for firm.
 Resources: resources are required not only for project planning but also for conducting
various activities in an organisation. Resources are essential for formulating as well as
implementation of digital technology at workplace. Human resource and other valuable
resources are the important resources in planning for implementation of technology
(Goksoy, Ozsoy and Vayvay, 2012)
P3 Producing work breakdown structure and Gantt chart to provide time frame and stages for
completion
Work breakdown structure is considered as effective, well retained construction that
assist manager is categorising and dividing complex as well as big project into smaller parts. It
enables employees to reduce the burden of work and ensuring completion of work on time as
well as desired outcome. It helps workforce to understand each an every task and allow them to
make beneficial contribution towards achievement of effective results.
Graph structure represents the series that are to be conducted at the time of
implementation of project. It provides employees an opportunity to understand their task in depth
and importance of their role in particular project. All task and activities are interrelated, so minor
change in one activity or process may have great impact or influence on other in break down
structure. It assists manager in organising various activities that are associated with the project in
systematic manner (Brown,2013)
In this framework the roles as well as responsibilities of each and every employees are
clearly defined. It helps various stakeholder to analyse the scope as well as the importance of
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project. Graph structure represents the hierarchy of activities that are to be executed. The
diagram consists of which contains heading about various major task. Major part of work in
further subdivided into smaller activities. The white elephant restaurant uses this plan for
managing their technical activities and various other task related to innovation. Graph structure is
a data to be maintained by manager as this can be useful for making decision related to technical
changes and innovation of products as well as services. It also assists project management team
to identify the impact on digital technology on its business operation as well as on other business
units. This framework also aid organisation in finding the way through which digital technology
can be use effectively when applied to particular process.
The Gantt chart is another effective tool that can be used by organisation for making
suitable project plan. This structure assist project management team in monitoring and reviewing
various activities as well as process. Their has been specific time period has been established for
the completion of particular task. Delay in single activity may have great impact on the
completion time of various other activities and ultimately will have great effect on the
effectiveness of result. In this frameworks Vertical line task are mentioned. Horizontal consists
of total time taken by particular activity. This chart is used by enterprise for measuring their
performance of the project on basis of effectiveness of Task and result produced by each and
every activity. Gantt chart emphasizes on the sequence of work and on its completion time.
Various activities and task are highlighted in different colour (Achtenhagen, Melin and Naldi,
2013.)
Task Name Duration Start Finish Predecessors
Research project 79 days Mon 2/27/17 Thu 6/15/17
Creating a plan 20 days Mon 2/27/17 Fri 3/24/17
Selection of research topic 9 days Mon 2/27/17 Thu 3/9/17 6
Processing problem statement 7 days Fri 3/10/17 Mon 3/20/17 3
Setting the time frame for the
allotment of resources 4 days Tue 3/21/17 Fri 3/24/17 4
Execution 52 days Mon 3/27/17 Tue 6/6/17
Writing literature review 12 days Mon 3/27/17 Tue 4/11/17 9
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Selecting research methods 16 days Wed 4/12/17 Wed 5/3/17 11
Computation of the costs 6 days Thu 5/4/17 Thu 5/11/17 5
Data analysis and interpretation 18 days Fri 5/12/17 Tue 6/6/17 15
Judgement of outcomes 10 days Fri 5/12/17 Thu 5/25/17 8
Project closer 15 days Fri 5/26/17 Thu 6/15/17
Stating conclusion and
recommendations 8 days Fri 5/26/17 Tue 6/6/17 6
Proper documentation of results 6 days Wed 6/7/17 Wed 6/14/17 5
Submission of report 1 day Thu 6/15/17 Thu 6/15/17 1
TASK 2
P.4 Research methods
Qualitative research methods
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It refers to the qualities that are carried by the digital technology no matter they are
positive or negative. They are as follows Positive: According to this they can retain more customers by serving them their best
according to their preference with the help off the digital technology. They can market
among the customers at the best level by using this digital technology. By retaining the
customers they ensure that their business Wil go for a long run and they will make more
profit than others. Digital technology helps them in knowing the preference and choices
of the customers so that they can serve the customers what they want.
 Negative : Contrary to this using digital technology that does not mean that there is
guaranteed success for the business as after applying also there are lots more required to
maintain that(Brown., 2013) . The working staff needs to feed the data so that they can
get the data at the time they want. Digital technology needs maintaining as there is
everything that has to feed in the data of the computer as this is the only way to achieve
an efficiency in the work to achieve the success in the market.
Qualitative research methods
Name:_________________
Age:__________________
Occupation:____________
Do you think use of mobile technology help a lot to your restaurant?
 Yes
 No
Use of Facebook help restaurant in creating and retaining customers in business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Do your restaurant use data visualization software like Tableau or any other to make decisions?
 Yes
 No
Cost control and better use of resources happened due to use of visualization software?
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 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Do your restaurant use IOT at restaurant premises?
 Yes
 No
IOT help you in better developing understanding about your customers.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Use of IOT and mobile technology boost growth of your business.
 Powerfully agree
 Accept
 Impersonal
 Take issue
 Powerfully dissent
TASK 3
P.5 Data analysis
Analysis of the report will give al the clarification as this shows that the use of IOT and
data visualisation is very useful as this will help the restaurant in access to the customers in the
simplest way. Data visualisation software records the data to simplify the work so that the
restaurant can take the decision after considering all the factors to the core(Nambisan., 2017). By
adopting IOT the restaurant can improve the understanding between the customers and them as
they will get to know all about the choices and the preference so that they can serve them the
best accordingly. Analysis the data is most important task at is helps in making information
understandable. It also assists investigator in improving the presentation. Data analysis aid
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scholar in identifying the important facts and helps in making decision quickly. In present study,
thematic analysis is used for refining the data and making information understandable for user.
In this present case, thematic method of data analysis is selected where themes are made by
taking base to the questionnaire created.
Thematic analysis is the tool which has been utilised by scholar in present investigation. This
tool is making presentation attractive as well as under stable by user. By utilising this method
scholar has designed many themes related to the topic of investigation on the basis of which
questionnaire has been designed.
Do you think use of mobile technology help a lot to your restaurant?
Yes 7
No 3
Total 10
Interpretation
According to the above research report out of ten employees there are seven in the favour
on this report and only three are against in this as the majority thinks that the use off mobile
technology helps a lot in the restaurant business as it helps in knowing the choices and
preference of the customers as that they can serve the best according to the customer’s choice
whereas the three employees are against as they think that they will hack their data not to serve
the best to them but to misuse that.
Use of Facebook help restaurant in creating and retaining customers in business?
Strongly agree 4
Agree 2
Neutral 1
Disagree 2
Strongly disagree 1
Total 10
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Interpretation
According to the above report out of total there are four who are strongly agreed to this,
two who re just agreed, one is neutral as he thinks that it sometimes works two disagree to this
statement and there is only one who strongly disagreed to this statement. Facebook is a very
useful platform for creating and retaining customers as by visiting the page or liking the image
uploaded by the restaurant customer exchanges the data with the restaurant after this the
restaurant Will gets to know about the choices and the preferences and that is how they serve
what the customer want.
Do your restaurant use data visualization software like Tableau or any other to make decisions?
Yes 9
No 1
Total 10
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Interpretation
According to the above report out of the total employees there are nine agreed to this
statement whereas there is only one who disagreed to this as they think that their restaurant is not
using data visualisation software for making decisions? Data visualisation software is a software
that helps in recording the data in a very systematic way by considering all the factors that are
important for making the business more successful than others. Recording the data in this
software simplifies the decision making.
Cost control and better use of resources happened due to use of visualization software?
Strongly agree 3
Agree 4
Neutral 1
Disagree 1
Strongly disagree 1
Total 10
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Interpretation
According to the above research out of total there are three who strongly agree to this
statement, four are just agree, one is neutral, one is disagreed to this statement and the remaining
one is strongly disagreed to this statement. Visualisation software records the data and helps the
restaurants in recording the data so that they can control the extra cost that is occurring in their
operations and the better use of the resources which is available to them.
Do your restaurant use IOT at restaurant premises?
Yes 10
No 0
Total 10
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Interpretation
According to the above questionnaire out of total there are all agreed to this statement
and no one denied as they know that this helps them in reaching the customers in a most
wonderful way without their knowledge. This helps the restaurant in knowing the choices and
the preference of the customers.
IOT help you in better developing understanding about your customers.
Strongly agree 4
Agree 3
Neutral 0
Disagree 2
Strongly disagree 1
Total 10
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Interpretation
According to the above report out of total there are four who are strongly in the favour of
this statement, three are just agreed, two are disagreed and at last there are two strongly
disagreed to this statement as they think that this will not develop understanding between the
restaurant and the customers.
Use of IOT and mobile technology boost growth of your business.
Strongly agree 2
Agree 5
Neutral 1
Disagree 1
Strongly disagree 1
Total 10
Interpretation
According to the above report there are two who strongly agreed, five are just agreed, one
is neutral, one disagreed to this and one who strongly disagreed to this. Use of IOT and mobile
technology is very essential as it boosts the growth of the business.
P.6 Recommendation
It refers to more use of the technology for all the purpose of the business as it helps in
growth and expansion. Especially the Facebook is very important as this will help the restaurant
in knowing all the customers thoroughly ads they see or like their profile. More use of Facebook
will help the customers in knowing the choices and the preferences so that they can serve the
best in the lest price to the customers as customers are very important for the business. Use of
digital technology and mobile will help the restaurant to grow and expand in the market in all the
way possible.
TASK 4
P.7 personal reflection-
Reflection of this report is very clear as this shows that they have very clear aim and objective to
retain the customers by satisfying to the core. As their choices and preference is the main priority
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of the restoring(Selwyn., 2014). This report is all about how restaurant try to new thing to retain
the customers so that they can retain in the market for long period by earning profit. Data
visualization is the process that records the data which helps the restaurants in taking the
decision in a minute as it shows each and every thing very clear. Choices and preference of the
customer will help the restaurant to serve best to them.
CONCLUSION
Digital technologies are very beneficial in the business if it used wisely. As this can help
the business in its growth and expansion. In a restaurant business it is very essential for them to
communicate with the customer so that they will come to know about the choices and
preferences of customers(Thibodeau., 2014). Mobile technologies is very useful as this also will
help in connecting with the customers in a very unique way. Facebook is the best way in which
the restaurant can know the choices and reference better as the customer like the picture that are
uploaded by the restaurant and give them their full data.
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REFERENCES
Books and journals
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